[Table_Date] 发布时间：2026 食品饮料 - $$\phi\to\pm\phi$$ 内需释放新动能，供应链创新驱动未来 报告摘要： 已进入高速发展期。冻干技术凭借低温升华脱水工艺，能显著保留食品 营养、风味与结构，广泛应用于休闲零食、速食餐饮等多个领域。2014 - 2024 年，国内冻干市场规模从 8.48 亿元增至 38 亿元，年均复合增长 率达 16.1%，但渗透率仍较低，与发达国家存在显著差距。国际贸易方 面，中国以 48.285 亿美元的出口规模成为全球核心生产基地，进口额虽 呈上升趋势，但人均进口额远低于成熟市场，凸显内需潜力。行业竞争 中，企业数量持续增加但集中度较低，尚未形成绝对龙头，山东等地凭 借产业基础形成区域集聚效应。政策层面，食品安全、技术标准及节能 降耗等相关政策密集出台，为行业高质量发展奠定基础。 国内冻干食品行业历经引进、自主研发与规模化规范化发展三阶段，现 [Table_Summary] 全球冻干食品市场处于持续扩容的上升周期。2024 年规模达 304.3 亿美 元，预计 2034 年将攀升至 562.7 亿美元，2025 - 2034 场作为全球冻干食品的重要 ...

Group 1 - The core demand of consumers has shifted from merely "eating enough" and "eating well" to "eating healthily" [1] - There is a growing emphasis on the quality and freshness of vegetables, with organic labels and traceability codes becoming standard on packaging [2] - The agricultural sector is responding to the new consumer demands for fresh and healthy food by implementing advanced technologies and practices in production [3][5] Group 2 - The Ministry of Agriculture and Rural Affairs reported that during the 14th Five-Year Plan period, 36,000 new certifications for green, organic, and geographical indication products were issued, providing over 200 million tons of quality agricultural products annually [7] - Qinghai's Ulan County is a significant quinoa breeding base, benefiting from ideal natural conditions for quinoa cultivation, with over 1,000 varieties being developed [9] - The continuous breakthroughs in breeding new varieties support the development of new products in the quinoa industry, with projections indicating an annual output value exceeding 530 million yuan [11] Group 3 - The focus on whole grain foods is increasing, with research and development in quinoa, oats, and barley being prioritized to enhance nutritional health [13][15] - The agricultural processing industry is evolving, with innovations such as freeze-dried porridge and various soybean products being introduced to the market [17][19] - The diversification of food supply systems is being accelerated, with a shift towards plant-based proteins and other alternative sources to meet consumer health needs [19] Group 4 - The integration of agriculture and tourism is transforming rural areas into attractive destinations, enhancing the experience of agricultural activities [20][22] - Local initiatives, such as the production of persimmons in Zhejiang and the development of a lodging industry around lotus cultivation in Jiangsu, are driving tourism and local economies [24][25] - The Ministry of Agriculture has established 240 key leisure agriculture counties, projecting nearly 900 billion yuan in revenue from leisure agriculture and rural tourism by 2024 [31]

Core Insights - The demand for "healthy eating" is rising among consumers, shifting from merely "sufficient" and "good" food to a focus on "nutritional balance" and quality [1][3] - The agricultural sector is responding to these new consumer demands by enhancing the quality and freshness of vegetables through technology and innovative practices [3][5] Vegetable Quality Improvement - Consumers are increasingly pursuing high-quality vegetables, with organic labels and traceability codes becoming standard on packaging [1] - In Anhui's He County, farmers are utilizing smart devices to monitor soil and light conditions, implementing preservation technologies to enhance vegetable freshness and adjust harvest timing [3] Growth of Green and Organic Products - Anhui's He County has significantly increased its supply of green and organic products, with a total of 132 certified products as of now [5] - The Ministry of Agriculture and Rural Affairs reported that during the 14th Five-Year Plan, 36,000 new green and organic products were certified, providing over 200 million tons of quality agricultural products annually [7] Whole Grain Food Development - Quinoa is gaining popularity as a key whole grain, with significant harvests in Qinghai's Ulan County, which is a major breeding base for quinoa [8][9] - The average yield of quinoa in Shanxi's Jingle County is expected to exceed 300 kg per mu, with the entire quinoa industry projected to generate over 530 million yuan in annual output value [9] Agricultural Processing Upgrades - The agricultural processing sector is evolving, with innovations such as freeze-dried porridge and various soybean products being developed [11][12] - Heilongjiang's Wudalianchi is a key soybean production area, hosting 20 processing enterprises that leverage the region's high-quality soybean resources [12] Rural Tourism and Agricultural Integration - Rural areas are transforming into experiential destinations, blending agricultural activities with tourism, as seen in Zhejiang and Jiangsu [16][18] - The Ministry of Agriculture has established 240 key leisure agriculture counties, with the leisure agriculture sector generating nearly 900 billion yuan in revenue last year [18]

Group 1: Consumer Demand and Agricultural Innovation - The demand for "fresh and healthy" food is rising, leading to higher quality expectations for vegetables and agricultural products [2][3] - In Anhui, farmers are utilizing smart devices to monitor conditions in greenhouses, enhancing the freshness and quality of vegetables [2] - The number of certified green, organic, and geographical indication products in Anhui has reached 132, reflecting a significant increase in supply [2] Group 2: Whole Grain Food Development - Quinoa is emerging as a key player in the whole grain market, with significant production in Qinghai, where ideal growing conditions exist [3] - The average yield of quinoa in Shanxi is expected to exceed 300 jin per mu, contributing to a projected annual output value of over 530 million yuan for the quinoa industry [3] - The development of other whole grains like oats and barley is also progressing, promoting better nutritional health for consumers [3] Group 3: Agricultural Processing Upgrades - The agricultural processing sector is evolving, showcasing innovative products such as freeze-dried porridge and various soybean products [4] - Heilongjiang's soybean industry benefits from its geographical advantages, with a concentration of 20 processing enterprises [4] - The diversification of food supply systems is being accelerated through continuous innovation in processing technologies [4] Group 4: Rural Tourism and Agricultural Experience - Rural areas are transforming into experiential "playgrounds," integrating agricultural activities with tourism [5][6] - In Zhejiang, the local tourism has attracted over 80,000 visitors, generating significant economic benefits through agricultural experiences [5] - The Ministry of Agriculture and Rural Affairs has established 240 key leisure agriculture counties, with leisure agriculture revenue nearing 900 billion yuan last year [6]