不难理解，作为曾经负责哪吒汽车国内市场营销的相关负责人之一，在张磊（化名）任期内的哪吒汽车历经无数"高光时刻"，不仅2022年问鼎"国内新势 力车企年度销量冠军"，风头一度盖过"蔚小理"，更成为彼时汽车、资本市场眼中的璞玉。在外界看来，这家血脉中融合了传统车企、地方国资和"清华 系"基因的新势力，完全具备"我命由我不由天"的黑马潜质。 但突然的转折也让张磊始料未及。2024年新年钟声敲响，哪吒汽车的销量最终定格在12.7万辆，仅为2023年年初定下目标的一半。很快，"销量滑坡"的责 任被分割划清，一部分员工的年终奖被打了7折，一纸职务调整公告则结束了张磊在哪吒汽车的职业生涯。面对《每日经济新闻》记者的"旧事重提"，他 笑了笑，声音多了些无奈。 曾以29亿元投资、并成为第二大股东的"红衣教主"周鸿祎（360集团创始人、董事长），用他的"流量"为哪吒汽车站台，直播、拍卖迈巴赫、吐槽高管等 话题不断涌上热搜，但最终未能拯救哪吒汽车于"水火之中"，甚至导致品牌形象进一步受损。 8月11日，中国执行信息公开网的一则因违反财产报告制度，被广州海珠区法院列为失信被执行人的公告，再次将哪吒汽车拉回公众视野。 "别问了，别问了 ...

Core Viewpoint - Hozon New Energy, the parent company of Neta Auto, has announced a recruitment notice for potential investors for its restructuring process, which will take place from July 10, 2025, to September 8, 2025 [3] Group 1: Company Overview - Hozon New Energy has been in a short-term suspension of operations since November 2024, but it retains over 400 employees, including management and core technical staff, indicating a capacity to resume production [4] - The company's asset composition includes fixed assets, machinery, intellectual property, and accounts receivable, with significant assets located on a 350-acre industrial land in Tongxiang, Zhejiang Province [4] - Hozon New Energy has two main production bases in China: Yichun, Jiangxi, with an annual capacity of 100,000 vehicles, and Nanning, Guangxi, also with a capacity of 100,000 vehicles, focusing on export KD parts [5] Group 2: Product and Market Performance - Since the launch of the Neta brand in 2018, the company has sold over 460,000 vehicles, with annual sales exceeding 150,000 units in 2022 [5] - The product line includes various models such as Neta V/AYA, X, L, S hatchback, S sedan, and GT, covering a price range from 80,000 to 200,000 yuan [5] - Hozon New Energy was established in October 2014 with a registered capital of approximately 2.837 billion yuan, focusing on the design, development, production, and sales of electric vehicles and components [5] Group 3: International Presence - Hozon New Energy has invested in overseas factories in Thailand and Indonesia, both operating under CKD mode, with the Thailand factory located in Bangkok and having commenced production in 2024 [5]

Core Viewpoint - The article highlights the financial struggles and operational issues faced by Nezha Auto, including bankruptcy proceedings, tax debts, and declining sales figures, raising concerns about the company's future viability [1][5][12]. Group 1: Bankruptcy and Financial Issues - Nezha Auto's parent company, Hozon New Energy, has entered bankruptcy proceedings, with a case filed by Shanghai Yuxing Advertising Co., Ltd. in the Zhejiang Provincial Jiaxing Intermediate People's Court [1]. - Hozon New Energy has accumulated significant losses, exceeding 18 billion RMB from 2021 to 2023, and has consistently reported negative operating cash flows [13][14]. - The company has recently been reported to owe over 215,000 RMB in taxes, including urban land use tax, stamp duty, and property tax [5][6]. Group 2: Sales Performance - Nezha Auto's sales have seen a significant decline, with 2023 sales dropping to 127,500 units, a year-on-year decrease of approximately 16%, and projections for 2024 further declining to 64,500 units [12]. - In January 2025, the company reported a domestic delivery volume of only 110 vehicles, indicating severe challenges in maintaining market presence [10][12]. Group 3: Operational Challenges - The company has faced multiple operational issues, including app connectivity problems that have affected vehicle control features, attributed to system faults rather than data plan issues [4][7]. - Previous incidents of website outages due to technical issues have raised concerns about the reliability of Nezha Auto's digital infrastructure [9].

Core Viewpoint - Neta Auto has faced significant operational issues, including app failures and website outages, which have led to widespread customer dissatisfaction and raised concerns about the company's financial stability [1][4][6]. Group 1: App and Website Issues - During the May Day holiday, Neta Auto's app experienced a crash, preventing users from locking their cars and accessing essential features [3][4]. - The company initially attributed the app's failure to a lack of maintenance during the holiday, but later clarified that it was due to a system fault, not a payment issue [6][7]. - This incident is not isolated; Neta Auto has a history of app and website malfunctions, including previous outages and system maintenance notifications [6][8]. Group 2: Financial and Operational Challenges - Neta Auto has been under financial strain, facing allegations of unpaid wages, layoffs, and debts to suppliers, which have led to dealer protests [7][9]. - The company's sales performance has declined, with only 8.6 million vehicles delivered in the first three quarters of 2022, achieving only 28.63% of its annual target [8]. - Financial losses have increased from 4.84 billion yuan in 2021 to 6.867 billion yuan in 2023, with total losses exceeding 18 billion yuan over three years [8][9]. Group 3: Strategic Responses - To address its financial difficulties, Neta Auto is exploring international markets, including plans for localized production in Thailand with a credit line of 21.5 million yuan [9]. - The company has also signed a debt-to-equity agreement with 134 core suppliers to alleviate its debt burden, with expectations of new funding from a Series E financing round [9].