聚焦大型集团客户，发挥集团管控业务竞争优势，以定制软件方式拓展大型集团客户市场，采用长期服 务策略持续扩展业务领域。针对已有大型集团客户，公司努力抓住技术进步和管理变革带来的新机遇， 推动新模式和新技术与客户业务实践的深度融合，持续提供原有系统升级服务，不断拓展新的业务领域 和其分子公司业务。 聚焦优势业务领域，以专业化产品和服务拓展客户。公司在集团司库管理、智能财务共享、XBRL数据 应用等传统细分领域具备较强的竞争优势，同时顺应数字化、智能化和信创国产化的机遇，公司在符合 信创标准的ERP等方面积极投入。聚焦上述细分领域，组建专业产品研发团队和销售团队进行产品研发 和市场拓展，通过口碑营销、市场活动、媒体宣传等形式进行市场推广。 9月25日，普联软件股份有限公司（股票代码：300996，股票简称：普联软件）可转债发行申请成功过 会。 作为一家专注为大型集团企业提供信息化方案及IT综合服务的企业，普联软件经过二十余年的沉淀与积 累，通过持续的管理创新与新技术研究应用，形成了突出的信息化综合服务能力，主营业务涵盖解决方 案、咨询与服务、应用软件产品、平台软件产品、软件定制开发等多个方面。 近年来，公司顺应国家 ...

Core Viewpoint - Puling Software (300996) has responded to the Shenzhen Stock Exchange's inquiry regarding its application for issuing convertible bonds, providing detailed explanations on key issues such as the capitalization of R&D expenses for its fundraising projects [1][4]. Group 1: Capitalization of R&D Expenses - The capitalization rate for the current fundraising project's R&D expenses is 83.33%, which is higher than the company's existing similar projects' capitalization rate of 64.94% [1]. - The company attributes the high capitalization rate to the solid foundation laid by previous fundraising projects and ongoing technological accumulation, resulting in a lower proportion of expenses being capitalized [1][2]. - The estimated capitalized expenses amount to 12,985.20 million yuan, while the expensed amount is 2,597.04 million yuan, indicating a significant investment in R&D [1]. Group 2: Project Characteristics and Comparisons - The current fundraising project differs from existing similar projects in several aspects, including increased site investment due to the company's office space rental adjustments [2]. - The project requires different personnel positions and levels, leading to variations in average monthly salaries among staff [2]. - The project has a shorter capitalization timeline compared to similar projects, benefiting from sufficient technical reserves and favorable conditions such as customer prospects and policy support [2][3]. Group 3: Product Application and Market Potential - The domestic ERP functional expansion project aims to achieve a smooth migration from Oracle EBS, focusing on financial and energy sectors for domestic replacements and supply chain management [3]. - The project includes a series of products for intelligent financial risk control, leveraging the latest regulatory policies and AI models to enhance existing XBRL products for financial institutions [3]. - The cloud platform upgrade project aims to enhance the existing platform's intelligence, serving as a technical foundation for the company's software product development [3]. Group 4: Validation and Compliance - The sponsor and the issuer's accountant have verified that the basis for the capitalization rate calculation is reasonable and compliant with relevant requirements [4]. - The project conditions, including technology, customer base, talent, and policy support, are considered favorable, justifying the higher capitalization rate compared to existing similar projects [4].

Financial Performance - The company achieved operating revenue of 210 million yuan, a year-on-year increase of 9.45% [2] - Operating income from the petroleum and petrochemical sector was 101.45 million yuan, up 7.95%, accounting for 48.28% of total revenue [3] - Revenue from the coal and electricity sector grew significantly by 50.73% to 24.90 million yuan, representing 11.85% of total revenue [3] - The overall gross profit margin decreased to 35.05%, down 3.5 percentage points from the previous year [5] Cost Structure - Total operating costs amounted to 136 million yuan, an increase of 15.69% year-on-year [5] - Employee compensation accounted for 72.63% of total costs, totaling 99.12 million yuan, with a year-on-year increase of 11.25% [5] - Other expenses, including travel, rent, and external services, totaled 37.37 million yuan, making up 27.37% of total costs, with a significant increase of 29.36% [5] R&D and Innovation - R&D expenses reached 43.63 million yuan, a 77.50% increase year-on-year, reflecting a strong focus on innovation [6] - The company plans to enhance R&D investment in key areas such as ERP, cloud platforms, and AI applications [14] Strategic Developments - The company is focusing on deepening relationships with six traditional strategic clients while expanding to new clients [9] - Significant progress has been made in the financial sector, with successful implementations of financial shared platforms and treasury management systems [10][17] - The company aims to leverage AI and digital transformation to enhance service offerings and operational efficiency [19] Future Outlook - The second half of the year is critical for project delivery and revenue recognition, with expectations for increased contract signings and cash flow [7] - The company is optimistic about achieving its 2025 operational goals, focusing on market expansion and technological innovation [16]

Core Viewpoint - The announcement reveals that certain directors and senior management of Puliang Software plan to reduce their shareholdings, which is a normal behavior and will not significantly impact the company's governance or control structure [1][3]. Shareholding Reduction Plan - Directors and senior management, including Chairman Ling Guoqiang, General Manager Feng Xuewei, and Deputy General Manager Zhang Tingbing, plan to reduce their holdings by up to 1,957,500 shares, representing 0.70% of the total share capital [1]. - Specifically, Chairman Ling Guoqiang intends to reduce his holdings by up to 1,705,200 shares (0.61%), General Manager Feng Xuewei by up to 149,940 shares (0.05%), and Deputy General Manager Zhang Tingbing by up to 102,312 shares (0.04%) [1]. Current Shareholding Status - As of the announcement date, Chairman Ling Guoqiang holds 31,269,286 shares (11.13%), General Manager Feng Xuewei holds 2,888,845 shares (1.03%), and Deputy General Manager Zhang Tingbing holds 5,174,513 shares (1.84%), totaling 39,332,644 shares (14.00%) [2][3]. Background Information - Puliang Software was listed on the Shenzhen Stock Exchange's Growth Enterprise Market on June 3, 2021, with an initial issuance of 22,100,000 shares at a price of 20.81 yuan per share, raising a total of 459.90 million yuan [4]. - The company has conducted two fundraising activities since its listing, raising a total of 545.57 million yuan [5].

Group 1: Financial Performance - The company reported a revenue of 58.76 million yuan in Q1 2025, a decrease of 24.20% compared to the same period last year, and a decline of 2.4% compared to the average revenue of 60.22 million yuan from 2022 to 2024 [2][3] - The revenue from customized software is significantly high, with Q1 revenue historically accounting for a low percentage of annual revenue: 7.0% in 2022, 7.2% in 2023, and 9.3% in 2024 [2][3] - The company had an order backlog of 378 million yuan at the end of 2024, representing a year-on-year growth of 27.7% [3] Group 2: R&D and Product Development - In Q1 2025, the company increased its R&D investment in core products, with R&D expenses amounting to 26.18 million yuan, significantly impacting profits [3] - The company aims to continue promoting the development of core products, including the Xinchang ERP project and intelligent applications [4][5] Group 3: Strategic Development Goals - The company emphasizes the importance of intelligent and innovative opportunities for sustainable development, focusing on high-quality product development and service capabilities [4] - The strategy includes maintaining a focus on two key areas: deepening cooperation with strategic clients and expanding new group clients through high-quality delivery [4] - The company plans to adopt a "product + market" strategy to enhance the scale and quality of its specialized business areas, particularly in the Xinchang ERP series software [4][5] Group 4: Organizational Efficiency - The company intends to optimize resource allocation and enhance organizational collaboration to improve efficiency and cost control [6] - There will be a focus on improving the quality and structure of human resources to meet the demands of the intelligent era [6]

Core Insights - The company achieved a revenue of 836 million yuan in 2024, representing a year-on-year increase of 11.60% and a net profit of 121 million yuan, up 95.06% year-on-year [1] - The company is focusing on strategic clients and enhancing its client structure, with significant revenue growth in various sectors [2] - The company is making progress in its innovation and AI initiatives, with successful project implementations and a dedicated AI team [3] - Future revenue projections indicate continued growth, with expected revenues of 1.018 billion yuan in 2025, reflecting a growth rate of 21.71% [4] Financial Performance - In 2024, the total profit reached 135 million yuan, a substantial increase of 119.78% year-on-year [1] - The company reported a gross margin of 33.23% for the year, a decrease of 5.20 percentage points due to increased market competition and project delays [1] - For Q4 2024, the company recorded a single-quarter revenue of 542 million yuan, up 14.97% year-on-year, and a net profit of 106 million yuan, an increase of 14.29% [1] Client Structure and Revenue Breakdown - The oil and petrochemical sector generated 445 million yuan in revenue, a year-on-year increase of 15.62%, accounting for 53.18% of total revenue [2] - The construction and real estate sector achieved 153 million yuan in revenue, up 19.67% year-on-year, representing 18.26% of total revenue [2] - The financial and insurance sector saw a revenue of 71 million yuan, down 13.02% year-on-year, making up 8.44% of total revenue [2] - The coal and electricity sector grew by 29.98% year-on-year, generating 89 million yuan, which accounted for 10.70% of total revenue [2] Innovation and AI Development - The company received two Huawei Kunpeng certification certificates and successfully completed several projects in the innovation and AI sectors [3] - The establishment of a dedicated AI team aims to enhance the company's capabilities in intelligent application development and project delivery [3] - The company has made significant advancements in its AI product offerings, including the development of intelligent frameworks and models [3] Future Projections - Revenue forecasts for 2025, 2026, and 2027 are projected at 1.018 billion yuan, 1.230 billion yuan, and 1.465 billion yuan, respectively, with growth rates of 21.71%, 20.88%, and 19.13% [4] - The expected net profit for the same years is projected to be 170 million yuan, 233 million yuan, and 288 million yuan, with year-on-year growth rates of 40.52%, 36.86%, and 23.57% [4] - The company is compared to peers in the digital services sector, with a projected price-to-earnings ratio (PE) of 29, 22, and 17 for 2025 to 2027 [4]