Core Viewpoint - The emerging skincare brand "Zhuben" is facing public scrutiny due to allegations of discrepancies between product ingredient filings and actual contents, as well as accusations of false advertising by its founder during a live stream promotion [1][2]. Group 1: Allegations and Responses - On June 30, 2023, media attempts to contact the founder Liu Qianfei and the parent company Hangzhou Shucai Network Technology Co., Ltd. went unanswered [2]. - Consumers reported that the "Mo Hong" series products contained ingredients that did not match the filings, including the alleged use of "rose oil" misrepresented as "Crimson Glory" rose oil [2]. - The Zhejiang Provincial Drug Administration has initiated an investigation into the allegations, while the brand issued an apology and proposed a rectification plan, denying any quality safety issues [6][8]. Group 2: Brand Background and Growth - Founded in 2016, Zhuben has rapidly grown in popularity, particularly known for its makeup remover oil, which contributed significantly to its revenue [14]. - In 2020, Zhuben achieved over 200 million yuan in total online sales, a 450% increase from 2019, with more than 80% of revenue coming from makeup remover oil [14]. - The brand has successfully collaborated with influencers, achieving record sales, such as selling 50,000 bottles in one minute during a live stream [14]. Group 3: Rectification Measures - Zhuben has committed to a comprehensive self-inspection and transparency regarding product ingredients and promotional content, ensuring compliance with regulations [10][12]. - The company plans to enhance internal management and communication protocols to prevent future discrepancies and improve consumer trust [11][12]. - A long-term supervision mechanism will be established to continuously improve product development and compliance processes [12].

随后，各大网购平台的"逐本"官方店铺下架了多款涉事产品。同时，该品牌创始人刘倩菲也删除了多篇 与涉事产品相关的小红书笔记。 一直以来，刘倩菲在美妆品牌创始人里，属于积极投身打造IP的一批。2024年8月底，刘倩菲开启首场 直播带货，单场GMV超过149万元。目前，她在小红书平台粉丝数为11.5万。 对于上述事件，浙江省药品监督管理局相关人员回应称，已转属地市场监管局核查，正在按照工作流程 进行处理。6月27日，品牌方发表声明致歉并提出整改方案，但否认其产品成分宣传不当，并强调所有 产品均不涉及质量安全问题。 公开资料显示，逐本品牌于2016年创立，坚持"自研+自控供应链"模式，并于2018年入驻淘系分销，凭 借卸妆油单品迅速崛起。2019年，逐本天猫旗舰店上线后，与李佳琦合作34场，创下单场1分钟卖出5万 瓶卸妆油的纪录。2020年全网GMV超2亿元，比2019年上涨450%，其中80%以上的营业额来自卸妆油， 不到两年时间，卸妆油单品累计卖出超300万瓶，覆盖超210万用户。2022年双11期间，全网销售额3.4 亿，卸妆油销量近350万支。 近日，新锐护肤品牌"逐本"因多款产品被曝成分备案与实际不符、创始 ...

Core Viewpoint - The emerging skincare brand "Zhuben" is facing public scrutiny due to allegations of discrepancies between product ingredient filings and actual contents, as well as claims of false advertising by its founder during a live stream [1][2][3]. Group 1: Product Allegations - Multiple products from Zhuben, including the "墨红" series and "不染茉莉白茶" series, have been reported to have three main issues: 1. The "墨红" series claims to contain "墨红玫瑰" essential oil, but the filed ingredients list shows "玫瑰（Rosa rugosa）flower oil," suggesting potential false advertising [2]. 2. The "不染茉莉白茶" series allegedly includes unlisted new plant ingredients not recorded in the official cosmetic ingredient directory, using old ingredient filings [2]. 3. Non-cosmetic essential oil products are claimed to have skincare benefits, which raises concerns about misleading claims [2]. Group 2: Company Response - Zhuben's founder, Liu Qianfei, made claims during a live stream that the products could promote hair growth and regulate menstrual cycles, which has been criticized for implying medical benefits [3]. - Following the allegations, Zhuben's official stores on major e-commerce platforms removed the implicated products, and the founder deleted related posts on social media [4]. - The company issued a statement asserting that all products do not involve quality safety issues and defended its marketing language regarding "墨红玫瑰净油" [7]. - Zhuben acknowledged potential shortcomings in ingredient disclosure and announced a rectification plan to review all product information and ensure compliance with regulations [8][9]. Group 3: Company Background - Founded in 2016, Zhuben quickly gained popularity with its makeup remover oil, adopting a "self-research + self-controlled supply chain" model. - The brand's Tmall flagship store launched in 2019, achieving significant sales milestones, including selling 50,000 bottles in one minute during a collaboration with influencer Li Jiaqi [10]. - In 2022, Zhuben reported a total sales figure of 3.4 billion during the Double Eleven shopping festival, with nearly 3.5 million units of makeup remover sold [10].

6月27日，逐本针对媒体报道的部分产品存在备案成分与实际成分不符等问题，于其官方公众号发表了声明，称所 有产品均不涉质量安全问题，并且表示会启动全面自查，对已销售产品的成分、备案信息和宣传内容进行复核。 针对创始人在直播时对功效的不当宣传，公司会强化管理，进一步完善内部审核机制，严格规范对外沟通内容， 包括创始人及管理层的公开表述。 另外，有媒体报道称，针对消费者投诉的逐本的相关问题，浙江省药品监督管理局办公室的工作人员表示投诉中 心已收到国家药监局转来的信息，并转属地市场监管局核查，正在按照工作流程进行处理。 否认成分宣传不当，涉事产品尚未恢复上架 据悉，逐本在声明中首先澄清了最主要的争议，即其产品使用"玫瑰（ROSE）"来宣传"墨红玫瑰净油"的表述并无 不当。逐本表示，在国标文件中，序号144"墨红花净油"与其产品中使用的墨红玫瑰净油系同一物品，逐本使用 的"墨红玫瑰净油"用"玫瑰"来做宣传并无不当。 逐本涉事产品。 此前，购买了逐本十几款产品的阳先生向媒体反映，逐本的高端墨红系列产品宣称加入了产自云南的"墨红玫 瑰"精油，但备案信息仅显示"玫瑰花油"等，疑似虚假宣传，或使用了"月季净油"冒充玫瑰精油进行 ...

文｜仪美尚 近日，彩妆品牌橘朵母公司橘宜集团官宣收购功效型护肤品牌百植萃。作为一个靠彩妆起家的企业，此 举意味着其正式进军护肤领域。 事实上，类似橘宜集团收购百植萃，只是美妆企业多品牌、跨品类发展的一个缩影。近年来，为了寻 找"第二增长曲线"，不少品牌自身也在尝试跨品类发展。护肤品牌出彩妆、进军"械字号"以及彩妆品 牌"护肤化"，似乎已成为行业一股新的风尚。 有些品牌还靠跨品类发展，走出一条增长新路。 品类拓展：护肤/彩妆/"械字号"边界打通 于护肤品牌而言，彩妆/香水和械字号，是其主要进军的赛道。而原本深耕彩妆领域的品牌，则更多是 将触角伸进了护肤品领域。 | | | 护肤品牌跨界彩妆/香水品类概况 | | | | | --- | --- | --- | --- | --- | --- | | 品牌 | 主推彩妆/香水品类 | 代表产品 | 主打 | 标价(券前) | 销量 | | 珀莱雅 | 气垫/粉饼/香水 | 持妆夜气垫 | 持妆不闷痘 | 317元/14g | 7000+ | | 韩東 | 气垫/粉饼/香水 | 持妆精华气垫 | 无瑕持光 | 269元/14g | 8000+ | | 林清轩 | 香 ...

习近平总书记在浙江工作期间提出的"绿水青山就是金山银山"科学论断，为新时代生态文明建设提供了 根本遵循。国家储备林建设作为"两山"理论的生动实践，在浙江呈现出系统性创新特征。 根据《国家储备林建设实施方案（2025—2028年）》，浙江被列为国储林重点建设区域，42个区县纳入 建设范围。浙江抢抓国储林建设战略机遇，深度激活占比95%的集体林地资源潜力，以全国2%的林地 面积创造出6%的林业产值，构建起生态资本市场化、生态产业协同化、生态收益普惠化的"生态共 富"范式，探索出一条生态美、林业兴、百姓富的可持续发展路径。 构建生态资本市场化配置机制，激活林业资源要素价值潜能 优化资源配置、促进技术创新、推动产业融合是生态产业协同化升级的核心动能，是驱动生态林业产业 迈向高质量发展的关键路径。浙江坚持立足生态与经济协同发展理念，以生态产业化激活生态资源价 值，以产业生态化重塑产业发展模式，构建"一产提质、二产延链、三产增效"的现代国储林产业矩阵。 一是林下经济开辟"立体经营"新空间。浙江持续推广"一亩山万元钱"林下经济模式，发展林下道地中药 材、珍贵食用菌规模种植以及林禽、林蜂等特色化养殖，林下经济利用林地总面积达 ...

文 | 《BUG》栏目 张奥 今年"6·18"已进行大半，各大平台打得热火朝天，曾经的"美妆一哥"李佳琦悄悄"翻车"了。 截至目前，在黑猫投诉 【下载黑猫投诉客户端】平台，与李佳琦相关的投诉近2万条，多数与质量问题 有关。 越卖越贵？ 每年"6·18"都是各大主播们展现实力的大好机会，对消费者而言，谁能给到最有诱惑力的价格，就更愿 意到哪买单。 "6·18"预售时，初始价格约2900元的扫地机器人，在李佳琦直播间用券后不足1500元，大批用户买单。 事后，有多位网友透露被关闭了订单，他们质疑"李佳琦用低价骗流量？" 此外有多位网友发文称被李佳琦"价格背刺"： 毛戈平气垫比去年双十一贵了40元； 听研建构套组直播间价格比正常购买还要贵； 可复美套装比去年同期贵100元； BOBBI BROWN卸妆油贵近40元； …… 作为"老牌美妆一哥"的李佳琦自然也是不留余力，搬来了包括娇兰、希思黎、雅诗兰黛、YSL等在内的 化妆品大牌。 据青眼情报统计，截至5月14日凌晨1：30，李佳琦直播间美妆类目GMV超25亿元，对比2023年同期 （截至5月20日凌晨2点）近50亿元的峰值，同比大幅下滑。业内人士认为，这背后实际反映 ...