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当Z世代遇见鸿蒙,人生第一堂HarmonyOS公开课现场直击
Sou Hu Cai Jing· 2025-08-17 10:42
Core Insights - The event "Walk into Huawei: The First HarmonyOS Public Class" gathered 200 young students eager to explore technology at Huawei's research base, showcasing the company's commitment to fostering innovation among youth [1][3]. Group 1: Event Overview - The event featured a unique transportation experience within the Huawei campus, enhancing the students' excitement and engagement with the innovative environment [3]. - Students experienced the HarmonyOS ecosystem firsthand, interacting with various Huawei products and applications, which highlighted the advanced technology and user-friendly features of HarmonyOS 5 [6][8]. Group 2: Ecosystem Engagement - The HarmonyOS exhibition area was particularly popular, allowing students to engage with innovative applications and features such as "Touch and Share" for photo transfer and multi-device streaming [6][8]. - Various ecosystem partners, including major brands like Air China and Bilibili, provided interactive experiences that captivated the students, demonstrating the collaborative nature of the HarmonyOS ecosystem [8]. Group 3: Future Aspirations - The event inspired students to consider participating in the HarmonyOS Innovation Competition, reflecting the positive impact of the experience on their aspirations in technology and development [8]. - The interaction with the HarmonyOS ecosystem instilled a sense of potential in the students, suggesting that they may become future developers and contributors to the ecosystem [8].
穿越微笑曲线,影音图文等数字内容体验更智能、更便捷!
Sou Hu Cai Jing· 2025-06-23 15:52
Core Insights - Huawei officially launched the HarmonyOS 6 developer Beta at the 2025 Huawei Developer Conference, introducing a new interconnected architecture and the Harmony Intelligent Body Framework (HMAF) to enhance application innovation and user experience [1] - The HarmonyOS AI Agent, Xiaoyi, integrates with various Huawei applications to better understand user preferences and provide personalized content experiences across different scenarios, from entertainment to travel [3][5] Group 1 - The new "bump" feature allows seamless interaction between different HarmonyOS devices, enhancing content sharing and user engagement in various contexts, such as gaming and music [8] - Huawei's Executive Director, Yu Chengdong, described the user experience with HarmonyOS as a "smile curve," indicating an initial positive impression that evolves into deeper user satisfaction over time [8] Group 2 - The HarmonyOS ecosystem aims to create a more intelligent lifestyle for consumers, emphasizing the importance of user experience and community participation in technological innovation and industry upgrades [8]
HDC2025发布鸿蒙智能体框架,助力鸿蒙应用生而智能
Sou Hu Cai Jing· 2025-06-21 00:59
Core Viewpoint - Huawei officially launched the Harmony Agent Framework (HMAF) and the Xiaoyi Intelligent Agent Open Platform at the Huawei Developer Conference 2025 (HDC2025), marking the comprehensive entry of HarmonyOS into the "Agent Era" [1][10]. Group 1: AI Development and Framework - The advancement of AI technology is shifting from "passive response" to "active service," with Huawei's Harmony Agent Framework defining the interaction and collaboration paradigm between the operating system, Harmony applications, and intelligent agents [2]. - The new framework enables deep collaboration between the Xiaoyi system Agent and system AI capabilities, promoting the symbiotic development of applications and Agents, completing a full-cycle process from development to traffic distribution [2][4]. Group 2: Ecosystem and Developer Support - The Xiaoyi Intelligent Agent Open Platform serves as a one-stop development platform, providing easy access for developers, ecosystem partners, and individual creators to innovate and create various intelligent agents [6]. - Developers can leverage the built-in intent understanding framework to integrate AI large model technology, creating vertical or cross-scenario intelligent agent matrices [6]. Group 3: Application Integration and User Experience - Huawei's own applications, such as Huawei Weather, Huawei Music, and Huawei Browser, have adopted the Agent form, with over 50 pioneering Harmony intelligent agents already in development [8]. - For instance, the Huawei Weather app offers a weather assistant intelligent agent that provides professional forecasts and personalized recommendations, enhancing user experience [10]. - The Xiaoyi Intelligent Agent Market integrates various professional intelligent agents from leading AI companies, covering multiple scenarios to meet diverse user needs [10].
2025年鸿蒙生态全场景流量分析报告
艾瑞咨询· 2025-06-15 03:51
Core Insights - The article discusses the evolution of the internet traffic ecosystem and the development trends of the HarmonyOS ecosystem, highlighting the challenges faced by the mobile internet and the transformative potential of HarmonyOS as a key player in the next-generation traffic ecosystem [5][7][19]. Internet Traffic Ecosystem - The mobile internet is experiencing a growth bottleneck, with a compound annual growth rate of only 0.08% in the number of independent devices over the past five years, indicating a saturation of the market and a decline in user dividends [7]. - The current traffic distribution model is limited by ecological fragmentation and technological bottlenecks, necessitating a shift towards a more integrated and efficient traffic ecosystem [10][11]. HarmonyOS Development Trends - HarmonyOS is positioned as a major builder of the next-generation traffic ecosystem, leveraging its distributed architecture to connect multiple devices and provide seamless user experiences across various scenarios [19][22]. - The ecosystem's core capabilities include full-scene coverage across multiple devices and AI-driven efficiency improvements, which enhance user experience and operational efficiency [25][30]. Advantages of HarmonyOS Ecosystem - HarmonyOS has become the third-largest mobile operating system globally, creating a competitive landscape alongside Android and iOS [28]. - The ecosystem serves as a core entry point for the Internet of Things (IoT), facilitating commercial monetization and forming a complete business loop [30]. - The system's lightweight application model and high-level security certifications enhance user trust and experience [34][37]. User Insights - The typical Huawei user is predominantly male, aged 25-45, with a high income and education level, primarily located in tier-one and new tier-one cities [60][62]. - Users exhibit a strong preference for Huawei's own applications, showing higher acceptance of online advertisements and a significant potential for consumption in categories such as automobiles, luxury goods, and 3C products [75][81][87]. Marketing Solutions - The "Whale Harmony Dynamics" platform integrates HarmonyOS resources to enhance marketing effectiveness across various industries, including automotive, luxury goods, and health [96][99][103]. - The platform utilizes AI and big data to create personalized marketing strategies, ensuring efficient customer engagement and conversion [103][105].
2025年鸿蒙生态全场景流量分析报告
艾瑞咨询· 2025-05-23 09:42
Core Insights - The article discusses the evolution of the internet traffic ecosystem and the development trends of the HarmonyOS ecosystem, highlighting the challenges faced by the mobile internet and the transformative potential of HarmonyOS in creating a new traffic ecosystem [1][5][7]. Internet Traffic Ecosystem - The mobile internet is experiencing a growth bottleneck, with a compound growth rate of only 0.08% in the number of independent devices over the past five years, indicating a saturation of the market and a decline in user dividends [7]. - The current traffic distribution model is limited by ecological fragmentation and technical bottlenecks, necessitating a shift towards a more integrated and efficient traffic ecosystem [10][11]. HarmonyOS Development Trends - HarmonyOS is positioned as a key player in the next-generation traffic ecosystem, leveraging its distributed architecture to facilitate seamless communication across multiple devices and enhance user experience [19][22]. - The ecosystem's core capabilities include full-scene coverage across multiple devices and AI-driven efficiency improvements, which are essential for creating a smart and interconnected user experience [25][30]. Advantages of HarmonyOS Ecosystem - HarmonyOS has emerged as the third-largest mobile operating system globally, providing a competitive alternative to Android and iOS, and is recognized for its unique technological advantages [28]. - The ecosystem's distributed architecture allows for the integration of various traffic sources, creating a comprehensive commercial monetization loop [30]. - HarmonyOS emphasizes security with the highest industry standards, enhancing user trust and experience [37]. User Insights - The user base of HarmonyOS primarily consists of young to middle-aged professionals, predominantly male, with a high level of education and income, indicating strong purchasing power and a preference for high-quality products [60][62]. - Users exhibit a high acceptance of online advertising, with nearly 70% open to it, and a significant portion likely to make purchases after viewing ads [75][76]. Marketing Solutions - The article outlines various marketing solutions tailored for different industries, including automotive, luxury goods, health, and food and beverage, leveraging the capabilities of the HarmonyOS ecosystem to enhance brand visibility and consumer engagement [95][99][103][105].
全场景营销的浓度,决定消费者对品牌的态度
36氪· 2025-04-29 13:38
破解流量焦虑: 鲸鸿动能引领全场景营销新范式。 封面来源 | 视觉中国 去年国庆,西安大悦城用一场"破次元"特展,重新定义了商业空间的价值——7米高的路飞雕像与草帽团等身雕塑筑造超现实漫境,快闪店与展区无缝对 接,动漫情节跃然眼前。活动首日客流量突破10万、全网话题超1.2万次的背后,是Z世代用脚投票的结果。78%的参与者自发拍摄"角色共演"短视频, 证明 当营销场景成为"社交货币",流量便不再是成本而是资产。 同年圣诞前后,上海恒隆广场的迪奥圣诞树火了。当华为手机用户靠近圣诞树时,小艺建议自动推送迪奥服务卡片,点击即可开启AR互动:探索迪奥"梦之 王国"的品牌故事、生成带个人署名的鎏金贺卡。超40%用户停留700秒的数据背后,是场景营销的另外一种表达: 让奢侈品不再局限于橱窗,而是流淌进 用户社交圈层。 当消费者在朋友圈晒出"DIOR圣诞合影"时, 品牌早已完成从曝光到心智的闭环。 2025年春节,某奶制品用一组拟人化TVC上演了一场"柔性场景革命":将产品从传统的节日礼品升级为融入多元生活场景的"过年好搭子",通过绑定包饺 子、走亲戚、同学会等春节子场景,将产品转化为春节叙事的"情感锚点",成功将该奶制品 ...
QuestMobile 2024年度中国移动互联网实力价值榜
QuestMobile· 2025-03-04 01:59
1、TOP5 0赛道用户规模NO. 1APP | 序号 | 行业分类 | No.1 ADD 名称 | 2024年Q4平均MAU(万) | | --- | --- | --- | --- | | 1 | 即时语讲 | 6 微信 | 107,803.99 | | 2 | 综合电商 | 淘 淘宝 | 95,688.45 | | 3 | 短视频 | ct | 84,048.59 | | 4 | 地图导航 | ◀ 高德地图 | 83,970.16 | | 5 | 支付结算 | ま 支付宝 | 92,452.36 | | б | 输入法 | S 搜狗输入法 | 61,091.90 | | 7 | 在线视频 | D 腾讯视频 | 38,023.10 | | 8 | 终端天气 | C 华为天气 | 22.370.24 | | 9 | 浏览器 | △ QQ浏览器 | 43,039.14 | | 10 | 搜索引擎 | 総 百度 | 66,625.07 | | 1 I | 在线音乐 | (K) 酷狗音乐 | 22,799.73 | | 12 | 综合资讯 | 紧 今日头条 | 34,246.65 | | 13 | 手机银行 | ...