Core Viewpoint - The recent traffic accidents have led to a reevaluation of the overly promoted "intelligent driving" technology, highlighting the need for clearer communication and safety measures in the industry [1][3]. Industry Response - Following a serious accident involving intelligent driving, car manufacturers have begun to revise their marketing strategies, removing misleading terms like "automatic driving" and emphasizing the limitations of their systems [3][4]. - The Ministry of Industry and Information Technology has mandated that companies must clearly indicate system limitations in user manuals and advertisements, addressing the confusion among consumers regarding the capabilities of L2 level driving assistance [3][6]. Changes in Terminology - BYD has rebranded "high-level intelligent driving" to "driving assistance," while Li Auto emphasizes "safety rather than hands-free driving," marking a shift from a focus on technology to a focus on safety [4][6]. - Companies like Xiaopeng and Huawei are implementing training programs and transparency measures to educate users about the limitations and responsibilities associated with intelligent driving systems [5][6]. Consumer Awareness - Consumers are urged to maintain a rational understanding of intelligent driving technologies, recognizing that L2 remains an assistance tool and that L3 allows for limited hands-free driving under specific conditions [7][8]. - The industry stresses the importance of consumer awareness regarding data security and the need to keep control of the vehicle at all times, as no mass-produced vehicle currently achieves "true automatic driving" [8][9]. Future Outlook - The ultimate goal of intelligent driving technology is to enhance safety rather than replace human drivers, with a call for the industry to adopt a more responsible approach to marketing and technology development [8][9]. - The transition from "cool" features to "safety" as the core selling point is seen as essential for the healthy development of intelligent driving [9].

Investment Rating - The report does not explicitly provide an investment rating for the automotive industry Core Insights - The 2025 Shanghai Auto Show highlighted robots as the main attraction, with a focus on smart technology and globalization as strategic priorities, while electrification has reached maturity [2] - The competition in the large six-seat SUV segment is intensifying, with many new models launched, but some popular models were absent from the show [3] - The report emphasizes the increasing homogeneity of new electric vehicles, indicating a highly competitive market landscape [5] Summary by Sections Vehicle Launch Summary - Numerous flagship SUV models were showcased, including Zeekr 9X, BYD Dynasty-D, and GAC Trumpchi S9, focusing on comfort, multi-screen intelligence, and advanced driver assistance [3][10] - Key new models include the P7+ from Xiaopeng, which features a 5C supercharging battery and AI chassis, priced between 186,800 to 208,800 yuan [23][25] - The report notes that several significant models, such as Xiaomi YU7 and Li Auto i8, did not appear at the show, limiting new vehicle information [3][10] Intelligent Component Launch Summary - Third-party autonomous driving suppliers are actively launching new solutions, with Huawei announcing the commercialization of L3 scenarios and new technology routes [5][6] - The report highlights the emergence of various players in the domain controller and chassis sectors, with collaborations among major Tier 1 suppliers [6] - The report mentions the introduction of new intelligent driving solutions tailored to different automaker needs, indicating a growing ecosystem of partnerships [6] Company-Specific Highlights - **Huawei**: Launched the ADS 4.0 system with significant upgrades, including a new architecture and enhanced safety features [20][21] - **Xiaopeng**: Achieved strong global market performance with a Q1 delivery of 94,000 units, leading among new force brands [23] - **Li Auto**: Introduced the L6 with significant upgrades in appearance and intelligent driving capabilities [31] - **NIO**: Emphasized the importance of smart driving chips and operating systems in enhancing user experience and safety [32] - **BYD**: Showcased new concept cars and advanced technologies, including the cloud-riding system [38][42] - **Great Wall**: Focused on global expansion and technological advancements in smart driving systems [43][45] - **Changan**: Committed to advancing electric and intelligent technologies while expanding globally [46][47] - **Geely**: Integrated battery businesses and launched the Zeekr 9X with advanced intelligent driving features [50][51] - **SAIC**: Implemented a "Glocal" strategy to enhance its global presence while maintaining local relevance [54][56] - **GAC**: Introduced the first mass-produced L4 autonomous vehicle, showcasing advanced sensor technology [61][67]

Core Insights - The 2025 Shanghai Auto Show marked a shift in focus from power batteries to intelligent driving technologies, with companies emphasizing their advancements in smart driving systems [2] - The promotion of intelligent driving technologies adhered to regulations set by the Ministry of Industry and Information Technology, avoiding misleading terms and focusing on realistic portrayals of capabilities [2][16] - Key trends observed include accelerated technological iterations, deeper scenario-based implementations, and a balance between safety and user experience [2] Intelligent Driving Technology Routes - Five distinct intelligent driving technology routes were showcased, reflecting the diversity of approaches within the industry [3] - Huawei's multi-sensor fusion route, emphasizing high-precision perception through 192-line LiDAR, was prominently featured, showcasing its latest advancements [4] - Tesla represents the pure vision technology route, while companies like Xiaopeng have shifted from LiDAR to pure vision technologies [4] End-to-End Large Model Approach - The end-to-end large model route emerged as a popular technology path, aiming to evolve from "mimicking humans" to "surpassing humans" [5] - Huawei's ADS 4.0 completed 600 million kilometers of high-speed L3 simulation testing, indicating readiness for commercial deployment [7] - Xiaopeng's 720 billion parameter autonomous driving model, significantly larger than mainstream models, demonstrates advanced decision-making capabilities [7] Scene-Based Implementation - Intelligent driving technologies have transitioned from concepts to practical applications, with nearly all participating companies demonstrating real-world implementations [9] - Ideal's L6 model features dual Thor-U chips with 1400 TOPS of computing power, enhancing performance in complex driving scenarios [10] - Leap's C16 model has reduced the price of LiDAR-equipped vehicles to the 130,000 yuan range, improving parking efficiency by 40% [13] Safety and Redundancy - Safety redundancy has become a focal point, with companies emphasizing their systems' ability to handle various driving conditions [14] - The collaboration between 4D Mapping and Qualcomm introduced a comprehensive safety architecture, ensuring 100% redundancy in core functionalities [15] Regulatory Compliance - Recent regulatory tightening has prompted companies to adopt a more rational approach to marketing their intelligent driving technologies [16] - Companies like Xiaopeng are proactively educating users about the limitations and proper use of their driving assistance features [16][17] L3 Level Autonomous Driving - The auto show highlighted the imminent arrival of L3 level autonomous driving, with some companies already meeting hardware requirements [18] - L2 level driving assistance has become standard in new vehicles, with a penetration rate of 55.7% expected to exceed 65% by 2025 [18] - L3 level autonomous driving has shown high success rates in highway scenarios but faces challenges in urban environments, particularly under adverse conditions [18]

未经许可，不得转载或者引用。 投资要点 乘用车跟踪： 行业景气度跟踪： 3月产批零表现符合预期。 产量方面：乘联会口径3月狭义乘用车产量实现 248.1万辆（同比+12.9%，环比+42.9%）。销量方面：乘联会口径批发销量实现241.2万辆（同 比+10.2%，环比+36.5%。交强险口径销量为182.7万辆，同环比分别+19.7%/+42.7%。出口方 面：乘联会口径整体出口39.1万辆，同环比分别为-3.7%/+12.0%。 新能源跟踪： 3月新能源批发、零售渗透率有所上升。 3月新能源汽车批发渗透率46.8%，环比 +0.4pct；零售口径渗透率为53.0%，环比+1.8pct。 自主跟踪： 3月整体自主批发市占率环比下降。 批发/零售自主品牌市占率分别为66.0%/62.9% 城市NOA级别智能化整车环节跟踪： 城市NOA级别级别渗透率跟踪： 3月高阶智驾渗透率环比增长，产业趋势明确。 新能源乘用车 城市NOA级别级智能驾驶渗透率为18.3%，同/环比+7.9/+1.7pct，同环比增长。重点车企来看， 3月城市NOA级别智驾渗透率问界>理想>小鹏；问界智驾渗透率水平达84.0%；小鹏3月交付稳 定 ...