以下文章来源于DT商业观察 ，作者DT商业观察 DT商业观察 . 第一财经旗下年轻态财经商业媒体。关注消费、互联网、电商、文娱、科技、城市等领域，融合媒体和 研究机构的禀赋，厘清趋势和商业间的关系，用年轻化的视角认识商业世界。 当年轻人在给苹果手表"当牛马"，小孩也把智能手表玩出了花。 第一批冲击潮流前线的10后小孩哥，把儿童手表当作了技术外挂，出门看展、外出踏青都要走走拍拍，"提 前加入家庭摄影大军"。 我们好奇，眼下儿童智能手表的发展情况到底如何？消费者需要怎样的儿童智能手表？ 每三个儿童中，就有一个拥有智能手表 目前市面上的智能手表，根据使用者的年龄分为三类——成人、老年人和儿童智能手表，功能各有侧重。 成人智能手表主要用于健身辅助、随身办公、线上支付，在社交媒体上以"健身监督员"的身份出圈。老年人 智能手表侧重健康监测，相当于一个"健康守护员"。 而儿童智能手表主打精准定位、安全保障、视频通话等功能，核心功用相当于一台儿童"呼叫定位器"。 正是满足了随时能通话和定位的安全需求，儿童手表的市场渗透率在不断增加，并且增速很快。 根据中国产业研究院《2022-2027年中国儿童智能手表行业深度调研及投资前景 ...

言咏/文《儿童手表安全技术要求》强制性国家标准近日获批发布，将于2027年1月1日起正式实施。其 中最受关注的条款，是明确要求产品应"允许不同品牌手表之间交换电话号码和昵称"。这意味着长期被 诟病的儿童手表社交封闭生态将被打破，市场与行业格局有望迎来重塑。 中国产业研究院报告显示，2025年儿童智能手表的市场普及率已达35%左右，相当于每三个孩子中就有 一个拥有此类设备；在城市儿童中，这一比例更是接近半数。如此高的普及度意味着，该产业已广泛而 深刻地嵌入一代人的成长过程中，不能再任其无序发展。此次强制性国标的出台，是一个重要的监管起 点，明确传递出防止商业力量过度塑造儿童社交环境的政策决心。 另一方面，技术赋予这一代孩子前所未有的"在线"便利，却也带走了一些珍贵之物。其中最令人警觉 的，是"玩耍式童年"的消逝。如今的孩子，越来越少地拥有在真实世界中与同伴一起自由嬉戏的时光。 他们在屏幕前热络交流，身体却困于各自的单元房内。当好友列表取代了楼下那一声"出来玩吧"，当表 情包取代了面对面的挤眉弄眼，当步数排名取代了共同"在场"的追逐竞跑——他们失去的，不仅是玩耍 的快乐，更是与真实世界肌肤相亲的体验，是对生活鲜活 ...

（来源：千龙网） 拍照、聊天、发朋友圈、玩游戏……近年来，儿童智能手表的功能越来越丰富，早已突破了"定位+通 话"的功能，变成了未成年人数字社交的载体。一些孩子每天会在这块小屏幕上花上几个小时，疯狂集 赞、花钱混圈、争当"大佬"……点赞数成为一些孩子炫耀和攀比的"资本"，还催生了刷赞、代养号、账 号买卖租赁等灰色产业。 未成年人的社交攀比行为不能简单归咎于其心智不成熟，更应看到结构性诱因。孩子渴望得到同伴认 同、寻求集体归属感，这本是天然且正常的需求。然而，当越来越"手机化"的儿童手表通过设置等级、 点赞排行、虚拟装扮等机制刻意制造出差异性与竞争感，将孩子尚在懵懂中的社交需求强化放大，孩子 们就很容易陷入"社交消费陷阱"，不能自拔。 企业必须守住边界。厂商应克制儿童手表"手机化"的冲动，在功能设计上多做减法，将安全性置于商业 性之上。若保留社交功能，则须遵循"轻度、适度、有益"的原则，摒弃点赞排名、虚拟货币购买等级等 可能诱导攀比与过度消费的机制。同时，企业还需优化内容管理与家长协同管理功能，为未成年人构建 一个清洁、可控的数字交往环境。 此外，家长和学校的引导角色也至关重要。儿童手表是工具，而非"电子保姆" ...

Core Viewpoint - The recent revision of mandatory national standards for toy safety in China aims to enhance product quality and consumer safety, addressing concerns over harmful substances in toys and ensuring compliance with stricter safety regulations [1][2]. Group 1: Industry Overview - China is a major player in the toy industry, both as a producer and consumer, with projected retail sales exceeding 100 billion yuan by 2025 [1]. - The toy industry is experiencing growth in scale and product variety, but the presence of substandard toys poses risks to consumers [1]. Group 2: Changes in Mandatory Standards - The revised standards introduce new limits on ten harmful substances, including formaldehyde and volatile organic compounds, significantly expanding the scope of chemical safety [2][3]. - New technical requirements for specific toy categories, such as flame-retardant properties for masks and other headwear, have been added to enhance physical safety [2]. - The standards now require stricter limits on phthalates and boron content in toys, particularly for popular items like "squishy" toys and "crystal mud" [3]. Group 3: Regulatory Actions - The National Market Supervision Administration plans to strengthen oversight of emerging toy products, focusing on areas with high consumer concern, such as magnetic beads and "blind box" toys [3]. - Continuous efforts will be made to improve the safety of children's and students' products through a three-year action plan [3].

Core Viewpoint - The article discusses the recent updates to China's mandatory toy safety standards, highlighting the need for improved safety measures in the toy industry to protect children from harmful substances and ensure product quality [1][2]. Group 1: Industry Overview - China is a major player in the toy industry, both in production and consumption, with the domestic toy retail market expected to exceed 100 billion yuan in 2025 [1]. - The toy industry is experiencing growth in scale and diversity, but the emergence of substandard toys poses significant risks to consumer safety [1]. Group 2: Regulatory Changes - The Ministry of Industry and Information Technology has revised four mandatory national standards (GB 6675.1 to GB 6675.4) for toy safety, which have been approved by the State Administration for Market Regulation [1][2]. - New standards include limits on ten harmful substances, such as formaldehyde and volatile organic compounds, to enhance the safety of toys [2]. - Specific technical requirements have been added for new product categories, including flame-retardant properties for headwear toys and safety measures for soft toys [2]. Group 3: Specific Safety Measures - The revised standards set a formaldehyde limit of 30 mg/kg for toys intended for children under 36 months and introduce a limit of 0.5 mg/m³ for total volatile organic compounds, filling a gap in both domestic and international toy safety standards [2]. - The number of phthalate types regulated has increased from six to ten, addressing concerns over plasticizers' impact on children's health [2]. - The limit for boron content in "slime" and similar toys is set at 300 mg/kg to mitigate potential risks [2]. Group 4: Ongoing Oversight - The State Administration for Market Regulation will continue to enhance supervision of children's products, focusing on popular items like magnetic beads and "blind box" toys, to ensure quality and safety [3].

Core Viewpoint - The recent revisions to China's mandatory national standards for toy safety aim to enhance consumer protection and ensure the safety of toys for children, addressing concerns over harmful substances and improving overall product quality [1][2]. Group 1: Regulatory Changes - The Ministry of Industry and Information Technology has revised four mandatory national standards (GB 6675.1 to GB 6675.4) for toy safety, which have been approved by the State Administration for Market Regulation [1]. - New standards have been introduced to cover ten categories of harmful substances, including formaldehyde and volatile organic compounds, significantly increasing the scope of chemical safety requirements for toys [1][2]. Group 2: Specific Safety Requirements - The revised standards include new technical requirements for toys such as flame-retardant properties for headwear toys and specific testing methods for soft toys and play tents, enhancing fire safety [2]. - For popular toys like "squishy" and "crystal mud," the limits for harmful substances have been optimized, including a formaldehyde limit of 30 mg/kg for toys intended for children under 36 months [2]. Group 3: Ongoing Monitoring and Enforcement - The State Administration for Market Regulation will continue to implement a three-year action plan focused on the safety of children's and student products, targeting emerging products like magnetic beads and "blind box" toys for enhanced regulatory oversight [3].

Core Viewpoint - The Ministry of Industry and Information Technology (MIIT) emphasizes the need for enhanced guidance and regulation in the toy industry due to emerging safety challenges posed by popular "internet celebrity" toys, which have been found to contain harmful substances that could affect children's health [1][2]. Group 1: Regulatory Changes - MIIT has revised and improved the GB 6675 series of mandatory national standards for toy safety, focusing on high-profile products like "squishy toys" and "crystal mud" to optimize limits on harmful substances [1][2]. - New standards include a formal limit for formaldehyde in toys for children under 36 months, set at ≤30 mg/kg, and the introduction of a TVOC release limit of ≤0.5 mg/m, addressing a gap in both domestic and international toy standards [2]. - The number of phthalate types regulated has increased from 6 to 10, and the limit for boron in "crystal mud" toys is set at ≤300 mg/kg, aiming to prevent harm to children [2]. Group 2: Safety Oversight Initiatives - The National Market Supervision Administration (NMSA) has launched a three-year action plan in collaboration with MIIT and other departments to enhance safety oversight of children's products, focusing on both inspection and establishing long-term mechanisms [2][3]. - Key products under scrutiny include magnetic beads, chemical experiment kits, "blind box" toys, stress relief toys, "fake water" toys, and children's smartwatches, with a targeted approach to address specific safety issues [3]. - In 2023, market regulatory authorities conducted oversight on 18,000 batches of toys and inspected over 70,000 children's product manufacturers and retailers, identifying and rectifying issues in nearly 2,000 companies [3].

Core Points - The National Market Supervision Administration has conducted supervision and inspection of 18,000 batches of children's products, including toys, and checked over 70,000 enterprises this year, identifying nearly 2,000 companies with issues that required rectification [1][2] Group 1: Regulatory Actions - The administration has emphasized the importance of toy product quality safety regulation, launching a three-year action plan in collaboration with six departments to enhance the safety of children's and students' products [1][2] - Key products under scrutiny include magnetic beads, chemical experiment kits, blind box toys, stress relief toys, "fake water" toys, and children's smartwatches [1][2] Group 2: Focus Areas - The regulatory focus includes addressing specific issues such as small parts detaching from toys, excessive plasticizer content, non-compliance with specific element migration limits, lack of labeling, and improper age warnings [2] - The administration aims to strengthen oversight in production and distribution areas, particularly in production enterprise clusters and markets near schools [2] Group 3: Future Plans - The administration plans to enhance toy product quality supervision in accordance with the GB 6675 national standards, aiming for effective governance of safety hazards and significant improvements in safety levels by 2027 [2] - There will be an emphasis on ensuring that manufacturers comply with mandatory national standards and increasing the frequency of quality inspections, especially in online sales [2]

Core Viewpoint - The phenomenon of children's smartwatches becoming a status symbol and a tool for social comparison among peers has sparked significant discussion in China, where 30% of children aged 5 to 12 wear smartwatches [1] Group 1 - The original purpose of smartwatches for children, which was to provide safety features like location tracking and communication, is being overshadowed by a trend of social comparison and competition among children [1] - The prevalence of smartwatches among children indicates a shift in their usage from mere safety devices to instruments of social interaction and status [1]

Core Insights - Motorola has recently applied for multiple patents related to flexible screen designs, allowing devices to transform into various forms such as a smartwatch, handheld device, or a folded display on a table, which opens new possibilities for smart hardware evolution [2][3][4] - The patents signify a breakthrough in children's smart hardware, particularly in the smartwatch segment, which is currently a core category in the market [2][16] Group 1: Patent Innovations - The patent titled "Electronic Devices Having Morphing Device Housings Allowing Wearable and Handheld Modes of Operation" was filed on August 21, showcasing a device that can adapt its display into multiple forms [3] - The "scrollable stretchable screen" can function as a smartwatch, and when detached, it extends to provide a smartphone-like reading experience [4][5] - The device includes features for adjusting screen size in real-time, enhancing user experience by providing both smartwatch convenience and large-screen visual capabilities [7] Group 2: Challenges and Solutions - The flexibility of the device introduces challenges, particularly regarding the flashlight function when worn on the wrist, necessitating specific orientation to avoid discomfort [8][10] - A new patent addresses these challenges by allowing the device to adjust flashlight output based on its orientation, ensuring effective use without causing glare [12] - Gesture-based controls for activating the flashlight enhance user experience, making the device more intuitive [12] Group 3: Market Potential for Children's Smart Hardware - The children's smartwatch market is projected to see sales of 8.637 million units in 2024, with a total revenue of 3.84 billion yuan, indicating strong demand [17] - Major players in the children's smartwatch market include Xiaotiancai, Xiaomi, and Huawei, which together hold a market share of 45.4% [18] - The evolution of flexible screens could transform smartwatches into comprehensive personal growth platforms for children, expanding their functionality beyond basic communication [19][16]