在2025年出海手游收入榜中，点点互动的《Whiteout Survival》继续位居第一，年海外收入超过16.5亿 美元。榜单中共有8款产品为新入围，其中包括合成类游戏《Merge Cooking》（《合合大厨》）、策略 游戏《Lands of Jail》（《可狱不可囚》）等，显示出在成熟市场格局下，新品通过题材与玩法创新仍 能找到发展空间。 综合来看，2025年全球手游市场增速放缓，进入平稳发展期。中国厂商在稳固现有市场份额的同时，积 极在合成、玩法融合、垂直细分题材等领域进行探索与投入。通过长线运营、品类创新与精细化发行， 中国手游发行商在全球市场保持了整体竞争力，其发展重点正从规模扩张逐步转向对结构性增长机会的 把握。 融合玩法成为驱动传统品类增长的关键。2025年，全球策略手游收入同比增长20%，超过200亿美 元。"SLG（策略游戏）+X"的玩法融合趋势进一步明确。例如，Florere Game发行的《Last Z: Survival Shooter》（《生存射击》）结合了策略与射击元素，《Dark War:Survival》（《黑暗战争生存》）则强 化了叙事内容，两款产品均于2025年首次进入出 ...

近年来，全球合成手游赛道迎来爆发式增长，2023—2024年增速连续突破110%，2025年再攀新高，同 比劲增95%，市场规模突破24亿美元。凭借强势增长表现，合成手游已成为全球手游市场中最具爆发力 的细分赛道，更成为各大发行商重构产品矩阵、抢占增量市场的核心战略支点。 点点互动在2025年实现多品类爆发式增长，全球收入激增87%，跃居收入榜亚军。策略手游《Whiteout Survival》2025年收入同比上涨45%达21亿美元，连续24个月稳坐出海手游收入冠军宝座，累计吸金40 亿美元。融合"环游世界+美食烹饪"双题材的合成手游《Tasty Travels: Merge Game》，凭借对合成赛道 增长红利的精准把握和精细化运营，2025年强势开启高速增长之路，收入同比暴涨28倍，累计收入破1 亿美元，首次亮相出海手游收入榜第27名，成为点点互动多元赛道布局的亮眼力作。 北京商报讯（记者 程靓）1月13日，Sensor Tower数据显示，2025年全球手游收入小幅增长1.3%至823亿 美元。其中，TOP30中国手游发行商全球吸金233亿美元，与2024年基本持平，达到全球TOP100手游发 行商收 ...

12月18日，由中国音像与数字出版协会、上海市徐汇区人民政府主办，被誉为中国游戏界"第九艺术封 神榜"的2025游戏十强年度榜盛典在上海举办。凭借在过去一年出海布局与产品创新领域的优异表现， 世纪华通斩获"2025年度游戏十强优秀'走出去'游戏企业"，旗下爆款产品《无尽冬日》获评"2025年度游 戏十强优秀移动游戏"。此外，盛趣游戏获"2025年度游戏十强优秀游戏运营企业提名"。 《无尽冬日》获评"2025年度游戏十强优秀移动游戏" 比如此次获得"2025年度游戏十强优秀移动游戏"的《无尽冬日》，是世纪华通旗下点点互动于去年4月 在国内市场推出的冰雪题材SLG游戏，产品上线后长期稳居iOS畅销榜TOP3，不仅成为极具人气和良好 口碑的SLG标杆作品，还不断以创新的营销和运营方式打造出独特的IP文化圈。 盛趣游戏获"2025年度游戏十强优秀游戏运营企业提名" 双奖加身，既是对世纪华通全球化战略发展的认可，也印证了公司产品研发实力的市场领先地位。未 来，世纪华通将持续深化全球化布局，依托产品与发行策略的协同落地，稳步扩大全球市场份额。【编 辑:刘阳禾】 世纪华通斩获"2025年度游戏十强优秀'走出去'游戏企业"奖 ...

12月18日晚，由中国音像与数字出版协会、上海市徐汇区人民政府主办，被誉为中国游戏界"第九艺术 封神榜"的2025游戏十强年度榜盛典在上海举办。凭借在过去一年出海布局与产品创新领域的优异表 现，世纪华通斩获"2025年度游戏十强优秀'走出去'游戏企业"，旗下爆款产品《无尽冬日》获评"2025年 度游戏十强优秀移动游戏"。此外，盛趣游戏获"2025年度游戏十强优秀游戏运营企业提名"。 世纪华通斩获"2025年度游戏十强优秀'走出去'游戏企业"奖 "游戏十强年度榜"是中国游戏产业最具代表性、影响力与公信力的行业殊荣，其"优秀'走出去'游戏企 业"奖项聚焦企业全球化运营能力、海外市场贡献与国际品牌影响力。世纪华通此次当选，源于公司持 续深耕全球市场的战略方向与实践成果。 作为A股游戏板块龙头企业，世纪华通已构建起覆盖全球200多个国家和地区的发行网络，海外业务收 入占比持续攀升，2024年出海收入达113.68亿元，超过国内市场；2025年上半年境外收入进一步增至 89.58亿元，持续领跑游戏企业出海阵营。旗下负责海外业务的Century Games，凭借成熟的全球化运营 能力，成为企业"走出去"的核心引擎。根据1 ...

智通财经APP获悉，Sensor Tower商店情报平台发布2025年11月中国手游产品在海外市场收入及下载量 排行榜。Sensor Tower应用表现洞察与运营活动洞察平台数据显示，2025年11月前后头部手游普遍抓住 万圣节、黑五与感恩节等关键节假日窗口，通过高密度的运营活动有效撬动玩家消费，推动收入持续走 高。 米哈游《崩坏：星穹铁道》于11月5日迎来3.7版本"成为昨日的明天"重磅更新，随着全新终章剧情"翁 法罗斯"的推出、5星人气角色"昔涟"的登场与专属星旅定制的上线，以及"货币战争·零和博弈"玩法与全 新地图的解锁，当日即空降全球手游畅销总榜冠军。本期游戏海外收入激增130%，问鼎增长榜冠军， 同时收入榜排名跃升10位至第6名。 《Tasty Travels: Merge Game》11月推出的全新相册收集活动"New Album: Winter Tales"、感恩节活动以 及黑五活动"Checkout Rush"，屡次刷新日流水纪录，本期收入增长10%，蝉联榜单第17名。 烹饪题材合成手游《Flambé: Merge & Cook》本月收入上涨20%，再创历史新高，排名进一步提升4位， 跻身收入 ...

知名移动市场智能分析平台AppMagic最新发布的《2025年移动游戏变现报告》表明，全球市场收入仅微增3.4%，但增长动力高度集中于策略、模拟经营 和混合休闲等少数赛道，资源向核心领域与头部玩家加速聚集。当全球移动游戏市场进入温和增长的新常态，结构性变革成为行业发展的核心主线。 2023–2025年全球头部商店平台收入趋势 从区域市场来看，尽管美国、欧洲和日本等发达市场出现增长放缓或停滞迹象，但凭借成熟的用户付费习惯，仍保持着较高的每付费用户平均收入 （ARPPU）水平，成为行业收入的重要压舱石。从市场集中度来看，行业马太效应愈发显著，各游戏类型中超过40%的收入额来自前五个付费套餐或前 十个头部游戏。那么作为行业龙头的世纪华通（维权）又是如何把握趋势、应对变革的呢？今天2602观察为大家答疑解惑。 策略类游戏付费能力惊人，赛道增速远超行业平均水平 在全球移动游戏市场的结构性增长中，策略类游戏无疑是重要的增长引擎。AppMagic报告显示，自2024年中期以来，策略类游戏市场呈现出平稳且强劲 的增长态势。整体市场方面，各大平台均实现20%—28%的均衡增幅，2024年10月至2025年9月总收入从108亿美 ...

Group 1 - The China-Vietnam QR code interoperability project has officially launched in Vietnam, allowing Chinese tourists to make payments using various mobile payment apps [1] - The project aims to enhance financial connectivity between China and Vietnam, promoting trade and tourism between the two countries [1] Group 2 - India is projected to attract $4.1 trillion in green investments by 2047, with an annual market potential of $1.1 trillion [2] - This significant investment is expected to contribute to India's sustainable development goals over the next two decades [2] Group 3 - Thailand's cabinet has approved a policy to promote residential solar rooftop installations, allowing tax deductions for related expenses [3] - The initiative aims to encourage the use of clean energy and reduce household electricity costs while transforming the national energy structure [3] Group 4 - Thailand's electric vehicle production exceeded 50,000 units in the first ten months of 2025, marking a 530% year-on-year increase [4] - Despite a slight decline in overall vehicle production, the domestic market remains stable, with electric vehicle sales growing by 60.1% [4] Group 5 - Chinese citizens can now travel to Russia visa-free until September 14, 2026, for tourism and business purposes, with a stay of up to 30 days [5] Group 6 - Amazon has launched its first global smart hub warehouse in Shenzhen, China, set to open in March 2026, as part of its supply chain solutions [6] - The new global smart hub warehouse will facilitate seamless logistics and inventory management for sellers [6] Group 7 - Amazon's Haul program has expanded to 26 countries, with user visits tripling since June [7] - Chinese sellers on Amazon's emerging sites saw sales increase by over 30% from January to October 2025 [8] Group 8 - TikTok Shop's gross merchandise volume (GMV) in the U.S. surpassed $500 million during Black Friday, reflecting a nearly 50% year-on-year growth [9] - The platform's live streaming sales saw significant increases, with participating sellers' sales up by 84% [9] Group 9 - Lazada has upgraded its collection services in mainland China, adding 18 cities and allowing for single-item pickups [10] - The new regulations will be fully implemented by January 2026, with performance assessments for sellers starting then [10] Group 10 - Ozon has launched a premium brand selection platform, "Ozon Select," focusing on high-end products, with over 130,000 SKUs listed [11] - The platform is expected to see a 1.5x increase in orders for fashion items by Q1 2025 [11] Group 11 - Walmart reported a 57% increase in orders on Black Friday compared to the previous year, driven by strong consumer demand for electronics and home goods [12] Group 12 - The global market for robotic vacuum cleaners saw an 18.7% year-on-year increase in shipments in the first three quarters of 2025, with Europe and the Middle East leading growth [13] Group 13 - In November 2025, 33 Chinese companies made it to the global mobile game revenue top 100, collectively earning $1.95 billion [14] - Tencent remains the top mobile game publisher globally, with significant contributions from its flagship products [14] Group 14 - U.S. online sales on Black Friday reached a record $11.8 billion, marking a 5.8% increase from the previous year [15] - Mobile shopping accounted for over 60% of total sales, indicating a shift in consumer purchasing behavior [15] Group 15 - JD Logistics reported a doubling of order volume in its overseas warehouses during the Black Friday sales period [16] - Significant growth was observed in North America, Europe, and the Asia-Pacific regions [16] Group 16 - Ant Group's WorldFirst reported processing nearly $200 billion in transactions in 2025, with a 100% year-on-year growth [17] - The service has expanded to over 220 countries, supporting multiple currencies for transactions [17] Group 17 - WeChat Pay has launched in Qatar, with QNB becoming the first bank in the Gulf Cooperation Council to support the service [18] - This development provides new digital payment options for retailers in Qatar to connect with Chinese consumers [18] Group 18 - Malaysia is drafting regulations to restrict social media access for individuals under 16 years old, focusing on online safety for children [19] Group 19 - Japan plans to impose consumption tax on cross-border e-commerce platforms with annual sales exceeding 5 billion yen, affecting companies like Temu and SHEIN [20] - The new tax regulations aim to reduce tax evasion and support local retail businesses [20]

Core Insights - In November 2025, 33 Chinese companies made it to the global mobile game publisher revenue TOP 100, collectively generating $1.95 billion, accounting for 35.8% of the total revenue of the top 100 publishers [1] - Tencent maintained its position as the top global mobile game publisher, driven by strong performance from its flagship titles [1] - The mobile game market is witnessing significant revenue growth, with several companies reporting substantial increases in income due to new game releases and innovative gameplay [4][5] Group 1: Tencent's Performance - Tencent's "Delta Force" new season "Asala" launched on November 13, achieving a record high daily revenue, with a month-over-month increase of 12%, nearing $80 million in global mobile revenue [1] - "Delta Force" has become one of Tencent's highest-grossing mobile games, second only to "Honor of Kings" [1] Group 2: Point Point Interactive's Growth - Point Point Interactive ranked second among global mobile game publishers, with its flagship SLG "Whiteout Survival" contributing 54% of its revenue in November, totaling over $3.8 billion [2] - The new title "Kingshot" also performed well, accounting for 36% of revenue, while the casual merge game "Tasty Travels: Merge Game" saw a 10% revenue increase, ranking fourth in the global merge game revenue chart [2] Group 3: Lemon Microfun's Success - Lemon Microfun ranked third in publisher revenue, with three titles in the top ten of the global merge game revenue chart [3] - "Gossip Harbor" saw a 211% year-over-year revenue increase, while "Seaside Escape" maintained a strong position in the market [3] - The new title "Flambé: Merge & Cook" achieved a 20% revenue increase in November, further solidifying Lemon Microfun's dominance in the merge game sector [3] Group 4: Ice Age Network's Breakthrough - Ice Age Network's new game "X-Clash" experienced a 200% month-over-month revenue surge, contributing 45% to the publisher's total revenue [4] - The company returned to the revenue ranking at 26th place, showcasing its strength in gameplay innovation and overseas expansion [4] Group 5: Other Notable Performers - BeHeFun Games debuted at 30th place in the revenue ranking with "Top Tycoon: Coin Theme Empire," which saw a 30% revenue increase in November, nearing $30 million in total revenue [4] - Other Chinese mobile game publishers in the global TOP 100 include Xindong Network and Chaoxi Guangnian, among 32 companies [4] Group 6: Chinese App Store Rankings - Tencent's "Honor of Kings" and "Delta Force" topped the Chinese App Store revenue chart [5] - "Delta Force" experienced a 38% revenue increase following the launch of a new limited-time gameplay feature [5] - miHoYo's "Honkai: Star Rail" saw a 460% revenue surge in November, returning to the top 8 in the iOS market [5][6]

Investment Rating - The investment rating for the media industry is "Positive (Maintain)" [1] Core Insights - The report emphasizes the strong performance of leading mobile games in overseas markets, with notable revenue increases and new game launches driving industry growth [3][29] - The integration of AI in content creation, particularly in AI-generated comics and advertising, is highlighted as a key area for investment, with significant advancements in domestic AI models [3][29] - The report suggests a continued focus on high-growth areas such as AI applications, gaming, and IP collaborations, recommending specific companies for investment [3][29] Industry Data Overview - The game "Delta Force" ranked first in the iOS free game chart in mainland China, while "Honor of Kings" topped the iOS revenue chart [9][13] - The film "Predator: Hunting Grounds" achieved the highest box office for the week, grossing 0.36 billion [25][29] Industry News Summary - OpenAI has reached 1 billion monthly active users, enhancing its product distribution capabilities [25] - The gaming market saw continued growth in October, with Bilibili's game "Escape from Duckkov" surpassing 3 million in sales [29] - The report notes the ongoing high growth in the comic market, with significant collaborations involving popular artists [25][29] Company Performance - Heartbeat Company saw a 30% increase in global revenue in October, with its game "Etheria: Restart" contributing significantly [3][29] - Century Huatong's games "Whiteout Survival" and "Kingshot" also reported strong revenue growth, with a 6% increase in October [3][29] - Bilibili's self-developed game "Escape from Duckkov" achieved sales of over 3 million copies [3][29]

Core Viewpoint - ST Huatuo has demonstrated strong performance in the gaming industry, particularly in the overseas market, with significant revenue and profit figures in 2025 Q3, leading the industry rankings [2][5]. Group 1: Business Performance - In Q3 2025, ST Huatuo achieved a revenue of 27.223 billion, ranking first among 26 companies in the industry, significantly surpassing the second-place company, 37 Interactive Entertainment, which reported 12.461 billion [2]. - The company's net profit for the same period was 4.442 billion, also ranking first in the industry, with the second-place company reporting 2.345 billion [2]. - The revenue composition includes 14.575 billion from mobile games (84.70%), 1.694 billion from PC games (9.85%), and 0.707 billion from automotive parts (4.11%) [2]. Group 2: Financial Ratios - As of Q3 2025, ST Huatuo's debt-to-asset ratio was 30.76%, slightly down from 31.86% year-on-year but still above the industry average of 29.04% [3]. - The gross profit margin for Q3 2025 was 69.85%, an increase from 65.15% year-on-year, and higher than the industry average of 58.35% [3]. Group 3: Leadership and Shareholder Information - Chairman Wang Ji's compensation increased from 8.049 million in 2023 to 9 million in 2024, a rise of 0.951 million [4]. - As of September 30, 2025, the number of A-share shareholders increased by 48.40% to 159,100, while the average number of shares held per shareholder decreased by 32.85% to 43,100 [5]. Group 4: Future Projections and Highlights - The company is expected to generate revenues of 42.4 billion, 53.1 billion, and 59.2 billion for the years 2025, 2026, and 2027, respectively, with net profits projected at 6.1 billion, 10.2 billion, and 11.6 billion [5]. - The company is anticipated to achieve a net profit of approximately 10 billion in 2026, with a target market valuation of around 230 billion, indicating a potential upside of 48.2% from the current stock price [5]. - Notable games such as "Whiteout Survival" and "Kingshot" are expected to continue performing well in terms of lifecycle and profitability [5].