从品类看，餐饮订单持续强劲增长，其中饮品单量同比增长超160%，快餐单量增长110%。商超百货、 美妆珠宝等非餐品类也实现高双位数增长。 第十七届"双十一"正式落幕，即时零售成为今年最大黑马。星图数据显示，本届大促综合电商平台销售 额达1.619万亿元，同比增长12.3%；而即时零售全渠道销售额高达670亿元，同比激增138.4%，展现出 强劲增长势头。 在流量红利见顶的背景下，即时零售已成为平台寻求增长的核心突破口。国内最大第三方即配平台顺丰 同城数据显示，"双十一"期间同城配送日均单量同比去年增长超50%。 即时零售正深刻改变"双十一"战局，这不仅反映了消费习惯的变迁，更是对商业基础设施的全面考验。 具备中立属性和全场景服务能力的第三方即配平台，其基础设施价值正日益凸显。 同时，公司还协同公交集团探索"快递+公交"协作新模式，在武汉通过改造闲置公交场站为快递枢纽， 分拣效率较传统模式提升超30%。 各大平台积极布局即时零售：淘宝闪购联动超3.7万个品牌与40万家门店；京东将即时零售纳入核心阵 地；美团通过"中心仓+闪电仓"扩大供应链覆盖。平台推动下，即时零售品类从餐饮迅速扩展至生鲜、 数码、医药、家电等全 ...

Core Insights - The third-party delivery platform SF Express City reported over a 50% increase in average daily orders during this year's "Double Eleven" compared to the same period last year [1] Delivery Performance - Food delivery orders have shown strong growth, with beverage orders increasing by over 160% year-on-year and fast food orders growing by 110% [1] - Non-food categories such as supermarket goods and beauty products also experienced high double-digit growth in order volume [1] Platform Efficiency - As a neutral third-party platform, SF Express City saw significant growth in orders from various channels including Douyin, Meituan, Taobao Flash Purchase, JD Instant Delivery, and merchants' own platforms during the promotional period [1] - The platform also contributed to speeding up traditional express delivery with a notable increase in "last mile" delivery orders, surpassing last year's peak daily volume in all aspects of delivery [1] Technological Advancements - SF Express City deployed over 800 unmanned vehicles across more than 100 cities, averaging about 20,000 trips per month, focusing on short-distance connections and distribution [1] - During the "Double Eleven" period, these unmanned vehicles efficiently handled peak orders, significantly reducing labor needs and ensuring overall fulfillment efficiency [1]

Core Insights - The 17th "Double Eleven" event concluded with a total sales volume of 1.619 trillion yuan on e-commerce platforms, marking a year-on-year growth of 12.3% [1] - Instant retail emerged as the biggest surprise this year, achieving a total sales volume of 67 billion yuan, which represents a staggering year-on-year increase of 138.4% [1] E-commerce Performance - The largest third-party delivery platform, SF City, reported that daily order volume for same-city delivery increased by over 50% compared to last year during the "Double Eleven" period [1] - In terms of product categories, food delivery orders have shown strong growth since the "takeout war," with beverage orders increasing by over 160% year-on-year and fast food orders growing by 110% [1] - Non-food categories such as supermarket goods and beauty products also experienced double-digit growth in order volume year-on-year [1] Delivery and Logistics - SF City, as a neutral third-party platform, demonstrated impressive performance during the promotional period, with significant growth in orders from platforms like Douyin, Meituan, Taobao Flash Sale, JD Instant Delivery, and merchants' own platforms [1] - The "last mile" delivery segment, which supports traditional express delivery, saw a rapid increase in order volume year-on-year, with daily average order volume in all stages of the delivery process far exceeding last year's peak [1] - The average daily order volume for the collection stage doubled compared to last year [1]

Core Viewpoint - The article highlights the recognition of SF Express (顺丰同城) as a leading player in the instant delivery industry, having won the "Growth Value Golden Bull Award" at the 2025 Xiamen Industry Development Conference, marking its second consecutive win [1][8]. Company Performance - SF Express has demonstrated strong financial performance, with revenue nearly doubling from 2021 to 2024, and achieving a revenue of 10.236 billion yuan in the first half of 2025, representing a year-on-year growth of 48.8% [4]. - The company reported a record net profit of 160 million yuan in the first half of 2023, maintaining a rapid growth trajectory in both revenue and net profit [4]. Market Position and Strategy - SF Express operates as the largest independent third-party delivery platform in China, leveraging its unique positioning to capture structural market dividends in the trillion-yuan market [4][5]. - The company has established a comprehensive service network covering various new consumption scenarios, including food delivery, instant retail, and last-mile logistics, which enhances its operational stability and profitability [5]. Technological Advancements - The company utilizes the CLS urban logistics system and AI technology to optimize order and capacity matching across multiple scenarios, with over 800 unmanned delivery vehicles deployed across 105 cities [5][6]. - Continuous investment in technology is expected to further enhance operational efficiency and support profitability as the business scales [5]. Recognition and Future Outlook - SF Express has been included in several international indices, such as the MSCI China Small Cap Index and the FTSE China Small Cap Index, reflecting its strong market recognition [6]. - The company has received an ESG rating upgrade of 53% in 2024, placing it in the top 25% of its industry, indicating a commitment to sustainable practices [6]. - Looking ahead, SF Express is poised to benefit from the expansion of the instant retail market and innovations in consumer behavior, positioning itself as a key player in the industry [8].

Core Viewpoint - SF Express City has been awarded the "Hong Kong Golden Bull Award" for the second consecutive year, reflecting its leading position and high growth in the instant delivery industry [1][3][7] Company Performance - SF Express City, the largest independent third-party instant delivery platform in China, has seen its revenue nearly double from 2021 to 2024, with a significant milestone of over 10.236 billion yuan in revenue for the first half of 2025, representing a year-on-year growth of 48.8% [4][5] - The company achieved a record net profit of 160 million yuan in the first half of 2023, marking it as one of the few in the industry to maintain high growth in both revenue and net profit [4][5] Market Position and Strategy - The company's unique independent third-party positioning and all-scenario business model have allowed it to capitalize on the rapid growth of the food delivery and instant retail sectors, leading to over 50% year-on-year growth in delivery orders in the first half of 2023 [5][6] - SF Express City has established a comprehensive service network covering various new consumption scenarios, including food delivery, instant retail, and last-mile logistics, enhancing its operational stability and profitability [5][6] Technological Advancements - The company is leveraging AI technology and its CLS urban logistics system for optimal order and capacity matching, while also expanding its fleet of over 800 unmanned delivery vehicles across 105 cities [6] - Continuous investment in technology is expected to further enhance efficiency and support profitability as the business scales [6] Recognition and Future Outlook - The recognition from the "Hong Kong Golden Bull Award" underscores SF Express City's resilience and investment value in a complex market environment [7] - With the expansion of the instant retail market and innovations in consumer behavior, the company is poised to play a crucial role in the economy and industry development, potentially delivering long-term returns for investors [7]

Investment Rating - The report assigns an "Accumulate-A" rating to the company for the first time [2][7]. Core Insights - The company is positioned to benefit from the rapid growth of the instant delivery industry, with a projected CAGR of 18.9% from 2023 to 2028 [2][45]. - The company has achieved profitability for the first time in 2023, with a net profit of 0.51 billion yuan, and is expected to continue growing significantly in the coming years [3][5]. - The company leverages its unique position as an independent third-party instant delivery service provider, which is rare in the market, to capture growth opportunities [4][50]. Summary by Sections Market Data - The closing price as of October 20, 2025, is HKD 12.910, with a market capitalization of HKD 118.43 billion [2]. Investment Highlights - The company is benefiting from the demand for instant retail, with multiple growth drivers including the expansion of food delivery services and the rapid development of digital retail in lower-tier markets [2][4]. - The instant delivery industry is expected to see a significant increase in order volume, with a CAGR of 14.5% from 2023 to 2028 [2][45]. Company Analysis - The company is the largest independent third-party instant delivery service platform in China, covering major consumption scenarios such as food delivery, local retail, and near-field e-commerce [3][52]. - The company has achieved a net profit of 1.3 billion yuan in 2024, representing a year-on-year growth of 159% [3][5]. Financial Data and Valuation - Revenue is projected to grow from 12.39 billion yuan in 2023 to 41.47 billion yuan in 2027, with a CAGR of 52% from 2024 to 2025 [8]. - The company’s net profit is expected to reach 8.91 billion yuan by 2027, with a year-on-year growth of 52.4% [5][8]. Strategic Positioning - The company aims to become the "first brand in new consumption delivery," supported by its integration with SF Group and its independent third-party logistics capabilities [3][52]. - The company is expanding its service offerings through technological advancements such as AI and autonomous delivery solutions [4][50].

Core Insights - SF Express City (09699) saw a nearly 4% increase in stock price, reaching HKD 13.38, with a trading volume of HKD 13.11 million [1] Delivery Performance - During the "Eleventh" holiday period, SF Express City reported a 63% year-on-year increase in average daily city delivery orders, with beverage orders surging by 168% [1] - Fast food, supermarket, and jewelry delivery orders also experienced significant double-digit growth [1] Tourism and Delivery Synergy - The "Cultural Tourism + Instant Delivery" model provided new experiences for tourists, with average daily order volumes in popular destinations like Harbin, Shanwei, Jingdezhen, and Hohhot showing multiple-fold increases [1] Service Demand - The "1-to-1 urgent delivery" service gained popularity during the holiday, with "exclusive delivery" orders on the Mid-Autumn Festival increasing over five times compared to last year [1] Strategic Advantages - According to Changjiang Securities, SF Express City leverages the SF brand advantage to offer customized solutions for vertical industries, outperforming other third-party logistics platforms in service quality and order volume [1] - The company collaborates with SF Group to reduce costs in the last-mile delivery, enhancing order scale and rider efficiency [1] Growth Outlook - The rapid growth of instant retail and the ongoing trend of diversified traffic are expected to accelerate the company's profit release [1]

Core Viewpoint - SF Express City (09699) has seen a nearly 4% increase in stock price, attributed to significant growth in delivery volumes during the "Eleventh" holiday period, indicating strong demand for its services [1] Group 1: Delivery Volume Growth - During the "Eleventh" holiday, SF Express City reported a 63% year-on-year increase in average daily city delivery orders, with beverage orders surging by 168% [1] - Fast food, supermarket, and jewelry delivery orders also experienced high double-digit growth in average daily volumes [1] - The "Cultural Tourism + Instant Delivery" model has led to multiple-fold increases in daily order volumes in popular tourist destinations such as Harbin, Shanwei, Jingdezhen, and Hohhot [1] Group 2: Service Demand and Performance - The "1-to-1 urgent delivery" service saw a more than fivefold increase in order volume on the day of the Mid-Autumn Festival compared to last year, reflecting high demand for timely delivery services [1] - Longjiang Securities noted that SF Express City leverages the SF brand advantage to provide customized solutions for vertical industries, outperforming other third-party logistics platforms in service quality and order scale [1] Group 3: Strategic Collaboration and Profitability - The company collaborates with SF Group to reduce costs in the last-mile delivery segment, enhancing order accumulation and improving rider efficiency [1] - The ongoing rapid growth of instant retail and the trend of diversified traffic are expected to accelerate the company's profitability release [1]

Core Insights - The combination of the National Day and Mid-Autumn Festival created an 8-day "Golden Week," significantly boosting consumer activity across the country [2] - A total of 888 million domestic trips were made during the holiday period, indicating a strong recovery in travel and tourism [2] - The "cultural tourism + instant delivery" model has enhanced travel experiences, leading to substantial increases in delivery volumes in popular tourist destinations [4] Group 1: Consumer Behavior and Trends - The average daily delivery volume for beverages increased by 168% year-on-year during the holiday, highlighting the popularity of new tea drinks as essential holiday items [3] - The "flash purchase" model has become a new norm for holiday consumption, with significant growth in delivery volumes for fast food, supermarkets, and jewelry [3][4] - The demand for "1-to-1 urgent delivery" services surged, with the volume of "exclusive delivery" orders increasing by over 500% compared to last year [5] Group 2: Impact on Tourism and Delivery Services - The holiday saw a diversification in travel patterns, with both major cities and smaller counties experiencing a surge in visitor numbers [4] - The "cultural tourism + instant delivery" model has injected new vitality into tourism consumption experiences, with delivery volumes in cities like Harbin and Jingdezhen seeing multiple-fold increases [4] - The expansion of infrastructure and the rise of instant delivery services have supported the growing popularity of county-level tourism [4]

Core Insights - The average daily delivery volume of the third-party delivery platform Shunfeng Tongcheng during the recent National Day and Mid-Autumn Festival holiday increased by 63% compared to the same period last year [1] - The beverage segment saw a remarkable average daily order volume growth of 168% year-on-year, while fast food, supermarket goods, and jewelry also experienced significant double-digit growth [1] - Popular tourist cities such as Harbin, Shanwei, Jingdezhen, and Hohhot saw several-fold increases in average daily delivery volumes due to the "cultural tourism + instant delivery" model [1] - The "1-to-1 urgent delivery" high-efficiency gift service from Shunfeng Tongcheng gained consumer popularity, with the "exclusive delivery" orders on Mid-Autumn Day increasing over five times compared to last year [1] - Shunfeng Tongcheng plans to expand instant delivery services into a wider range of scenarios and areas as major consumption events like "Double Eleven" approach, aiming to showcase more service value [1]