除此之外，榜单尾部上榜厂商收入数据变化情况则呈现完全相反的趋势，包括Appxy、大华科技(SZ:002236) 、Easyroid以及哔哩哔哩(NASDAQ:BILI) 在 内的多个厂商上月海外收入皆有小幅增长。与此同时，旗下运营有《 Fachat 》、《 Lumi 》等视频交友应用的VeePro凭借连续以来的在海外收入端的稳定 表现也于近一年以来首度上榜。此外，上月排名有所上升的厂商还有畅读科技以及WEO Technology Limited。 依托互联网移动应用大数据平台"点点数据"（https://app.diandian.com/），点点出海基于App Store和Google Play两大应用市场，整理中国应用&游戏出海 厂商Top30收入榜，希望帮助从业者更好地了解移动应用出海领域的趋势和变化。 本文统计周期为2026年1月1日到2026年1月31日。 | | 1月中国非游戏厂商出海收入榜 | | | | | | --- | --- | --- | --- | --- | --- | | | 2026年1月1日-1月31日 | | | | app.diandian.com | | 排名 | 公司 ...

Group 1 - In January 2026, the mobile game "Gossip Harbor" by Lemon Microfun topped the overseas revenue chart, surpassing "Whiteout Survival" by DianDian Interactive, which had held the top position for the entire year of 2025 [1] - "Gossip Harbor" combines synthesis gameplay with a storyline about a single mother restarting her life, featuring a winter theme event that contributed to a 4% increase in overseas revenue and a 136% surge in downloads [1] - DianDian Interactive's "Whiteout Survival" and the 4X strategy game "Kingshot" ranked second and third respectively in the overseas revenue chart for January [1] Group 2 - DianDian Interactive's "Tasty Travels: Merge Game" entered the top ten revenue rankings for the first time, with a 33% month-over-month revenue increase due to the "Coral Isles" theme event and "Echoes of Vitality" card collection activity [4] - "Mobile Legends: Bang Bang" by Mutong Technology saw a 122% increase in overseas revenue, ranking 8th in the revenue chart, driven by the M7 World Championship and version activities [4] - The game has accumulated nearly $2.4 billion in global revenue since its launch nearly ten years ago, highlighting its status as a leading product in the global mobile esports market [4]

Core Insights - In January, Sensor Tower reported significant growth in overseas mobile game revenues, with Lemon Microfun's flagship game "Gossip Harbor" achieving a 4% month-over-month increase, securing the top position in the overseas mobile game revenue chart [1] - Muto Technology's "Mobile Legends: Bang Bang" saw a remarkable 122% surge in overseas revenue, climbing nine positions to rank 8th in the revenue chart and claiming the top spot in the growth chart [1] Revenue Rankings - "Gossip Harbor" led the overseas mobile game revenue chart in January, with a 4% increase in revenue and a 136% rise in downloads, driven by new seasonal events [1] - "Mobile Legends: Bang Bang" reached nearly $2.4 billion in total global revenue after nearly ten years, reinforcing its position in the global mobile esports sector [1] - "Tasty Travels: Merge Game" from Dd Interactive achieved a 33% month-over-month revenue increase, entering the top ten of the global revenue chart for the first time [2] - "Arknights: Endfield," a new title from Eagle Horn Network, generated over $30 million in its first two weeks, debuting at 17th in the revenue chart [2] - "Dragon Traveler," an international version of a RPG from Zilong Games, ranked 26th in the revenue chart and 4th in the growth chart in its first month [2] Growth Rankings - "Heartopia," a life simulation game from Xindong Network, quickly topped the iOS download charts in multiple countries and ranked 5th in the global simulation game revenue chart [3] - "Genshin Impact" from miHoYo saw a significant revenue spike of 867% in Japan on January 14, following a major update, ranking 3rd in the growth chart [3] - "Arknights" experienced an 81% increase in overseas revenue, returning to the revenue chart at 24th and ranking 7th in the growth chart [3] - "Cell Survivor" continued its growth with a 50% increase in January, ranking 14th in the growth chart [4] - "Haunted Merge: Horror Story" from WhaleJoy Game saw a 285% increase in revenue, entering the growth chart at 17th [4] Download Rankings - "Block Blast!" from Hungry Studio maintained its position as the top downloaded overseas mobile game in January [5] - "Vita Mahjong" from Vita Studio saw a 31% increase in downloads, securing the second position in the download chart [5] - "Tile Explorer - Triple Match" from Oakever Game climbed to 3rd place with a 46% increase in downloads [5] - "Heartopia" debuted at 5th in the download chart and topped the download growth chart in its first month [5]

Core Insights - In January 2026, 36 Chinese companies made it to the global mobile game publisher revenue TOP 100, collectively generating $2.18 billion, accounting for 37.8% of the total revenue of the global TOP 100 mobile game publishers [1] - Tencent secured the top position in global mobile game publisher revenue, with a 43% month-on-month increase driven by flagship titles like "Honor of Kings" and "Peacekeeper Elite" [2][5] - Tencent's "Honor of Kings" and "Peacekeeper Elite" dominated the Chinese App Store revenue rankings, occupying the top four positions [1][5] Tencent's Performance - Tencent's "Honor of Kings" saw a 105% month-on-month revenue surge to $220 million following the launch of a new skin [2] - "Peacekeeper Elite" experienced a 156% revenue increase, surpassing $110 million, aided by new skins and a festive update [2] - Tencent's overall revenue in January reached a peak due to the strong performance of these two titles [2] Other Notable Performers - Point Interactive's mobile game "Tasty Travels: Merge Game" achieved a 33% revenue growth in January, driven by a new event [2] - "Mobile Legends: Bang Bang" experienced a 118% revenue increase, reclaiming the top spot in the Southeast Asian mobile game sales chart [3] - Yostar's "Blue Archive" and "Arknights" saw significant revenue increases of 220% and 122%, respectively, due to anniversary events [3] New Releases and Market Trends - Eagle Horn Network's new 3D real-time strategy RPG "Arknights: End of the World" topped multiple iOS download charts upon its global launch, significantly boosting publisher revenue [3] - Heartopia, the overseas version of "Heart Town" by Xindong Network, achieved a 516% revenue increase in January, topping iOS download charts in several markets [4] - The Chinese mobile game publisher revenue TOP 100 also included companies like BeHeFun Games and GameTree Entertainment, totaling 36 publishers [4]

Core Insights - The article highlights the impressive performance of "Whiteout Survival," developed by Century Huatong, which has risen from eighth to fourth place in the global mobile game revenue rankings for 2025, with a revenue nearing $1 billion in 2024 and a projected annual growth rate of approximately 50% for 2025 [1][4]. Group 1: Game Performance - "Whiteout Survival" is recognized as the world's first ice and snow survival-themed SLG game, achieving significant revenue growth and becoming the champion of growth within the $1 billion revenue tier [1][4]. - The game has a broad market presence, with the United States, Japan, South Korea, and Taiwan being the top four revenue-generating markets, showcasing a doubling of revenue in Japan and a 70% increase in South Korea [1][4]. Group 2: Market Trends - The success of "Whiteout Survival" aligns with the explosive growth of the strategy game genre, which is projected to generate $13 billion in in-app purchase revenue in 2025, making it the highest-grossing game type globally [2][5]. - The game contributes significantly to the SLG segment and utilizes a "SLG+X" fusion gameplay approach, breaking user barriers and driving market growth [2][5]. Group 3: Company Strategy - Century Huatong's systematic capabilities support the game's success, leveraging a data-driven "research, operation, and development" collaborative system to create a competitive and differentiated product matrix [3][6]. - The company employs deep localization strategies to tailor activities and marketing content to regional player needs, enhancing user engagement in key overseas markets [3][6]. - The rise of "Whiteout Survival" reflects Century Huatong's leading position in the global mobile gaming sector, with a dual strategy of "strong leadership and multi-category collaboration" [3][6].

Core Viewpoint - The 9th World Zhejiang Business Forum and the 2025 Shanghai Zhejiang Chamber of Commerce Annual Meeting highlighted the theme of "running forward," exploring new development paths amid global economic changes and technological revolutions. Century Huatong was awarded the "Flowing Global Award" for its outstanding performance in globalization, industrial innovation, and high-quality development [1][6]. Group 1: Award Significance - The "Golden Name Card" award aims to recognize member enterprises that excel in innovation, craftsmanship, quality leadership, and globalization, reflecting the spirit and responsibility of Zhejiang merchants [2][8]. - Century Huatong's focus on the core gaming industry and its active expansion into international markets have established a global distribution system, contributing to global industrial upgrades [2][8]. Group 2: Financial Performance - Century Huatong reported a revenue of 27.223 billion yuan and a net profit of 4.357 billion yuan for the first three quarters of 2025, marking a year-on-year increase of 141.65% [2][8]. - The company's net profit after deducting non-recurring items reached 4.294 billion yuan, also reflecting a year-on-year growth of 140.98%, with operating cash flow increasing by 81.33% to 6.278 billion yuan [2][8]. Group 3: Market Position - In the competitive global gaming market, Century Huatong's overseas gaming business has become a key growth driver, ranking second among Chinese mobile game publishers globally [5][10]. - The company's game "Whiteout Survival" topped the overseas mobile game revenue list, while "Kingshot" and "Tasty Travels: Merge Game" also achieved significant rankings [5][10]. - The "Flowing Global Award" acknowledges Century Huatong's commitment to global market development and its embodiment of the Zhejiang merchant spirit [5][10].

Core Insights - The global mobile game market is projected to reach $82.3 billion in 2025, with a year-on-year growth of 1.3% [1] - Chinese mobile game publishers maintain a strong market position, generating $23.3 billion in revenue, accounting for 35% of the total revenue of the top 100 publishers globally [1] - The growth of the mobile game market is characterized by structural opportunities, particularly in the merging game genre, which saw a significant increase of 95% to $2.4 billion [2] Group 1 - Tencent remains the top global mobile game publisher, with flagship titles like "Honor of Kings" and "Peacekeeper Elite" contributing to stable revenue, exceeding $2 billion in annual income for "Honor of Kings" [1] - The new shooting game "Delta Force" from Tencent has shown significant revenue growth, becoming a key driver for the company's annual income [1] - The merging game genre is highlighted as a major growth area, with companies like Didi Interactive and Lemon Microfun achieving revenue increases of 87% and 165% respectively, propelling them to the second and fourth positions among Chinese publishers [2][3] Group 2 - The global strategy mobile game market grew by 20% in 2025, surpassing $20 billion, driven by the trend of gameplay fusion [2] - New entries in the overseas revenue rankings include games that combine strategy and shooting elements, indicating a successful adaptation to market demands [2] - Companies like Zhe Paper Network and Giant Network have also seen significant revenue growth through innovative content updates and new game releases, with Zhe Paper's "Love and Deep Space" achieving a 44% increase [3]

Group 1 - The global mobile game revenue is projected to grow slightly by 1.3% to reach $82.3 billion in 2025, with the top 30 Chinese mobile game publishers generating $23.3 billion, accounting for 35% of the total revenue of the top 100 publishers [1] - Tencent remains the top global mobile game publisher, driven by strong performances from titles like "Honor of Kings," "Peacekeeper Elite," and "PUBG MOBILE," with "Honor of Kings" expected to generate over $2 billion in 2025, marking a 5% year-on-year growth [1] Group 2 - Diandian Interactive achieved explosive growth in 2025, with global revenue surging by 87%, securing the second position in the revenue rankings [2] - The strategy game "Whiteout Survival" saw a 45% year-on-year revenue increase, reaching $2.1 billion, maintaining its position as the top-grossing overseas mobile game for 24 consecutive months [2] - The merging game "Tasty Travels: Merge Game" experienced a remarkable 28-fold revenue increase, surpassing $100 million in cumulative revenue, and debuted at the 27th position in the overseas mobile game revenue rankings [2] - The global merging game segment has witnessed explosive growth, with a market size exceeding $2.4 billion in 2025, reflecting a 95% year-on-year increase, making it a key strategic focus for publishers [2]

Core Insights - Century Huatong was awarded the "2025 Outstanding 'Going Global' Game Company" at the annual "Top Ten Games" awards, recognizing its strong performance in overseas expansion and product innovation [3][9] - The company's game "Endless Winter" was recognized as the "2025 Outstanding Mobile Game," highlighting its popularity and strong market presence [7][9] Group 1: Awards and Recognition - The "Top Ten Games" awards are considered a prestigious honor in the Chinese gaming industry, focusing on global operational capabilities and international brand influence [3] - Century Huatong's overseas revenue reached 11.368 billion yuan in 2024, surpassing domestic market revenue, with further growth to 8.958 billion yuan in the first half of 2025 [3][4] Group 2: Global Strategy and Market Performance - Century Huatong has established a distribution network covering over 200 countries and regions, with a continuous increase in overseas revenue share [3][4] - The company prioritizes globally appealing game themes, focusing on SLG and casual game genres, while also tailoring products to regional user preferences [4][5] - The success of "Whiteout Survival" and "Kingshot" has positioned Century Games as a strong player in the overseas market, dominating the revenue rankings [4] Group 3: Product Development and Market Adaptation - New products are launched in overseas markets first to validate their effectiveness through real market data, which helps in localizing and adapting for the domestic market [5] - "Endless Winter," launched in April last year, has consistently ranked in the top three of the iOS bestseller list, showcasing its strong market performance and innovative marketing strategies [7]

Core Viewpoint - Century Huatong has been recognized for its outstanding performance in global expansion and product innovation, winning the "2025 Excellent 'Going Global' Game Enterprise" award and having its game "Endless Winter" named "2025 Excellent Mobile Game" at the annual Game Top Ten Awards ceremony in Shanghai [1][3]. Group 1: Awards and Recognition - Century Huatong received the "2025 Excellent 'Going Global' Game Enterprise" award, highlighting its global operational capabilities and contributions to overseas markets [3]. - The game "Endless Winter" was awarded "2025 Excellent Mobile Game," showcasing its popularity and strong market performance [6]. - Shengqu Games was nominated for the "2025 Excellent Game Operation Enterprise," further emphasizing the recognition of Century Huatong's strategic development [8]. Group 2: Global Expansion Strategy - Century Huatong has established a distribution network covering over 200 countries and regions, with overseas revenue accounting for a significant portion of its income, projected to reach 11.368 billion yuan in 2024, surpassing domestic revenue [3]. - The company focuses on globally appealing themes and differentiates its products based on regional user preferences, ensuring deep market alignment [4]. - The success of games like "Whiteout Survival" and "Kingshot," which dominated the overseas revenue rankings, reflects the effectiveness of Century Huatong's global strategy [4]. Group 3: Product Performance - The mobile game "Endless Winter" has consistently ranked in the top three of the iOS bestseller list, establishing itself as a benchmark in the SLG genre [6]. - Century Huatong's casual merge game "Tasty Travels: Merge Game" achieved a 10% revenue growth in November, ranking fourth in the global casual merge game revenue list, indicating a new growth engine for the company [4]. - The company prioritizes launching new products in overseas markets to validate product models with real market data, enhancing localization and domestic distribution efficiency [4].