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投资于人 释放旅游消费潜力
Xin Lang Cai Jing· 2026-01-06 22:39
投资于旅游从业者,锻造高品质供给与服务的创造主体。一方面,面向一线服务人员,依托数字化平 台,联合行业标杆企业,开展全覆盖、标准化、情景化的服务技能轮训,推行"微笑服务"认证,筑牢服 务品质的基础防线;面向专业骨干人才,聚焦智慧旅游、康养旅游、文旅融合、目的地营销等新领域, 与知名高校、智库及平台企业合作,建立"订单式"培养和实训基地,加速培育适应新业态的复合型人 才;面向领军型人才,靶向引进具有国际视野的运营官、创意策划大师,同时激励本土企业家、非遗代 表性传承人、金牌导游等成长为行业标杆与创新引擎。另一方面,创新"产教训"融合的育才机制。推动 省内旅游院校、职业院校的专业设置与课程体系深度对接产业前沿;鼓励大型文旅集团设立企业大学, 推广现代学徒制,让人才培养与产业升级同步共振。同时,将高层次旅游人才纳入全省人才政策体系, 在事业发展、生活保障上给予有力支持;提升旅游职业的社会认同感与荣誉感,让从业人员有盼头有干 劲。 投资于广大旅游者与潜在消费者,培育成熟而活跃的消费主体。释放消费潜力,离不开需求侧消费者的 意愿与能力。投资于人,必须惠及每一位游客和广大民众。一是投资于游客的"体验资本"。持续优 化"一 ...
【数博人物】甘识玄:以大数据赋能文旅 助力 “黔数出山”
Sou Hu Cai Jing· 2025-08-21 19:22
Core Viewpoint - The development of the data industry in Guiyang and Gui'an aims to not only attract external enterprises through the Data Expo but also provide opportunities for local data companies to expand their market presence nationwide [1] Company Overview - YunJing Cultural Tourism Technology Co., Ltd. was established in March 2019 as a joint venture between China Unicom and Tencent, focusing on the digital transformation of the cultural tourism industry [3] - The company leverages its background in tourism information technology and aims to enhance government regulatory capabilities and public service levels through big data [3][4] Business Direction - The main business areas include information technology, big data, and AI applications tailored for the cultural tourism sector, targeting government, enterprises, and the public [3] - The company has developed various applications such as "One Code Tour" to improve the service experience for tourists [3] Participation in Data Expo - The company has participated in previous Data Expos, showcasing its applications and platforms, which have significantly enhanced its brand and industry influence [4] - The Data Expo serves as a platform for promoting interaction between government and enterprises, facilitating industry exchanges and technology sharing [4] Future Plans - YunJing plans to further enrich its product offerings and focus on areas like cultural heritage and digitalization of cultural venues, aiming to create a "second curve" for future development [4] - The company has a long-term commitment to supporting the construction of a culturally strong nation and a tourism powerhouse [4] Upcoming Showcase - At the upcoming Data Expo, YunJing will present two major platforms: the "Welcome Pine Command and Dispatch" platform for scenic area management and the "Cool Travel Hainan" provincial smart tourism public service platform [5] - The company will also showcase the digital management service platform for the Guizhou Provincial Museum, highlighting its collaboration with local institutions in the field of cultural heritage digitalization [5] Industry Insights - Big data is viewed as essential for the digital transformation of the cultural tourism industry and is seen as a cornerstone for the development of artificial intelligence [6] - The integration of big data in the cultural sector is crucial for understanding industry dynamics and enhancing governance and management capabilities [6] - The application of digital technologies is expected to play a significant role in preserving cultural heritage and making it more accessible [6]
“丝路青年·乐动国际”——跨境电商与文化交流融合实践营活动举行
Sou Hu Cai Jing· 2025-05-31 19:22
Group 1 - The "Silk Road Youth: Dynamic International" program successfully integrated cross-border e-commerce with cultural exchange, creating a dual-track model of "business + art" [2] - The program included participation in the "City of Music: Handshake with the World" 2025 China-ASEAN Education Exchange Week International Youth City Concert, allowing youth to connect through music [3] - The event was hosted by the Guizhou Provincial Department of Education and involved youth from 12 countries, including Cambodia, Vietnam, Laos, Thailand, Indonesia, Malaysia, the Philippines, Russia, Kiribati, and Rwanda [2] Group 2 - The concert featured international youth from various universities, showcasing the theme of friendship across borders through music [3] - Participants expressed admiration for China's engineering achievements, particularly the "China Sky Eye" and the Pingtang Bridge, highlighting the importance of recognizing contributors to such projects [5] - The "One Code Guizhou" platform was praised for its convenience and practicality, with hopes for similar applications in other countries [7] Group 3 - The event allowed international youth to experience Guizhou's unique charm and understand its achievements in economic growth and ecological protection [9] - Participants aimed to share their experiences and insights about Guizhou with the world, promoting the region's diverse development opportunities [9]