12月26日，东风猛士M817第10000辆整车正式下线。仪式后，猛士汽车总经理万良渝及其核心管理团队首次系统披露了品牌从 军用越野向智能电动越野转型的战略路径，并公布了面向2030年的系统性变革计划。在竞争日趋白热化的中国高端新能源汽车 市场中，猛士正试图以"智能越野"为差异化支点，撬动一个曾被视作小众的细分市场，并将其推向大众化。 猛士的起点深深烙印着东风汽车的军用越野基因。万良渝在恳谈会上回顾了品牌的"根"：从被誉为"功臣车"的中国第一款自主 研发批量生产越野车EQ240，到在汶川地震中率先抵达震中的第一代军猛士，再到荣获国家科技进步一等奖的现役军用车 型，"在燃油越野时代，东风是越野车当之无愧的王者。" 面对2026年及更远的2030年，猛士正式启动了名为"登峰行动"的系统战略。万良渝强调，这并非单纯的市场选择，而是"使 命"，是一场涵盖组织、产品、技术、生态四个维度的深度变革。 在组织层面，猛士正在打造"用户直联"的敏捷体系，推行"3个1"响应机制：用户问题10分钟响应、1小时确定方案、1天内完成 方向闭环。为实现这一目标，猛士全面引入了华为的IPD(集成产品开发)与IPMS(集成营销与服务)管理体 ...

从与华为合作后，东风猛士经历了产品上新、高管团队更新，现在又开始战略和营销创新。东风猛士通过多种方式重塑自身。 12月26日，"东风猛士M817第10000辆整车下线仪式暨东风汽车2025年度新能源100万辆销量达成活动"在武汉猛士科技智慧园总装工厂举行。活动结束后， 东风猛士新高管团队带着新的战略、打法和产品规划，与媒体见面。东风猛士CEO万良渝和他的团队回答了猛士未来的发展走向等问题。 产品及团队更新 东风猛士的变化，先从产品开始。2024年2月，在东风汽车与华为合作多年的基础上，东风猛士与华为签署战略合作协议，计划在产品研发、技术创新、市 场营销等方面开展全方位合作。 2025年4月，双方合作的首款车型猛士M817对外亮相。5月，东风汽车与华为签署全面深化战略合作协议，合作范围扩展至汽车智能化、企业数字化、生态 共建等领域。其中东风猛士是东风汽车与华为深化合作的重点品牌之一。8月猛士M817正式上市，在新车宣传上，东风猛士表示M817是"全栈华为"车型， 集成了华为乾崑智能驾驶ADS、鸿蒙座舱、乾崑车控等核心智能汽车解决方案。 这之后，东风猛士与华为的合作进入一个新阶段。9月17日，东风汽车宣布，在东风 ...

面向智能越野新蓝海，猛士汽车将继续深化与华为的合作，在商品定义、产品研发、营销、生态服务等领域全维共创，以最强的越野和最强的智能，实 现越野平权，共同定义智能越野的新江湖，让"无兄弟，不越野"的传统越野江湖，走向"无智能，不越野"的智能越野时代。 12月26日，东风猛士M817迎来第10000辆整车正式下线。与此同时，东风汽车实现了2025年达成年度新能源汽车百万销量的跨越。10000辆、 百万辆的成绩，标志着东风汽车在新能源转型与品牌向上进程中，迈入规模与质量协同发展的新阶段。 对于猛士汽车而言，M817万辆目标的达成，是其在智能越野赛道上的里程碑，也吹响了新征程的号角。自此，猛士汽车锚定"智能越野"新蓝海，将全 面开启"登峰行动"，通过"组织、产品、技术、生态"四个维度系统变革，向"豪华智能越野第一品牌"的目标全速攀登。 在智能科技的深度赋能下，越野车不再是机械素质的代名词，而是高阶智驾、智能座舱与智能底盘深度交互融合的新物种。它让越野车拥有了具有感知 能力的"眼睛"和具有运算能力的"大脑"，指挥越野车的线控底盘和动力系统，让越野更加科技智能、更加舒适安全。越野，正从一种高难度的驾驶行为，转 变为一种触手 ...

2025年12月26日，东风猛士科技旗下智能越野车型M817迎来第10000辆整车正式下线。这一节点不仅标 志着猛士品牌在产品交付能力上的初步验证，也与东风汽车集团2025年新能源汽车销量突破百万辆的整 体目标形成战略呼应，体现出其在新能源转型与高端化发展路径上的阶段性成果。 作为猛士汽车面向主流市场的核心产品，M817自上市以来，凭借"全栈华为、全域通达、全维安全"三 大技术集群，在四个月内实现万辆交付，反映出市场对"智能越野"新定位的初步认可。该车型由猛士与 华为深度合作打造，融合华为高阶智能驾驶、智能座舱及猛士专属越野平台，旨在重新定义越野车的技 术边界与使用场景。 推动越野生活方式普及 在生态建设上，猛士强调从"卖车"向"提供越野生活解决方案"转型。2026年，猛士将联合华为打造首个 品牌旗舰体验中心，并优化渠道网络，针对不同产品系列实施差异化布局。 服务体系方面，目标实现10分钟用户需求响应率达98%、服务满意度达95分。猛士APP已接入超145万 根公共充电桩，支持全场景出行补能。同时，通过"猛士路书"路线推荐平台与"猛士智野学院"培训体 系，降低越野门槛，帮助新手快速入门，也为资深玩家提供社交与 ...

Core Viewpoint - The launch of the M817 Hero version by Dongfeng Mengshi represents a significant shift in the luxury off-road vehicle market, combining robust mechanical capabilities with advanced smart technology through a partnership with Huawei [2][12]. Group 1: Product Features - The M817 Hero version is priced at 301,900 yuan, offering features that were previously unavailable in the hard-core off-road market, such as front and rear electronic differential locks and Huawei's unique communication and satellite phone system [4][10]. - The vehicle includes the Huawei Harmony cockpit, which provides intelligent interaction and a rich ecosystem of applications, enhancing the user experience during off-road adventures [4][6]. - The M817 Hero version simplifies the off-roading experience with an intelligent all-terrain system, making it accessible for users without extensive mechanical knowledge [6][10]. Group 2: Strategic Partnership - The collaboration between Mengshi and Huawei is characterized as a deep strategic alliance rather than a simple supplier relationship, indicating a commitment to co-developing future products and services [8][10]. - Mengshi's CEO highlighted that the M817 is one of the first models to integrate with Huawei's ecosystem, suggesting a long-term vision for joint innovation in product development and marketing [8][10]. - The partnership aims to leverage Mengshi's mechanical expertise and Huawei's technological strengths to create a new category of intelligent off-road vehicles [10][12]. Group 3: Market Positioning - The M817 Hero version challenges the dominance of foreign brands like Land Rover and Mercedes-Benz in the luxury off-road segment, marking a potential shift in market dynamics towards Chinese brands [12][14]. - The introduction of the M817 Hero version signifies a strategic move to redefine value in the luxury off-road market by combining mechanical quality with smart technology [12][14]. - The success of this transition will depend on the ability to address cultural perceptions among off-road enthusiasts and ensure the stability of smart technology integration [12][14].

Group 1 - The core viewpoint of the article highlights the launch of the long-range version of the Hummer M817, the M817 Max+, which addresses the common concerns of range and charging anxiety among electric off-road vehicle users [2] - The M817 Max+ is priced at 369,900 yuan, and it complements the existing M817 Pro and Max versions, which are priced at 319,900 yuan and 349,900 yuan respectively, creating a diversified product matrix for different usage scenarios [2] - The vehicle features a 50.4 kWh battery from CATL, achieving a CLTC pure electric range of 215 km, and a comprehensive range of 1,365 km, making it the leader in its class for long-distance off-road capabilities [2] Group 2 - The M817 Max+ is equipped with a full suite of Huawei's intelligent automotive solutions, including ADS 4, Harmony cockpit 5, and other advanced technologies, making it the world's first luxury smart off-road SUV fully integrated with Huawei's technology [3] - The vehicle's off-road capabilities are enhanced by its "rock-solid chassis, extreme power, and Hummer intelligent all-terrain system," along with over 20 reserved modification interfaces for off-road enhancements [4] - The introduction of the three M817 models signifies the expansion of the Hummer brand's intelligent off-road vehicle lineup, aiming for comprehensive coverage from urban roads to remote wilderness areas [4]

Core Viewpoint - Dongfeng Motor Group's MANS Auto Technology Company has launched the luxury smart off-road SUV MANS M817 Max+ version, priced at 369,900 yuan, addressing key user pain points in charging frequency, energy anxiety, and outdoor power supply challenges [1][3]. Group 1: Product Features - The MANS M817 Max+ version features a 50.4 kWh CATL battery, achieving a pure electric range of 215 km, making it one of the only two off-road models in its class to exceed 200 km in pure electric range [3]. - The comprehensive CLTC range of the MANS M817 Max+ is enhanced to 1,365 km, the best in its class, effectively solving long-distance off-road energy supply issues [3]. - The vehicle supports a maximum external discharge power of 6 kW, allowing simultaneous use of high-power appliances for up to 8 hours, catering to continuous power needs [3]. Group 2: Technology and Design - The MANS M817 is equipped with the complete Huawei HiCar intelligent automotive solution, featuring five advanced technologies, making it the world's first fully Huawei-integrated luxury smart off-road SUV [4]. - It incorporates three core technologies: a robust chassis, powerful dynamics, and an intelligent all-terrain system, offering various driving modes and covering multiple terrains [4]. - The vehicle's design includes a high-strength body structure with over 83.2% high-strength steel, ensuring comprehensive protection and customization options for users [4]. Group 3: Market Positioning - The launch of the MANS M817 Max+ signifies Dongfeng MANS's commitment to providing intelligent off-road solutions that cater to diverse travel needs, establishing a new benchmark in the smart off-road vehicle market [4].

Group 1 - Dongfeng Motors' subsidiary, Dongfeng Warrior, is focusing on user-centric development, deepening cooperation with Huawei, and building a partner ecosystem to enhance its smart off-road vehicle brand [1][2] - The company aims to address unmet user needs by innovating in technology and product offerings, including the launch of the MTECH luxury electric off-road technology solution and the collaboration with Huawei on a luxury smart off-road technology solution [1] - Dongfeng Warrior has developed a strong product lineup, including the M917 and the M817, which is positioned as the "smart off-road first vehicle" in China, showcasing a commitment to high-quality electric off-road vehicles [1] Group 2 - The partnership between Dongfeng Warrior and Huawei combines robust off-road capabilities with advanced smart technology, resulting in the M817, which has achieved strong sales upon launch [2] - The collaboration is seen as a strategic direction for both companies, with expectations for enhanced support and innovation in the smart off-road vehicle market [3] - Dongfeng Warrior plans to establish a "partner co-creation platform" to elevate partners from "pioneers" to "co-creators," aiming to capture opportunities in the new energy smart off-road market [3]

Core Viewpoint - The launch of the M817 Max+ version by Dongfeng Mengshi Technology in collaboration with Huawei addresses key user pain points related to frequent charging, energy anxiety, and outdoor power supply challenges, enhancing the product lineup for diverse travel needs [1][19]. Group 1: Product Features - The M817 Max+ version is equipped with a 50.4 kWh CATL battery, achieving a CLTC pure electric range of 215 km, which allows for a week of commuting on a single charge based on an average daily distance of 40 km [5]. - The vehicle boasts a CLTC comprehensive range of 1365 km, enabling long-distance travel without the need for refueling or recharging, exemplified by a journey from Beijing to Shanghai [7]. - It supports a maximum external discharge power of 6 kW, allowing for simultaneous use of high-power appliances for up to 8 hours during family camping [11]. Group 2: Technological Integration - The M817 Max+ integrates Huawei's full-stack intelligent automotive solutions, including the Huawei QianKun Intelligent Driving ADS 4 and HarmonyOS cockpit, enhancing user experience with features like smart voice recognition and seamless device connectivity [13]. - The vehicle's advanced all-terrain system includes multiple driving modes and a unique E-lock feature, ensuring adaptability to various road conditions and enhancing off-road capabilities [15]. Group 3: Safety and Comfort - The M817 Max+ is constructed with high-strength materials and features a robust chassis design, providing enhanced safety and durability for off-road adventures [17]. - The vehicle offers luxury features such as Nappa leather seats with massage functions and a high-fidelity audio system, creating a premium travel experience [17]. Group 4: Market Positioning - The introduction of the M817 Max+ strengthens the existing product lineup, which includes the M817 Pro and Max versions, catering to different user preferences for intelligent off-road capabilities and comfort [19]. - This launch signifies the realization of Mengshi's vision of providing comprehensive intelligent off-road solutions that cater to urban and wilderness travel needs [21].

Core Insights - The Dongfeng Warrior M817 Max+ model has been launched in collaboration with Huawei, priced at 369,900 yuan, targeting luxury smart off-road SUV market [1][2] - The vehicle features a significant upgrade in its energy system, equipped with a 50.4 kWh CATL battery, achieving a pure electric range of 215 km under CLTC conditions, allowing for "one charge a week" for urban commuters [1] - The comprehensive range with full fuel and battery reaches 1,365 km, alleviating range anxiety for long-distance off-road enthusiasts [1] - The vehicle supports a 6 kW external discharge function, providing ample power for outdoor camping scenarios [1] Technology Integration - The M817 Max+ model integrates Huawei's technology ecosystem, featuring the full suite of Huawei's intelligent automotive solutions, including the Kunpeng Intelligent Driving ADS 4.0 and Harmony Cabin 5 [2] - This integration enhances the vehicle's high-level intelligent driving capabilities in urban congestion and complex intersections, while also ensuring seamless interaction between mobile devices and the vehicle [2] Off-Road Capabilities - The M817 Max+ retains the rugged characteristics of its series, built on a non-load-bearing body with an air suspension system that allows for a 150 mm adjustment range, achieving a maximum ground clearance of 333 mm [2] - The vehicle's 5.1-meter length, combined with a bi-directional 20° rear-wheel steering technology, results in a minimum turning radius of just 5.2 meters, balancing off-road capability with urban maneuverability [2] - The powertrain delivers a total output of 505 kW and a torque of 848 N·m, equipped with an intelligent all-terrain system and smart E-lock to ensure off-road performance in complex conditions [2] Product Line Expansion - With the introduction of the Max+ version, the M817 series now includes Pro, Max, and Max+ versions, catering to diverse user groups and providing a wider range of smart off-road options for consumers [2]