Core Insights - The company is expected to achieve a revenue of 188.6 billion yuan in Q3 2025, representing a year-on-year growth of 13% [1] - The growth in value-added services is projected to be 91.6 billion yuan, with gaming revenue at 59.1 billion yuan (YoY +14%) and social networking at 32.6 billion yuan (YoY +5%) [1] - Online advertising revenue is anticipated to reach 36.7 billion yuan, showing a year-on-year increase of 22% [2] - Financial technology and enterprise services are expected to generate 58.9 billion yuan, with a growth rate of 11% [2] Gaming Sector - Revenue from gaming is projected to grow by 14% year-on-year in Q3 2025, with domestic and overseas markets growing by 8% and 29% respectively [1] - The domestic gaming market remains stable, with the shooting genre performing particularly well, and the game "Delta Force" expected to exceed 8 billion yuan in single-quarter revenue [1] Marketing Services - Revenue from marketing services is expected to increase by 22% year-on-year in Q3 2025, driven primarily by the WeChat ecosystem [2] - The advertising business benefits from strong performance in video accounts, mini-programs, and search ads, with improved advertising efficiency and conversion rates due to the synergy of content ecology and AI capabilities [2] Financial Technology and Enterprise Services - Revenue in this segment is projected to grow by 11% year-on-year in Q3 2025, with stable performance in payment services and double-digit growth in wealth management and micro-loan services [2] - Cloud business is expected to accelerate, with a year-on-year growth rate likely to exceed 20% [2] Profit Forecast and Investment Rating - The company has adjusted its profit expectations, forecasting revenues of 748.6 billion yuan, 840.3 billion yuan, and 923.6 billion yuan for 2025-2027 [2] - The projected NON-IFRS net profit for the same period is 257.8 billion yuan, 295.4 billion yuan, and 329.9 billion yuan, with corresponding EPS of 28, 32, and 36 yuan [2] - Based on the SOTP valuation method, the target market value for Tencent Holdings in 2026 is set at 6.5 trillion yuan, corresponding to a target price of 773 HKD, maintaining a "buy" rating [2]

Group 1: Tencent Holdings Analysis - The report anticipates Tencent's Q3 2025 revenue to reach 188.6 billion yuan, representing a year-on-year growth of 13% [3] - The breakdown of revenue includes value-added services at 91.6 billion yuan (YoY +11%), online advertising at 36.7 billion yuan (YoY +22%), and financial technology and enterprise services at 58.9 billion yuan (YoY +11%) [3] - The expected gross margin for Q3 2025 is 56%, with a gross profit of 105.1 billion yuan, reflecting an 18% increase year-on-year [3] Group 2: Gaming Sector Insights - Q3 2025 gaming revenue is projected to grow by 14%, with domestic and overseas markets increasing by 8% and 29% respectively [4] - The game "Delta Force" is expected to generate over 8 billion yuan in a single quarter, indicating strong growth potential [4] - Overseas, Supercell's "Clash Royale" is achieving record highs, contributing to the overall growth momentum [4] Group 3: Advertising and Marketing Services - The marketing services segment is expected to see a 22% year-on-year revenue increase in Q3 2025, driven primarily by the WeChat ecosystem [4] - The collaboration of content ecosystem and AI capabilities is enhancing advertising efficiency and conversion rates [4] Group 4: Financial Technology and Cloud Services - Financial technology and enterprise services are projected to grow by 11% year-on-year in Q3 2025, with stable payment services and double-digit growth in wealth management and micro-loan services [4] - The cloud business is expected to accelerate, with a year-on-year growth rate exceeding 20% [4] Group 5: Mechanical Sector Analysis - The report reviews two rounds of Sino-U.S. trade friction, noting that both rounds led to initial declines followed by significant recoveries in the mechanical sector [6][7][8] - The second round of trade friction saw quicker market reactions, with mechanical stocks recovering faster compared to the first round [8] - The report maintains a "recommended" rating for the mechanical export sector, highlighting companies like Juxing Technology and Chuangfeng Power as key recommendations [8] Group 6: Consumer Electronics Sector - The report forecasts a 29.95% year-on-year revenue increase for Feirongda in the first three quarters of 2025, with net profit expected to rise by over 110% [10] - The company is experiencing growth in AI server cooling solutions, with significant orders and market penetration [11] - The consumer electronics market is rebounding, with global smartphone shipments increasing for eight consecutive quarters [13] Group 7: New Energy Vehicles - The new energy vehicle sector is showing positive development, with increasing capacity utilization and stable project orders [14] - The company is enhancing its product structure and operational efficiency, contributing to steady improvements in overall profitability [14]

Investment Rating - The report maintains a "Buy" rating for Tencent Holdings [1][22][25] Core Insights - Strong advertising performance, sufficient growth momentum in gaming, and potential acceleration in cloud business are highlighted as key drivers for Tencent's growth [1][22] - The report anticipates Tencent's revenue for Q3 2025 to reach 188.6 billion RMB, representing a year-over-year growth of 13% [6][22] - The expected non-IFRS net profit for Q3 2025 is projected to be 67.9 billion RMB, a 13% increase year-over-year [6][22] Financial Performance Forecast 1. **Overall Performance**: - Revenue is expected to be 188.6 billion RMB in Q3 2025, with a gross margin of 56% and a gross profit of 105.1 billion RMB [6][22] - Non-IFRS operating profit is projected at 71.4 billion RMB, a 17% increase year-over-year [6][22] 2. **Gaming Segment**: - Anticipated revenue growth of 14% year-over-year, with domestic and overseas growth rates of 8% and 29% respectively [7][10][22] - Notable titles like "Delta Force" are expected to generate over 8 billion RMB in a single quarter [10][22] 3. **Marketing Services**: - Expected revenue growth of 22% year-over-year, driven by the WeChat ecosystem and strong performance in video accounts and mini-programs [14][22] - Video account advertising revenue is projected to grow over 60% year-over-year [14][22] 4. **Financial Technology and Enterprise Services**: - Revenue growth of 11% year-over-year is anticipated, with cloud services expected to exceed 20% growth [20][22] - The launch of "Tenpay Global" aims to enhance payment services in international markets [21][22] Earnings Forecast and Valuation - Revenue projections for Tencent from 2025 to 2027 are 748.6 billion RMB, 840.3 billion RMB, and 923.6 billion RMB respectively [22][23] - Non-IFRS net profit estimates for the same period are 257.8 billion RMB, 295.4 billion RMB, and 329.9 billion RMB [22][23] - The target market capitalization for Tencent in 2026 is set at 6.5 trillion RMB, corresponding to a target price of 773 HKD [22][23]