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主力车企在中国加快布局插电混动车
日经中文网· 2025-04-25 04:27
Core Viewpoint - The Chinese market for Plug-in Hybrid Vehicles (PHV) is experiencing rapid growth, outpacing Electric Vehicles (EV) due to longer driving ranges and increasing competition among major automotive manufacturers [1][4][7]. Group 1: Market Trends - Major automotive manufacturers in China are accelerating their deployment of PHVs, with brands like Zeekr and Xpeng set to launch their first PHV models [1][4]. - The demand for PHVs is driven by their ability to offer longer ranges compared to EVs, making them increasingly popular among consumers [1][6]. - In 2024, PHV sales in China are projected to reach 5.14 million units, an 83% increase from 2023, while EV sales are expected to grow by only 15% to 7.71 million units [7]. Group 2: Product Launches - Zeekr's PHV model "9X" is scheduled for launch between July and September, featuring a range of 380 kilometers in electric mode and extended range with the engine [4][5]. - BYD plans to introduce two new PHV models in its "Ocean" series, priced around 100,000 yuan [5]. - Guangzhou Automobile Group is focusing on battery performance for its upcoming PHV, utilizing CATL's latest "Xiaoyao Battery" which can charge from 30% to 80% in 15 minutes [5]. Group 3: Competitive Landscape - Volkswagen has unveiled its first EREV concept car "ID.ERA," which can travel 300 kilometers in electric mode and up to 1000 kilometers with the engine [6]. - Mazda is set to launch its new SUV "EZ-60" by 2025, expanding its offerings in the PHV segment [6]. - Xpeng is also entering the EREV market, with plans to launch a model by late 2025 to meet the growing demand for PHVs [6]. Group 4: Export Opportunities - PHV exports from China are expected to triple in 2024, reaching 290,000 units, while EV exports are projected to decline by 10% [7]. - As the Chinese automotive market becomes saturated, domestic EV manufacturers are increasingly targeting European and Southeast Asian markets, positioning themselves as strong competitors against established brands [7].