2026年首批游戏版号出炉，腾讯、网易等大厂产品在列。 1月26日晚间，国家新闻出版署网站公布了2026年1月份国产及进口网络游戏审批信息，合计发放182个版号，包括177款国产网络游戏、5款进口网络游 戏。同时，本月还有14款游戏审批信息发生变更，包括网易游戏《蛋仔派对》新增客户端版号，《无尽的拉格朗日》更名为《星际猎人》等。 回顾2025年，国家新闻出版署下发国产游戏版号1676个、进口游戏版号95个，发放总数达到1771个，远超2024年的1416个，创下自2019年以来的新高。 本月发放版号数量同样维持在相对高位。 具体来看，1月发放的游戏版号中，腾讯、网易、三七互娱、巨人网络、冰川网络、四三九九、恺英网络等游戏厂商均有所收获。产品方面，本次获版 号的182款网络游戏中，有多家上市公司、知名厂商的重点产品过审，包括腾讯《彩虹六号：攻势》、网易《妖妖棋》、金山世游《愤怒的小鸟：经典归 来》《愤怒的小鸟：梦幻爆破》、三七互娱《斗罗大陆：启程》、巨人网络《月圆之夜：大师对弈》、恺英网络《新射雕之华山论剑》、冰川网络《守卫鸭 典娜》等。 整体来看，本月过审大作主要集中在进口版号名单。其中《彩虹六号：攻势》为育 ...

1月27日，游戏板块早盘震荡下挫，游戏ETF（159869）现跌至1.5%附近。持仓股全线下挫，顺网科 技、迅游科技、盛天网络、华立科技、天舟文化、实丰文化、北纬科技等跌幅居前，仅国脉文化、吉比 特逆势飘红。截至1月26日，游戏ETF（159869）规模已达143.06亿元，游戏板块近期回调蓄势，游戏 ETF（159869）连续3个交易日获资金净流入，累计"吸金"达6.25亿元，备受资金青睐。 游戏板块具备AI、内容、商业化模式变革多点催化，游戏ETF（159869）跟踪中证动漫游戏指数，AI应 用含量全市场第一，精准覆盖A股动漫游戏产业的整体表现，当前游戏板块正受到政策利好+产品周期 +AI赋能的多重催化热潮，或可聚焦游戏赛道布局窗口。 （文章来源：每日经济新闻） 1月26日，国家新闻出版署网站公布了2026年1月份国产及进口网络游戏审批信息，共有177款国产网络 游戏、5款进口网络游戏获得版号，2026年首批游戏版号数量达到182个，继续维持在高位。1月份另有 14款网络游戏进行了变更，其中，网易旗下大热游戏《蛋仔派对》在原申报版本基础上增加了客户端版 本，网易的原创宇宙策略手游《无尽的拉格朗日》则变更名 ...

Core Viewpoint - NetEase's executive vice president Ding Yingfeng will retire on December 31, 2025, after 23 years with the company, and will continue as an advisor in 2026 [2][3] Group 1: Leadership Changes - Ding Yingfeng has been instrumental in the success of flagship games and has significantly contributed to the company's R&D and operational capabilities [3] - Following Ding's retirement announcement, several key executives have left the company, including the producer of "World Beyond" and the head of the tenth division, indicating a period of internal turmoil within NetEase Games [4][5] - The head of the "Onmyoji" division, Jin Tao, also left, having led the development of popular games [5] Group 2: Organizational Restructuring - In March 2025, NetEase announced significant personnel changes, promoting Hu Zhipeng to executive vice president and Cheng Long to senior vice president [5] - The restructuring aims to address organizational vitality and break the "big company disease" by replacing long-serving core executives with younger talent to bring fresh perspectives [7][8] - The company's strategy is shifting from a broad approach to a more focused one, concentrating resources on core products and halting the development of several projects [9]

Core Viewpoint - The article discusses the current challenges faced by NetEase in the gaming industry, highlighting executive departures, underwhelming game launches, and internal management issues, while contrasting its performance with Tencent's growth [6][11][13]. Group 1: Executive Departures and Internal Challenges - Recent departures of key executives, including the producer of "World Beyond" and the head of NetEase's tenth business unit, have raised concerns about the company's stability and future direction [7][10]. - The internal management structure is under strain, with a notable shift in talent from the Guangzhou team to the rapidly rising Hangzhou headquarters, indicating a potential imbalance in resource allocation [15][20][21]. - The company has faced issues with internal corruption, which, while not directly impacting revenue, could lead to broader organizational dysfunction [24]. Group 2: Game Launch Performance - Despite launching three new games in October, the market response has been disappointing, with "Marvel Secret War" achieving only 292,000 downloads and 2.88 million in revenue in its first week, which is considered underwhelming for a title with a well-known IP [10][11]. - The overall gaming revenue for NetEase in Q2 was 228 billion yuan, reflecting a 13.7% year-on-year growth, but this was below market expectations, indicating potential issues in sustaining growth [11][12]. - Compared to Tencent's gaming revenue of 592 billion yuan, which saw a 17% increase in the domestic market, NetEase's performance appears lackluster [13]. Group 3: Strategic Direction and Market Position - The article suggests that NetEase's current strategy of frequent new game launches may not be a coherent plan but rather a reaction to market pressures, as none of the new titles have emerged as hits [31][32]. - The gaming industry is shifting towards deeper value creation, where success is increasingly tied to emotional resonance and user engagement rather than just monetization strategies [33]. - The need for NetEase to reconnect with its original passion for game development is emphasized, as the company faces competition from both Tencent and emerging players like miHoYo [29][33].

Core Viewpoint - The departure of Li Kaiming, the producer of the popular SLG game "Rate of the Land," from NetEase marks a significant shift in the company's gaming strategy amidst a challenging industry environment [2][7]. Group 1: Departure of Li Kaiming - Li Kaiming announced his departure from NetEase on the 10th anniversary of "Rate of the Land," citing personal career development plans [2][3]. - He has been with NetEase since July 2013, holding various leadership roles and contributing to successful projects like "Rate of the Land" and "Endless Lagrange" [5]. Group 2: Impact on NetEase and the Gaming Industry - The gaming industry is experiencing a downturn, leading companies, including NetEase, to become more sensitive to project decisions [8]. - The next project Li was set to lead, "Ten Thousand People Long Song: Three Kingdoms," has been paused due to unsatisfactory market feedback [7][8]. - NetEase's previous successful development model, which relied on producer-led large projects, is undergoing changes, necessitating a focus on mature or high-potential projects rather than new, less proven titles [8].