2024年8月，中国首款3A游戏《黑神话：悟空》发售三天后，全平台销量超过1000万套；2025年春节档 《哪吒之魔童闹海》正式上映，最终拿下154.46亿元票房。现象级案例的层出不穷，让业内外对科技赋 能的文化创新又有了更直观的体会。 国潮的兴起犹如一股巨浪，带着尘封于记忆的璀璨文明，以前所未有的姿态重回大众视野。 与此同时，浪潮中的从业者们也用一次次的实践证明：激活真需求，让消费者从爱看到爱买，才是文化 传承的最佳路径。 在即时满足无处不在的当下，若想通过做加法创造新产品，比以往更简单了。但若想通过做对加法创造 新需求，却比以往更难了。 当起源于唐朝的绒花制作工艺被潮玩Molly穿在身上，当一杯咖啡的美拉德反应链接起书画"打印"，当 圆明园被大空间追踪技术LBSS以1:1复刻在眼前……这些无处不在的国潮创新体验，无疑又一次激活了 消费端。 如今，当我们在谈论文创市场饱和、转型界限时，提及最多的就是有效需求不足。但实际上有效需求不 足也是另一种有效供给不足。 全栈、云应用、元宇宙、底层算力、AIGC内容生产……原本这些令人眼花缭乱的尖端技术，仿佛只有 科技圈的从业者才能如数家珍。 科技创造新产品，服贸打造新 ...

中国青年报客户端北京9月12日电（中青报·中青网记者 张敏）在2025年服贸会上，文创潮玩吸引年轻消 费者。 在首钢园区9号馆的文旅服务专题朝阳展区，记者看到，多个首发首展亮相。其中，泡泡玛特以Molly这 款核心IP为主体，将传统文化与现代潮玩相结合，推出了多款极具收藏价值的限量版非遗联名产品，打 造极具辨识度的国风美学空间。 记者注意到泡泡玛特带来的Molly玩偶身上穿着的小裙子上点缀着非常精美的南京绒花，绒花元素和角 色设计的巧妙结合让人眼前一亮。另一款Molly玩偶采用了非物质文化遗产粉彩轧道瓷工艺的陶瓷体， 也深受年轻人的喜爱。"我们希望通过服贸会这个全球展览展示的平台，展现我们IP的多样性和传统文 化的精美技艺，让更多世界品牌看到潮玩IP的深度延展能力，相信随着集团全球化业务的不断拓展，会 让更多全球消费者爱上中国潮玩。"泡泡玛特相关负责人表示。 拥有WAKUKU、SIINONO等知名IP的潮玩头部企业量子之歌也将在朝阳展区展览展示最新潮玩产 品。"今年，以潮玩为代表的情绪商业成了显学。潮玩是情绪的镜像，每⼀个IP都要回应一类人的情绪 需求。"量子之歌相关负责人说道。作为品牌升级的重要一环，量子之 ...

Group 1 - The 2025 China International Service Trade Fair (CIFTIS) officially commenced on September 10, showcasing a variety of cultural and tourism services in the Chaoyang exhibition area, themed "Trendy Play, Trendy Enjoyment, Trendy Life" [1] - The exhibition features multiple first-time displays, including the Bubble Mart's intangible cultural heritage series Molly and the ultra-realistic 3A XR interactive film work "Mulan 2125 XR" [1] - The Chaoyang exhibition area aims to create a vibrant scene of cultural, commercial, and tourism integration, attracting numerous visitors to experience new technologies, products, and services [1] Group 2 - Quantum Song, a leading company in the trendy toy sector, will showcase its latest products in the Chaoyang exhibition area, including the Letsvan Qimeng Island series and the popular WAKUKU brand [5] - The company plans to launch a new limited edition blind box in collaboration with the sports event, marking a significant step in the "sports + cultural creativity" crossover field [5] - Quantum Song aims to accelerate the development of trendy toy IPs through a dual-engine model of "self-research original + signed original" [5] Group 3 - The National Cultural Industry Innovation Experimental Zone's Guochao Cultural and Creative Store will present a variety of products, including various intangible cultural heritage creative products developed by Panjiayuan and the full-chain development of the "Three-Body" IP by the Three-Body Universe [5] - Other notable products include AI story dolls and learning machines from Kaisheng Culture, as well as educational cultural products from Guokel Technology [5]

Core Insights - The 2025 Service Trade Fair will feature a cultural and tourism service exhibition at Shougang Park, showcasing various innovative products and experiences [1] Group 1: Event Highlights - The Chaoyang exhibition area will focus on the theme "Trendy Play, Trendy Enjoyment, Trendy Life," presenting multiple first-time exhibits [1] - Notable exhibits include the Bubble Mart's intangible cultural heritage series Molly, the Letsvan's Dream Island series, and the first ultra-realistic 3A XR interactive film work "Mulan 2125 XR" [1] - The exhibition will also introduce the first cultural creation collection store in the city, supported by the government and operated by market entities, as part of the National Cultural Industry Innovation Experimental Zone [1]

Core Insights - The 2025 National Cultural Industry Innovation Experimental Zone Development Conference was held in Beijing, focusing on the transformation and intelligent upgrade of the cultural industry [1] - The conference released the annual top ten leading achievements of the National Cultural Industry Innovation Experimental Zone, highlighting significant advancements in various cultural sectors [2][3] Group 1: Key Achievements - The establishment of the Beijing AIGC Audiovisual Industry Innovation Center in collaboration with 50 ecological partners aims to enhance the efficiency of the audiovisual industry and create a public technology service platform [2] - The opening of the largest esports cultural complex in Beijing, Weibo IN, with a total area of 42,000 square meters, can accommodate approximately 1,500 spectators [2] - The launch of LABUBU as a global top brand, with operations in 23 overseas countries and regions, achieving annual revenue exceeding 13 billion yuan, exemplifying a successful case of Chinese cultural export [3] Group 2: Technological Innovations - The establishment of an AI audiovisual laboratory by Guanghe Voice Intelligent Technology to promote the upgrade of film and television technology through audio recognition, human-computer interaction, and immersive audiovisual production [3] - The creation of a practice center for AI-generated art by the Animation and Digital Art College of Communication University of China, focusing on overcoming technical challenges in AI animation [3] - The introduction of a new film production model by Youku, launching the industry's first film production vehicle to provide integrated software and hardware services for directors and post-production teams [3] Group 3: Event Structure - The conference adopted a "1+10" interactive model, featuring a main forum and ten additional events, including industry forums and cultural activities, to enhance communication and dialogue within the cultural sector [4][5]