办公室身长155、体重三位数、实习工资3500的同事小k，最近穿着了一件拉夫劳伦polo衫上班。 小k交代道： "这是女童款，代购打完折下来我付了468块，比成人款便宜了700多块……" 以下文章来源于凤凰生活报告 ，作者凤凰WEEKLY 凤凰生活报告 . 是衣食住行，也是时尚与商业。 微穷的新中产，已经爱上穿童品了 文 ｜ 叶子 编辑 ｜ 杜都督 来源｜ 凤凰生活报告（ID：PhoenixLifestyleRpt） 封面来源 ｜ 品牌官方 颜色干净，剪裁大方，合身得体，甚至有点宽大，好像确实还不错—— 完全没有之前成年人"硬撑"优某库童装、硬凹纯欲风的不适感。 小k说，这件衣服她甚至没有买18码，16码的已经足够了。 "我感觉比我高10厘米，比我再重10斤的女孩，20码可能也够穿。" 一件400多块拉夫劳伦，估计比山寨马球polo衫还便宜。 在我们由惊转慕、纷纷问她要链接的时候，小k发表了自己的疑惑： "你们不知道吗？现在穿童装、吃童饭、用童品真的很流行，因为能便宜很多。 你们怎么既没钱，也不学着省钱？" 微穷的新中产， 已经爱上穿童品了 首先，小k先严格区分了省钱童装、宝宝碗、娇牛马文学内核的本质区别： ...

Group 1 - The article discusses the trend of adults purchasing children's clothing and products as a cost-saving measure, highlighting the appeal of high-quality brands at lower prices [6][19][24] - The practice of buying children's clothing is becoming popular among the new middle class, who are looking for ways to save money while still enjoying quality products [6][25][29] - The article mentions specific brands like Ralph Lauren, Stella McCartney, and Marni, noting that their children's lines are significantly cheaper than adult versions, making them attractive options for budget-conscious consumers [8][10][22] Group 2 - The article points out that children's meals have also become a trend among adults, with many restaurants now offering children's menus that are both affordable and nutritious [34][36] - The nutritional value of children's meals is highlighted as being optimal, appealing to adults who are looking for healthier dining options [34][42] - The consumption of children's products is framed as a way for adults to experience a sense of care and comfort, providing a psychological benefit alongside financial savings [55][57][58] Group 3 - The article emphasizes the cultural shift where adults are embracing a "kidult" lifestyle, balancing the pressures of adulthood with the desire for comfort and nostalgia [60][61] - It suggests that this trend reflects a deeper societal need for self-care and emotional well-being, as adults seek to reclaim a sense of childhood joy amidst adult responsibilities [61][62] - The article concludes with a light-hearted note, encouraging adults to embrace their inner child, especially during occasions like Children's Day [63]

随着我国经济水平的飞速发展，老百姓的生活水平也显著提高，以前只求吃得饱，现在要求吃的好，在这种消费观念的转变下，高端面馆应运而生。 但随着老百姓消费观念的变化，这些高端面馆也由曾经40元一碗的拉面馆门庭若市，变成了如今降到16元仍没有人买单的尴尬局面。 甚至某品牌三年烧了7亿，关了将近一半门店，才艰难保住盈亏，那么市场是不允许这些高端面馆的存在？还是这些高端面馆自身存在问题？ 高端面馆的危机 1996年，带着独特独特的味千拉面开始进军中国市场，当时因为其令人耳目一新的设计风格，以及独特的服务里面，迅速赢得了消费者的喜爱。 不过30年前的中国，餐饮市场还是比较传统的，而味千拉面这种前卫的经营，确实容易比较立足。 再加上味千拉面的店铺设计也比较前卫独特，加上人家贴心的服务，哪怕是贵点消费者也能接受，一时间，味千拉面就成为了中国餐饮市场的明星企业。 不过随着中国经济的发展，中国的餐饮业也迎来了最为辉煌的时期，而味千拉面因为早早的在中国布局，所以在2010年的时候，人家的营业额就突破了22.8 亿元，净利润更是达到了3.8亿元，净利率高达惊人的16.7%。 这样的成绩，哪怕是麦当劳和肯德基这样的国际餐饮巨体都得望其项 ...