Q3.公司对自身品牌的定位是怎样的？ 证券简称：绿联科技 证券代码：301606 深圳市绿联科技股份有限公司 投资者关系活动记录表 编号：2026-001 投资者关系活 动类别 ☑ 特定对象调研 ☐ 分析师会议 ☐ 媒体采访 ☐ 业绩说明会 ☐ 新闻发布会 ☐ 路演活动 ☑ 现场参观 ☐ 其他 参与单位名称 共计 49 家机构 113 人次，详见附件 时间 2026 年 2 月 25 日-2026 年 2 月 27 日 地点 深圳 形式 现场、电话会议 上市公司接待 人员姓名 董事会秘书兼财务负责人：王立珍 证券事务代表：申利群 投资者关系活 动主要内容介 绍 一、问答交流（同类问题已作汇总整理，近期已回复问题不再重复） Q1.请简要介绍公司的发展历程？ 答：2012 年，公司正式成立，入驻天猫、京东等国内主流电商平台， 开启品牌发展之路。2013 年至 2015 年，品牌展开全球化市场布局，入 驻亚马逊、速卖通等国际电商平台，业务覆盖全球多个国家和地区；同 时，构建线下经销网络，形成全渠道销售格局。2016 年至 2019 年，公 司在研发和设计方面实现迭代升级，建立起业内领先的供应链体系；产 品线不断丰富 ...

Core Viewpoint - Ugreen Technology has submitted its main board listing application to the Hong Kong Stock Exchange, aiming to access both A-share and H-share markets within a year and a half of its previous listing on the Shenzhen Stock Exchange [2] Group 1: Financial Performance - In the first nine months of 2025, Ugreen reported a revenue of 6.361 billion yuan and a net profit of 467 million yuan, surpassing the total performance of 2024 within just three quarters [2] - The projected net profit for the entire year of 2025 is expected to reach between 653 million and 733 million yuan [2] - Ugreen's overseas revenue accounted for 59.6% of its total revenue in the first three quarters of 2025, indicating significant international market penetration [5] Group 2: Business Growth and Strategy - Ugreen's growth story is rooted in its differentiation strategy, offering high-quality products at lower prices compared to original brands, which has allowed it to thrive in a competitive market [3][5] - The company has expanded its product line from cables to chargers, power banks, and NAS private cloud solutions, achieving a tenfold revenue increase from 2 billion yuan in 2015 to 20 billion yuan in 2017 [5] - Ugreen has achieved global leadership in the consumer electronics market for certain product categories, including being the top player in the NAS segment by shipment volume [5] Group 3: Financial Concerns - Ugreen's gross margin has declined from approximately 50% in 2019 to 36.5% in the first three quarters of 2025, indicating weakening pricing power in a competitive market [6] - The company's operating cash flow plummeted by 98.69%, from 450 million yuan in the previous year to less than 6 million yuan in the first nine months of 2025, raising concerns about its financial health [10] Group 4: Capital Market Reactions - There has been a notable trend of capital withdrawal, with major shareholders, including Hillhouse Capital, reducing their stake from 8.44% to about 5%, resulting in a cash-out of nearly 900 million yuan [11] - Internal management also engaged in significant sell-offs shortly after the lock-up period ended, indicating a lack of confidence in the company's future growth prospects [11] Group 5: Competitive Landscape - Ugreen's market share in its product categories is relatively low, with only 1.5% in the broad expansion category and 1.2% in charging products, highlighting the competitive nature of the market [13] - The company faces intense competition from established players like Anker and emerging giants such as Huawei and Xiaomi, which complicates its growth trajectory [13]

Core Viewpoint - Shenzhen Lulian Technology Co., Ltd. has submitted an application to the Hong Kong Stock Exchange for a main board listing, aiming to become the first "A+H" dual-platform enterprise in China's 3C accessories industry [2] Group 1: Company Background and Growth - Founded by Zhang Qingsen in 2007, the company transitioned from a trading business to establishing its own brand, Lulian, in 2011, focusing on e-commerce during the rise of platforms like Taobao [5][6] - The company achieved significant revenue growth, with sales increasing from 200 million yuan in 2015 to 3.4 billion yuan in 2021, marking a 17-fold increase [6] - After listing on the Shenzhen Stock Exchange in July 2024, the company's market capitalization reached approximately 18.9 billion yuan, with a strong revenue growth of 47.8% year-on-year in the first three quarters of 2025 [8] Group 2: Financial Performance and Challenges - Despite strong revenue growth, the company's net cash flow from operating activities dropped by 98.7% year-on-year to 5.88 million yuan in the first three quarters of 2025, attributed to increased procurement and payroll costs [8] - The company faced scrutiny over its rapid move to establish an H-share platform, especially following significant share reductions by major shareholders, raising concerns about investor confidence [9] - The gross profit margin has declined from around 50% in 2019 to 36.5% in the first three quarters of 2025, indicating pressure from both high-end competition and low-cost market segments [14] Group 3: Industry Context and Regulatory Environment - The introduction of new regulations for 3C power banks in June 2025 led to the exit of several low-quality competitors, while Lulian managed to avoid major recalls by switching to reputable suppliers [10][12] - The company is positioned in a challenging "sandwich layer" within the 3C accessories market, competing against high-end brands and low-cost alternatives, which compresses its profit margins [14] - Lulian's reliance on third-party platforms for sales and external production for 78.22% of its manufacturing limits its bargaining power and increases operational costs [14][19] Group 4: Future Prospects and Strategic Moves - The company aims to strengthen its research and development, brand building, and sales channels through the funds raised from the Hong Kong listing, seeking a second growth curve [22] - International markets have become a core revenue driver, with overseas sales reaching 3.78 billion yuan in the first three quarters of 2025, accounting for 59.6% of total revenue [23] - The company's journey from a small vendor in Huaqiangbei to a global player illustrates its potential for growth, but it now faces the challenge of strengthening its market position and brand recognition [26]

Core Insights - The article narrates the entrepreneurial journey of Zhang Qingsen, who founded Ugreen Technology, highlighting its growth from a small online store in Huaqiangbei to a publicly listed company in the A-share market and its upcoming listing in Hong Kong [2][10][19] Company Development - Ugreen Technology was established in 2012 with an initial investment of 250,000 yuan, starting as a small online store focused on 3C electronic accessories [6][10] - The company capitalized on the booming smartphone market, expanding its product range from data cables to chargers and power banks, while maintaining high-quality standards [7][10] - By 2015, Ugreen's total revenue reached 200 million yuan, and by 2017, it surpassed 2 billion yuan, showcasing significant growth [9][10] Market Position - Ugreen has established itself as a leading brand in the 3C accessory market, with products sold in over 180 countries and regions, serving more than 300 million users globally [10] - The company is projected to become the global leader in the consumer electronics market by 2025, according to Frost & Sullivan [10] Financial Performance - In 2024, Ugreen reported a revenue of 6.17 billion yuan, nearly tripling from 2.045 billion yuan in 2019, demonstrating strong growth momentum [10] - The company anticipates a net profit of 653 million to 733 million yuan for 2025, reflecting a year-on-year growth of 41.26% to 58.56% [10] Industry Challenges and Opportunities - The implementation of new regulations in June 2025 for 3C power banks has led to a significant industry shake-up, with many low-quality competitors exiting the market, presenting both challenges and opportunities for Ugreen [15][16] - Ugreen has swiftly adapted to these changes by ensuring compliance with new standards and leveraging the market void left by competitors [16] Future Prospects - Ugreen has submitted its application for a listing on the Hong Kong Stock Exchange, aiming for a dual listing in both A-share and H-share markets, which would enhance its global presence and brand influence [18][19] - The company's journey from a small online store to a major player in the 3C accessory market serves as a model for other small enterprises in niche markets [20]

Core Viewpoint - Shenzhen Lulian Technology Co., Ltd. has submitted its listing application to the Hong Kong Stock Exchange, indicating strong financial performance and growth potential in the consumer electronics sector [1][2]. Financial Performance - The company projects net profits of approximately RMB 3.94 billion, RMB 4.6 billion, and RMB 4.67 billion for the first three quarters of 2023, 2024, and 2025 respectively [1][2]. - Revenue estimates for the same periods are around RMB 48.01 billion, RMB 61.66 billion, and RMB 63.61 billion, with gross margins of 36.9%, 36.8%, and 36.5% respectively [2][3]. - The company expects a significant increase in net profit for 2025, forecasting between RMB 6.53 billion and RMB 7.33 billion, representing a year-on-year growth of 41.26% to 58.56% [6]. Product Categories and Market Position - Lulian Technology is a leading player in the 3C consumer electronics accessories market, offering products across four main categories: charging products, smart office products, smart audio-visual products, and smart storage products [2]. - Charging products constitute a significant portion of the company's revenue, driven by their efficiency and convenience in meeting diverse user needs [2]. Dividend Policy - The company plans to distribute dividends of RMB 1.25 billion and RMB 2.49 billion to shareholders for the years 2024 and 2025 respectively [5]. Inventory and Supply Chain - As of December 31, 2023, the company's inventory was valued at approximately RMB 9.96 billion, with turnover days of 104.5 days [4]. - The company relies on a network of third-party manufacturing partners and electronic component distributors, with significant procurement from its top five suppliers [8]. International Sales and Customer Base - A growing portion of revenue is derived from international sales, accounting for 50.4%, 57.5%, and 59.6% of total revenue in 2023, 2024, and 2025 respectively [8]. - The company’s major customers include online retailers, offline distributors, and end-users, with the top five customers contributing approximately RMB 10.06 billion, RMB 10.98 billion, and RMB 11.21 billion to total revenue over the same periods [8].

Core Viewpoint - The global technology consumer electronics market is transitioning from "single function" to "full scene adaptation," driven by the rise of remote work, increased demand for personal data storage privacy, and the need for convenient charging solutions during travel. This shift presents new development opportunities and capital layout windows for leading companies in the sector [1]. Company Overview - Ugreen Technology, established in 2012, is a technology consumer electronics brand that covers various daily application scenarios through four main product categories: charging creative products, smart office products, smart audio-visual products, and smart storage products. The company operates in over 180 countries and regions, with a growing overseas market revenue share projected to reach 59.6% by the third quarter of 2025 [2][4]. Financial Performance - Ugreen's revenue for 2023 and 2024 is projected to be 4.801 billion yuan and 6.166 billion yuan, respectively, reflecting year-on-year growth rates of 25.3% and 28.4%. By the third quarter of 2025, revenue is expected to reach 6.361 billion yuan, with a year-on-year growth of 47.8%. Net profit for the same periods is forecasted to be 393.7 million yuan, 460.5 million yuan, and 466.8 million yuan, with growth rates of 19.3%, 17%, and 45.8% respectively [6][8]. Product Performance - The core product lines of Ugreen have shown stable growth since 2023. The charging creative products category, which includes chargers and power banks, generated 2.954 billion yuan in revenue in the first three quarters of 2025, accounting for 46.4% of total revenue and growing by 44.7% year-on-year. The smart storage products category exhibited the most significant growth, with revenue reaching 726 million yuan, a year-on-year increase of 166.9% [5][7]. Market Trends - The global market for technology consumer electronics is expected to grow steadily, with the overall market size projected to increase from $35.38 billion in 2020 to $54.8 billion in 2024, representing a compound annual growth rate (CAGR) of 11.6%. By 2029, the market size is anticipated to reach $102.59 billion, with a CAGR of 13.4% from 2024 to 2029 [9][11]. Competitive Landscape - Ugreen is positioned to benefit from a competitive landscape where leading brands with mature supply chains and R&D capabilities are squeezing out long-tail white-label manufacturers. The company leverages China's complete industrial chain, which allows for rapid market response and efficient production, thus enhancing its competitive edge in the global market [11][12]. Strategic Initiatives - Ugreen's upcoming listing on the Hong Kong Stock Exchange is a strategic move to enhance its capital market presence and support its global expansion. The dual listing on A-shares and H-shares will enable the company to deepen its domestic market presence while increasing international visibility and attracting global capital for R&D, branding, and overseas expansion [12].

Core Viewpoint - Shenzhen Ugreen Technology Co., Ltd. is accelerating its move towards the capital market by submitting a prospectus for a dual listing on the Hong Kong Stock Exchange, aiming to transition from a high-cost consumer electronics brand to a global technology consumer platform [2][3]. Group 1: Company Performance and Growth - Since its listing on the Shenzhen Stock Exchange in July 2024, Ugreen's stock price has increased by nearly 73%, with a total market capitalization exceeding 28 billion yuan [2]. - In the first three quarters of 2025, Ugreen's revenue and net profit have both surpassed the total figures for the entire year of 2024, with overseas revenue accounting for nearly 60% of total income [2][9]. - The company's revenue grew from 4.801 billion yuan in 2023 to 6.361 billion yuan in the first three quarters of 2025, while net profit increased from 394 million yuan to 467 million yuan during the same period [9]. Group 2: Product and Market Strategy - Ugreen has evolved from a typical 3C accessory vendor to a global player, expanding its product matrix to include four major categories: charging solutions, smart office products, smart audio-visual, and smart storage [3]. - The smart storage segment has seen over 300% revenue growth year-on-year in the first three quarters of 2025, positioning Ugreen as the largest consumer-grade NAS brand globally, with market shares of 20.6% in shipment volume and 17.5% in retail value [4]. - Ugreen's strategy focuses on building an ecosystem around "connection" and "data," transitioning NAS products from backend devices to integral parts of user experience [5]. Group 3: Globalization and Localization - Ugreen's overseas revenue share reached 59.6% in the first three quarters of 2025, significantly higher than most domestic consumer electronics brands, achieved through a proactive localization strategy [7]. - The company has established localized subsidiaries in key markets such as Hong Kong, North America, Europe, Southeast Asia, and the UAE, creating a "1+N" global service system [7]. - Ugreen's growth relies on replicating organizational capabilities rather than solely depending on e-commerce platforms, allowing for a balanced development between online and offline channels [7][8]. Group 4: Financial Challenges and Market Perception - Despite high revenue growth, Ugreen's gross margin has declined to 37.05%, down from nearly 50% in earlier years, due to rising production costs and reliance on third-party platforms [10]. - The NAS business, while growing, has a gross margin of only 27.68% in the first half of 2025, indicating challenges in profitability during its scaling phase [10]. - Market sentiment is mixed, with significant reductions in holdings by major investors like Hillhouse Capital, raising concerns about Ugreen's long-term value [11][12].

Company Overview - Shenzhen Ugreen Technology Co., Ltd. (UGREEN) has submitted a listing application to the Hong Kong Stock Exchange, with Huatai International as its sole sponsor [1] - UGREEN is a technology consumer electronics brand that covers four main product categories: charging creative products, smart office products, smart audio-visual products, and smart storage products [4] - By 2025, UGREEN is projected to rank first globally in the market for general expansion technology consumer electronics by shipment volume, and second in the global charging products market by retail sales [4] Financial Performance - UGREEN's revenue for the fiscal years ending December 31, 2023, 2024, and the nine months ending September 30, 2025, is approximately RMB 48.01 billion, RMB 61.66 billion, and RMB 63.61 billion, respectively [10] - The company recorded net profits of approximately RMB 3.94 billion, RMB 4.6 billion, and RMB 4.67 billion for the same periods [11] - The gross profit margins for the fiscal years 2023, 2024, and the nine months ending September 30, 2025, are 36.9%, 36.8%, and 36.5%, respectively [13] Product Categories - The charging creative products category, which includes chargers and power banks, generated revenue of RMB 29.54 billion in the nine months ending September 30, 2025, reflecting a year-on-year growth of 44.7% [6] - UGREEN's smart storage products, primarily its NAS product line, achieved revenue of RMB 5.45 billion in the same period, marking a significant year-on-year growth of 315.0% [9] Market Position - UGREEN holds a 20.6% market share in shipment volume and a 17.5% market share in retail sales for consumer-grade NAS products globally by 2025 [4] - The global general expansion technology consumer electronics market is expected to grow from USD 35.38 billion in 2020 to USD 54.80 billion in 2024, with a compound annual growth rate (CAGR) of 11.6% [17] - The charging products market is projected to expand from USD 22.11 billion in 2020 to USD 36.18 billion in 2024, with a CAGR of 13.1% [17] Competitive Landscape - As of December 31, 2025, UGREEN ranks first globally in shipment volume and second in retail sales in the general expansion technology consumer electronics market [22] - In the charging products segment, UGREEN ranks second globally by retail sales, with a total of RMB 37 billion [23]

Group 1 - The core viewpoint of the article highlights the rapid growth of cross-border e-commerce in Shenzhen, with online transaction volume expected to exceed 1 trillion RMB by 2025, driven by favorable policies and a surge in IPOs among major players [1] - UGREEN Technology, a prominent cross-border e-commerce company, plans to issue overseas listed shares (H-shares) and apply for a listing on the Hong Kong Stock Exchange, following its successful listing on the Shenzhen Stock Exchange [1][6] - The company's stock price has surged, with a market capitalization exceeding 26 billion RMB as of the latest trading day [1] Group 2 - UGREEN Technology reported a revenue of 6.36 billion RMB for the first three quarters of 2025, representing a year-on-year growth of 47.80%, and a net profit of 466.83 million RMB, up 45.08% [3][4] - The growth is significantly driven by overseas markets, with foreign revenue accounting for 59.53% of total revenue in the first half of 2025, including 1.33 billion RMB from the Amazon platform alone [4] - The company's strategic intent for the Hong Kong listing is to enhance its global brand image and competitiveness, building on its previous successful fundraising of approximately 880 million RMB from its Shenzhen listing [6] Group 3 - Shenzhen is recognized as a major hub for cross-border e-commerce, with a strong cluster of leading sellers, including UGREEN Technology, contributing to significant growth in revenue and profits [14] - The evolution of Shenzhen's cross-border e-commerce is marked by a transition from "product export" to "brand export" and now to "ecosystem export," supported by government policies encouraging independent brand development [16][17] - Recent data indicates that 21 Shenzhen enterprises have received over 32 million RMB in central funding rewards, reflecting the city's commitment to advancing its cross-border e-commerce sector [17]

Core Viewpoint - Ugreen Technology's participation in CES highlights its evolving brand maturity and commitment to smart devices, data connectivity, and digital life experiences [1][2][3] Group 1: Brand Development - Ugreen has consistently focused on "connection" and "experience" in its brand growth, starting with data cables and charging devices, and expanding into a comprehensive product system [1] - The brand's transition from a "functional accessory provider" to a "systematic digital solution brand" is emphasized through its restrained yet continuous investment in product performance and long-term value [2] Group 2: Market Positioning - Ugreen's presence at CES serves as a signal of its advancement to a higher dimension, allowing it to validate product strength and engage with industry trends [2] - The company is adapting to the evolving digital lifestyle by expanding its focus to include smart storage and private cloud solutions, indicating a shift towards more systematic fields [1][3] Group 3: Future Outlook - As the global consumer electronics industry continues to upgrade, competition is shifting from single-point performance to comprehensive capabilities and long-term value [3] - Ugreen is expected to continue evolving its products and technologies in alignment with real user needs, thereby accumulating broader space for long-term brand development [3]