据悉，对于不同的商家，京东数字人直播也在拿出了不同的玩法。其中面向中小商家，数字人可实现24小 时不间断开播，AIGC内容持续批量生成切片及投放素材。面向有定制需求的品牌，京东则支持生成高定 数字人主播，打造品牌高定秀场等多主题直播间，还支持双人直播、换装直播、实景直播、多语种直播。 截至目前，京东数字人已累计服务超过45000个品牌。 免费向所有商家开放数字人直播，京东此举显然是为了继续向直播电商发起冲锋。 事实上，从推出刘强东数字人和各品牌总裁数字人到发布数字人分级体系，到如今全面免费向商家开放数 字人直播，近年来京东一直在推进数字人直播带货。而且不只是京东，自从2023年重启电商以来，百度方 面也在积极拥抱数字人直播，为此今年还与罗永浩达成了合作。 有了外卖、即时零售等"新欢"后，京东并没有忘了直播电商这个"旧爱"。 近日京东方面宣布，京东数字人直播免费向所有商家开放。据悉，商家登录京麦服务市场搜索"京东官方 数字人"，并按照指引订阅，即可拥有专属AI主播。同时为帮助商家更好地运营，京东方面承诺将向数字 人直播间全面开放公域流量，"简单来说，商家开播，平台就给流量"。 毕竟AI数字人不受情绪、身体状况等 ...

Core Insights - JD.com has officially announced the free opening of its digital human live streaming service to all merchants, allowing them to easily set up their own AI hosts [3][4]. Group 1: Digital Human Live Streaming Features - The digital human live streaming service enables merchants to create 24/7 live streaming rooms, enhancing transaction efficiency [1][6]. - Merchants can choose from nearly 300 character models and over 200 voice styles, providing flexibility in presentation [4][6]. - AI-generated scripts simplify content creation, reducing the pressure on merchants to produce live content [4][6]. - Digital humans can interact with users in real-time, addressing inquiries and preventing engagement drop-offs [1][4]. - AI-driven content distribution maximizes reach, allowing for effective user engagement and content virality [1][4]. Group 2: Business Impact and Performance - The digital human initiative has already driven hundreds of billions in GMV, showcasing significant business impact [6][7]. - The average conversion rate for sales through digital humans has increased by 30%, indicating improved sales performance [6]. - During the 11.11 shopping festival, the number of merchants using digital human live streaming grew nearly sixfold compared to the previous year [7]. Group 3: Technological Advancements - The JoyAI model has evolved to support a wide range of applications, including the generation of long-form videos and high-quality character animations [7]. - Advanced technologies such as DPO reinforcement learning have addressed common challenges in AI-generated content, enhancing precision and speed [7]. - The latest digital human technology allows for the rapid creation of personalized digital hosts, making it accessible for small and medium-sized businesses [7].

Core Viewpoint - JD.com has officially announced the free availability of its digital human live streaming service to all merchants, allowing them to subscribe for a dedicated AI host [1] Group 1 - JD.com has made its digital human live streaming service accessible to all merchants [1] - Merchants can find the "JD Official Digital Human" in the Jingmai service market and follow the instructions to subscribe [1] - This initiative aims to enhance the online shopping experience by providing personalized AI hosts for merchants [1]

Core Insights - The 2025 618 shopping festival showcases three major trends: the rise of "instant retail," the impact of policies and live streaming on consumer segmentation, and the integration of AI across the e-commerce value chain [4][5] Group 1: Instant Retail - "Instant retail" is experiencing explosive growth across all categories, transforming consumption efficiency and establishing "everything delivered to home" as the new norm. Daily orders for JD's delivery service have surpassed 25 million, covering all counties nationwide. The growth is attributed to the maturity of offline stores and logistics supply chains, with front warehouses and drone delivery reducing costs by 15% [4] Group 2: Policy and Consumer Segmentation - Policies and live streaming are driving consumer segmentation, leading to the rise of domestic brands and the lower-tier market. The combination of old-for-new subsidies and platform incentives has stimulated both essential and quality consumption, with JD's home appliance sales increasing by 161%. Domestic brands account for over 60% of Tmall's "billion-dollar club," and the search volume for "new Chinese style" products has surged by 270%. JD's county-level orders have grown by 130%, with live streaming sales accounting for over 70% of GMV [4] Group 3: AI Integration - AI is deeply transforming the e-commerce supply chain, enabling sustainable operations rather than short-term GMV competition. For instance, Taobao merchants have generated 1.5 million video materials using AI tools, while JD's digital human live streaming costs only one-tenth of that of real people, with a 30% increase in conversion rates. Orders for JD's "delivery and installation" service have risen by 300%, and front warehouse costs have decreased by 20%. AI customer interactions have exceeded one million [4][5]