近日，上上谦火锅品牌发布通知称，广州店因租约到期，将于12月15日正式闭店，终止一切经营服务。 据了解，该品牌由歌手薛之谦创立，一度成为热门打卡地。有专家认为，明星餐饮品牌店出现退潮热的 本质是短期流量变现与餐饮慢生意的冲突，也是广州消费市场成熟度的体现。 "菜品口味很好，价格也合理。"现场有市民刚用完餐，她们表示，自己是薛之谦的歌迷，曾多次光顾该 店，"知道要闭店了，特意来吃一次，留个纪念。"另一桌两位顾客则评价道："牛油火锅底料确实香， 但菜品和其他火锅店差别不大，不过冲着薛之谦的主题和氛围，还是会推荐朋友来试试。" 上上谦广州店。 据了解，上上谦品牌在巅峰时期曾拥有8家直营店和20家加盟店，门店覆盖上海、广州、杭州等一线及 新一线城市。 事实上，薛之谦并未直接持股上上谦火锅所关联的上海弘和餐饮管理有限公司。天眼查信息显示，该公 司成立于2019年11月，法定代表人为李渊林，经营范围包括餐饮企业管理、会务服务等。而在此之前， 该火锅店关联公司为上海上谦餐饮管理有限公司，成立于2012年4月，法定代表人同样为李渊林。股东 信息显示，该公司由李渊林、薛良园共同持股。值得注意的是，上海上谦餐饮管理有限公司已于2 ...

Core Insights - The decline of the brand "Shangshangqian" reflects a broader trend of diminishing popularity for celebrity and internet-famous restaurants, highlighting that reliance on celebrity influence is insufficient for long-term success [2][8] - The restaurant industry has seen a significant increase in customer acquisition costs, rising by 320% since 2020, while new customer conversion rates have dropped below 15%, indicating a challenging market environment [8][10] Company Overview - "Shangshangqian" once operated 8 direct stores and 20 franchise stores in major cities like Shanghai, Guangzhou, and Hangzhou, but now only one store remains operational in Shanghai after the closure of its Guangzhou location [2] - The brand was co-founded by celebrity Xue Zhi Qian in 2012, who later exited the company in 2019, leading to changes in ownership and management [4][6] - The current actual controllers of "Honghe Catering," the associated company of "Shangshangqian," are Tang Yanhang and Li Yuanlin, holding 60% and 40% of the shares respectively [4] Industry Trends - The report from RET Research indicates that 61.7% of celebrity businesses are in the restaurant sector, with bars following at 13.6% [4] - The reliance on celebrity endorsements has led to a high turnover of restaurant brands, with many failing to maintain quality and service after initial popularity [8][11] - Industry experts suggest that the future of successful restaurant brands will depend on their ability to build intrinsic value beyond celebrity association, focusing on product quality, supply chain management, and customer experience [12]

Core Insights - The brand "Shangshangqian Hotpot," previously co-owned by celebrity Xue Zhiqian, will close its Guangzhou location on December 15 due to lease expiration, leaving only the Shanghai store operational [2] - At its peak, the Shangshangqian brand had 8 direct stores and 20 franchise stores, with daily revenue reaching approximately 1.5 million yuan in 2017 [2] Company Developments - Xue Zhiqian gradually distanced himself from the Shangshangqian brand, officially exiting the associated company in February 2019, with his father taking over [4] - The associated company, Shanghai Shangqian Catering Management Co., Ltd., was dissolved in September 2021 [4] Industry Trends - Many celebrity-backed restaurant brands, including those by Zheng Kai, Huang Xiaoming, Meng Fei, and Chen He, initially attract consumer attention but often face poor long-term performance due to a lack of operational expertise [4] - Analysts suggest that while celebrities can drive initial traffic, successful restaurant management requires sustained efforts in product quality, service, operations, and supply chain management [5]

Core Viewpoint - The article discusses the closure of the "Shangshangqian" hotpot restaurant in Guangzhou, which was co-founded by celebrity Xu Zhian, highlighting the challenges faced by celebrity-backed dining brands in sustaining long-term success [3][4]. Group 1: Company Overview - "Shangshangqian" hotpot will officially close its Guangzhou location on December 15, leaving only the Shanghai store operational [3][4]. - The brand, co-founded by Xu Zhian and Li Yuanlin in 2012, once boasted 8 direct-operated stores and 20 franchise stores, with daily revenue reaching approximately 1.5 million yuan in 2017 [4]. Group 2: Celebrity Involvement and Challenges - Xu Zhian gradually distanced himself from "Shangshangqian," exiting the brand's associated company in February 2019, which was later dissolved in September 2021 [6]. - Many celebrity-backed dining ventures, including those by Zheng Kai, Huang Xiaoming, Meng Fei, and Chen He, initially attract consumer interest but often fail to maintain success due to a lack of operational expertise [6][7]. Group 3: Industry Insights - Industry analyst Zhu Danpeng notes that celebrities typically have minimal involvement in the day-to-day operations, relying on third-party teams that prioritize profit over creative and strategic planning, leading to many celebrity restaurants ultimately failing [6]. - According to industry expert Wen Zhihong, while celebrities can drive initial traffic, successful restaurant management requires sustained efforts in product quality, service, operations, and supply chain management to build a good reputation [7].

明星自身的参与度其实是非常低的，基本上都是交给第三方团队去运营。 除了薛之谦的上上谦火锅，还有郑恺的"火凤祥"、黄晓明的"烧江南"、孟非的"孟非的小面"、陈赫的"贤合庄"等品牌都曾一度吸引消费者的注意力。明星自 带流量，顾客们又有猎奇、跟风的心理，所以这些餐厅往往能够在一段时间内迅速走红。 近年来，薛之谦在商业关系上已逐渐与上上谦解绑。天眼查数据显示，2019年2月，薛之谦退出了上上谦品牌关联公司——上海上谦餐饮管理有限公司的股 东行列，由其父亲薛良园接任。2021年9月，该公司已注销。 近年来，明星投资的餐饮企业不在少数，但大多数只是红极一时，最后多数都惨淡收场。缺乏运营餐饮企业的能力是明星老板们面对的共同问题。 近日，薛之谦曾入股的上上谦火锅在微信公众号发布通知称，因租约到期，广州店将于12月15日正式闭店，终止一切经营服务。 待广州店落幕后，该品牌将仅剩上海店仍在营业。 早在2012年，薛之谦与朋友李渊林合资开出了第一家上上谦串串香火锅店。据媒体报道，上上谦品牌在巅峰时期曾拥有8家直营店和20家加盟店，2017年 时，其门店日营业额稳定在150万元左右。 中国食品产业分析师朱丹蓬认为，明星自身的参与度其 ...

Core Points - The hotpot chain "Shang Shang Qian," founded by celebrity Xue Zhi Qian, announced the closure of its Guangzhou location due to lease expiration, effective December 15 [1] - Following this closure, only the Shanghai location of Shang Shang Qian remains operational [1] Company Overview - Shanghai Shang Qian Catering Management Co., Ltd. was established in 2012, with legal representative Li Yuanlin and co-owners Li Yuanlin and Xue Liangyuan [1] - The company was officially deregistered in September 2021, and records indicate that Xue Zhi Qian exited as a shareholder in February 2019, with his father, Xue Liangyuan, taking a stake [1] Related Entities - The Shanghai location of Shang Shang Qian is associated with Shanghai Honghe Catering Management Co., Ltd., which was founded in 2019 and is also legally represented by Li Yuanlin [1] - Shanghai Honghe Catering Management Co., Ltd. is currently in a state of existence, with Li Yuanlin and Tang Yanhang as co-owners [1]

Group 1 - The closure of the Guangzhou location of the brand "Shangshangqian" will leave only one operational store in Shanghai, marking a significant reduction in its presence [1] - The brand was initially popular, with long wait times for customers, but has faced declining performance in recent years [1] - The association with celebrity Xu Zhian has diminished, as he has gradually distanced himself from the brand since 2019 [1] Group 2 - The restaurant industry, particularly in the hot pot segment, attracts many celebrities due to its low entry barriers and high standardization [2] - Successful restaurant operations require strong management and quality service, which many celebrity-backed ventures struggle to maintain [2] - Many celebrity restaurants do not have the celebrity involved in daily operations, leading to potential operational challenges [2]

Core Insights - The company "上上谦火锅" announced the closure of its Guangzhou location due to lease expiration, effective December 15, leaving only its Shanghai store operational [1] - At its peak, the brand operated 8 direct stores and 20 franchise stores, with daily revenue reaching approximately 1.5 million yuan in 2017 [1] - The brand's presence included major cities such as Shanghai, Guangzhou, and Hangzhou, indicating a focus on first-tier and new first-tier markets [1]

Core Viewpoint - The hotpot chain brand "Shangshangqian" has announced the closure of its last store in Guangzhou, leaving only one operational location in Shanghai, marking a significant decline from its peak [1][2]. Company Summary - "Shangshangqian" was co-founded by singer Xue Zhiqian in 2012, who invested over 600,000 yuan and was heavily involved in its early operations, including location selection and ingredient sourcing [6]. - At its peak, "Shangshangqian" operated 8 direct stores and 20 franchise stores, with daily revenues reaching approximately 1.5 million yuan in 2017 [6]. - The brand's decline began after Xue Zhiqian distanced himself from the company in 2019, leading to a decrease in public interest and operational challenges [8]. Industry Context - The closure of "Shangshangqian" reflects a broader trend of celebrity-branded restaurants facing difficulties, as many have relied heavily on celebrity endorsements without establishing strong product differentiation or customer loyalty [9][11]. - Other celebrity hotpot brands, such as "Xianhe Zhuang" and "Huo Feng Xiang," have also experienced significant challenges, including management issues and negative incidents, leading to closures and reduced operational stores [9][11]. - The primary reason for the decline of celebrity restaurant brands is their over-reliance on traffic and popularity, neglecting essential aspects of the restaurant business such as product quality and operational sustainability [11].