张一鸣退居幕后的第四年，豆包逆袭登顶国产大模型榜首。 字节跳动创始人张一鸣于2021年5月宣布辞去CEO职务，正式退居幕后。4年零4个月后，字节旗下的AI大模型豆包竟然悄无声息地登顶中国原生AI APP月 活榜第一，其豆包爱学、即梦AI也分别位居五六位。 近日，QuestMobile最新发布8月榜单显示，豆包月活跃用户规模超越DeepSeek，成为中国AI APP月活用户第一，在DeepSeek长期霸榜的情况下，豆包的崛 起，说明在竞争激烈的赛道，没有永远的领跑者，这对我国AI领域的发展有着极大的推动作用。 | | | | | 2025年8月 月活跃用户规模 TOP10 原生App 环比变化 (百联网/A科技企业) | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 序号 | 应用各称 | Al唐道 | 应用规模(万) | 规模量级 | 环比增速 | 排名变化 | 规模量级变化 aqA | | 1 | જ 豆包 | AI综合助手 | 15,742 | 亿级 | 6.6% | ● 1位 | i | | 2 | DeepSeek | Al搜索引擎 ...

因此，从Tokens角度跟踪AI应用落地进展，就是一个非常深刻且切中要害的视角。 去年5月，当大模型厂商卷起价格战时，Tokens大概率是出镜率最高的英文单词。 简单来说，Tokens是大语言模型（LLM）用来切割自然语言文本的基本单位，可以直观的理解 为"字"或"词"。 就像工业时代用"千瓦时"度量电力消耗，互联网时代用"GB"度量数据流量，AI时代用"Token"来度量模 型的工作量。一个Token可以理解为一个词或词片段（中文里可能是一个字或词语）。 Tokens的调用量，本质反映了模型推理过程的计算量。而计算量的高或低，直接揭示了模型在实际应用 中的能力、成本、速度和可行性。 它意味着我们将AI从一种"黑箱魔法"或纯粹的技术概念，拉回到了一个可度量、可分析、可商业化的实 际生产要素的层面。 简单来说，这意味着我们不再只关注AI"能做什么"，而是开始量化分析它"做了多少"、"效率多 高"、"成本多少"以及"价值多大"。 1 谁在消耗tokens？ 模型厂商以tokens为主要定价单位的底层逻辑是：模型调用时的tokens消耗量与相应算力投入存在强关 联性。而另一条暗线则是，算力投入链接了营收与token ...

Core Insights - The report highlights the active user scale and growth rates of the top 10 native AI applications as of August 2025, showcasing significant changes in user engagement and rankings among these applications [1] Group 1: User Scale and Growth - The leading application, "豆包," has an active user scale of 15,742 million, representing a growth rate of 6.6% and an increase in ranking by one position [1] - "DeepSeek," an AI search engine, experienced a decline in user scale, with a decrease of 4.0%, resulting in a drop of one position in the rankings [1] - "腾讯元宝," another AI comprehensive assistant, recorded a user scale between 10 million and 100 million, with a notable growth rate of 22.4% [1] Group 2: Ranking Changes - "AQ," an AI professional consultant, saw a remarkable increase in user scale by 60.1%, which led to a rise of four positions in the rankings [1] - Other applications such as "K Kimi" and "豆包爱学" faced declines in user scale, with decreases of 9.6% and 7.0% respectively, indicating a downward trend in their rankings [1] - "文小言" and "快对AI" also experienced slight declines in user scale, with growth rates of -1.6% and -6.5% respectively, reflecting challenges in maintaining user engagement [1]

Core Insights - The AI application market is transitioning from a "lightning war" focused on user acquisition to a "trench warfare" centered on user retention and practical value [2][15][34] - The competition is intensifying, with a significant shift in user preferences towards applications that demonstrate real utility and engagement [2][15] Group 1: Market Dynamics - In Q2 2025, the download leader shifted from DeepSeek to Doubao, which achieved nearly 30 million downloads, marking a 9.5% increase from Q1 [15][16] - DeepSeek's downloads plummeted by 72.2%, from approximately 81.1 million in Q1 to 22.6 million in Q2, while its monthly active users (MAU) decreased by 9.3% [16][18] - The market is witnessing a "dual oligopoly" with DeepSeek and Doubao capturing nearly 88.9% of the active user base, leaving other competitors to fight for the remaining 10% [25][34] Group 2: Performance of Key Applications - Doubao's MAU surged by 30.4% to 130 million, indicating strong user retention and engagement [16][17] - Tencent Yuanbao's downloads halved, dropping from 13.4 million to 6.2 million, while its MAU grew slightly by 6% [22] - Kimi experienced a significant decline, with downloads down 57.7% and MAU falling 35% to 14.1 million [23] Group 3: Emerging Trends - The "AI + Education" sector is thriving, with Doubao AIXue achieving an MAU of 7.56 million and Kuaidu AI reaching 10.44 million, surpassing many other applications [31][32] - "AI + Office" applications like ima and 360 Wenkong are gaining traction, with ima's MAU increasing by 190.2% and 360 Wenkong's by 134.5% [31][32] - The market is moving towards applications that enhance productivity, indicating a shift from entertainment-focused AI tools to those that solve real-world problems [34][35] Group 4: User Behavior and Market Education - Users are becoming more pragmatic, favoring applications that provide clear value and abandoning those that do not meet their needs [34][35] - The decline in AI social applications reflects a broader trend where user experience and satisfaction are critical for retention [35][36] - The future of AI applications will depend on their ability to integrate into existing ecosystems and provide unique value propositions [36]

Group 1 - Zhang Yiming has become China's latest richest person with a net worth of 481.57 billion yuan, surpassing the second-ranked Zhong Shanshan by 120 billion yuan [3][6] - Zhang's wealth primarily comes from his 21% stake in ByteDance, which is experiencing a surge in valuation due to its deepening presence in the short video sector and the success of its AI applications [3][4] - ByteDance's AI initiatives are aggressive, with three core departments and a team of 2,500 people driving new growth, indicating a shift from being merely a short video platform to an AI leader [4][6] Group 2 - The valuation of ByteDance has skyrocketed, with overseas investors estimating its worth at over $400 billion, and internal stock buyback plans suggesting a valuation anchor of $315 billion [6][8] - If ByteDance successfully goes public, its market value could exceed $500 billion, positioning it as a new benchmark in the Chinese internet sector [6][8] - The AI sector is reshaping wealth distribution, with companies like DeepSeek also seeing significant valuation increases due to AI commercialization prospects [6][7] Group 3 - Douyin (the Chinese version of TikTok) has over 1 billion monthly active users, with an average usage time of 46.54 hours per month, indicating its role as a lifestyle platform [8][10] - Douyin's aggressive expansion into various sectors, including travel and e-commerce, is projected to generate a GMV of 90 billion yuan in 2024, nearing 30% of Meituan's scale [10][11] - TikTok is becoming the strongest non-gaming app globally, with in-app purchases expected to reach $6 billion in 2024, and advertising revenue in the U.S. projected to exceed $9.5 billion by 2025 [10][11] Group 4 - The competition in AI is seen as a critical battleground for internet giants, with companies like OpenAI, Google, and Meta leading the charge globally [12] - Zhang Yiming recognizes the necessity for ByteDance to innovate in AI and the metaverse to sustain its growth, highlighting the importance of AI as a core competitive factor [12] - The acknowledgment of Zhang's wealth as a reflection of his successful bet on AI underscores the ongoing narrative of ByteDance's AI journey [12]

Core Insights - The 2025 "New Fortune" magazine "500 Wealth Creation List" highlights AI as the core engine driving wealth changes, with ByteDance founder Zhang Yiming topping the list due to a 21% stake in the company [1] - AI applications from ByteDance, including Doubao, Jimeng, and Doubao Aixue, have entered the top ten native AI applications in China, contributing to the company's rising valuation [1] - The wealth effect of AI is also evident in Liang Wenfeng, founder of DeepSeek, who made his debut in the top ten [1] - Major internet giants like Tencent's Ma Huateng, Alibaba's Jack Ma, and NetEase's Ding Lei have seen significant increases in their wealth, ranking third, seventh, and ninth respectively, driven by AI narratives [1] Industry Distribution - The top three wealth creation sectors are TMT (Digital New Media), Pharmaceuticals & Biotechnology, and Daily Consumer Goods [2] - The TMT sector leads with 110 individuals on the list and a total wealth of 3.34 trillion yuan, showing a year-on-year increase of 22 individuals [2] - The wealth creation in TMT is primarily driven by three industries: chips, artificial intelligence, and consumer electronics, which mutually promote each other [2] - The chip industry is identified as the main wealth creation "pool," with 36 entrepreneurs from the chip supply chain making it onto the list, accounting for 7% of the total [2]

Core Insights - The 2025 "500 Wealth Creation List" published by New Fortune magazine shows a total holding market value of 13.7 trillion yuan for the 500 entrepreneurs, an 11% increase year-on-year, with an average holding value of 27.38 billion yuan and a threshold of 6.62 billion yuan for entry [1] - AI has emerged as a key driver of wealth changes, with ByteDance founder Zhang Yiming topping the list for the first time with a holding value of 481.57 billion yuan, up from 340.2 billion yuan last year [1][4] - The top ten wealthiest individuals include significant players from the TMT (Technology, Media, and Telecommunications) sector, with a notable presence of younger entrepreneurs [7] Group 1: Wealth Rankings - Zhang Yiming of ByteDance ranks first with a holding value of 481.57 billion yuan, followed by Zhong Shanshan of Nongfu Spring at 362.41 billion yuan, and Tencent's Ma Huateng at 306.71 billion yuan [3][4] - The wealth of Xiaomi's Lei Jun family surged by 96% to 201 billion yuan, propelling them from 14th to 6th place [5][6] - The wealth of several top individuals decreased, with Zhong Shanshan down 21% and Huang Zheng of Pinduoduo down 28% [6][7] Group 2: Industry and Regional Insights - The TMT sector leads in wealth creation, contributing 110 individuals to the list, with a total wealth of 3.34 trillion yuan, driven by advancements in chips, AI, and consumer electronics [7] - Zhejiang province has emerged as the biggest winner, with 76 individuals on the list, reflecting a net increase of 10 over five years [8][9] - The list also indicates a significant rise in wealth creation in western regions, with Sichuan seeing a net increase of 7 individuals, bringing the total to 16 [8][9]

Group 1 - The 2025 New Wealth 500 list shows a total market value of 13.7 trillion yuan for the 500 entrepreneurs, an 11% increase year-on-year, with 341 individuals having a market value exceeding 10 billion yuan [1] - The number of entrepreneurs with assets exceeding 100 billion yuan increased from 15 to 22, a 50% rise, primarily benefiting from the recovery in valuations of leading private enterprises in AI, consumer electronics, and new energy vehicles [1] - In Shenzhen, 58 entrepreneurs made the list, with a total market value of 1.9 trillion yuan, reflecting a nearly 20% increase year-on-year [1][4] Group 2 - AI emerged as a dominant theme in the top ten of the wealth list, with ByteDance's founder Zhang Yiming becoming the richest for the first time with a holding valuation of 481.57 billion yuan [2] - The TMT sector saw a significant expansion, with 110 individuals listed, an increase of 22 from the previous year, and their total wealth reaching 3.34 trillion yuan, accounting for a quarter of the total wealth on the list [2] - The chip industry had 36 entrepreneurs listed, making up 7% of the total, driven by the rise of AI, which has revitalized sectors like smart driving and high-speed communication [3] Group 3 - The automotive sector, particularly new energy vehicles, showed remarkable performance, with at least six industry leaders linked to this growth [5] - BYD's founder Wang Chuanfu ranked second in Shenzhen with a holding value of 1.14514 trillion yuan, while the family of Wang Mingwang from Xinwangda saw a significant rise in ranking due to their energy storage and battery business [5] - The consumer sector is evolving, with traditional products being overshadowed by coffee, tea, and energy drinks, as seen with Dongpeng Beverage's Lin Muqin family ranking in the top ten in Shenzhen [5]

Group 1 - Zhang Yiming, at 42 years old, tops the list of China's richest with a holding value of 481.57 billion yuan, marking a 42% increase from the previous year [7][8] - The total market value of the 500 entrepreneurs listed in the "New Wealth" report is 13.7 trillion yuan, a 12% increase year-on-year, with an average holding value of 273.8 million yuan [1] - The rise of AI has significantly influenced the wealth rankings, with seven of the top ten entrepreneurs benefiting from this trend [6][10] Group 2 - The TMT sector leads the wealth creation, with 110 entrepreneurs listed, contributing a total wealth of 334.08 billion yuan, which is 24.4% of the total wealth on the list [23][25] - The chip industry is a major contributor to wealth, with 36 entrepreneurs from this sector, marking a significant increase in exports, surpassing 1 trillion yuan [25][28] - AI's emergence has revitalized the consumer electronics sector, with notable recoveries in stock values for companies like Luxshare Precision and Lens Technology [32] Group 3 - The geographical distribution of wealth has shifted, with Zhejiang province producing four of the top ten richest individuals, reflecting a transition from real estate to technology and AI [19][54] - The report highlights a significant increase in the number of entrepreneurs from the western regions of China, indicating a broader distribution of wealth creation [55] - The consumer sector is thriving, with new entrants in the beverage and coffee markets, showcasing a shift in consumer preferences and spending [36][37] Group 4 - The report indicates that at least six of the top industry leaders are directly or indirectly linked to the rise of the new energy vehicle sector, showcasing its impact on wealth creation [44][49] - The financial services sector has also seen significant contributions from investments in companies like BYD, reflecting the interconnectedness of various industries [46] - The report emphasizes the importance of innovation and openness in driving wealth creation, with a focus on AI, chips, and new consumer trends [59][60]

Core Insights - The 2025 New Fortune 500 Rich List highlights AI as a major driving force for wealth creation among the top entrepreneurs [1][3] - The geographical focus of China's economy is shifting, with a notable increase in wealth concentration in Zhejiang, particularly Hangzhou, while Guangdong's representation has decreased significantly [2][10] Group 1: Wealth Distribution and Rankings - The total market value of the 500 entrepreneurs on the list is 13.7 trillion yuan, an 11% increase year-on-year, with an average market value of 27.38 billion yuan per individual [3] - Zhang Yiming, founder of ByteDance, tops the list with a valuation of 481.57 billion yuan, marking a significant rise from 12 billion yuan seven years ago [4] - ByteDance's revenue reached 155 billion USD in 2024, a 29% increase, with a net profit of 33 billion USD, making it the leading internet technology company in China [5] Group 2: Industry Trends and Emerging Entrepreneurs - The TMT (Technology, Media, and Telecommunications) sector leads the list with 110 entrepreneurs, a significant increase of 22 from the previous year, contributing 3.34 trillion yuan, or 25% of the total wealth on the list [7] - The semiconductor industry is identified as a key wealth generator within the TMT sector, with notable figures like Chen Tian Shi of Cambrian holding a market value of 78.6 billion yuan, a 370% increase [7] - New entrants in emerging fields such as humanoid robotics and industrial robotics are also highlighted, with notable figures like Wang Xingxing of Yushutech making their debut on the list [8] Group 3: Regional Wealth Dynamics - Guangdong remains the province with the highest number of listed entrepreneurs, though its count has dropped from 112 in 2021 to 96 in 2025, with total wealth decreasing from 4.5 trillion yuan to 3 trillion yuan [10] - Zhejiang has seen a rise in representation, with 76 entrepreneurs, surpassing Beijing, which has seen a decline from 83 to 70 [13] - The rise of the Yangtze River Delta region is evident, with Shanghai and Jiangsu also increasing their number of listed entrepreneurs, driven by sectors like semiconductors and consumer spending [13][14]