Core Viewpoint - The article highlights the rapid rise of "Nai Pi Zi Tang Hu Lu" (milk skin candied hawthorn) as a trending dessert in China, driven by its unique flavor and visual appeal, leading to significant consumer demand and market opportunities [6][11][25]. Group 1: Product Popularity - "Nai Pi Zi Tang Hu Lu" has become a top trending product, with social media buzz generating over 600 million views on platforms like Douyin [7][11]. - The product's price has surged, with offline sales reaching 48 yuan per skewer and online prices being speculated at 99 yuan, indicating high demand despite the elevated cost [11][14]. - Long queues at stores across cities like Shanghai and Nanjing reflect the product's popularity, with some consumers waiting up to 70 minutes to purchase [9][10]. Group 2: Product Innovation - The product features two key upgrades: a layer of milk skin made from fresh milk that enhances flavor and texture, and the introduction of various innovative fillings beyond traditional hawthorn [15][18]. - The combination of flavors and textures creates a multi-layered taste experience, appealing to consumers' desire for both taste and aesthetics [19][20]. - The visual appeal of the product, with vibrant colors and creative shapes, enhances its marketability as a "photo-worthy" item [23][24]. Group 3: Market Expansion - The success of "Nai Pi Zi Tang Hu Lu" has prompted other food and beverage brands to explore "Nai Pi Zi" as a core element in their product lines, leading to a diverse range of offerings [25][26]. - Tea brands have successfully integrated milk skin into their products, resulting in significant sales increases, such as a 60% rise in sales for a new product combining milk skin and hawthorn [26][29]. - The baking sector is also innovating with milk skin, creating products like milk skin cakes and rolls that cater to consumer preferences for unique flavors and textures [34][36]. Group 4: Underlying Factors for Success - The article attributes the rise of milk skin products to low innovation costs and a well-established supply chain, making it easier for brands to experiment with new offerings [55][56]. - The unique taste and clean ingredient profile of milk skin resonate with consumers seeking natural and additive-free products, enhancing its appeal [65][66]. - The versatility of milk skin allows for various consumption methods, from direct eating to incorporation in drinks and desserts, contributing to its popularity [67][68]. Group 5: Challenges Ahead - The lack of standardized definitions for "Nai Pi Zi" poses challenges for industry-wide consistency and scalability [76][78]. - High production costs, with approximately 3 kilograms of milk needed to produce 1 kilogram of milk skin, limit widespread adoption [79][80]. - The high-fat content of milk skin may conflict with current health trends, and the reliance on novelty may hinder long-term consumer loyalty [82][83]. Conclusion - The "Nai Pi Zi" phenomenon illustrates the potential for local ingredients to drive market trends, suggesting a replicable model for future product innovations in the food industry [88][89].

Core Insights - The popularity of "Nai Pi Zi Tang Hu Lu" (milk skin candied hawthorn) has surged, with prices reaching up to 40 yuan per skewer and long queues forming in cities like Jinan and Shanghai [1][5]. Product Details - Various types of Nai Pi Zi Tang Hu Lu are being sold at prices ranging from 22.5 to 35.6 yuan, with specific examples including "Shan Zha Bing Nai Pi Zi Tang Hu Lu" at 22.5 yuan and "Minin Nai Pi Zi Bo Luo Mi Strawberries Tang Hu Lu" at 35.6 yuan [2][4]. - The product has been available for about 10 days, with certain flavors like strawberry and green grape selling particularly well [4]. Market Trends - The demand for Nai Pi Zi Tang Hu Lu has led to significant increases in sales, with a reported 109% month-on-month growth in orders for this product category on delivery platforms [10]. - The trend has also resulted in long waiting times for customers, with reports of queues extending up to 3 hours [4][11]. Supply Chain Impact - The surge in demand has caused supply shortages for Nai Pi Zi, with manufacturers struggling to keep up. For instance, one factory reported that they could only produce over 10,000 pieces per day under a three-shift system [11]. - The production of Nai Pi Zi has shifted to meet the new demand, with manufacturers adapting their operations to produce both square and round forms of the product [11]. Consumer Behavior - The rise of Nai Pi Zi Tang Hu Lu reflects a trend where traditional snacks are combined with trendy elements, appealing to consumers' desire for familiar yet novel experiences [14]. - The product's visual appeal and social media-friendly nature have made it a popular choice among younger consumers, contributing to its viral success [14]. Industry Insights - Experts suggest that the success of Nai Pi Zi Tang Hu Lu is indicative of a broader trend in the new consumption era, where consumer demand for innovative and diverse flavors is on the rise [14][15]. - The rapid popularity of such products poses risks of market saturation and competition, emphasizing the need for continuous innovation and quality maintenance to sustain interest [14][15].

Core Insights - The innovative dessert "Milk Skin Candy Hawthorn" has rapidly gained popularity, becoming a trending item across various cities in China, with significant social media engagement and long queues at stores [1][4][6] Group 1: Product Popularity - The product has seen a surge in demand, with related posts on Xiaohongshu reaching hundreds of thousands and Douyin views exceeding 600 million [1] - In Shanghai, the offline price for a single Milk Skin Candy Hawthorn is 48 yuan, while online prices have soared to 99 yuan, indicating a strong market demand despite high prices [6][8] Group 2: Product Differentiation - The Milk Skin Candy Hawthorn features two key upgrades: a layer of milk skin made from fresh milk that enhances flavor and texture, and the introduction of various innovative fillings beyond traditional hawthorn [9][10] - The dessert offers a multi-layered taste experience, combining crispy outer sugar coating, soft and fragrant milk skin, and juicy fruit fillings, appealing to both taste and visual aesthetics [10][11] Group 3: Market Expansion - The success of Milk Skin Candy Hawthorn has prompted tea and bakery brands to explore "Milk Skin +" product lines, integrating milk skin into various offerings, such as drinks and baked goods [12][18] - New products like milk skin-infused teas and cakes have emerged, demonstrating the versatility and market appeal of milk skin across different food categories [20][21] Group 4: Industry Challenges - The lack of standardization in defining "milk skin" poses a challenge for the industry, as different brands interpret and utilize the ingredient in various ways [40] - High production costs and fluctuating raw material prices hinder the widespread adoption of milk skin products, with significant resource loss during production [41] - The high-fat content of milk skin may conflict with current health trends, and the reliance on social media for sales raises concerns about long-term consumer loyalty [42][43] Group 5: Future Outlook - The milk skin phenomenon illustrates the potential for local specialty ingredients to create market excitement, suggesting a replicable model for future food innovations [44][45]

Core Insights - JD Qixian has launched a new product, the Milk Skin Yogurt Cake, which pairs perfectly with its popular Milk Skin Yogurt, targeting consumers who seek both health and taste [1][3] Product Innovation - The Milk Skin Yogurt Cake combines traditional Inner Mongolian milk skin with modern baking techniques, preserving traditional flavors while catering to the refined tastes of contemporary consumers [3] - Key ingredients include selected Inner Mongolian milk skin, crispy fried rice, pure animal cream, and fermented yogurt filling, resulting in a rich flavor profile [3] - The cake features a moist chiffon base and incorporates natural red tea powder, offering a unique blend of creamy milk and subtle tea flavors [3] Consumer Appeal - The accompanying Milk Skin Yogurt emphasizes clean ingredients with minimal additives, priced at 7.9 yuan per box, and has received over 50,000 positive user reviews [5] - The yogurt is sourced from the Inner Mongolia's 40° north latitude milk source, with a milk content of ≥92% and added probiotics, enhancing its creamy texture and rich flavor [5] Company Strategy - A company representative stated that the new products were developed based on consumer demands for health and taste, with a commitment to direct sourcing and quality control [7] - JD Qixian plans to continue innovating and offering products that blend traditional flavors with modern health concepts [7] Promotional Activities - To celebrate the launch, JD Qixian is offering various promotions, including new user discounts starting at 0.01 yuan and multi-order vouchers up to 77 yuan off [7] - JD PLUS members can enjoy free shipping, enhancing the overall shopping experience [7]