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威马复产、哪吒重整,新造车竞速“复活赛”
Bei Jing Shang Bao· 2025-09-28 13:05
"命悬一线"的新造车们正加速自救,欲重回牌桌。合众新能源管理人近日发布的《关于重整投资人公开 招募结果的公告》(以下简称《公告》)显示,截至意向重整投资人报名截止日,已有一家意向重整投 资人按要求提交完整报名材料并缴纳报名保证金5000万元。 合众新能源管理人表示,由于仅一家意向重整投资人按要求完成报名工作,后续将不再进入重整投资人 遴选程序,但该意向重整投资人需向管理人提交符合法律规定,和要求且切实可操作的书面重整投资方 案(包括但不限于重整范围、重整投资金额、债权清偿方案、后续经营方案等内容),方可被确认为最 终的重整投资人。 资料显示,2014年合众新能源成立;2018年,哪吒N01正式上市。随后,凭借哪吒V与哪吒U在中低端 市场冲量。但从2024年起,哪吒汽车危机全面爆发,今年6月嘉兴市中级人民法院裁定受理合众新能源 破产重整一案,并指定浙江海浩律师事务所、浙江子城律师事务所、上海市君悦律师事务所担任合众新 能源联合管理人。今年8月,合众新能源管理人发布《关于公开招募重整投资人的公告》,以公开、公 平、公正的方式招募重整投资人。 在哪吒汽车意向重整投资人按要求完成报名工作前,威马汽车已进入复产阶段。今 ...
从B端之痛到流量陷阱,谁来“救赎”哪吒汽车?
3 6 Ke· 2025-08-15 12:21
Core Viewpoint - Neta Auto, once a promising player in the new energy vehicle market, is facing significant challenges, including a sharp decline in sales and internal management issues, leading to its current status as a "dishonest executor" in the eyes of the Guangzhou Haizhu District Court [1][2][4]. Group 1: Historical Context and Initial Success - Neta Auto was founded in 2017 and quickly gained traction, achieving the title of "domestic new force car company annual sales champion" in 2022, surpassing competitors like "Weilai" and "Xiaopeng" [1][4]. - The company initially focused on B-end markets, securing significant orders from ride-hailing and car rental companies, which helped it survive early financial difficulties [6][7]. Group 2: Financial Struggles and Capital Dependency - After losing interest from its major investor, Neta Auto faced survival challenges, leading to a reliance on local government funding, which provided 3 billion yuan to stabilize operations [7][8]. - The company underwent multiple rounds of financing from various state-owned enterprises, but this created a fragmented shareholding structure that hindered decision-making [8][9]. Group 3: Strategic Missteps and Market Positioning - Neta Auto's shift towards high-end models, such as the Neta S and Neta GT, was seen as a strategic error, as it lost touch with its original market of affordable vehicles [12][14]. - The company struggled to compete with established brands like BYD and Tesla, leading to significant financial losses and a decline in market share [12][15]. Group 4: Internal Management Issues - Frequent changes in management and internal conflicts led to a lack of coherent strategy, resulting in missed opportunities and inefficient resource allocation [16][17]. - The company's decision-making process was criticized for being overly centralized under CEO Zhang Yong, which raised concerns about the sustainability of its strategies [17][19]. Group 5: Recent Developments and Future Outlook - Despite a brief resurgence in interest due to marketing efforts led by major shareholder Zhou Hongyi, Neta Auto's internal issues continued to plague its operations, leading to layoffs and executive turnover [20][21]. - As of August 2023, Neta Auto is seeking new investors to restructure, indicating that while the company faces significant challenges, there remains interest from potential investors [22][23].
从B端之痛到流量陷阱 谁来“救赎”哪吒汽车?
Mei Ri Jing Ji Xin Wen· 2025-08-15 09:08
Core Viewpoint - Neta Auto, once a promising player in the Chinese electric vehicle market, is facing significant challenges, including a sharp decline in sales and internal management issues, leading to its current status as a "dishonest executor" in the eyes of the Guangzhou Haizhu District Court [1][2][3] Group 1: Company Background and Initial Success - Neta Auto was founded in 2017 and quickly gained traction, achieving the title of "domestic new force car company annual sales champion" in 2022, surpassing competitors like NIO and Xpeng [1][3] - The company initially focused on B-end markets, securing significant orders from ride-hailing and car rental companies, which helped it establish a foothold in the industry [4][6] Group 2: Financial Struggles and Management Changes - By 2024, Neta Auto's sales plummeted to 127,000 units, only half of its initial target for the year, leading to significant internal restructuring and management changes [1][6] - The company faced a survival crisis as it struggled to attract investment, with many potential investors showing little interest [6][7] Group 3: Strategic Missteps and Market Position - Neta Auto's shift towards high-end models, such as the Neta S and Neta GT, failed to resonate with consumers, resulting in poor sales performance [10][12] - The company’s internal conflicts and lack of cohesive strategy hindered its ability to capitalize on market opportunities, leading to missed chances for partnerships and market expansion [8][13] Group 4: Recent Developments and Future Outlook - Despite the challenges, Neta Auto is seeking to attract new investors, with 66 interested parties responding to its call for restructuring [18] - The company’s remaining value is still seen as attractive, indicating potential for recovery if managed effectively [18]
深度 | 从B端之痛到流量陷阱 谁来“救赎”哪吒汽车?
Mei Ri Jing Ji Xin Wen· 2025-08-15 08:57
Core Viewpoint - Neta Auto, once a promising player in the Chinese electric vehicle market, is facing significant challenges, including declining sales, internal conflicts, and strategic missteps, leading to its current financial distress and potential restructuring [1][2][3][4][5][6][7][8][10][18]. Group 1: Company Background and Initial Success - Neta Auto was established in 2017 and quickly gained traction, becoming a significant player in the new energy vehicle sector, achieving sales of 127,000 units in 2024, which was only half of its initial target [1][3][4]. - The company initially focused on B-end markets, securing large orders from ride-hailing and car rental companies, which helped it gain early market presence [4][5]. Group 2: Financial Challenges and Strategic Missteps - Neta Auto's financial struggles intensified after its major investor withdrew support in 2018, leading to a need for new funding sources [5][6]. - The company underwent multiple rounds of financing, raising 3 billion yuan from various state-owned enterprises, but its capital structure became overly fragmented, complicating decision-making [6][7][8]. - Neta Auto's attempt to pivot to high-end markets with models like Neta S and Neta GT failed, resulting in poor sales and further financial losses [10][11][12][13]. Group 3: Internal Conflicts and Management Issues - Internal conflicts and frequent management changes hindered Neta Auto's strategic execution, leading to missed opportunities and inefficiencies [12][14][15]. - The company's marketing strategies, heavily reliant on celebrity endorsements, did not yield the expected results, and internal disagreements over product direction further complicated its recovery efforts [15][16][17]. Group 4: Current Situation and Future Prospects - As of 2024, Neta Auto is in a precarious position, with significant layoffs and management changes, including the resignation of its CEO [18]. - Despite its challenges, there is still interest from potential investors, with 66 parties expressing interest in restructuring the company, indicating that Neta Auto's brand still holds some value in the market [18].
哪吒汽车预招募重整意向投资人:停业时间较短,具有恢复生产优势
Sou Hu Cai Jing· 2025-07-18 03:31
Core Viewpoint - Hozon New Energy, the parent company of Neta Auto, has announced a recruitment notice for potential investors for its restructuring process, which will take place from July 10, 2025, to September 8, 2025 [3] Group 1: Company Overview - Hozon New Energy has been in a short-term suspension of operations since November 2024, but it retains over 400 employees, including management and core technical staff, indicating a capacity to resume production [4] - The company's asset composition includes fixed assets, machinery, intellectual property, and accounts receivable, with significant assets located on a 350-acre industrial land in Tongxiang, Zhejiang Province [4] - Hozon New Energy has two main production bases in China: Yichun, Jiangxi, with an annual capacity of 100,000 vehicles, and Nanning, Guangxi, also with a capacity of 100,000 vehicles, focusing on export KD parts [5] Group 2: Product and Market Performance - Since the launch of the Neta brand in 2018, the company has sold over 460,000 vehicles, with annual sales exceeding 150,000 units in 2022 [5] - The product line includes various models such as Neta V/AYA, X, L, S hatchback, S sedan, and GT, covering a price range from 80,000 to 200,000 yuan [5] - Hozon New Energy was established in October 2014 with a registered capital of approximately 2.837 billion yuan, focusing on the design, development, production, and sales of electric vehicles and components [5] Group 3: International Presence - Hozon New Energy has invested in overseas factories in Thailand and Indonesia, both operating under CKD mode, with the Thailand factory located in Bangkok and having commenced production in 2024 [5]
哪吒汽车,被申请破产审查!
21世纪经济报道· 2025-05-13 23:23
Core Viewpoint - The article highlights the financial struggles and operational issues faced by Nezha Auto, including bankruptcy proceedings, tax debts, and declining sales figures, raising concerns about the company's future viability [1][5][12]. Group 1: Bankruptcy and Financial Issues - Nezha Auto's parent company, Hozon New Energy, has entered bankruptcy proceedings, with a case filed by Shanghai Yuxing Advertising Co., Ltd. in the Zhejiang Provincial Jiaxing Intermediate People's Court [1]. - Hozon New Energy has accumulated significant losses, exceeding 18 billion RMB from 2021 to 2023, and has consistently reported negative operating cash flows [13][14]. - The company has recently been reported to owe over 215,000 RMB in taxes, including urban land use tax, stamp duty, and property tax [5][6]. Group 2: Sales Performance - Nezha Auto's sales have seen a significant decline, with 2023 sales dropping to 127,500 units, a year-on-year decrease of approximately 16%, and projections for 2024 further declining to 64,500 units [12]. - In January 2025, the company reported a domestic delivery volume of only 110 vehicles, indicating severe challenges in maintaining market presence [10][12]. Group 3: Operational Challenges - The company has faced multiple operational issues, including app connectivity problems that have affected vehicle control features, attributed to system faults rather than data plan issues [4][7]. - Previous incidents of website outages due to technical issues have raised concerns about the reliability of Nezha Auto's digital infrastructure [9].
App再“掉链子”,官方称与流量欠费无关,哪吒汽车“缝缝补补”
Bei Jing Shang Bao· 2025-05-06 09:17
Core Viewpoint - Neta Auto has faced significant operational issues, including app failures and website outages, which have led to widespread customer dissatisfaction and raised concerns about the company's financial stability [1][4][6]. Group 1: App and Website Issues - During the May Day holiday, Neta Auto's app experienced a crash, preventing users from locking their cars and accessing essential features [3][4]. - The company initially attributed the app's failure to a lack of maintenance during the holiday, but later clarified that it was due to a system fault, not a payment issue [6][7]. - This incident is not isolated; Neta Auto has a history of app and website malfunctions, including previous outages and system maintenance notifications [6][8]. Group 2: Financial and Operational Challenges - Neta Auto has been under financial strain, facing allegations of unpaid wages, layoffs, and debts to suppliers, which have led to dealer protests [7][9]. - The company's sales performance has declined, with only 8.6 million vehicles delivered in the first three quarters of 2022, achieving only 28.63% of its annual target [8]. - Financial losses have increased from 4.84 billion yuan in 2021 to 6.867 billion yuan in 2023, with total losses exceeding 18 billion yuan over three years [8][9]. Group 3: Strategic Responses - To address its financial difficulties, Neta Auto is exploring international markets, including plans for localized production in Thailand with a credit line of 21.5 million yuan [9]. - The company has also signed a debt-to-equity agreement with 134 core suppliers to alleviate its debt burden, with expectations of new funding from a Series E financing round [9].
经销商“上门”要钱,哪吒汽车还能撑多久
Bei Jing Shang Bao· 2025-04-14 10:51
Core Viewpoint - Neta Auto is facing significant operational challenges, including dealer protests over unpaid rebates and subsidies, which have led to a deterioration in its market position and financial health [1][4][6]. Group 1: Dealer Issues - Over 20 dealers from a network of over 300 have protested against Neta Auto, demanding the return of unpaid rebates and subsidies by May 11 [1][4]. - Dealers have reported that they paid millions in advance for vehicles that were never delivered, leading to financial distress and legal issues [2][4]. - Neta Auto has not provided any official communication to dealers since September of the previous year, leaving them reliant on rumors for information [2][4]. Group 2: Financial Performance - Neta Auto's financial situation is concerning, with a significant drop in cash reserves from 6.757 billion yuan at the end of 2022 to 2.837 billion yuan by the end of 2023 [8]. - The company has accumulated losses exceeding 18 billion yuan from 2021 to 2023, with a gross margin that has not turned positive, remaining at -34.4%, -22.5%, and -14.9% over the three years [8]. - Neta Auto's debt has increased slightly to 5.76 billion yuan, indicating ongoing financial strain [8]. Group 3: Market Position - Neta Auto, once a leader in the new energy vehicle sector, has seen its sales decline significantly, with only 86,000 vehicles delivered in the first three quarters of 2022, achieving just 28.63% of its annual target [8]. - The company has been unable to keep up with competitors like XPeng, Li Auto, and Leap Motor, which have all surpassed monthly sales of 30,000 units [2][8]. - Complaints from customers regarding the unavailability of spare parts have further damaged the brand's reputation [6]. Group 4: Future Prospects - Neta Auto is seeking to resolve its debt issues by signing a debt-to-equity conversion agreement with 134 core suppliers, which could facilitate a new round of financing [9]. - The company has announced plans to start localized production in Thailand, aiming to expand into the Southeast Asian market with a credit line of 21.5 million yuan [10].