据行业监测最新数据，2025年深圳跨境电商卖家线上交易额突破1万亿元人民币。 2025年以来，跨境电商行业的政策春风，催生了大卖赴港IPO热潮，在深圳华强北卖数据线起家的绿联科技，成为这股热潮中的亮眼代表之一。 近日，这家已在深交所挂牌上市的跨境巨头，再次抛出重磅消息：经董事会审议通过，公司拟发行境外上市股份(H股)并申请在港交所主板上市。 消息一出，近五日股价大涨，截止今日收市，市值已超260亿元。 | 市 整 个 监 | 65.00 60.71 | 郷 関 同 低 | 66.50 62.08 | | --- | --- | --- | --- | | 成交额 换手率 | 3.92 Z 2.83% | 总市值 市盈™ | 263.26亿 43.35 | 全年营收将超90亿元 强劲的资本市场表现，背后是扎实的业绩支撑。 2025年前三季度，公司实现营业收入63.64亿元，同比增长47.80%；归母净利润达4.67亿元，同比增长45.08%； 这两项数据已双双超越2024年全年水平，按此势头，全年营收有望突破90亿元大关。 | | 本报告期 | 本报告期比上年同期 | 年初至报告期末 | 年初至报告期末比上 | ...

2025年,随着消费电子行业进入以质量、体验与系统能力为核心的新阶段,绿联科技（301606）在多个专 业评选与行业场合中获得关注。围绕产品创新、技术研发及企业治理等维度,绿联在这一年间收获的多 项奖项与荣誉,呈现出其在品牌建设与综合能力提升方面的阶段性成果。 从公开的信息来看,这些荣誉并非单一成果的集中呈现,而是绿联科技长期投入在不同维度逐步积累的自 然体现。作为一家深耕消费电子领域多年的企业,绿联持续围绕用户真实使用场景推进产品布局,并通过 稳定的研发节奏与质量管理体系,为品牌发展构建起可持续的支撑结构。 在产品层面,绿联科技围绕传输、充电、音视频、存储及移动周边等核心品类持续迭代,并在近年逐步加 大对NAS私有云等新型产品方向的投入。通过软硬件协同、自研系统与场景化设计,绿联不断拓展产品 在家庭、创作及办公等场景中的适配能力,使产品功能与使用体验形成更紧密的结合。这种以实际需求 为导向的产品策略,为其在市场中的稳步发展奠定了基础。 技术能力的持续提升,同样离不开系统化的质量管理与研发机制支撑。公开信息显示,绿联科技在产品研 发阶段即引入多层验证与测试流程,并在生产与交付环节持续强化标准执行与过程管理。通 ...

Core Insights - The article highlights the success story of Ugreen Technology, which has transformed from a data cable manufacturer to a publicly listed company with a market capitalization nearing 18.9 billion yuan, achieving a revenue of 4.803 billion yuan and a net profit of 388 million yuan in 2023 [2][29] Group 1: Company Background - Ugreen was founded in 2012 by Zhang Qingsen, who recognized the vulnerabilities of the OEM model prevalent in the Pearl River Delta, where manufacturers earned minimal profits while brand owners profited significantly [4] - The company initially adopted a dual strategy of continuing OEM orders for cash flow while developing its own brand, "uGreen" [4][6] Group 2: Key Growth Drivers - The first pivotal moment for Ugreen was the collective awakening of OEM companies in the Pearl River Delta, leading them to explore their own brands, which allowed Ugreen to use OEM profits as startup capital for its brand [6] - The second key moment was the global e-commerce boom in 2014, prompting Ugreen to expand its global footprint by entering platforms like Tmall, JD.com, Amazon, and AliExpress [6][8] Group 3: Financial Performance - In 2023, Ugreen's overseas revenue reached 2.42 billion yuan, accounting for 50.39% of total revenue, and in 2024, it further increased to 3.544 billion yuan, representing a year-on-year growth of 46.46% and 57.47% of total revenue [8] Group 4: Competitive Advantages - Ugreen's strategy focuses on solving user pain points rather than inventing new technologies, allowing it to create user-friendly products that meet market demands [10] - The company has invested significantly in R&D, with expenses reaching 304 million yuan in 2024, a 40.87% increase year-on-year, and has accumulated 1,821 patents, including 22 high-value invention patents [14] Group 5: Business Model and User Engagement - Ugreen employs a "growth flywheel" model, where cost reduction through scale leads to competitive pricing, user feedback informs product improvements, and trust fosters repeat purchases [16][18] - The company boasts a user repurchase rate of 32%, significantly higher than the industry average, indicating strong customer loyalty and the potential for expanding product categories [18] Group 6: Challenges Ahead - Ugreen faces challenges such as managing a vast product line with over ten thousand SKUs, which complicates inventory management and after-sales support [20] - The company is heavily reliant on e-commerce platforms for sales, which poses risks if platform rules change, prompting Ugreen to explore offline channels while balancing costs [22] - Transitioning from a focus on cost-effectiveness to brand premiumization is crucial for Ugreen's future growth, especially as it expands into new product lines like NAS devices [24] Group 7: Industry Insights - The article emphasizes that solving user problems is a significant competitive advantage in the chaotic consumer electronics accessories market, where compatibility and safety are paramount [26] - Ugreen's approach demonstrates that small manufacturers can grow into recognized brands by focusing on user needs, achieving scale, and maintaining efficiency [26] - The company's journey serves as a model for Chinese manufacturers, illustrating that with the right direction and persistent effort, it is possible to transition from "Made in China" to "Brand from China" [29]