Core Viewpoint - The article highlights the success story of Jinye Food, which transitioned from a hawthorn strip seller to a beverage producer, achieving significant revenue growth by focusing on health-conscious products and innovative marketing strategies [3][6][11]. Company Overview - Jinye Food was established in 2003, initially acting as a distributor for various products before discovering the potential of hawthorn strips in 2012, leading to a transformation into a food manufacturing company [6][11]. - The company's revenue grew from 8 million in 2012 to 600 million in 2022, with a projected revenue of 776 million for 2024 [6][7]. Market Position - The hawthorn market is relatively small, with a projected market size of 125 billion in 2024, where Jinye holds a market share of approximately 6.2% [8][11]. - In the hawthorn snack category, Jinye has a leading market share of 17.3% [8]. Product Strategy - Jinye's success is attributed to its focus on "no additives" products, appealing to health-conscious consumers, particularly mothers [10][11]. - The company has expanded its product line to include various flavors of hawthorn strips and beverages, such as hawthorn juice and sugar-free tea [17][26]. Innovation and Development - Jinye has invested in R&D, with a team of around 80 people focusing on product and production line innovation [40][41]. - The company faced challenges in developing new products, learning from failures to prioritize product quality over branding [30][46]. Distribution and Channel Strategy - Jinye's products primarily relied on traditional retail channels, but the company recognized the importance of entering major retail chains like Sam's Club to enhance brand visibility [32][34]. - The successful launch of "Hawthorn Juice" at Sam's Club has significantly contributed to Jinye's revenue, generating nearly 100 million annually [40]. Challenges and Reflections - Despite rapid growth, Jinye faced challenges related to maintaining quality and customer satisfaction, leading to a reassessment of its growth strategy [46][49]. - The company is now focusing on standardizing processes and improving customer service to ensure sustainable growth [49].

Core Viewpoint - The "Celebrating National Day and Welcoming Mid-Autumn Festival" promotional event for local agricultural products in Linyi has become a popular destination for holiday shopping, showcasing the region's diverse agricultural offerings and reflecting the ongoing transformation in its agricultural industry [1][11]. Group 1: Event Overview - The event took place from September 28 to October 4 at the Linyi International Convention and Exhibition Center, attracting a large number of visitors [1]. - Various stalls featured local specialties, including meat products, gourmet items, and traditional snacks, creating a vibrant atmosphere for holiday shopping [3][5]. Group 2: Product Highlights - The event showcased a range of products, such as bacon, chicken fillets, and innovative goose liver products, which drew significant customer interest [3]. - Local specialties like hawthorn strips, chestnuts, and pickled vegetables were popular among attendees, emphasizing the region's agricultural diversity [5][8]. Group 3: Agricultural Development - Linyi's agricultural strategy focuses on "one village, one product" and "one town, one industry," leading to a rich variety of local products [8]. - The region has evolved from simple agricultural practices to advanced processing and branding, indicating a shift from traditional to modern agricultural practices [10]. - The event serves as a microcosm of the broader changes in Linyi's agricultural sector, which is poised for new opportunities under the rural revitalization strategy [11].

Group 1 - The event "Celebrating National Day and Welcoming Mid-Autumn Festival" aims to boost consumer spending by providing a one-stop shopping platform for various holiday needs [1][5] - A total of 68 participating companies showcased over a thousand products, including specialty agricultural products, prepared foods, handicrafts, and home appliances [1][5] - The event features five distinct areas: specialty agricultural products, prepared foods and local specialties, intangible cultural heritage and handicrafts, daily necessities and home appliance promotions, and specialty food [5][7] Group 2 - The sales of home appliances are notably high, with promotions such as government subsidies and trade-in offers for old appliances, attracting many customers [5][7] - Local specialty products, such as dragon sauce wine and lamb dishes, are popular among consumers, reflecting strong local flavor and festive atmosphere [3][5] - The event has effectively utilized social media platforms for promotion, including live streaming by influencers, which has increased foot traffic and consumer engagement [7]

Core Viewpoint - The ongoing controversy surrounding Sam's Club's product selection, particularly regarding the "Hao Li You" and "Liu Liu Mei" brands, has raised consumer concerns about product quality and supplier changes, leading to a perception of quality degradation [1][19][28]. Group 1: Supplier Changes - Sam's Club has changed suppliers for several products, including Member's Mark coconut water and various snacks, leading to consumer scrutiny over quality and ingredient changes [3][5][22]. - The transition from imported products to domestic suppliers is evident, with products like the Chilean dried plums shifting from overseas production to local manufacturing [23][24]. - The rapid succession of supplier changes across multiple product categories has raised questions about the stability and quality of the supply chain [26][27]. Group 2: Consumer Perception - Consumers have expressed dissatisfaction with the perceived decline in product quality following supplier changes, associating these changes with a loss of value in their membership experience [28][32]. - The lack of transparency regarding supplier changes has contributed to negative consumer sentiment, as members feel their trust in the brand is being undermined [31][36]. - The introduction of well-known brands like "Hao Li You" and "Liu Liu Mei" has led to disappointment among members who expected unique and differentiated products [28][29]. Group 3: Supply Chain Strategy - Sam's Club is pursuing a dual strategy of localizing its supply chain while optimizing and replacing suppliers within the domestic market [24][26]. - The shift towards domestic suppliers is driven by the need to reduce costs and improve supply chain responsiveness, especially in light of rising import costs and logistical challenges [24][26]. - The company's focus on maintaining a balance between cost, quality, and scale is critical to sustaining its membership model, which relies heavily on consumer trust [33][37].