Core Viewpoint - Despite strong export growth of 13% in the first seven months of the year, Thailand's export growth is expected to slow down due to the 19% tariffs imposed by the U.S. on imported goods [1] Export Performance - Thailand's export value reached $28.6 billion in July, with a year-on-year growth of 11% and a month-on-month increase of 0.2%, surpassing market expectations of 9.6% growth [1] - Excluding gold, oil-related products, and weapons, Thailand's exports grew by 16.6% year-on-year, accelerating from 15.6% in June [1] - The cumulative growth rate for the year to date stands at 14.4% [1] Sector Contributions - Industrial exports grew by 14% in July, with significant contributions from electronic components, particularly computers (61% growth) and integrated circuits (55% growth) [1] - Electrical products and rubber products also contributed to growth, with year-on-year increases of 9.9% and 9.7%, respectively [1] - Agricultural exports continued to support overall shipment volumes, with strong growth in frozen fruits, processed poultry, pet food, and sugar [1] Challenges and Future Outlook - Rice and rubber exports have contracted for the third consecutive month, with Thai rice facing intense competition after India lifts its export ban in September 2024, and the Philippines suspending imports to protect domestic prices [1] - The poultry sector is expected to be a highlight for Thai freight, supported by increased exports to China [1] - Analysts predict a slowdown in export growth for the remainder of the year due to the impact of U.S. tariffs and the announcement of global tariffs on specific products by Washington [1]

Core Insights - The report from Hema's 10th anniversary highlights that "fresh, healthy, and self-indulgent" are the three major directions for future consumption trends, with frozen fruits and fresh nuts becoming popular among young consumers [1][12]. Group 1: Frozen Fruits - Frozen fruits have emerged as a new social trend this summer, with various platforms showcasing recipes and tutorials, making bananas, mangoes, and watermelons popular choices [3][6]. - Hema offers a range of specialized frozen fruits, including mixed berries and tropical fruit cups, which are convenient for consumers looking for healthy meal options [3][9]. - The nutritional value of frozen fruits is comparable to fresh fruits, and they are considered healthier than high-sugar ice creams, with industrial freezing techniques preserving their quality better than home methods [6][12]. Group 2: Fresh Nuts - Fresh nuts, particularly fresh walnuts and macadamia nuts, are gaining traction as a new trend, with consumers appreciating their unique flavors when eaten fresh [5][11]. - The supply chain for fresh nuts involves advanced technology, such as low-oxygen storage and rapid processing to maintain freshness [9][11]. Group 3: Consumer Trends - The current consumer demographic favors "no-mess," "single-serving," and "lazy" consumption styles, reflecting a shift towards refined, health-conscious eating habits [11][14]. - The report indicates that young consumers are increasingly interested in DIY food options and are willing to explore new eating methods, which is driving demand for innovative products in retail [11][12]. Group 4: Supply Chain and Innovation - Over the past decade, Hema has established a robust supply chain network with multiple centers and direct sourcing bases, allowing for fresh produce to be delivered nationwide and internationally [12][14]. - The company is continuously updating its standards for freshness and quality across various product categories, including fruits and beverages [12][14].