齐鲁晚报·齐鲁壹点 张永森 李璟瑶 陈颖 行业整改之后，各车企"智能驾驶"纷纷改名 一系列的交通事故发生后，"智能驾驶"这场过度宣传的"闹剧"终于回归了冷静。 就在前不久，当各大车企关于智能驾驶宣传铺天盖地之时，安徽高速发生一起严重安全事故：驾驶员开启NOA后未及时接管，酿成3人死亡惨剧，小 米SU7极端场景中智能驾驶失效，让风头正盛的小米汽车遭遇滑铁卢。 紧接着到来的上海车展，所有的车企都连夜撤掉、更换关于"智能驾驶"宣传的相关物料，把大家打的措手不及。 工信部《关于智能网联汽车产品准入管理的意见》明确要求：禁用 "自动驾驶""全自动驾驶" 等易引发误解的宣传术语，需在用户手册及广告中显著 标注系统局限（如 "无法识别静止障碍物""需驾驶员随时接管"）。这一政策直击行业痛点 —— 此前部分车企为营销造势，将 L2 级辅助驾驶包装成 "准自动驾驶"，导致超 60% 用户误认为 "开启功能即可完全脱手"。 比亚迪将"高阶智驾"改为"驾驶辅助"，理想汽车强调"安全而非解放双手"。这也标志着智能驾驶行业从 "技术狂飙" 转向 "安全深耕"。 小鹏推出"AI智能驾驶安全训练营"，通过考试与陪驾培养用户正确认知。岚图C ...

Investment Rating - The report does not explicitly provide an investment rating for the automotive industry Core Insights - The 2025 Shanghai Auto Show highlighted robots as the main attraction, with a focus on smart technology and globalization as strategic priorities, while electrification has reached maturity [2] - The competition in the large six-seat SUV segment is intensifying, with many new models launched, but some popular models were absent from the show [3] - The report emphasizes the increasing homogeneity of new electric vehicles, indicating a highly competitive market landscape [5] Summary by Sections Vehicle Launch Summary - Numerous flagship SUV models were showcased, including Zeekr 9X, BYD Dynasty-D, and GAC Trumpchi S9, focusing on comfort, multi-screen intelligence, and advanced driver assistance [3][10] - Key new models include the P7+ from Xiaopeng, which features a 5C supercharging battery and AI chassis, priced between 186,800 to 208,800 yuan [23][25] - The report notes that several significant models, such as Xiaomi YU7 and Li Auto i8, did not appear at the show, limiting new vehicle information [3][10] Intelligent Component Launch Summary - Third-party autonomous driving suppliers are actively launching new solutions, with Huawei announcing the commercialization of L3 scenarios and new technology routes [5][6] - The report highlights the emergence of various players in the domain controller and chassis sectors, with collaborations among major Tier 1 suppliers [6] - The report mentions the introduction of new intelligent driving solutions tailored to different automaker needs, indicating a growing ecosystem of partnerships [6] Company-Specific Highlights - **Huawei**: Launched the ADS 4.0 system with significant upgrades, including a new architecture and enhanced safety features [20][21] - **Xiaopeng**: Achieved strong global market performance with a Q1 delivery of 94,000 units, leading among new force brands [23] - **Li Auto**: Introduced the L6 with significant upgrades in appearance and intelligent driving capabilities [31] - **NIO**: Emphasized the importance of smart driving chips and operating systems in enhancing user experience and safety [32] - **BYD**: Showcased new concept cars and advanced technologies, including the cloud-riding system [38][42] - **Great Wall**: Focused on global expansion and technological advancements in smart driving systems [43][45] - **Changan**: Committed to advancing electric and intelligent technologies while expanding globally [46][47] - **Geely**: Integrated battery businesses and launched the Zeekr 9X with advanced intelligent driving features [50][51] - **SAIC**: Implemented a "Glocal" strategy to enhance its global presence while maintaining local relevance [54][56] - **GAC**: Introduced the first mass-produced L4 autonomous vehicle, showcasing advanced sensor technology [61][67]

Core Insights - The 2025 Shanghai Auto Show marked a shift in focus from power batteries to intelligent driving technologies, with companies emphasizing their advancements in smart driving systems [2] - The promotion of intelligent driving technologies adhered to regulations set by the Ministry of Industry and Information Technology, avoiding misleading terms and focusing on realistic portrayals of capabilities [2][16] - Key trends observed include accelerated technological iterations, deeper scenario-based implementations, and a balance between safety and user experience [2] Intelligent Driving Technology Routes - Five distinct intelligent driving technology routes were showcased, reflecting the diversity of approaches within the industry [3] - Huawei's multi-sensor fusion route, emphasizing high-precision perception through 192-line LiDAR, was prominently featured, showcasing its latest advancements [4] - Tesla represents the pure vision technology route, while companies like Xiaopeng have shifted from LiDAR to pure vision technologies [4] End-to-End Large Model Approach - The end-to-end large model route emerged as a popular technology path, aiming to evolve from "mimicking humans" to "surpassing humans" [5] - Huawei's ADS 4.0 completed 600 million kilometers of high-speed L3 simulation testing, indicating readiness for commercial deployment [7] - Xiaopeng's 720 billion parameter autonomous driving model, significantly larger than mainstream models, demonstrates advanced decision-making capabilities [7] Scene-Based Implementation - Intelligent driving technologies have transitioned from concepts to practical applications, with nearly all participating companies demonstrating real-world implementations [9] - Ideal's L6 model features dual Thor-U chips with 1400 TOPS of computing power, enhancing performance in complex driving scenarios [10] - Leap's C16 model has reduced the price of LiDAR-equipped vehicles to the 130,000 yuan range, improving parking efficiency by 40% [13] Safety and Redundancy - Safety redundancy has become a focal point, with companies emphasizing their systems' ability to handle various driving conditions [14] - The collaboration between 4D Mapping and Qualcomm introduced a comprehensive safety architecture, ensuring 100% redundancy in core functionalities [15] Regulatory Compliance - Recent regulatory tightening has prompted companies to adopt a more rational approach to marketing their intelligent driving technologies [16] - Companies like Xiaopeng are proactively educating users about the limitations and proper use of their driving assistance features [16][17] L3 Level Autonomous Driving - The auto show highlighted the imminent arrival of L3 level autonomous driving, with some companies already meeting hardware requirements [18] - L2 level driving assistance has become standard in new vehicles, with a penetration rate of 55.7% expected to exceed 65% by 2025 [18] - L3 level autonomous driving has shown high success rates in highway scenarios but faces challenges in urban environments, particularly under adverse conditions [18]

未经许可，不得转载或者引用。 投资要点 乘用车跟踪： 行业景气度跟踪： 3月产批零表现符合预期。 产量方面：乘联会口径3月狭义乘用车产量实现 248.1万辆（同比+12.9%，环比+42.9%）。销量方面：乘联会口径批发销量实现241.2万辆（同 比+10.2%，环比+36.5%。交强险口径销量为182.7万辆，同环比分别+19.7%/+42.7%。出口方 面：乘联会口径整体出口39.1万辆，同环比分别为-3.7%/+12.0%。 新能源跟踪： 3月新能源批发、零售渗透率有所上升。 3月新能源汽车批发渗透率46.8%，环比 +0.4pct；零售口径渗透率为53.0%，环比+1.8pct。 自主跟踪： 3月整体自主批发市占率环比下降。 批发/零售自主品牌市占率分别为66.0%/62.9% 城市NOA级别智能化整车环节跟踪： 城市NOA级别级别渗透率跟踪： 3月高阶智驾渗透率环比增长，产业趋势明确。 新能源乘用车 城市NOA级别级智能驾驶渗透率为18.3%，同/环比+7.9/+1.7pct，同环比增长。重点车企来看， 3月城市NOA级别智驾渗透率问界>理想>小鹏；问界智驾渗透率水平达84.0%；小鹏3月交付稳 定 ...