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Core Viewpoint - Deep Blue Automotive is at a critical juncture in its brand development, aiming to capture a larger share of the high-end market with the launch of the Deep Blue S09, a six-seat SUV priced between 239,900 and 309,900 yuan [3][4]. Market Strategy - The company aims to establish a significant presence in the large six-seat SUV market, targeting a sales share of 20% to 30% [4]. - The S09 is positioned to compete with popular models like the AITO M9 and Li Auto L9, with over 170,000 pre-orders received since its pre-sale began [3][4]. Target Audience - Deep Blue Automotive is focusing on attracting younger consumers, with the average age of its target demographic being 10 years younger than that of its parent brand, Changan [5][6]. - The S09 is designed to appeal to young families and individuals in their 30s to 45s, reflecting a shift in brand positioning towards a younger audience [5][6]. Product Features - The S09 boasts competitive pricing and emphasizes "real value" in terms of space and intelligence, with a body size of 5205x1996x1800mm and a wheelbase of 3105mm [7][8]. - It features a spacious interior that accommodates six passengers and their luggage, along with advanced safety measures, including a unique third-row crash test performance [7][8]. Technological Collaboration - The vehicle is equipped with Huawei's advanced driving system, ADS 3.3, and will be among the first to receive OTA upgrades to ADS 4 by late 2025 [8][9]. - The S09 also includes the HarmonySpace 5 cockpit and over 23 active safety features, enhancing its appeal in the smart vehicle segment [8][9]. Future Strategy - Deep Blue Automotive plans to open-source its key patents, including 112 related to battery safety and 50 for heating technology, as part of its strategy to transition into an AI-driven company [9][10]. - The company aims to achieve sales of 2 million vehicles by 2030, with 35% of sales coming from overseas markets, and plans to invest over 100 billion yuan in R&D [10][11]. Market Position - With 400,000 vehicles sold in three years, Deep Blue Automotive has established itself as a leading player in the domestic new energy vehicle market, and the S09 is seen as a crucial product for proving its capability to transition to a higher brand tier [11].

Core Viewpoint - The Deep Blue S09, a family-oriented six-seat smart flagship SUV, has been officially launched with a price range of 239,900 to 309,900 yuan, offering significant purchase incentives and subsidies, making the effective price as low as 204,900 yuan [4][7]. Group 1: Product Features - The Deep Blue S09 is designed to enhance safety, especially in high-risk areas, with advanced collision test results showing superior performance in rear and side impacts, exceeding global safety standards [7][8]. - The vehicle features a spacious interior with dimensions of 5205mm x 1996mm x 1800mm and a wheelbase of 3105mm, accommodating up to seven 20-inch suitcases in the trunk [13]. - It is equipped with a range of luxury features, including dual 15.6-inch front screens and a 21.4-inch rear entertainment screen, transforming the interior into a mobile luxury entertainment space [13]. Group 2: Technological Advancements - The Deep Blue S09 incorporates Huawei's advanced driving assistance system (ADS 3.3) and will be among the first to upgrade to ADS 4 later this year, enhancing its parking capabilities [8]. - The vehicle boasts over 23 active safety features, supported by Huawei's all-direction collision avoidance system, ensuring comprehensive safety across various driving conditions [8]. Group 3: Powertrain and Efficiency - The SUV is powered by the original intelligent range extender system, capable of generating 3.63 kWh of electricity per liter of fuel, leading to significant cost savings for users, totaling 3.967 billion yuan as of April 30 this year [13]. - It features innovative heating technology that maintains winter range without compromise, enhancing overall driving performance [13]. Group 4: Market Positioning - The Deep Blue S09 aims to redefine the standards for flagship six-seat SUVs by offering superior safety, intelligence, space, and comfort, positioning itself competitively in the growing market for family-oriented SUVs [7][15].

点 击 蓝 字 关 注 我 们 本文全文共 4181 字，阅读全文约需 14 分钟 目录 国内新闻 1.央行:自5月15日起 下调金融机构存款准备金率0.5个百分点 2.广东:鼓励广州、深圳进一步放宽车辆购买限制 3.广东:拓展汽车消费场景 4.吉利宣布计划收购极氪已经发行的全部股份 5.坦克400推出限时购车权益 综合补贴至高3.2万元 6.岚图梦想家全量推送华为乾崑智驾ADS 3.3 7.理想超充站单周上线119座 总数已突破2200座 8.沈阳国资50亿成立吉驰汽车产业发展公司 国外新闻 1.欧洲议会批准欧盟放宽车企碳排放规则 5月7日，中国人民银行决定，自2025年5月15日起，下调金融机构存款准备金率0.5个百分点（不含已执行 5%存款准备金率的金融机构），下调汽车金融公司和金融租赁公司存款准备金率5个百分点。 2 广东:鼓励广州、深圳进一步放宽车辆购买限制 2.英国4月新车销量同比下降10.4% 3.奔驰将与Luminar开发最新激光雷达传感器 4.三菱汽车与富士康达成电动汽车合作协议 商用车 国内新闻 1 央行:自5月15日起 下调金融机构存款准备金率0.5个百分点 1. 宁德时代天行成为首批通 ...