同时，京东健康通过大数据洞察发现，滋补品类正与"送礼送健康"消费心智深度绑定，成为节日、家庭 与社交场景中的重要选择。平台用户购买数据显示，超过87%的用户在有购买滋补品需求时，会主动搜 索"礼盒""送礼"等关键词，这一趋势为滋补品类带来了巨大的市场空间。 基于此，京东健康宣布成立"滋补老字号联盟"，为老字号品牌提供资源共享、经验互通的平台，并通过 京东健康的数字化基础设施与生态服务能力，推动品牌在产品创新、营销模式、用户体验等方面实现系 统性升级，把握当前市场趋势。 12月3日，京东健康联合同仁堂、九芝堂、广药集团、达仁堂、鹤年堂等二十余家国内头部滋补老字号 品牌代表，举办品牌交流大会，并宣布成立"滋补老字号联盟"。该联盟旨在凝聚行业共识，共同应对市 场变革，探索老字号品牌的数字化、年轻化转型路径，进一步激活国货品牌潜力，引领滋补健康行业高 质量、可持续发展。 多维能力加持 京东健康助力老字号焕新增长 市场健康化需求凸显 滋补老字号迎转型新机遇 近年来，京东健康已与数十家老字号品牌开展深度合作，这些经典品牌借助京东平台，不仅实现了销量 和用户的双重增长，更成功焕新了品牌形象，赢得了新一代消费者的认可。 随着 ...

12月3日，京东健康联合同仁堂、九芝堂、广药集团、达仁堂、鹤年堂等二十余家国内头部滋补老字号 品牌代表，举办品牌交流大会，并宣布成立"滋补老字号联盟"。该联盟旨在凝聚行业共识，共同应对市 场变革，探索老字号品牌的数字化、年轻化转型路径，进一步激活国货品牌潜力，引领滋补健康行业高 质量、可持续发展。 市场健康化需求凸显 滋补老字号迎转型新机遇 随着国民健康意识持续提升，健康消费呈现出"在线化、功能化、年轻化"的显著趋势。市场调研数据显 示，滋补保健类目线上市场潜力巨大，其中京东平台滋补保健类目年复合增长率超30%。在此背景下， 传统滋补行业也逐步从以往以初级农产品为主的形态，向便捷化、零食化、功能复合化的深加工方向转 型。即食阿胶糕、独立包装速溶粉、软糖、口服液等创新产品形态，精准契合了现代消费者"随时随 地、轻松滋补"的需求，日益受到市场青睐。 同时，京东健康通过大数据洞察发现，滋补品类正与"送礼送健康"消费心智深度绑定，成为节日、家庭 与社交场景中的重要选择。平台用户购买数据显示，超过87%的用户在有购买滋补品需求时，会主动搜 索"礼盒""送礼"等关键词，这一趋势为滋补品类带来了巨大的市场空间。 针对老字号 ...

Core Viewpoint - The article emphasizes the importance of autumn health maintenance, highlighting the need for specific dietary supplements to adapt to seasonal changes and improve overall well-being [4][6][16]. Group 1: Importance of Autumn Health - Autumn is a transitional period from hot summer to cold winter, making it crucial for the body to adjust and adapt [4][6]. - Failing to take care of health during this golden period can lead to significant health issues in winter [4][6]. Group 2: Health Risks in Autumn - Common health issues during autumn include respiratory problems, fatigue, and skin dryness, indicating the body's struggle to adapt to the seasonal change [6][16]. - The article mentions that many people experience symptoms like sore throats, nasal inflammation, and decreased immunity during this time [6][16]. Group 3: Company Overview - Tong Hanchun Tang, a 242-year-old traditional Chinese medicine brand, is highlighted for its commitment to using authentic medicinal materials and traditional crafting methods [8][9]. - The company is recognized as a representative of the heritage of medicinal paste-making techniques and is a protected intangible cultural heritage unit in Shanghai [8]. Group 4: Recommended Health Products - The article introduces several health products suitable for autumn, focusing on three main areas: replenishing qi and blood, nourishing kidney essence, and eliminating dampness [16][54]. - Recommended products include: - **Rejuvenating Ginseng Paste (Red Gold Version)**: Aimed at boosting qi and blood, made with high-quality ingredients and traditional methods [22][30]. - **Instant Ejiao Cake**: A convenient daily supplement for maintaining health, made from premium donkey-hide gelatin [34][41]. - **Rejuvenating Ginseng Paste (Black Gold Version)**: Specifically designed for kidney health, incorporating various black foods known for their nourishing properties [46][50]. - **Chenpi Fuling Paste**: Aimed at eliminating dampness, made with natural ingredients and no additives [58][60]. Group 5: Live Broadcast Event - A live broadcast event is scheduled for September 18, featuring health experts discussing autumn health tips and offering exclusive discounts on health products [11][12]. - The event aims to provide valuable insights into traditional health practices and promote high-quality health products [11][12].

Group 1: Industry Overview - The Ministry of Commerce and 12 other departments have jointly released the "Special Action Plan for Promoting Healthy Consumption," which includes specific measures to promote the development of the health consumption market, signaling a new growth opportunity for the health food industry [1] - The global functional food market is expected to reach $1.5 trillion by 2024 and may exceed $2.5 trillion by 2030, with a compound annual growth rate (CAGR) of over 9% [2] - The health food market in China is projected to surpass 1.5 trillion yuan in 2024, with a growth rate of 15%, driven by consumer demand for technology-enabled and culturally resonant products [2] Group 2: Key Players and Innovations - Dong'e Ejiao Co., Ltd. focuses on the research, production, and sales of Ejiao and related health products, introducing convenient products like ready-to-eat Ejiao cakes and instant Ejiao drinks, which have seen a 230% year-on-year sales increase for sugar-free Ejiao granules in 2023 [3] - Fujian Lixing Food Co., Ltd. specializes in vacuum freeze-drying technology and offers a wide range of health food products, serving as a supplier for numerous well-known domestic and international brands [5] - Shandong Mengsixiang Food Co., Ltd. has launched "Chinese-style light health" gift boxes targeting young consumers, successfully crossing over into popular culture with products like "Loquat and Autumn Pear Drink" [6] Group 3: Trade and Exhibition Insights - The SIAL International Food Exhibition in Shanghai will feature renowned health food companies, providing a platform for showcasing innovative products and future trends in the health consumption sector [1][11] - The exhibition is expected to attract a wide range of professional buyers from various channels, enhancing brand visibility and facilitating business cooperation [11][13] - SIAL offers a unique opportunity for over 5,000 exhibitors to connect with 180,000 food and beverage professionals, promoting high-quality development in the food and beverage industry through trade integration [13]