2025年12月15日，在消费升级与产业转型交织的背景下，一场指向未来的深度战略对话在箭牌家居集团总部展 开。居然之家集团董事长兼CEO王宁率核心团队到访，与箭牌家居集团董事长、总经理谢岳荣及管理团队，就行 业趋势、渠道协同与价值共创展开深入交流，并正式签署2026年度战略合作协议。这标志着双方合作从传统的渠 道联动，迈向以用户为中心、以智慧场景为载体的生态融合新阶段，共同致力于为中国家庭提供更完整的卫浴生 活解决方案。 (双方高层签约合照) 以沉淀铸就信任，以协同应对变革 箭牌家居与居然之家的合作渊源深厚。多年来，双方不仅是渠道上的紧密伙伴，更在市场拓展、品牌共建、服务 升级等方面积累了深厚的协同基础。箭牌旗下ARROW箭牌卫浴、FAENZA法恩莎卫浴、ANNWA安华卫浴三大品 牌，已深度融入居然之家全国卖场网络，共同服务千万中国家庭。 (居然之家集团董事长兼CEO王宁与箭牌家居集团董事长、总经理谢岳荣及双方管理团队合照) 面对当前复杂多变的市场环境，箭牌家居坚信，越是充满挑战，越要回归本质——即产品品质、交付体验与用户 服务。箭牌持续深耕全卫定制细分领域，通过智能制造升级、产品设计创新与服务流程再造，构建 ...

Core Viewpoint - The article highlights the importance of home modifications for the elderly in China, emphasizing the need for safety, convenience, and comfort in their living environments, especially as a significant portion of the elderly population prefers to age at home [8][10][12]. Group 1: Industry Trends - The aging population in China is driving demand for home modifications, with approximately 90% of elderly individuals choosing to live at home, necessitating adaptations to their living spaces [8]. - The government is actively promoting home modifications for elderly individuals, particularly targeting those with special needs, through various subsidy programs [10][14]. - Companies are increasingly entering the elderly care market, developing products specifically designed for older adults, such as adjustable washbasins and multi-functional walking sticks [12][13]. Group 2: Government Initiatives - The Henan provincial government plans to complete home modifications for 214,000 elderly individuals during the 14th Five-Year Plan period, focusing on those with special difficulties [11]. - A subsidy program has been introduced to support elderly individuals in purchasing home modification products, covering various aspects such as bathroom and kitchen renovations [14]. - As of the end of 2024, 8,453 homes for special needs elderly individuals in Xuchang City have undergone modifications, with a focus on safety features [10]. Group 3: Market Dynamics - The market for elderly care products is evolving, with a shift from commercial and office furniture to products tailored for elderly consumers, reflecting the rise of the silver economy [12]. - Popular products in the subsidy program include hearing aids and adjustable toilets, indicating a strong demand for essential items among elderly consumers [14][15]. - There is a growing recognition that home modifications not only enhance the quality of life for the elderly but also reduce long-term healthcare costs, presenting a compelling economic case for such investments [15].

Group 1 - The National Development and Reform Commission announced the allocation of 69 billion yuan in special bonds to support the consumption of old-for-new appliances, expected to boost sales during the Double Eleven shopping festival [3][9] - Some manufacturers are offering subsidies of up to 20% for appliances, with promotional slogans like "Don't wait for Double Eleven, refresh during National Day" [3][5] - Compared to last year's high base, the growth in appliance sales during National Day is expected to be challenging, with a focus on product structure and consumption upgrades [3][6] Group 2 - Mini LED televisions are becoming a competitive focus in the market, with TCL and Hisense launching new models ahead of National Day [5][6] - The sales of large-screen and high-end products are being emphasized, with significant discounts on Mini LED TVs observed in retail [5][6] - The overall market for televisions is projected to decline by 7.2% year-on-year in the fourth quarter, indicating pressure on sales growth [5][6] Group 3 - The appliance market is expected to see structural upgrade opportunities, with Mini LED TV penetration projected to reach 28.3% by mid-2025, a significant increase from previous years [6][9] - The cleaning appliance market is also seeing innovation, with new products like integrated robotic vacuum cleaners being introduced [6][9] - Retail sales in the appliance market are expected to grow by 23.8% year-on-year from September to December 2024, driven by subsidies [6][9] Group 4 - Retail channels are preparing for both National Day promotions and the upcoming Double Eleven sales, with various retailers offering substantial subsidies [8][9] - Major brands are competing on product offerings, pricing, and services, with significant promotional activities planned for the holiday season [9][10] - The fourth batch of national subsidies is expected to be implemented before Double Eleven, providing additional support for sales [9][10]

Industry Trends - The bathroom is evolving from a functional space to a "home healing space," with a focus on personalization, therapeutic feel, and smart technology by 2025 [1] - Key features in modern bathrooms include large tiles, floating vanities, thermostatic showers, and smart toilets, reflecting a shift towards comfort, intelligence, and environmental sustainability [1] Company Philosophy - The brand philosophy of Langjie is centered around "pure living, comfortable experience," focusing on two core aspects: comfort and aesthetics, as well as smart and eco-friendly solutions [2] - Products like thermostatic showers and smart toilets are designed to enhance user experience by providing stable temperatures and automatic cleaning features, promoting health and environmental consciousness [2] Design Trends - The 2025 bathroom design emphasizes integrated and minimalist solutions, with Langjie offering a range of integrated bathroom cabinet and mirror combinations to enhance storage and cleanliness [3] - Langjie also addresses aging population needs with features like lower basin heights, barrier-free shower areas, and non-slip tiles, making products inclusive for all age groups [3] Smart Technology - Langjie is advancing in smart technology with features like sensor faucets that conserve water and maintain hygiene, as well as air purification and heating systems for a fresh bathing environment [4] - Experimental health monitoring functions are being integrated into some products, laying the groundwork for future health-oriented home solutions [4] Water Conservation - Water-saving technology is a highlight for Langjie, achieving a 30% reduction in water usage while maintaining pressure, which translates to long-term savings for households and contributes to promoting green living [4] - The company's water-saving toilets and energy-efficient showers were well-received at the 2025 industry exhibition, representing "green bathroom" solutions [4] Service and Reputation - Langjie offers a comprehensive service experience, allowing consumers to customize their solutions online, experience products offline, track installation progress, and access extended warranty services [5] - The brand is recommended by many renovation companies and developers for its reliability and ease of use, enhancing its reputation in the market [7] Brand Identity - Langjie is positioned as a guardian of comfortable living, emphasizing its commitment to product development, quality control, and service delivery, contributing to a smarter and gentler lifestyle [8] - In the competitive landscape of the 2025 home industry, Langjie represents not just a set of bathroom products but a lifestyle of comfort and purity [8]