图源：长城汽车 今天，我们站在2025年的尾巴上回顾这一年的变化，可以看到那些曾经靠"零接管"神话圈粉的造车新势力，不得不把PPT上的科幻片改成纪实纪录片；那些 曾在算力军备竞赛中狂奔的供应链，也开始学会在边界内深耕。 浮华渐褪，本真显现。智能驾驶虚假宣传被严打后，如今行业怎么样了？ 官方祛魅后，智驾技术进步更快了 要理解这场智驾减速大戏，我们需要把时间线调到2025年春天。 4月16日，工信部装备工业一司召开智能网联汽车准入管理推进会，一纸禁令掐住了行业多年的吹牛习惯。会议要求"不得进行夸大和虚假宣传，严格履行告 知义务"，并且需要将"组合驾驶辅助"定为官方表述。 2025年即将结束，这一年关于汽车行业有很多关键词，其中之一就是"自动驾驶踩刹车"。 今年春天，工信部一纸公文，将"自动驾驶"列为禁词，车企们宣传的"L2.999"文字游戏被戳破，中国智能驾驶产业被迫从一场持续三年的技术狂欢中清醒过 来。安全最终压倒了速度，责任取代了噱头。 变化是立竿见影的。首先是车企宣传话术风格的剧变。电车通随机查找了国内主流车企的官网，发现"自动驾驶"一词出现频率大幅下降，基本已经消失，取 而代之的是"辅助驾驶""智驾辅助" ...

Core Viewpoint - Dongfeng Yipai Automotive Technology Company has officially launched its "Future Wings" strategic plan, focusing on technology, brand, product, and overseas expansion as the four pillars of its development blueprint [1][2]. Group 1: Strategic Overview - The merger of former Dongfeng Nano and Dongfeng Yipai has resulted in the establishment of a new Dongfeng Yipai brand, which aims to implement a "dual brand, multi-series" strategic layout [2]. - By 2028, the product matrix of Yipai Technology is expected to reach 20 models, with a significant focus on products developed in collaboration with Huawei, including the first high-end intelligent full-size SUV set to launch in 2026 [2]. - Yipai Technology plans to invest over 50 billion yuan in R&D during the 14th Five-Year Plan period, establishing six major technology bases to enhance safety and intelligent driving capabilities [2]. Group 2: Overseas Market Strategy - Dongfeng plans to invest substantial resources in overseas markets, employing four core strategies: global product strategy, channel development, localized operations, and marketing innovation [6][9]. - The company aims to launch 30 models specifically for overseas markets by 2027, utilizing a global integrated R&D model to enhance product competitiveness [9]. - Dongfeng has established nearly 400 sales channels overseas, with plans to expand to 800 this year and over 2000 by 2027, focusing on strategic partnerships with leading local dealers [9][11]. Group 3: Collaboration with Huawei - The collaboration with Huawei is structured into three phases, with the current focus on the "DH Project," which emphasizes joint definition, development, co-creation, and marketing [12][14]. - The ultimate goal of the partnership is to create high-quality products that integrate Dongfeng's mechanical craftsmanship with Huawei's intelligent technology, enhancing user experience [14]. - The collaboration has already shown significant market success in previous projects, leveraging Dongfeng's manufacturing expertise and Huawei's strengths in intelligent driving and ICT [12][14]. Group 4: Market Challenges and Responses - The automotive market is currently facing challenges such as price wars and intense competition, which are viewed as necessary phases in industry development [7][14]. - Yipai Technology's strategy is to focus on enhancing the intrinsic value of products and services rather than engaging in price competition [7][14]. - The company is committed to continuous improvement in user experience, operational efficiency, and establishing a rapid response mechanism to address customer feedback [14][17].

Core Viewpoint - The article discusses the launch of the Mengshi M817, the first model built on Huawei's "Tianyuan Architecture," positioning it as the "smart off-road first car" in the market [1]. Group 1: Product Overview - The Mengshi M817 is set to be launched around the Chengdu Auto Show, targeting the off-road market with an expected price range of 400,000 to 500,000 yuan [2]. - The vehicle is a result of a strategic partnership between Mengshi Technology and Huawei, marking Mengshi as the fourth company to adopt Huawei's HI model after BAIC, Changan, and Dongfeng [2]. - The M817 will feature a high level of integration with Huawei's technologies, including the latest intelligent driving system "Kunlun Intelligent Driving ADS 4.0," HarmonyOS smart cockpit, and Huawei Cloud [3]. Group 2: Strategic Significance - The collaboration aims to combine Dongfeng's military-grade quality with Huawei's smart capabilities, expanding the Mengshi brand from high-end off-road vehicles to urban intelligent driving scenarios [3]. - The M817 is designed to cater not only to outdoor off-roading but also to urban commuting and long-distance travel, indicating a versatile market approach [3]. - The success of the M817 in the market will depend on whether its high technological integration can translate into sales [3].