央视网消息：如今，咖啡越来越多地走进了我们的生活，咖啡消费需求的蓬勃增长催生着产业的精细化发展。 李肖萦是一名咖啡加工工，从事咖啡行业已经9年。咖啡加工工的工作可以细分为三个小工种，分别是咖啡初加工、烘焙以及品鉴。 李肖萦每天上午都会品尝至少6款以上的咖啡，像侦探一样去捕捉、评估咖啡里面的酸、甜、苦，以及更微妙的花香和果香。只有喝懂了这杯 咖啡，了解了它的优点以及问题，才能知道如何调整它的方向。 咖啡师的工作主要是饮品制作、销售，直接和顾客打交道，而咖啡加工工的工作比他们更靠前，包括采摘鲜果、生豆筛选、咖啡烘焙等。到下 午，李肖萦就会化身为咖啡质量的"守门员"，将咖啡生豆烘焙到咖啡熟豆为咖啡制定一条完美的烘焙曲线。 他们的工作远不止生产标准化的咖啡，创新更是这个职业的魅力所在。这是一杯应用到本地牛油果，按照一定比例调配的创意咖啡。每当一颗 颗生豆通过他们的双手变成杯中千变万化、令人愉悦的风味，这样的成就感与满足感无以言表。 从品质把关到风味创新 炼成咖啡"全能手" 从咖啡生豆把关到烘焙研发，再到产品的打样生产，这样的咖啡行业"全能手"是怎么炼成的？ 云南普洱市地处咖啡种植黄金地带，是我国种植面积最大、产量最高 ...

Core Viewpoint - The company has evolved from a rapid expansion phase to a more rational and steady growth strategy, focusing on product quality and operational efficiency in the post-pandemic environment [5][25][51]. Group 1: Company Background and Growth - Founded in 2015, the company has grown to over 160 stores with a valuation exceeding 11 billion RMB [4][26]. - The company has undergone five rounds of financing, totaling over 200 million RMB, with Tencent being the largest external investor [26]. Group 2: Product Philosophy - The primary focus is on the product itself, with consumers prioritizing quality, purchasing experience, and comfort over brand recognition [7][8]. - The company emphasizes three levels of product quality: safety, health, and taste, aiming to provide high-quality coffee at reasonable prices [10][12]. Group 3: Quality Control and R&D - A standardized process is in place for quality control, involving collaboration with suppliers and a dedicated R&D area for creative coffee development [14][19]. - The top three sources of coffee beans are Colombia, Ethiopia, and Yunnan, with Colombian beans making up nearly 40% of the total [21]. Group 4: Market Strategy and Expansion - The company is currently focused on steady growth rather than aggressive expansion, with plans to open 7-8 new stores monthly, primarily in the East China market [28][32]. - The company has shifted its expansion strategy post-pandemic, focusing on sustainable growth and careful selection of store locations [34][35]. Group 5: Franchise Development - Approximately 40% of the stores are franchises, with the company exploring franchise models to enhance growth while maintaining quality standards [43][46]. - The company aims to empower franchisees by providing them with the necessary tools and support for success [47].