Core Viewpoint - The article discusses how certain brands perceived as domestic in China are actually owned by American companies, highlighting the impact of U.S. tariffs and the complexities of global capitalism in consumer perception [2][26]. Group 1: Brand Analysis - Shuanghui, once a true Chinese brand, was acquired by Goldman Sachs in 2006 for $2 billion, and later its parent company, WH Group, purchased Smithfield Foods, marking its transition to a global food giant [4][6]. - Despite the U.S.-China trade war, Shuanghui remains unaffected due to its localized production and supply chain, with 2024 sales exceeding 60 billion yuan [8]. - The brand continues to market itself as a "national brand," misleading consumers into believing it is still a purely domestic enterprise [8]. Group 2: Dabo Brand Case - Dabo SOD Honey, a well-known skincare product, was acquired by Johnson & Johnson for 2.3 billion yuan in 2008, altering its brand identity while maintaining its market presence [10][12]. - Post-acquisition, Dabo retained its original packaging and pricing strategy, allowing it to continue appealing to middle and lower-income consumers [12]. - The brand's production is fully localized, making it resilient to tariff impacts and positioning it as a cost-effective alternative to imported skincare products [12][14]. Group 3: Harbin Beer - Harbin Beer, originally founded by Russian merchants, was acquired by Anheuser-Busch in 2004, and its control eventually passed to European capital [16][18]. - The brand employs a marketing strategy that emphasizes "Chinese elements," misleading consumers into thinking it remains a domestic brand [18]. - Harbin Beer has successfully avoided tariff impacts due to its local production and sourcing, with sales exceeding 1.8 million tons in the previous year [20]. Group 4: Little Sheep - Little Sheep, a popular hot pot chain, was privatized by Yum Brands in 2012 for nearly 4.6 billion Hong Kong dollars, leading to a reduction in store numbers from over 700 to less than 300 by 2024 [22][24]. - Despite the decrease in store count, the brand's profitability remained stable due to integration into Yum's supply chain, which standardized production and maintained flavor consistency [24]. - Little Sheep's marketing emphasizes its "grassland genes" and "Chinese cuisine," reinforcing its image as a domestic brand [24]. Group 5: Consumer Awareness - The article emphasizes the blurred lines of brand nationality in a globalized economy, where profits are the primary focus, and consumers may unknowingly support foreign-owned brands [26]. - It calls for consumers to be more discerning and informed about the ownership of the products they purchase, rather than relying solely on emotional marketing [26].

Core Viewpoint - The company maintains steady growth in the competitive meat industry through precise macro strategies, meticulous operational management, and active social responsibility engagement [1] Inventory Management - The company has significantly improved inventory turnover efficiency through scientific management methods and digital tools, reducing inventory turnover days from 62 days in 2024 to 51 days in the first half of 2025, and increasing inventory turnover rate from 2.9 to 3.5 times [3] - The inventory value decreased from 6.928 billion yuan to 6.336 billion yuan, ensuring that products like ham sausages and fresh meat reach consumers in the freshest condition, thereby enhancing customer satisfaction [3] New Channel Expansion - The company has expanded its market by developing new channels, achieving a 21% year-on-year growth in new channel sales, which now account for 17.6% of total sales by the first half of 2025 [5] - Online sales have been boosted through innovative marketing strategies, such as live streaming on platforms like Douyin, resulting in an 8.9% increase in online sales of ham sausages [5] - The company has also targeted community group buying and new offline scenarios, successfully launching family-sized products and expanding into membership supermarkets and convenience stores [5] Social Responsibility - The company actively participates in public welfare and environmental protection, donating 5 million yuan worth of goods to earthquake relief efforts in Tibet in 2025 [7] - It has organized volunteer activities to support students during exam periods, serving over 100,000 students, and has built hope primary schools in impoverished areas [8] - The company has implemented a carbon reduction plan, utilizing solar energy to reduce carbon emissions by 148,000 tons in 2024 and ensuring wastewater treatment meets national standards [10]

Group 1 - The US-China trade war has escalated, with the US increasing tariffs on Chinese products from an initial 34% to 145% [1] - Despite the trade tensions, many American-owned brands disguised as domestic products are thriving in the Chinese market [4] - Harbin Beer, often mistaken as a local brand, was acquired by the American company Anheuser-Busch in 2004 [3][8] Group 2 - Yida chewing gum, popular in China, is owned by the American company Wrigley, which entered the Chinese market in 1996 [11] - Other Wrigley products, such as Green Arrow, are also American brands that perform well in China [14] - Shuanghui Group, known for its hot dogs, was sold to American firms in 2007, with significant ownership by American investor Rothschild [18][22] Group 3 - Jinlongyu, a leading cooking oil brand in China, is part of the "Yihai Kerry" group, which is a joint venture involving the American company ADM [23][25][27] - Dabao, a well-known Chinese skincare brand, was acquired by Johnson & Johnson in 2008, despite its Chinese branding [29][33] - Procter & Gamble, an American company, owns several brands in China, including Head & Shoulders and Pampers, which are often perceived as domestic products [35]