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进一步深化文旅体融合
Xin Lang Cai Jing· 2026-02-18 22:23
独树一帜、非去不可的贵州新体验。深化品牌合作,构建品牌传播矩阵,通过"线上+线下""国内+国 际""文旅招商+品牌推广""媒体宣介+直播互动"等形式,推动品牌传播从单向输出到多向互动、从静态 展示到动态体验、从主体创作到主客共创转变,将人无我有的资源禀赋转化为持久的品牌竞争力,进一 步增强贵州文旅体产业从京津冀、长三角、珠三角等重点区域延伸到海外市场的辐射力、影响力。 进一步释放基层治理融合效能。强化价值引领。当前,人民对美好生活的需要已经超越"柴米油盐""衣 食住行"等基本范畴,精神文化需求更加迫切,也更加多样化。文旅体融合通过以文化人、以景怡情、 以体强心,在满足人们多样化精神文化需求的同时,有效降低社会运行成本、提升治理效能、促进基层 善治,既带动区域经济发展,又丰富群众文化生活、涵养文明风尚。以村超为代表的贵州村字号IP正是 通过赛场竞技、舞台演绎、非遗展示等生动鲜活的形式,不断激发群众内生动力,让蕴藏民间的文化习 俗、传统技能、实践智慧走出乡野、走向世界,以文化为纽带吸引八方游客,将蓬勃的"烟火气"转化为 区域经济社会高质量发展"新动能"。未来,要在文旅体融合中将科学、健康、理性、和谐的生活理念播 ...
拼挖潜!2026年各地促进服务消费这样干
Xin Hua Wang· 2026-02-07 03:29
Group 1 - The core focus of local government reports is on "service consumption," with various initiatives proposed to accelerate the growth of this sector by 2025 [1] - Significant achievements in service consumption by 2025 include Beijing hosting 2,295 large events (up 25.8%), Shandong seeing over 10% growth in tourist numbers and revenue, and Chongqing receiving over 500 million tourists with inbound tourism increasing by 68.2% [1] - By 2026, local governments plan to enhance service consumption through investments in diverse sectors such as elderly care, health, and cultural services, with specific initiatives like creating convenient living circles and upgrading traditional service sectors [1][2] Group 2 - The integration of culture, sports, and tourism is seen as a fertile ground for expanding service consumption, with various regions reporting successful initiatives [2] - Jiangsu's "football+" initiative and Chongqing's "viewing and touring" plan are examples of how localities are leveraging cultural events to drive consumer traffic [2] - By 2026, regions like Zhejiang and Tianjin aim to innovate in the cultural and tourism sectors to enhance consumer experiences and expand service offerings [2] Group 3 - New business models such as low-altitude tourism and aviation sports are emerging, with suggestions for regulatory reforms to foster these sectors [3] - There is a shift in consumer demand from material satisfaction to experiences that offer cultural and social value [3] Group 4 - Enhancing emotional, experiential, and self-satisfying service offerings is a key strategy for expanding service consumption [4] - Events like the fourth Zhengjia Datang Lantern Festival in Guangzhou are designed to boost interaction and experience for visitors, leading to increased foot traffic and sales [4] - Various regions are focusing on personalized service offerings and expanding event-driven economies to stimulate consumer spending [4] Group 5 - The youth demographic is becoming a significant force in the service consumption market, driving trends through events like drama, anime, and music festivals [5] - Recommendations include collaboration between business and cultural sectors to enhance consumer experiences and introduce new consumption formats [5] Group 6 - The concept of "youth economy" has been officially recognized in government reports, with proposals for targeted electronic consumption vouchers for young people to stimulate engagement in various social and cultural activities [6] Group 7 - Digital technologies and artificial intelligence are reshaping service consumption landscapes, with local governments emphasizing tech-driven enhancements to improve consumer experiences [7] - Initiatives include the development of smart tourism platforms and AI-driven data analysis to optimize consumer interactions and service delivery [7] - The focus is on transitioning consumer behavior from purchasing goods to enjoying services and experiences, which is expected to invigorate the economy [7]
回应时代关切 讲述贵州故事
Xin Lang Cai Jing· 2026-01-27 20:00
Group 1: Village Sports and Cultural Development - The "Village Super" series has become a significant force for cultural confidence and rural revitalization in Guizhou, aiming to transform from a "internet celebrity" to a sustainable economic driver [1] - The development strategy includes leveraging local resources and cultural heritage to enhance economic growth and community well-being through the "Village Super" brand [1] - Future plans involve a comprehensive "new three-line" football system to further develop the "Village Super" brand and contribute to Guizhou's tourism and cultural identity [2] Group 2: Aluminum Industry Transformation - Zunyi Aluminum is focusing on high-quality development by transitioning from a resource-exporting model to a value-added industry through technological innovation [3] - The company has successfully utilized technology to convert waste into resources and has implemented AI to optimize energy consumption, saving over 70 million kWh annually [3] - Zunyi Aluminum aims to create a green circular economy by collaborating with downstream enterprises to maximize the value of aluminum production within Guizhou [3] Group 3: Matcha Industry Expansion - Guizhou Matcha has gained significant recognition both domestically and internationally, supported by government policies, quality standards, and innovative product development [4][5] - The company has established a stable supply chain that benefits around 200,000 tea farmers, enhancing their income through a cooperative model [5] - Future goals include increasing matcha production significantly by 2027 and 2030, aiming for a larger share in the global market [5] Group 4: Smart Tourism Development - Guizhou is advancing its tourism sector from "information-based" to "smart tourism" through the integration of big data technologies [6][7] - The "One Code to Travel Guizhou" initiative has streamlined access to tourism resources, enhancing visitor experience and operational efficiency [6] - The use of data analytics allows for personalized travel planning and improved service delivery, contributing to a more attractive tourism environment [7] Group 5: Healthcare Improvement Initiatives - The establishment of a national regional medical center in Bijie has enhanced local healthcare capabilities, introducing advanced technologies and minimally invasive procedures [8][9] - The hospital is focusing on building a strong medical workforce through collaboration with experts and training local talent [9] - Future plans emphasize improving patient services and operational efficiency to provide better healthcare access to the community [10] Group 6: Infrastructure and Economic Development - The completion of the Huajiang Gorge Bridge has significantly boosted local tourism and economic activity, attracting over 300,000 visitors during peak seasons [11][12] - The bridge serves as a model of Chinese engineering, showcasing local capabilities and innovation in construction [11] - It is expected to facilitate regional development by improving connectivity and supporting the growth of surrounding tourist attractions [12]
数读“十四五”贵州答卷丨以文塑旅,以旅彰文,大美贵州,文旅出圈
Xin Lang Cai Jing· 2026-01-22 13:00
动静 G多彩资州风 多彩贵州四季皆美、全域可游。"十四五"以来,贵州立足自身优势,创新发展思路,深入推进文旅融合,着力打造"多彩贵州"文旅新品牌,"以文塑旅、 以旅彰文"双向赋能,不断推动旅游业发展迈向更高水平。 世紀500家 新增5A级旅游景区2家、4A级旅游景区147家,全省A级景区超500家 拥有国家级旅游休闲街区5家、夜间文化和旅游消费集聚区11家 培育国家级2家、省级旅游度假区43家 全国乡村旅游重点村镇增至59个,数量并列全国第三 动静 G多彩资州网 :030% 2025年贵州民宿以超过30%的增幅领跑,增速全国第一 贵州评定全国甲乙级旅游民宿14家 等级民宿422家、乡村度假酒店16家 衣家乐540家、乡村旅游村寨944个 动静 G多彩贵州风 99 4 文艺创作成果丰硕,推出23部精品力作 37个项目获国家艺术基金支持 打造 "红飘带"、《伟大转折》等文旅融合标杆项目 推出《多彩贵州风》 等30余个驻场演艺项目 LLA THE THE THE THE 动静 G多彩资州风 745亿次 一码游贵州"访问量超7.5亿次 创新运用数字人并推广71个智慧旅游案例 实施 "黔旅工匠" 工程 累计培训超10万 ...
投资于人 释放旅游消费潜力
Xin Lang Cai Jing· 2026-01-06 22:39
投资于旅游从业者,锻造高品质供给与服务的创造主体。一方面,面向一线服务人员,依托数字化平 台,联合行业标杆企业,开展全覆盖、标准化、情景化的服务技能轮训,推行"微笑服务"认证,筑牢服 务品质的基础防线;面向专业骨干人才,聚焦智慧旅游、康养旅游、文旅融合、目的地营销等新领域, 与知名高校、智库及平台企业合作,建立"订单式"培养和实训基地,加速培育适应新业态的复合型人 才;面向领军型人才,靶向引进具有国际视野的运营官、创意策划大师,同时激励本土企业家、非遗代 表性传承人、金牌导游等成长为行业标杆与创新引擎。另一方面,创新"产教训"融合的育才机制。推动 省内旅游院校、职业院校的专业设置与课程体系深度对接产业前沿;鼓励大型文旅集团设立企业大学, 推广现代学徒制,让人才培养与产业升级同步共振。同时,将高层次旅游人才纳入全省人才政策体系, 在事业发展、生活保障上给予有力支持;提升旅游职业的社会认同感与荣誉感,让从业人员有盼头有干 劲。 投资于广大旅游者与潜在消费者,培育成熟而活跃的消费主体。释放消费潜力,离不开需求侧消费者的 意愿与能力。投资于人,必须惠及每一位游客和广大民众。一是投资于游客的"体验资本"。持续优 化"一 ...
【数博人物】甘识玄:以大数据赋能文旅 助力 “黔数出山”
Sou Hu Cai Jing· 2025-08-21 19:22
Core Viewpoint - The development of the data industry in Guiyang and Gui'an aims to not only attract external enterprises through the Data Expo but also provide opportunities for local data companies to expand their market presence nationwide [1] Company Overview - YunJing Cultural Tourism Technology Co., Ltd. was established in March 2019 as a joint venture between China Unicom and Tencent, focusing on the digital transformation of the cultural tourism industry [3] - The company leverages its background in tourism information technology and aims to enhance government regulatory capabilities and public service levels through big data [3][4] Business Direction - The main business areas include information technology, big data, and AI applications tailored for the cultural tourism sector, targeting government, enterprises, and the public [3] - The company has developed various applications such as "One Code Tour" to improve the service experience for tourists [3] Participation in Data Expo - The company has participated in previous Data Expos, showcasing its applications and platforms, which have significantly enhanced its brand and industry influence [4] - The Data Expo serves as a platform for promoting interaction between government and enterprises, facilitating industry exchanges and technology sharing [4] Future Plans - YunJing plans to further enrich its product offerings and focus on areas like cultural heritage and digitalization of cultural venues, aiming to create a "second curve" for future development [4] - The company has a long-term commitment to supporting the construction of a culturally strong nation and a tourism powerhouse [4] Upcoming Showcase - At the upcoming Data Expo, YunJing will present two major platforms: the "Welcome Pine Command and Dispatch" platform for scenic area management and the "Cool Travel Hainan" provincial smart tourism public service platform [5] - The company will also showcase the digital management service platform for the Guizhou Provincial Museum, highlighting its collaboration with local institutions in the field of cultural heritage digitalization [5] Industry Insights - Big data is viewed as essential for the digital transformation of the cultural tourism industry and is seen as a cornerstone for the development of artificial intelligence [6] - The integration of big data in the cultural sector is crucial for understanding industry dynamics and enhancing governance and management capabilities [6] - The application of digital technologies is expected to play a significant role in preserving cultural heritage and making it more accessible [6]
“丝路青年·乐动国际”——跨境电商与文化交流融合实践营活动举行
Sou Hu Cai Jing· 2025-05-31 19:22
Group 1 - The "Silk Road Youth: Dynamic International" program successfully integrated cross-border e-commerce with cultural exchange, creating a dual-track model of "business + art" [2] - The program included participation in the "City of Music: Handshake with the World" 2025 China-ASEAN Education Exchange Week International Youth City Concert, allowing youth to connect through music [3] - The event was hosted by the Guizhou Provincial Department of Education and involved youth from 12 countries, including Cambodia, Vietnam, Laos, Thailand, Indonesia, Malaysia, the Philippines, Russia, Kiribati, and Rwanda [2] Group 2 - The concert featured international youth from various universities, showcasing the theme of friendship across borders through music [3] - Participants expressed admiration for China's engineering achievements, particularly the "China Sky Eye" and the Pingtang Bridge, highlighting the importance of recognizing contributors to such projects [5] - The "One Code Guizhou" platform was praised for its convenience and practicality, with hopes for similar applications in other countries [7] Group 3 - The event allowed international youth to experience Guizhou's unique charm and understand its achievements in economic growth and ecological protection [9] - Participants aimed to share their experiences and insights about Guizhou with the world, promoting the region's diverse development opportunities [9]