Core Viewpoint - The article highlights the launch of Feihe's new fresh ingredient traceability system, marking a significant advancement in the infant formula industry and redefining the standards of "freshness" in baby formula products [3][10][22]. Group 1: Event Overview - The "Seeking Traces · Fresh Vitality Ceremony" was held in Beijing, featuring brand ambassadors and industry experts discussing Feihe's new products and their commitment to "fresh nutrition" [1][12]. - The event showcased Feihe's new products, "Jilu" and "Qicui," which utilize the fresh ingredient traceability system, emphasizing their superior quality and nutritional benefits [12][22]. Group 2: Fresh Ingredient Traceability System - Feihe introduced the world's first traceability system for fresh ingredients in infant formula, allowing consumers to track the production information of key ingredients like whey protein and lactoferrin through a simple QR code [6][7]. - This system transforms product quality into transparent, perceivable data, enhancing consumer trust and safety in product selection [7][10]. Group 3: Industry Impact - The introduction of the traceability system signifies the beginning of the third "freshness revolution" in the infant formula industry, pushing for higher standards and transparency in the supply chain [3][10][22]. - Feihe's commitment to self-sourcing fresh ingredients aims to mitigate risks associated with imported raw materials, such as contamination and nutrient loss [7][10]. Group 4: Product Innovations - The new products "Jilu" and "Qicui" are designed to be more suitable for Chinese babies, featuring advanced formulations that enhance freshness and nutritional value, achieving a freshness level 23 times higher than traditional imported ingredients [12][21]. - These products are backed by rigorous clinical trials, ensuring their effectiveness in promoting growth and development in infants [21][22]. Group 5: Research and Development - Feihe has invested over 64 years in maternal milk research, collaborating with top research institutions globally to build the largest maternal milk database in China, which supports their innovative product development [19][22]. - The company has achieved significant recognition in the field, holding the top position in maternal milk research outcomes and patents in infant formula [19].

Core Viewpoint - The event "Seeking Traces · Fresh Vitality Ceremony" held by Feihe in collaboration with Harper's Bazaar marks the launch of two new products, "Jilu" and "Qicui," which embody the concept of "fresh nutrition" and emphasize the importance of fresh raw materials in infant formula [1][10]. Group 1: New Product Launch and Innovations - Feihe has introduced a fresh raw material traceability system, allowing consumers to trace the production information of key ingredients like whey protein and lactoferrin through a simple QR code scan [3][4]. - The new products "Jilu" and "Qicui" utilize Feihe's self-produced fresh raw materials, achieving a freshness level at least 23 times higher than traditional imported ingredients [10][19]. - The traceability system signifies an upgrade in the freshness standards of the infant formula industry, marking the beginning of the third "fresh revolution" in the sector [6][8]. Group 2: Industry Leadership and Research - Feihe has established a self-controlled model by building its own farms since 2006, addressing the freshness issue at the source and setting a precedent for domestic infant formula companies [8]. - The company has been deeply involved in breast milk research for 64 years, collaborating with over 20 top research institutions globally, and has built a comprehensive breast milk database [15]. - Feihe has achieved significant recognition, holding the top position in breast milk research results, infant formula patents, and maternal source formula nutrition in China [15]. Group 3: Consumer Engagement and Brand Ambassadors - The event featured brand ambassadors Zhu Zhu and Xi Mengyao, who shared their personal experiences and emphasized the importance of transparency and safety in choosing infant formula [12][14]. - The "Star Mom Talk" segment allowed mothers to discuss the "fresh vitality" concept, reinforcing the effectiveness of Feihe's products through real user experiences [14]. Group 4: Future Directions and Industry Impact - The introduction of "Jilu" and "Qicui" represents a shift in the industry from superficial competition to a deeper focus on fresh raw material systems and product efficacy verification [19][20]. - Feihe aims to lead the infant formula industry into a new era centered on "fresh nutrition" as a core competitive advantage, influencing future purchasing standards for parents [20].

Core Viewpoint - The launch of the world's first fresh raw material traceability system for infant formula by Feihe marks a significant advancement in the industry, establishing "raw material freshness" as a core evaluation dimension for formula quality [1][2]. Group 1: Fresh Raw Material Traceability System - Feihe's new traceability system allows consumers to scan a QR code to access production dates and trace the origins of key ingredients like whey protein and lactoferrin, enhancing transparency and consumer trust [1][2]. - This system represents an upgrade in the freshness standards of the Chinese infant formula industry, making safety and freshness more visible to consumers [1]. Group 2: Industry Innovations and Standards - Feihe has pioneered a self-controlled model by establishing its own farms since 2006, addressing the freshness issue at the source and setting a precedent for domestic formula companies [2]. - The company has developed a production standard centered on "fresh raw milk once into powder" technology, which has become a benchmark for domestic infant formula, contributing to the second upgrade of freshness quality standards in the industry [2]. Group 3: Nutritional Quality and Production Efficiency - Feihe's proprietary low-temperature extraction process for key raw materials, such as whey protein, allows for a freshness level 23 times greater than traditional imported ingredients, with improved amino acid composition and protein structure [2][3]. - The company has built multiple domestic production lines for core raw materials, achieving self-research and production capabilities for 11 key ingredients, thus addressing supply chain risks associated with imported materials [3]. Group 4: Product Launch and Clinical Validation - The products "Jicui" and "Qicui" are the first to fully implement the fresh raw material traceability system, achieving a freshness enhancement of at least 23 times [3]. - These products adhere to Feihe's principle of "clinical first, then market," utilizing rigorous RCT (randomized controlled trial) testing to ensure high-quality feeding standards [3].

Core Viewpoint - The event "Seeking Traces · Fresh Vitality Ceremony" held by Feihe in collaboration with "Harper's Bazaar" marks the launch of two new products, "Jicui" and "Qicui," which embody the new standard of "fresh nutrition" in infant formula. The introduction of the world's first fresh raw material traceability system for infant formula is a significant milestone in the industry, redefining the standards of freshness and safety in the sector [1][3][12]. Group 1: New Product Launch and Innovations - Feihe has launched two new products, "Jicui" and "Qicui," which utilize the newly established fresh raw material traceability system, achieving a freshness improvement of at least 23 times compared to traditional imported ingredients [5][12]. - The traceability system allows consumers to access detailed production information of core ingredients like whey protein and lactoferrin through a simple QR code scan, enhancing transparency and trust in product safety [3][4]. - The new products are designed to closely mimic the nutritional profile of breast milk, focusing on the synergistic effects of nutrients rather than just increasing individual nutrient levels [10][12]. Group 2: Industry Impact and Standards - Feihe's introduction of the fresh raw material traceability system signifies a third revolution in the freshness of infant formula, setting a new benchmark for the industry [3][4]. - The company has established a fully controlled supply chain for core raw materials, which supports the production of fresh and safe infant formula, thereby enhancing the overall quality standards in the industry [4][5]. - Feihe's commitment to research and development has led to significant advancements in the understanding of breast milk and its active nutrients, positioning the company as a leader in the field of infant nutrition [8][10]. Group 3: Brand Ambassadors and Consumer Engagement - The event featured brand ambassadors like Zhu Zhu and Xi Mengyao, who shared their personal experiences and emphasized the importance of transparency and freshness in infant nutrition [6][7]. - The engagement of celebrity mothers in discussions about the "fresh vitality" of infant formula highlights the growing consumer demand for quality and safety in baby food products [7][12]. - Feihe's focus on scientific validation and clinical trials for its products aims to build consumer confidence and establish a new standard for selecting infant formula [10][12].

Core Viewpoint - The event "Seeking Freshness: The Fresh Vitality Ceremony" held by Feihe in collaboration with "Harper's Bazaar" marks the launch of two new products, "Jicui" and "Qicui," which embody the concept of "fresh nutrition" and emphasize the importance of fresh raw materials in infant formula [1][25]. Group 1: New Product Launch and Innovations - Feihe has introduced the world's first fresh raw material traceability system for infant formula, allowing consumers to trace the production information of key ingredients like whey protein and lactoferrin through a simple QR code scan [3][6][27]. - The new products "Jicui" and "Qicui" utilize Feihe's self-produced fresh raw materials, achieving a freshness level at least 23 times higher than traditional imported ingredients [34][41]. - The products are designed based on clinical evidence, adhering to the highest standards of randomized controlled trials (RCT) to ensure their effectiveness and safety for infants [34][41]. Group 2: Industry Impact and Standards - Feihe's innovations are seen as a driving force behind the third "freshness revolution" in the infant formula industry, redefining the standards of "freshness" and "safety" [3][25][29]. - The company has established a comprehensive control over its supply chain, from raw material sourcing to production, which enhances the transparency and quality of its products [30][32]. - Feihe's commitment to research and development has positioned it as a leader in the Chinese infant formula market, with significant achievements in maternal milk research and a robust database of over 20,000 breast milk samples [39][40]. Group 3: Brand Ambassadors and Consumer Engagement - The event featured brand ambassadors like Zhu Zhu and Xi Mengyao, who shared their personal experiences and emphasized the importance of transparency and trust in choosing infant formula [15][36]. - The engagement with mothers and industry experts during the event highlighted the growing recognition of Feihe's "fresh nutrition" philosophy and its alignment with consumer expectations for quality and safety [38][44]. - Feihe's focus on scientific feeding practices and its innovative approach to product development are expected to set new benchmarks in the industry, influencing future purchasing decisions among parents [43][44].

Core Insights - The event "Seeking Traces · Fresh Vitality Ceremony" held by Feihe in collaboration with Harper's Bazaar showcased the launch of two new products, "Jilu" and "Qicui," which represent a new standard of "fresh nutrition" [1][10][23] Group 1: New Product Launch and Innovations - Feihe introduced the world's first fresh raw material traceability system for infant formula, marking a significant advancement in the industry and redefining the standard for "freshness" [2][5][9] - The traceability system allows consumers to access detailed production information of key ingredients like whey protein and lactoferrin through a simple QR code scan, enhancing transparency and safety [5][6][10] - The new products "Jilu" and "Qicui" utilize Feihe's self-produced fresh raw materials, achieving a freshness improvement of at least 23 times compared to traditional imported ingredients [10][20] Group 2: Industry Impact and Standards - Feihe's initiatives are seen as leading the third "freshness revolution" in the infant formula industry, with a focus on self-sourced, high-quality raw materials to mitigate risks associated with imported ingredients [6][9][23] - The company has established a comprehensive control over its supply chain, ensuring that the core nutritional ingredients are produced domestically, thus enhancing the overall quality and safety of its products [9][17] - Feihe's commitment to research and development is evident, having built the largest breast milk database in China and leading in multiple categories such as breast milk research and infant formula patents [17][19] Group 3: Consumer Engagement and Brand Ambassadors - The event featured brand ambassadors like Zhu Zhu and Xi Mengyao, who shared their personal experiences and emphasized the importance of transparency and quality in choosing infant formula [12][13][16] - The discussions among mothers at the event highlighted the growing recognition of Feihe's "fresh nutrition" philosophy and its practical implications for infant feeding [16][23] - Feihe's focus on scientific validation through rigorous clinical trials ensures that its products meet the highest standards of efficacy and safety, further solidifying its position in the market [20][23]

Core Viewpoint - The event "Seeking Traces · Fresh Vitality Ceremony" held by Feihe in collaboration with Harper's Bazaar marks the launch of two new products, "Jilu" and "Qicui," which embody the concept of "fresh nutrition" and have received recognition from various stakeholders [1][10]. Group 1: New Product Launch and Innovations - Feihe has introduced the world's first fresh raw material traceability system for infant formula, establishing "raw material freshness" as a core evaluation dimension for milk powder freshness [2][4]. - The new traceability system allows consumers to access production information of key ingredients like whey protein and lactoferrin through a simple QR code scan, enhancing transparency and safety in product selection [4][6]. - The new products "Jilu" and "Qicui" utilize Feihe's fresh raw materials, achieving a freshness improvement of at least 23 times compared to traditional imports [10][21]. Group 2: Industry Impact and Standards - Feihe's initiatives are seen as a driving force behind the third "freshness revolution" in the infant formula industry, redefining industry standards for "fresh vitality" [2][6]. - The company has established a fully controlled supply chain for core raw materials, which supports the launch of the traceability system and promotes higher standards in the industry [8][21]. - Feihe's commitment to research and development has positioned it as a leader in the Chinese infant formula market, with significant achievements in maternal milk research and patent acquisition [16][19]. Group 3: Stakeholder Engagement and Brand Ambassadors - The event featured brand ambassadors like Zhu Zhu and Xi Mengyao, who shared their personal experiences and emphasized the importance of transparency and quality in choosing Feihe products [10][14]. - The discussions among mothers at the event highlighted the real-life experiences and feedback regarding the new products, reinforcing the brand's "fresh nutrition" philosophy [15][22].