Investment Rating - The investment rating for the social services industry is "Positive" (maintained) [1] Core Insights - The report highlights significant differentiation within the industry, particularly noting that the card category is under pressure. The performance of various segments, such as the toy industry and light medical beauty, shows strong growth, with companies like Xiaocaiyuan and Xinyang achieving notable revenue and profit increases [4][45] - The report indicates that the social services sector has underperformed compared to the broader market indices, with specific recommendations for investment in tourism, education, catering, and beauty care sectors [5] Summary by Sections 1. Toy Industry - In July 2025, the online sales of the toy category maintained steady growth, with a total sales amount of 1.23 billion yuan, representing a year-on-year increase of 29% [16] - The performance of various toy subcategories was strong, with blind boxes and anime peripherals showing significant growth rates of 55% and 70% respectively [17][21] - The number of offline toy stores reached 3,865, with a net increase of 131 stores, and the overall offline store efficiency grew by 8% year-on-year [28] 2. Xiaocaiyuan - Xiaocaiyuan achieved a revenue of 2.714 billion yuan in the first half of 2025, a year-on-year increase of 6.52%, and a net profit of 382 million yuan, up 35.66% [34][35] - The company’s gross margin improved to 70.46%, a historical high, and employee costs as a percentage of revenue decreased to 24.56% [34][40] - The company plans to accelerate its store opening pace, aiming to exceed 800 stores by the end of 2025 and reach a thousand-store scale by 2026 [34][42] 3. Xinyang - Xinyang's light medical beauty chain business saw revenue of 144 million yuan in Q2 2025, a remarkable year-on-year increase of 426% [45] - The company has expanded its operational scale, with 31 stores across 9 cities, and 25 stores generating positive cash flow [45][48] - The upcoming launch of the NAN beauty brand is expected to enhance market presence, with five new products set to be released [56][59] 4. Travel and Consumer Services - The report notes that the social services sector has lagged behind the broader market indices, with specific sectors like education and sports showing stronger performance [5][26] - Domestic air travel has seen a slight increase, while international flights have decreased, indicating a mixed recovery in the travel sector [60][64] - Visitor numbers to Hong Kong from the mainland and globally have shown positive trends, with a week-on-week increase of 15.4% and 16.9% respectively [65][67]

Investment Rating - The report indicates a strong growth potential for the non-surgical medical aesthetic industry in China, with an expected compound annual growth rate (CAGR) of over 20% in the coming years, positioning it as one of the fastest-growing markets globally [9][10]. Core Insights - The Chinese non-surgical medical aesthetic market has surpassed 150 billion RMB in 2023 and is projected to exceed 250 billion RMB by 2025, driven by rising disposable income, changing beauty standards, and technological advancements [9][10]. - The market is characterized by a significant shift towards non-surgical procedures, with injectables like hyaluronic acid and botulinum toxin leading the growth, supported by technological innovations in materials and devices [9][10]. - The industry is undergoing a transformation towards compliance and regulation, with increased scrutiny from government bodies aimed at eliminating illegal practices and ensuring consumer safety [9][10]. Summary by Sections Chapter 1: Overview of the Non-Surgical Medical Aesthetic Industry - The non-surgical medical aesthetic industry is defined as a blend of medical and cosmetic services that utilize non-invasive or minimally invasive techniques for skin care and rejuvenation [12]. - The industry has evolved through three phases: exploration (pre-2015), rapid growth (2015-2021), and regulation and integration (2022-present) [19][21]. - The macro environment analysis indicates a tightening regulatory framework, rising disposable income, and shifting societal beauty standards as key drivers of industry growth [25][27]. Chapter 2: Market Size and Consumer Insights - The market size has grown from approximately 65 billion RMB in 2018 to over 150 billion RMB in 2023, with a CAGR exceeding 20% [30][31]. - Non-surgical procedures are increasingly favored due to their lower risk and quicker recovery times, leading to a growing market share for these services [34][35]. - Consumer demographics show a significant trend towards younger consumers, with those born in the 1990s and 2000s becoming the primary market [39]. Chapter 3: Industry Chain Analysis - The industry chain consists of three segments: upstream (product and equipment manufacturers), midstream (medical aesthetic service providers), and downstream (marketing and referral platforms) [45]. - Upstream manufacturers face high technical barriers and are experiencing a shift towards domestic brands replacing international ones, driven by innovation and cost advantages [46][47]. - Midstream service providers are characterized by intense competition and high customer acquisition costs, prompting a trend towards brand consolidation and chain operations [49]. Chapter 4: Competitive Landscape and Key Players - The competitive landscape shows a high concentration of international brands in the high-end market, while domestic brands are rapidly gaining market share through innovation and localized strategies [46][47]. - The report highlights key players such as Ai Meike and Huaxi Biological, which are leveraging technological advancements to challenge established foreign brands [47]. Chapter 5: Regulatory Policies and Compliance - The regulatory environment is becoming increasingly stringent, with multiple government agencies implementing measures to ensure compliance and consumer safety [24][25]. - The report outlines the impact of these regulations on market dynamics, emphasizing the need for companies to adapt to a more compliant operational framework [24][25]. Chapter 6: Industry Challenges, Opportunities, and Future Trends - The industry faces challenges such as price wars and a shortage of qualified professionals, but also opportunities in market penetration and technological innovation [8][10]. - Future trends indicate a shift towards personalized and diversified consumer demands, with an emphasis on natural results and preventive care [44].

Group 1 - The Ministry of Education has launched the "2025 Gaokao Safeguard Action" to enhance the examination system [1] - The Ministry of Commerce and other eight departments have released a plan to accelerate the development of intelligent supply chains [1] Group 2 - In the first four months, the telecommunications business revenue reached 598.5 billion yuan [2] Group 3 - In the first four months of this year, 28,700 new types of age-friendly products were introduced in China [3] Group 4 - The 30th Bai Yulan Award for Chinese TV dramas has announced its nominees, with ten works including "Edge Water Past" competing [10] Group 5 - The "Light Medical Beauty" industry is advised to avoid becoming a "medical beauty killer" and to eliminate beauty traps for sustainable growth [16]