国庆前，《喜人奇妙夜2》开播，嘉宾李诞登场时，戴着经典的粉色头套。 他眯眼，淡笑，狡黠又散漫，缓缓走过舞台说： 此情此景，有一种过去十来年全白干了的感觉。 以下文章来源于摩登中产 ，作者摩登中产 摩登中产 . 用摩登视角，解读复杂时代。 本文来自微信公众号： 摩登中产 ，作者：摩登中产，题图来自：视觉中国 他的青春已消散在时光里，他的往事已湮灭在风波中。讨厌他的人看他复出，怒斥" 世风日下 "，爱 他的人看他坐在嘉宾席上，喜称" 这才像样" 。 宠爱、斥责、信奉、遗弃，他几经波峰波谷，潮起潮落，已深谙三味，宠辱难惊。 红尘频率改变，他也跟着调频，现在输出的主题，是消解苦闷人生。 此轮复出前，他阔别舞台许久。 去年夏天，两档脱口秀节目上线，众多脱口秀老人现身，唯独不见李诞。 节目开播前，他和呼兰等人聚会，围着桌子嘻嘻哈哈吃炸知了猴，并发小红书说： 恭喜朋友们，两档脱口秀节目马上开播，听说都很精彩，我就不一起精彩了，我17号直播也很精彩。 一 他的新身份是小红书带货一哥，主营零食，售价几个平台中最贵，却能月销300万。 下单粉丝说："逃过李佳琦，逃过董宇辉，竟然没逃过李诞。" 直播间叫"诞的小卖部"，设在客厅一角 ...

此轮复出前，他阔别舞台许久。 国庆前，《喜人奇妙夜2》开播，嘉宾李诞登场时，戴着经典的粉色头套。 他眯眼，淡笑，狡黠又散漫，缓缓走过舞台说： 此情此景，有一种过去十来年全白干了的感觉。 他的青春已消散在时光里，他的往事已湮灭在风波中。讨厌他的人看他复出，怒斥"世风日下"，爱他的 人看他坐在嘉宾席上，喜称"这才像样"。 宠爱、斥责、信奉、遗弃，他几经波峰波谷，潮起潮落，已深谙三味，宠辱难惊。 红尘频率改变，他也跟着调频，现在输出的主题，是消解苦闷人生。 下单粉丝说："逃过李佳琦，逃过董宇辉，竟然没逃过李诞。" 直播间叫"诞的小卖部"，设在客厅一角，没有布景，没有助播，公告写着"全自动小卖部，大家帮忙卖 卖"。 一 卖挂耳咖啡时，他把咖啡挂在耳朵上，卖床品时，他干脆躺着播。 一次，找不到要卖的饮料，他给观众丢下一句"老规矩，帮我卖卖"就跑出镜头。 空手而归后，他索性虚拟，一边念产品介绍，一边假装拧开瓶盖，喝上一口。 大家也配合，弹幕各类假装看见，满屏飘过"哈哈哈哈"。 去年夏天，两档脱口秀节目上线，众多脱口秀老人现身，唯独不见李诞。 节目开播前，他和呼兰等人聚会，围着桌子嘻嘻哈哈吃炸知了猴，并发小红书说： 恭喜朋 ...

Group 1 - The current trend among young people is to adopt a "lying flat" mentality, where not engaging in traditional milestones like buying a house, car, or starting a business is seen as a winning strategy [1][3] - The perception is that increased effort leads to higher risks, making "lying flat" a more practical approach in the current economic environment [3][5] - The long-term decline in housing prices since 2022 has made homeownership less appealing, with many young buyers feeling trapped by high mortgage payments and limited disposable income [5][7] Group 2 - The costs associated with car ownership, such as rising fuel prices and rapid depreciation, have led many young people to forgo buying cars, opting for alternative transportation methods instead [7][9] - The high failure rate of startups and the financial risks associated with entrepreneurship have discouraged young people from pursuing business ventures, with many preferring to preserve their savings [9][10] - The financial burden of marriage, including significant expenses for weddings and housing, has led to a decline in marriage rates among young people, who value personal freedom over traditional commitments [10][12] Group 3 - Many young individuals are choosing not to contribute to social security, driven by concerns over the delayed retirement age and immediate financial pressures, although this poses long-term risks for their future security [12][14] - The overarching sentiment is that in a deflationary economic environment, traditional investments and commitments are viewed as less valuable, prompting a shift towards a more minimalist lifestyle [14]

Core Viewpoint - The current era is characterized by low costs for ordinary people to "lie flat," which can be seen as both a benefit and a sign of the disappearance of other benefits [4][8]. Group 1: Delivery Industry Insights - The low cost of food delivery in China is attributed to a significantly lower labor cost, averaging around $1 per delivery compared to $5 in the U.S. [9]. - Delivery riders face harsh penalties for delays, with a 20% deduction for being late by 3 minutes and a 50% deduction for being over 3 minutes late [9]. - A significant portion of delivery riders, nearly 45%, are aged between 31 and 45, with 37% working over 10 hours a day, yet only 2% earn over 10,000 yuan per month [9]. - Restaurants bear more than half of the costs for user subsidies, leading to a dilemma where they must choose between participating in subsidies for order growth or maintaining profitability [9][10]. - Major tech companies like Didi, Alipay, and Douyin have previously attempted to enter the food delivery market but exited due to low profitability [13][14]. Group 2: Market Dynamics - The ongoing food delivery competition is driven by companies seeking to use delivery services as a means to attract customers to their core businesses, rather than a genuine interest in the delivery market itself [15][18]. - The absurdity of the current delivery war lies in the fact that no major player is truly committed to making food delivery profitable, as evidenced by the historical losses incurred by companies in this space [15][18]. - The competitive landscape reflects a broader trend across various industries where all parties involved are pressured to perform, leading to a cycle of "survival of the fittest" [15][16]. Group 3: Societal Reflections - The notion of "lying flat" is not a new concept but rather a response to the overwhelming pressures of modern life, where individuals feel trapped in a cycle of relentless competition [32]. - The current era offers a unique opportunity for individuals to pursue personal interests without the immediate pressure of societal expectations, contrasting sharply with previous generations [34][35]. - The narrative of success has shifted, with the current generation facing different challenges compared to those who thrived during the previous economic boom [24][34].

Group 1 - The current era is characterized by low costs for consumers, allowing them to enjoy services like food delivery at minimal expense, which is unprecedented in history [1][4] - However, this low cost comes at the expense of the income of service providers, highlighting a disparity in the benefits of the current economic model [3][5] - The low labor costs in China's food delivery sector are starkly contrasted with those in the US, with an average cost of approximately $1 per delivery compared to $5 in the US [6][7] Group 2 - Delivery riders face harsh penalties for delays, with significant income deductions for being late, and many work long hours with low pay, indicating a challenging work environment [7][10] - Restaurant owners are also dissatisfied, as they bear a significant portion of the costs associated with consumer subsidies, leading to a dilemma between participating in promotions or risking a loss of orders [8] - The overall sentiment among workers in the food delivery ecosystem is one of discontent, as their wages do not reflect the increasing demand for services [9][10] Group 3 - Major tech companies have previously attempted to enter the food delivery market but have exited due to low profitability, indicating that the food delivery business is not as lucrative as it appears [14][15] - The current competition among major players in the food delivery market is driven more by the need to attract users rather than a genuine interest in the food delivery business itself [16][19] - The ongoing food delivery wars reflect a broader trend of companies burning cash to gain market share, reminiscent of past market battles where losses were absorbed by platforms and investors [24][25] Group 4 - The current economic environment allows individuals more freedom to pursue personal interests without the pressure of traditional success metrics, contrasting with previous generations [58][61] - The notion of "lying flat" is not a new concept but reflects a response to the overwhelming pressures of modern work life, suggesting a shift in societal values [54][56] - The era presents a paradox where the pursuit of personal happiness and interests is now more accessible, yet the underlying economic pressures remain [60][62]

Core Insights - The consumer market in the first half of 2025 is revitalized by dual drivers of policy and ideology, with steady growth in retail sales of consumer goods and ongoing consumption subsidy policies acting as key motivators [1][2] - The total retail sales of consumer goods reached 24,545.8 billion yuan, growing by 5.0% year-on-year, while online retail sales of physical goods grew by 6.0%, reaching 6,119.1 billion yuan, accounting for approximately 24.9% of total retail sales [2][5] - The report identifies five core sectors for further exploration, including traditional sectors like food and beverage, home appliances, and beauty care, as well as emerging sectors like health supplements and 3C digital products [5][6] Sector Summaries Food and Beverage - The overall scale of the food and beverage market reached 284.54 billion yuan, with a year-on-year sales growth of 5.8% and a volume increase of 7.8%, despite a slight average price decline of 2.2% [8] - The dairy product sector is highlighted for its innovative approaches, with a focus on "experience iteration" and "functional deepening," particularly among Gen Z consumers [8][11] Health Supplements - The online health supplement market saw sales of 60.41 billion yuan, a year-on-year increase of 16.2%, with sleep management products experiencing a significant growth of over 50% [14][15] - The demand for sleep management products is driven by increasing stress levels, with women making up 74% of the consumer base [18][20] Home Appliances - The online sales of home appliances reached 284.88 billion yuan, growing by 8.0% year-on-year, with the cleaning appliance market showing a remarkable growth of 31.6% [24][28] - The cleaning appliance market is characterized by concentrated competition, with robotic vacuums and floor washers dominating market share [24][28] Beauty and Skincare - The beauty and skincare market achieved sales of 235.23 billion yuan, a year-on-year increase of 10.1%, with anti-aging products seeing a significant growth of 30.3% [30][31] - The demand for anti-aging products is expanding beyond facial care to include body care, reflecting a broader consumer focus on overall anti-aging solutions [31][34] 3C Digital Products - The total sales of 3C digital products exceeded 785.04 billion yuan, with a year-on-year sales increase of 6.7% and a volume growth of 11.1% [37] - The sports camera segment experienced explosive growth, with sales reaching 2.3 billion yuan, a year-on-year increase of 150.9% [37][38] Conclusion - The consumer market is undergoing significant changes driven by policy guidance and evolving consumption concepts, with brands needing to adapt to these trends to capture growth opportunities [46]

Group 1 - The book "Hello, Stranger" by anthropologist Xiang Biao discusses the phenomenon of social alienation exacerbated by the rapid development of technology, particularly AI, which has led to emotional dependency on artificial intelligence and weakened real-life relationships [2][4][5] - The conversation highlights concerns about the trend of individuals preferring interactions with AI over human connections, reflecting a deeper societal issue where people feel increasingly alienated and disconnected from one another [4][5][6] - Xiang Biao emphasizes that the allure of AI stems from its ability to cater to individual needs, creating a false sense of companionship that lacks genuine human experience and interaction [5][6][11] Group 2 - The discussion points out that the rise of AI has coincided with economic downturns and increased societal pressures, leading to a paradox where AI offers excitement and hope while simultaneously instilling fear in individuals about job displacement and emotional control [4][5][11] - The concept of "living with AI" is explored, suggesting that while AI can enhance certain aspects of life, it may also contribute to a state of prolonged existence without vitality, leading to a decline in overall life energy among younger generations [24][25][27] - The need for a shift towards more authentic human interactions is emphasized, advocating for the cultivation of "human flavor" in social exchanges to counteract the isolating effects of AI [17][18][22]

Core Insights - In 2025, private enterprises in China are facing severe challenges due to a 30% increase in labor costs and a tax burden where the lower-income population bears 68% of the tax load, while public servants enjoy above-standard benefits [1][3][4] - The implementation of mandatory social security contributions has led to a significant rise in operational costs for private businesses, pushing many towards bankruptcy [3][4] - The emergence of a "lying flat" mentality reflects a survival strategy across different social strata, with varying motivations for each group [5][15] Group 1: Economic Challenges - The mandatory social security policy has increased labor costs by over 30%, severely impacting profit margins for manufacturing companies, which typically operate at a profit margin of 5%-8% [3][4] - In the first half of 2025, the number of private enterprise cancellations increased by 43% year-on-year, with manufacturing accounting for 62% of these cancellations [3] - The introduction of new taxes, such as consumption tax and rental tax, has resulted in a wealth transfer mechanism that disproportionately affects lower-income individuals [4] Group 2: Social Inequality - The tax burden is increasingly falling on the lower-income population, with the Gini coefficient rising to a historical high of 0.52, indicating growing social inequality [4] - Public servants continue to receive stable salary growth and enjoy significant benefits, creating a dual-track system that exacerbates social disparities [4][15] - The disparity in retirement benefits between public sector employees and private sector workers is significant, with public sector retirement income replacement rates remaining above 90% [4] Group 3: Shifts in Business Strategy - The "sharing economy" is emerging as a potential solution for private enterprises to reduce costs and enhance efficiency, with a focus on resource sharing and collaborative business models [15][16] - Innovative practices such as converting employees to partners and forming marketing alliances among small businesses are being adopted to lower operational costs significantly [16] - The crisis may serve as a catalyst for structural reforms in taxation and welfare systems, potentially leading to long-term improvements in the business environment [15]

Group 1 - Core viewpoint: Xu Zhuoyun, a prominent historian, passed away at the age of 95, leaving behind a legacy of historical research focused on ordinary people's lives and experiences [1] Group 2 - Early life: Xu was born in 1930 in Wuxi, Jiangsu, and faced physical challenges due to congenital muscular atrophy, which influenced his perspective as a historian [2][3] - Impact of war: His childhood was marked by the Second Sino-Japanese War, which shaped his understanding of suffering and the human condition, leading to a focus on the experiences of ordinary people in his historical studies [3][6] Group 3 - Academic journey: After moving to Taiwan in 1948, Xu studied history at National Taiwan University and later pursued further studies in the United States, where he was influenced by civil rights movements [5][6] - Shift in historical focus: Xu's work emphasized social and cultural history, challenging traditional narratives that centered on prominent figures, which garnered both criticism and recognition [6][9] Group 4 - Later years: In his later life, Xu aimed to guide younger generations in finding personal meaning amidst societal changes, sharing insights through various media [10][11] - Engagement with contemporary issues: He actively discussed modern societal challenges, including the impact of the pandemic and the role of technology, emphasizing the importance of humanistic values [11][12]

Core Viewpoint - The article discusses the phenomenon of social alienation exacerbated by the rise of AI, highlighting how technology has shifted emotional dependencies and weakened real-life relationships [5][6][12]. Group 1: AI and Social Alienation - The rapid development of AI has led to increased emotional reliance on technology, with individuals preferring interactions with AI over real human connections [11][12]. - This trend is particularly concerning as it reflects a deeper societal alienation, where individuals feel disconnected from historical and social contexts [12][13]. - The allure of AI as a "perfect partner" stems from its ability to cater to individual needs, but it ultimately lacks genuine human experience and perspective [13][25]. Group 2: The Concept of "Human Flavor" - The term "human flavor" refers to the authenticity and imperfections in human interactions that are often lost in AI-driven communications [24][25]. - Emphasizing "human flavor" can foster deeper connections and richer exchanges, contrasting with the superficiality of AI interactions [25][26]. - The pursuit of perfection in social media and personal presentation creates pressure, leading to a desire for more genuine and relatable interactions [24][25]. Group 3: Youth and Life Energy - There is a noticeable trend of declining vitality among the youth, characterized by chronic fatigue and a lack of enthusiasm for life, which may be linked to the pervasive influence of AI [32][33]. - The concept of "living in a state of mere existence" suggests that while AI may enhance certain aspects of life, it can also contribute to feelings of fatigue and disconnection [33][35]. - The challenge lies in transforming this state of "just surviving" into a more vibrant and engaged existence, which requires a shift in mindset and social interactions [35][38]. Group 4: The Role of Social Dynamics - The article highlights the importance of understanding social dynamics and the need for effective communication and negotiation skills in navigating relationships [44][46]. - Encouraging youth to engage in community activities can enhance their understanding of human relationships and foster trust in social interactions [44][46]. - The need for a balanced approach to social engagement, avoiding extremes of withdrawal or extreme reactions, is emphasized as crucial for personal and societal well-being [44][46].