专题：资本市场大咖2026新春献词：骏马踏春来 驭势稳行启新程 炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 作者：申万宏源研究零售社服团队 张蕴达 数贸中心不仅是一个新市场，更是义乌未来"1+3+N"发展战略的落地场景：据义乌发布和中国一带一路 网，"1"指布局1个高能级数贸港，其中包括数贸展示、数据交易、新品发布三个中心，真正实现用数据 和云服务赋能商品贸易；"3"指Chinagoods、义支付、智捷元港3个数贸平台，为全球贸易商提供一站式 贸易服务，并深度融合世界义乌AI商贸大模型，当前已推出小商AI设计、小商AI视创、AI视频翻译等 13项AI应用；"N"指构建N项数字赋能场景，加速数字科技与市场贸易深度融合，数字化赋能小商品贸 易全链路。 局；资料来源：义乌发布公众号，申万宏源研究 图1：《鸡毛飞上天》 暮色四合时，高铁穿过金衢盆地的薄霭，家乡义乌的灯火在远方次第亮起，像无数颗被点亮的星子散落 在浙中大地。工作后虽因各种原因频繁出差归家，却仍跟不上这片土地上的日新月异。义乌江水静静流 淌，耳畔不再是货郎担的摇铃声，而是国际商贸城永不落幕的喧嚣，是保税仓里机械臂的精准律动， ...

"最近市场里什么货卖得火？""我想找玩具，该去哪个区块？"……如今，在浙江义乌国际商贸城和全球 数贸中心，被高频提问的对象不再是商户或导购，而是一位全天候在线的"数字生意助手"——"世界义 乌"商贸大模型。由义乌商城集团联合阿里云打造的这一垂直领域大模型，正悄然改变着义乌小商品外 贸的经营逻辑。 作为全国首个聚焦小商品贸易的大模型，"世界义乌"商贸大模型深度融合平台10年积累的真实交易数据 与全球贸易场景。自2025年10月随义乌全球数贸中心启用以来，注册用户已超5.6万人，日均服务商户 超半数。 在义乌国际商贸城四区的一家袜业店铺，经营户傅江燕通过"小商AI视创"模块，几分钟便自动生成一条 多语种带货短视频，并一键发布至海外社交平台。傅江燕说，作为年出口超2000万双袜子的店铺，如今 可依靠AI数字人和智能内容生成，将短视频转化为稳定客源渠道，海外粉丝已突破4万人。 在义乌全球数贸中心，"商二代""创二代"们主动拥抱AI工具，通过短视频、社交平台等新渠道精准触达 全球客户，不仅提升了运营效率，更打开了通往国际市场的新窗口。 "请帮我设计一款开口戒指，并提供细节大图。""商二代"季瑞欣熟练地操作着"小商AI设 ...

Investment Rating - The report maintains a "Buy" rating for the company [3][5]. Core Insights - The company is transitioning from a traditional foreign trade platform to an AI-driven digital trade ecosystem, with significant growth potential and a unique application of AI [1]. - The collaboration with Alibaba is deepening, with a complete closed-loop system established from AI tool development to trade scene implementation, significantly enhancing merchant operational efficiency and platform value [1]. - The "World Yiwu" trade model, developed in partnership with Alibaba, is tailored for the Yiwu market, integrating 13 self-developed AI tools into the World Yiwu APP, leading to centralized and intelligent service upgrades [2]. Financial Performance - The CG platform achieved revenue of 257 million yuan and a net profit of 155 million yuan in the first half of 2025, marking a 110% increase [3]. - The company projects net profits for 2025-2027 to be 4.24 billion yuan, 5.76 billion yuan, and 6.91 billion yuan, respectively, with year-on-year growth rates of 37.9%, 35.9%, and 20.0% [3]. - Financial forecasts indicate a steady increase in operating revenue from 11.3 billion yuan in 2023 to 33.42 billion yuan in 2027, with a compound annual growth rate of 48.3% in 2023 [4]. AI Application Impact - AI tools have significantly reduced costs and improved efficiency for merchants, with over 280,000 users benefiting from AI products by the end of October 2025 [2]. - The "Small Business AI Design" tool has shortened the design cycle from nearly one month to 7-10 days, reducing overall operating costs by approximately 30% [2].

Core Insights - Zhejiang province is experiencing a transformation in its commodity market, with a total transaction volume expected to exceed 1.8 trillion yuan in 2024, reflecting a year-on-year growth of 4.73% [1] - The market is evolving from a traditional trading model to an integrated ecosystem that encompasses the entire industrial chain, driven by "digital intelligence integration" [1][2] Group 1: Market Performance - In 2024, Zhejiang's 786 specialized markets are projected to achieve a total transaction volume of 1.77 trillion yuan, with 1.28 trillion yuan already recorded in the first three quarters of the year [1] - Zhejiang boasts two markets with transaction volumes exceeding 100 billion yuan, 31 markets over 10 billion yuan, and 451 markets over 1 billion yuan, holding 29 positions in the "Top 100 Chinese Commodity Markets" [1] Group 2: Digital Transformation - Over 25% of operators in Zhejiang's commodity markets have engaged in e-commerce, with an average annual transaction volume of 3.62 million yuan per operator [2] - The live-streaming e-commerce sector in Zhejiang is projected to generate 80.75 billion yuan in transaction volume in 2024, marking an impressive year-on-year increase of 89% [2] - More than 50% of commodity markets in Zhejiang have completed digital transformation by the end of 2023, with total investments exceeding 3.4 billion yuan [2] Group 3: Quality and Brand Development - The focus on quality has become essential for gaining consumer trust, with Zhejiang's markets enhancing brand incubation and implementing differentiated management for quality protection zones [3] - Zhejiang is advancing mandatory and recommended standards for quality control, with some markets establishing unified quality inspection and supply chain platforms [3] - The establishment of intellectual property protection offices in many markets aims to safeguard original designs, trademarks, and patents [3] Group 4: Innovative Market Models - Haining China Leather City has transitioned from a "selling goods" model to leading fashion lifestyle trends, with over 60% of new leather designs originating from this market [4] - Pinghu China Garment City has integrated into local tourism initiatives, attracting family visitors and achieving annual sales exceeding 50 billion yuan [4] Group 5: Global Integration - Zhejiang's commodity markets are shifting from a simple distribution model to a hub ecosystem that efficiently integrates global resources [6] - Yiwu Small Commodity City has developed its own brand "Yi Payment," collaborating with over 400 banks globally and covering more than 100 countries [6] - The establishment of overseas warehouses and logistics systems aims to enhance global circulation capabilities, with new international stations set up in Russia and Turkey [6] Group 6: Future Development Strategies - The Zhejiang Market Regulatory Bureau emphasizes five key trends: full-chain integration, digital intelligence, quality enhancement, experiential scenarios, and internationalization [8] - Recommendations include creating new market-industry synergies, developing new consumption benchmarks, activating comprehensive service platforms, and leveraging AI for market innovation [8]

Core Insights - The collaboration between the company and Alibaba Cloud, particularly with its Tongyi model series, is deep and strategic, focusing on the development of a specialized trade model for Yiwu, known as the "World Yiwu" trade model [1] Summary by Sections Partnership and Model Development - The "World Yiwu" trade model is a core outcome of the partnership, designed specifically for the Yiwu market, leveraging Alibaba Cloud's technology and the company's insights into small commodity trade [1] Implementation and Results - The model has led to the integration of 13 self-developed AI application tools into the World Yiwu APP, enhancing service centralization and intelligent upgrades [1] - As of the end of October, AI products have served over 280,000 users and benefited more than 30,000 market merchants [1] Efficiency Improvements - The "Small Business AI Design" tool has reduced the traditional design cycle from nearly one month to 7-10 days, resulting in a 30% decrease in overall operating costs for merchants [1] - The "Small Business AI Vision Creation" tool enables merchants to generate multilingual marketing videos at zero cost within minutes, significantly lowering barriers for international expansion [1] - The "Small Business AI Business Card" creates digital avatars for merchants, facilitating a shift from passive customer waiting to proactive customer acquisition [1] Future Plans - The company plans to deepen its collaboration with Alibaba Cloud, focusing on building a dedicated corpus and continuously training and iterating the model to enhance its intelligence and understanding of small commodity trade [1]

Core Viewpoint - The collaboration between the company and Alibaba Cloud focuses on developing a specialized trade model tailored for the Yiwu market, enhancing digital trade capabilities and efficiency [1] Group 1: Collaboration and Model Development - The partnership with Alibaba Cloud is described as deep and close, resulting in the "World Yiwu" trade model, which is not a general model but a vertical industry model specifically designed for Yiwu's small commodity trade [1] - The collaboration has achieved significant milestones, including the integration of 13 self-developed AI application tools into the World Yiwu APP, enhancing service centralization and intelligent upgrades [1] Group 2: User Impact and Efficiency Gains - As of the end of October, AI products have served over 280,000 users and benefited more than 30,000 market merchants [1] - The "Small Business AI Design" tool has reduced the traditional design cycle from nearly one month to 7-10 days, leading to a 30% decrease in comprehensive operating costs for merchants [1] - The "Small Business AI Vision Creation" tool allows merchants to generate multilingual marketing videos at zero cost within minutes, significantly lowering the barriers for international expansion [1] - The "Small Business AI Business Card" creates digital avatars for merchants, facilitating a shift from passive waiting to proactive customer acquisition [1] Group 3: Future Plans - The company plans to deepen its collaboration with Alibaba Cloud, focusing on building a dedicated corpus and continuously training and iterating the model [1] - The goal is to enhance the "World Yiwu" trade model, making it smarter and more attuned to small commodity trade, thereby driving sustained growth in Yiwu's digital trade [1]

Core Viewpoint - The article highlights the adaptability and resilience of business owners in Yiwu, particularly female entrepreneurs, in response to changing international trade dynamics, including the impact of U.S. tariff policies and the introduction of AI technologies in their operations [2][10][14]. Group 1: Impact of U.S. Tariff Policies - U.S. customers have not completely stopped placing orders despite the imposition of tariffs, but there has been a reduction in order volume [2][14]. - Business owners like Yao Baojuan are cautious about accepting orders if profit margins are significantly compressed due to tariffs [14]. - The diverse customer base of Yiwu merchants mitigates the impact of U.S. tariffs, as they are not solely reliant on a few markets [10][14]. Group 2: Language and Skills Development - Yiwu merchants are increasingly learning new languages to better communicate with international clients, recognizing that English alone is insufficient [3][4]. - Training programs in various languages, including Spanish and Arabic, have been implemented to enhance trade capabilities [3][4]. - Entrepreneurs like Yao Baojuan and Fu Jiangyan have successfully transitioned from basic communication methods to fluently negotiating in multiple languages [4][5]. Group 3: Innovation and Technology Adoption - The introduction of AI tools in Yiwu has transformed how businesses operate, allowing for efficient communication and marketing through multilingual videos [8][9]. - Entrepreneurs like Sun Lijuan have leveraged AI to enhance product visibility and streamline customer interactions, resulting in a significant increase in sales [9][10]. - The launch of the sixth-generation market, which includes a digital trade center, represents a shift towards a more integrated and modern trading environment [20][21]. Group 4: Market Expansion Strategies - Yiwu merchants are actively exploring new markets to diversify their customer base and reduce dependency on any single market [10][21]. - Sun Lijuan has successfully penetrated markets in the Middle East and South America, while Fu Jiangyan is focusing on the African market due to its growing demand [10][21]. - The sixth-generation market is seen as a new opportunity for growth, with some entrepreneurs already securing positions there [20][21].

Core Insights - Yiwu, known as the "world supermarket," hosted the 2025 Yiwu Trade Conference, attracting over 1,000 domestic and international buyers, trade association representatives, and e-commerce platforms [1] - The city aims to establish itself as a global trade benchmark and innovation hub through its "146" development strategy, focusing on marketization, internationalization, digitalization, and integration [1] - The Yiwu Global Digital Trade Center, a key project under the listed company Yiwu Small Commodity City, has a total investment of approximately 8.3 billion yuan and aims to enhance the digital capabilities of trade [1] Trade and Logistics Development - The conference theme "New Patterns, New Opportunities, New Benchmarks" addressed global economic trends and trade rules, alongside the second China Logistics Hub Development Conference and an AI-enabled trade forum [2] - Yiwu is enhancing its logistics capabilities through four main channels: land (Zhejiang-Europe Railway), sea (integration with Ningbo-Zhoushan Port), online (digital trade), and air (global air cargo network) [2] - From January to September this year, the Zhejiang-Europe Railway (Yixinou) operated 2,427 trains, a year-on-year increase of 18.3%, while the sea-rail intermodal transport saw a 22.6% increase in heavy container shipments [2] Digital Economy and AI Integration - Yiwu is recognized as a pioneer in the digital economy, developing a comprehensive trade model that includes 13 AI applications focused on small commodity trade [3] - The model has over 30,000 registered users and has recorded over 1 billion AI product calls, with businesses utilizing AI seeing order increases of over 30% [3]

Core Insights - Yiwu International Trade City, known as the "world supermarket," continues to thrive amid global trade fluctuations, with a total import and export value of 554.26 billion yuan in the first eight months of this year, representing a year-on-year growth of 24.9% [2] - The integration of AI tools in the Yiwu market has significantly enhanced operational efficiency, with over 30,000 merchants adopting AI technologies, leading to an order growth of over 30% for those deeply utilizing AI [4][6] Trade Performance - In the first eight months of this year, Yiwu's exports reached 486.6 billion yuan, up 23.7% year-on-year, while imports totaled 67.66 billion yuan, marking a 34.0% increase [2] - The strong performance is attributed to the robust supply chain and continuous upgrades by the operators in the Yiwu market [2] AI Integration - AI tools have become a new driving force for customer acquisition in Yiwu, with merchants reporting order increases of over 40% due to AI assistance in product design and marketing [3] - The Chinagoods platform has launched various AI applications to support merchants in production design, content generation, and transaction facilitation, enhancing the overall trade chain [4][7] Strategic Collaborations - Yiwu Small Commodity City has partnered with Qunhe Technology to create a digital ecosystem aimed at supporting 10,000 merchants in leveraging AI for international trade [6] - The collaboration with Tencent Smart Retail aims to accelerate the digital transformation of Yiwu, positioning it as a global digital trade center [8] Market Evolution - Yiwu is transitioning to its sixth-generation market, with the Global Digital Trade Center project set to open in October 2025, featuring an investment of 8.3 billion yuan and a construction area of 1.25 million square meters [8][10] - The new market will focus on innovative services for merchants, including global brand incubation and supply chain finance, promoting a digital upgrade across the trade ecosystem [9][10]

Core Viewpoint - Yiwu's small commodity city is transforming its trade service ecosystem through globalization and digitalization, aiming to become a globally recognized international trade service provider [1][5]. Group 1: Digital Transformation and AI Integration - The company has invested heavily in AI and research since 2023, launching a series of AI products to enhance digital commerce [2]. - AI tools have penetrated the entire trade chain, significantly improving efficiency; for instance, the time to list products has been reduced from 2 hours to 12 minutes, and marketing video generation is now automated in 36 languages [2][3]. - The AI system analyzes global consumer data to provide merchants with market preference maps and predict trending products, effectively upgrading traditional stalls into "smart trade bases" [3]. Group 2: Market Development and Infrastructure - The new global digital trade center, with an investment of 8.3 billion yuan and a construction area of 1.25 million square meters, is set to open in October 2025, attracting significant interest from both individual and corporate investors [3]. - The bidding prices for retail spaces in the new market have surged, indicating a revaluation of market assets and a shift towards a new era of digital trade [3]. Group 3: Payment Solutions and Financial Services - The launch of "Yiwu Pay" has facilitated cross-border payments, with a reported transaction volume of $2.58 billion in the first half of 2023, marking a 46% year-on-year increase [4]. - The company is establishing offshore subsidiaries to enhance its financial services, aiming to leverage the financial openness of Hong Kong [4]. Group 4: Financial Performance and Shareholder Returns - The company anticipates a net profit of 1.63 to 1.7 billion yuan for the first half of 2025, reflecting a year-on-year increase of 12.57% to 17.40% [6]. - The operating cash flow for 2024 is projected at 4.49 billion yuan, a 143.43% increase, supporting strategic investments [6]. - The dividend payout has increased, with a proposed distribution of 3.3 yuan per 10 shares in 2024, totaling 1.81 billion yuan, representing a 58.87% payout ratio [6]. Group 5: Future Outlook and Strategic Goals - The company aims to enhance trade facilitation through financial technology, leveraging its extensive cross-border trade network with over 230 countries [7]. - The strategic goal is to simplify trade processes and create greater value for global customers [7].