《罗小黑战记》
Search documents
从文化破壁、科技破界到情感破圈 《CMG动漫盛典》以“三重叙事”绘就国漫新图景
Yang Shi Wang· 2026-01-28 04:26
当《大头儿子和小头爸爸》的温情底色与《罗小黑战记》的温暖治愈在舞台交叠,当虚拟制片技术与国风器乐奏响跨时空交响,由中央广播电视总台推出的 《CMG动漫盛典》在CCTV-1综合频道、CCTV-14少儿频道相继播出并圆满落幕,引发全民文化共振。 本次盛典实现收视与热度双高,首播斩获0.73%的收视率、5.46%的收视份额,观众规模突破5000万人,同时段全国上星频道收视率排名第一,新媒体直播 时在线观看量近700万。这场选址河北省保定市的行业盛会,以"创·突破、源·传承、耀·未来"为框架,通过"文化铸魂、科技赋能、全民共鸣"三重叙事的深 度融合,完成了对国漫产业的全景式呈现与前瞻性展望,构建了一个立体、动态、共生的国漫发展全景图。 截至1月27日12点,相关内容触达人次超15.2亿,宣传话题词总阅读量突破11.5亿,#CMG动漫盛典##跟着动漫游保定##和刘宇黄子弘凡等共赴动漫盛典#等 数个热词登陆各大新媒体平台33个热搜热榜。网友留言刷屏"这才是国漫该有的样子""既有文化底气,又有科技锐气"。这场盛典不仅是一场视听盛宴,更是 一次成功的产业动员与文化破圈,彰显了国漫的"共鸣半径"正从核心圈层向全民领域延伸,从" ...
《疯狂动物城2》成了IP出海公司必读圣 经?
3 6 Ke· 2025-12-23 10:23
Group 1 - The core viewpoint of the articles revolves around the significant impact and ongoing competition in the Intellectual Property (IP) market, particularly in the film and entertainment sectors, highlighting the success of "Zootopia 2" in China and the escalating IP acquisition battles among major companies like Netflix and Paramount [1][3][4]. - "Zootopia 2" has achieved a cumulative box office of over 3.8 billion yuan, ranking as the second highest-grossing film in the domestic market for 2025, showcasing the strong IP effectiveness with over 70 collaborations across various consumer categories [1]. - The IP competition is intensifying globally, with Netflix's proposed acquisition of Warner Bros. for $82.7 billion and Paramount's counteroffer of $108.4 billion, indicating a strategic shift in Hollywood's landscape towards IP ownership [3][4]. Group 2 - The article discusses the dual nature of IP expansion overseas, with companies like Pop Mart excelling in content e-commerce while others struggle to enhance their IP influence despite efforts in Southeast Asia [5]. - Short dramas, which have abandoned traditional IP effectiveness, are experiencing significant success due to their adaptability to global audiences, with the overseas market projected to reach $3.6 billion by 2025 and $6 billion by 2026, reflecting a 65% year-on-year growth [6]. - The challenges faced by Chinese animated films in overseas markets are highlighted, with examples like "Ne Zha" and "The Lion Boy" showing limited success abroad, indicating a high understanding cost for international audiences [8][10]. Group 3 - The article emphasizes the importance of cultural resonance in overseas markets, suggesting that Chinese animated films often struggle due to their reliance on culturally specific narratives that do not translate well [10][12]. - Successful examples of Chinese animation, such as "The King's Avatar," demonstrate the potential for global appeal when leveraging high-quality production and relatable themes [12][14]. - Disney's strategy of localizing content and enhancing the experience economy is presented as a model for sustaining IP longevity, with the opening of the Zootopia-themed park in Shanghai being a key development [19][23]. Group 4 - The article outlines the challenges faced by Chinese IP companies in executing overseas projects, citing the example of a collaboration between Yuewen and Universal Studios that faced significant cost overruns and marketing challenges [24][26]. - The rapid growth of pop-up stores as a common method for IP activation is noted, with over 191 pop-up events occurring in major Chinese cities during the 2025 National Day period, although many lack innovative approaches [29][30]. - The need for a shift in perspective towards more creative and experiential IP strategies is emphasized, as current practices often focus on quick profits rather than sustainable engagement [31][32].
多部动画将上线 《罗小黑战记》回归,《中国奇谭2》定档元旦
Zhong Guo Xin Wen Wang· 2025-11-18 06:47
Core Points - Bilibili (B站) announced the release of 40 domestic animation works for 2025-2026 during an online event, including several new projects and updates on various IP sequels [1][5] New Works - The popular IP novel "I Clean Up Garbage in the Wasteland" (《我在废土世界扫垃圾》) will be adapted into an animation, characterized as the first "romantic wasteland" genre in China, featuring imaginative visual art and a blend of technology and humanity in character design [3][5] - Classic IP adaptations such as "The Legend of Sword and Fairy 4" (《仙剑奇侠传四》) and "Difficult to Please" (《难哄》) have also released new trailers, with the latter retaining the original voice cast from its radio drama [3][5] Returning and Upcoming IPs - The phenomenon-level IP "The King's Avatar" (《罗小黑战记》) is returning after four years with a new chapter titled "Pre-school Chapter," continuing the story after "The Gate of All Beings" [5] - "Chinese Strange Tales 2" (《中国奇谭2》) is set to premiere on January 1, 2026, featuring nine distinct short stories [5] - The new season of "A Mortal's Journey to Immortality" (《凡人修仙传》) will air in the first half of 2026, alongside a theatrical film "The Mystery of the Vast Sea" (《瀚海迷踪》) and a spin-off "The Bone of the Mysterious" (《玄骨传》) currently in production [5] - The ongoing series "The Shepherd" (《牧神记》) will introduce new characters, while the third season of "Time Agent" (《时光代理人》) is scheduled for release in October 2026 [5]
《中国奇谭2》展现9个风格迥异故事,B站官宣40部国创动画作品
Bei Jing Ri Bao Ke Hu Duan· 2025-11-16 12:24
Core Insights - Bilibili announced a plan for 40 domestic animation projects during its 2025-2026 national animation release conference, highlighting a focus on diverse and high-quality content [1] New Projects - Bilibili will collaborate with Shenman Culture for the first time to adapt the popular web novel "I Clean Up Garbage in the Wasteland" into an animation [3] - Classic IP adaptations such as "The Legend of Sword and Fairy 4" and "Difficult to Please" have released new trailers [3] - The TV animation "The Legend of Luo Xiaohei" will return after a four-year hiatus, launching a new chapter titled "Preschool Chapter" [3] IP Sequels - The new season of the annual series "A Mortal's Journey to Immortality" is set to air in the first half of 2026, with a related film "The Mystery of the Vast Sea" and a side story "The Legend of Xuan Gu" also in production [3] - The ongoing series "The Shepherd's Record" will introduce new characters [3] - The third season of "Time Agent" is scheduled to launch in October 2026 [3] - The highly acclaimed animation "Chinese Folktales 2" is set to premiere on January 1, 2026 [3] Content Strategy - Bilibili is increasingly focused on exploring diverse and high-quality animation content, providing more space for innovative themes and stylistic works alongside established IP sequels [3] - The new project "Cleaning Garbage" is the first domestic "romantic wasteland" themed work, featuring imaginative visual aesthetics that differ from traditional wasteland styles [3] - The animation will showcase unique creatures and the integration of plants with urban architecture, reflecting a blend of technology and humanity in character design [3] Market Trends - "Difficult to Please" is one of the few 2D urban romance stories in the animation market, with the original voice cast from the Bilibili Cat Ear FM radio drama returning for the animation [4] - The radio drama has gained widespread recognition, with over 140 million plays on Cat Ear FM [4] - Popular and stylistically unique animations like "Chinese Folktales 2" and "The Legend of Luo Xiaohei" continue to expand their content offerings [4]
中国动画电影在日本渐增存在感
日经中文网· 2025-11-14 03:08
Core Viewpoint - The Chinese animated film "The King's Avatar: For the Glory" is set to be released in approximately 150 theaters across Japan starting November, highlighting the growing opportunities for Chinese animated films in the Japanese market [2][4]. Group 1: Market Potential - Over 90% of China's film box office revenue comes from the domestic market, indicating a significant untapped potential for Chinese IPs (intellectual properties) in international markets [6][9]. - The Chinese film market is vast, with over 90,000 screens, which is more than 20 times that of Japan [5]. Group 2: Distribution and Audience - The film "The King's Avatar: For the Glory" is a sequel to the successful 2019 film, which gained popularity through its fantasy storytelling and appealing characters, even among audiences unfamiliar with Chinese culture [4][6]. - The distribution company "面白映画" (Omoshiroi Eiga) focuses on promoting Chinese content in Japan, despite the challenges posed by lower recognition of Chinese actors and original works compared to local and Hollywood films [6][9]. - The target audience includes over 900,000 Chinese residents in Japan, with nearly 300,000 in Tokyo alone, which is seen as a promising market for Chinese films [6][9]. Group 3: Challenges and Strategies - Despite the success of some Chinese films in Japan, such as "Hero" and "Red Cliff," the recognition of mainland Chinese actors remains limited, making promotion difficult [6]. - The company plans to extend the screening periods based on audience turnout and is preparing for the production of subtitled and dubbed versions to increase accessibility [9]. - The company aims to deepen its presence in the Japanese market before expanding into other Asian regions, with existing branches in Malaysia and Indonesia [9].
《罗小黑战记2》联合GKIDS进军北美市场 点亮国漫出海里程碑
Zheng Quan Shi Bao Wang· 2025-08-09 13:52
Core Viewpoint - The animated film "The King's Avatar 2," produced by Chinese Online, will be distributed in North America by GKIDS, marking a significant step for Chinese animation in the global market [1][3]. Group 1: Distribution and Market Strategy - "The King's Avatar 2" will target a broader audience beyond the Chinese community, aiming for both theatrical and home entertainment distribution in North America [3]. - GKIDS, a renowned animation film distributor, has a history of promoting artistic animation and has received 13 Oscar nominations for Best Animated Feature [5][6]. - The collaboration with GKIDS signifies international recognition for "The King's Avatar 2," enhancing its visibility in the North American market [6]. Group 2: Film Content and Reception - "The King's Avatar 2" tells the story of a cat demon navigating a world where fairies and humans coexist, emphasizing themes of growth and understanding of human society [9]. - The film has received a high rating of 8.7 on Douban from nearly 160,000 viewers and has achieved a box office of over 350 million RMB (approximately 49 million USD) within 18 days of release [9]. - The first installment of the series achieved over 310 million RMB (approximately 44.5 million USD) in box office revenue, setting records for Chinese animated films in Japan [9]. Group 3: Global Expansion and Partnerships - Chinese Online acquired a 51% stake in Hanmu Chunhua in June 2023, positioning itself as a key partner for the global expansion of the "The King's Avatar" series [11]. - The film has secured distribution agreements in multiple global markets, including Southeast Asia and Japan, with specific release dates set for August 28 and November 7, 2025, respectively [11]. - The success of the overseas distribution is attributed to the strong recognition from audiences and industry professionals, with GKIDS expressing confidence in the film's appeal to a wide audience [11].
动画电影再展中式奇幻魅力(文化只眼)
Ren Min Ri Bao Hai Wai Ban· 2025-08-06 01:42
Core Insights - The recent summer releases of animated films "Liao Zhai: Lan Ruo Si" and "Wang Wang Shan Xiao Yao Guai" have sparked a resurgence of interest in Chinese fantasy storytelling, resonating with audiences through familiar narratives and innovative aesthetics [1][2] Group 1: Animation Industry Trends - Chinese animation is increasingly seeking to express a unique cultural identity through technological and artistic innovation, blending traditional aesthetics with modern techniques [1] - The thematic evolution of Chinese animation reflects a shift from divine narratives to a focus on individual human experiences and values, as seen in films that address contemporary issues such as personal choice and workplace challenges [2][3] Group 2: Audience Engagement - The characters in "Wang Wang Shan Xiao Yao Guai" resonate with young audiences by embodying relatable traits and addressing themes relevant to modern life, such as self-actualization and career dilemmas [2] - "Liao Zhai: Lan Ruo Si" employs a narrative structure that connects classic stories with contemporary settings, prompting viewers to reflect on deeper existential themes [2][3] Group 3: Cultural Reflection - The current generation of Chinese animated films is moving towards exploring internal emotional connections and cultural resonance, rather than merely creating external cultural symbols [3]
《罗小黑战记2》上映两天票房超7000万
Di Yi Cai Jing· 2025-07-20 02:13
Core Insights - The film "The King's Avatar: For the Glory" continues the story from its predecessor, featuring the characters Xiao Hei, Master Wu Xian, and Senior Sister Lu Ye facing a crisis that threatens both the human and monster realms, embarking on an adventure filled with unknown challenges [1][2] - "The King's Avatar: For the Glory" was released on July 18 and quickly became a hot topic on Douban, grossing over 700 million yuan within two days [1] - The original film "The King's Avatar" released six years ago achieved a box office of 315 million yuan and received a high rating of 8.0 from nearly one million viewers on Douban, contributing to the rise of domestic animation [1] - The sequel "The King's Avatar: For the Glory" is part of a wave of successful animated films, following the global success of "Nezha" which grossed 15.446 billion yuan before its release [1] - As a leading IP in original 2D animation, "The King's Avatar" has a low frequency of content updates, with the original series releasing over 40 episodes in 13 years, yet it has garnered a dedicated fanbase due to its warm and delicate animation style [1] - The original film was nominated for the Golden Rooster Award for Best Animated Feature, showcasing its artistic merit and thematic depth, focusing on the coexistence of humans and spirits in a natural world [1] - "The King's Avatar: For the Glory" features over 200,000 hand-drawn original frames, reflecting the significant investment by the creative team over the past six years [2] - The film's settings, including villages and cities, are characterized by imaginative Chinese-style monster worlds and realistic seasonal changes, with each scene being described as healing and exquisite [2] - A key scene in the film, the "airplane battle," showcases dramatic and extraordinary imagination, highlighting the film's cinematic quality [2] - The premiere event held on July 11 in Beijing was emotional for the creative team, with the director expressing gratitude for the collective effort over the past six years [2]
以总理:如伊朗放弃核计划 以色列愿停止行动;以色列袭击已致伊朗224人死亡丨每经早参
Mei Ri Jing Ji Xin Wen· 2025-06-15 21:48
Group 1 - The National Bureau of Statistics released a report on residential sales in 70 large and medium-sized cities in China [3] - The State Council Information Office will hold a press conference on June 16 regarding the operational situation for May 2025 [3] - The Shenzhen Stock Exchange will adjust the sample stocks of the Shenzhen Component Index and ChiNext Index on June 16, while the Shanghai Stock Exchange will officially release the Shanghai 580 Index [3] Group 2 - The Southern Theater Command responded to the Philippines' so-called "joint patrol," asserting that any military activities disrupting the South China Sea are under control [5] - The National Flood Control and Drought Relief Headquarters initiated a Level IV flood emergency response for Zhejiang on June 15, while maintaining a Level III response for Guangdong and Guangxi [6] - The Hong Kong Financial Secretary stated that the Hong Kong Monetary Authority will expedite the processing of license applications for stablecoins following the enactment of relevant regulations [6] Group 3 - Shenzhen is expected to pilot the secondary listing rules for red-chip stocks, aiming to provide a more efficient listing channel for innovative enterprises [6] - JD Logistics is reportedly moving towards a self-operated model in Saudi Arabia, marking a significant step in establishing an overseas logistics network [13] - Chinese online literature company, Zhongwen Online, announced a collaboration with Pop Mart's subsidiary to launch a new series of trendy toys based on the popular IP "The King's Avatar" [15] Group 4 - Light Media's chairman suggested adjusting the profit-sharing model in the Chinese film industry, highlighting that the current distribution ratio is unsustainable for quality film production [17] - Deep Blue Automotive responded to a fire incident involving one of its vehicles, attributing the cause to operational errors during maintenance rather than a vehicle defect [19]
以总理:如伊朗放弃核计划,以色列愿停止行动;以色列袭击已致伊朗224人死亡;山东公布寿光较大中毒事故调查报告;南部战区,发声丨每经早参
Mei Ri Jing Ji Xin Wen· 2025-06-15 21:46
Group 1 - The National Bureau of Statistics released a report on residential sales in 70 large and medium-sized cities [3] - The State Council Information Office will hold a press conference on June 16 regarding the operational situation for May 2025 [3] - The Shenzhen Stock Exchange will adjust the sample stocks of the Shenzhen Component Index and ChiNext Index on June 16 [3] Group 2 - The Southern Theater Command responded to the Philippines' so-called "joint patrol," asserting that any military activities disrupting the South China Sea are under control [5] - The National Flood Control and Drought Relief Headquarters initiated a Level IV flood emergency response for Zhejiang on June 15 [6] - The Hong Kong Financial Secretary stated that the Monetary Authority will expedite the processing of license applications for stablecoins after the relevant regulations come into effect [6] Group 3 - Shenzhen is expected to pilot a secondary listing for red-chip stocks, with relevant listing rules being formulated [6] - The 55th Paris Air Show will take place from June 16 to June 22, 2025, showcasing significant military and civilian aircraft [8] - A major poisoning incident in Shouguang, Shandong, resulted in 7 deaths and 4 injuries, with 26 individuals held accountable [8] Group 4 - JD Logistics is reportedly moving towards a self-operated model in Saudi Arabia, marking a significant step in its overseas logistics strategy [12] - Chinese online literature company, Zhongwen Online, has partnered with Pop Mart's subsidiary to launch a new series based on the popular IP "The King's Avatar" [14] - Light Media's chairman suggested adjusting the profit-sharing model in the film industry to ensure sustainable investment in quality films [15]