春节渐近，年味渐浓。日前，常州市暨新北区"我们的节日（网络中国节）·春节"活动在常州高新区 （新北区）星耀城吾悦广场启幕。活动现场热闹非凡、精彩纷呈，为市民们带来了一场集观赏、体验、 消费于一体的新春文化盛宴。此外，活动融合传统与现代元素，以实实在在的惠民举措，为即将到来的 新春佳节增添了浓厚的文明底色。今年，"我们的节日·春节"主题活动不仅有常州高铁新城包子大会、 文明集市、惠民演出、颗粒艺术展、春风行动专场招聘会等丰富多彩的活动，还与"全民阅读春风行 动"相融合，让大家在书香中体味中国优秀传统文化，感受不一样的新春年味。包子大会现场，刚刚出 笼的包子热腾腾、白胖胖，让人垂涎欲滴。市民代表为刚出炉的包子点上朱红，大家互道鸿运当头、吉 祥圆满，阵阵诱人的香气飘散开来。市民和外国友人还一起在面点师的指导下亲自体验制作"福字包 子"，好吃又好玩。虽然天气寒冷，但大家购买热情高涨。迎桂馒头、银丝面馆、红方桌酒楼、三顺 德、薛家萝卜干等老字号及网红品牌带来了各自的招牌，现场制作售卖，百"味"争鸣。"从开摊到现 在，几乎没停过手，大概卖了两三百个了。"非遗"东坡包"传承人林瑞梅说。泰州品牌海棠春带来了笋 丁包、萝卜丝包 ...

Group 1 - The article highlights five lucrative sectors during the Chinese New Year, indicating that while some people feel financially constrained, there are opportunities for profit in various industries [1] - Traditional cultural activities, once considered outdated, have become popular during the Spring Festival, with performances like lion dances and folk dances being heavily booked by businesses and malls [3] - The demand for handmade items and experiences is rising, with consumers preferring to create their own decorations rather than purchasing ready-made products, reflecting a trend towards experiential consumption [4] Group 2 - Young consumers, particularly those born in the 1990s and 2000s, are increasingly willing to spend on cute and trendy decorations, which are affordable and visually appealing [6] - Simple interactive games for children, such as duck fishing, are generating significant revenue for vendors during the holiday season, with some earning thousands of yuan daily [6] - Street food sales have surged during the festival, with local delicacies and visually appealing snacks being particularly popular, indicating a shift towards experiential and visually engaging food options [8] Group 3 - The Chinese New Year is not only a peak consumption period but also a time for many to explore new income opportunities, suggesting a vibrant market for innovative business ideas [10]

Core Viewpoint - The event held in the Shitang community highlights the cultural significance of the Grand Canal stove painting, showcasing local traditions and culinary heritage through various activities and performances [1][2]. Group 1: Cultural Heritage - The Grand Canal stove painting is recognized as a provincial intangible cultural heritage, emphasizing its importance in preserving local art and traditions [1]. - The event featured a replica of the traditional stone stove, which evokes nostalgic memories for residents, particularly for the elderly who recall cooking with wood [1]. Group 2: Community Engagement - The event included 21 unique stalls at the Grand Canal stove painting intangible cultural heritage market, offering traditional foods and crafts that resonate with local history [2]. - A highlight of the event was the tasting of 80 local pig trotters, prepared by a local chef using traditional methods, which drew significant interest from attendees [2]. Group 3: Artistic Performances - The afternoon featured a variety of performances, including solo singing, children's dances, and drum performances, showcasing the talents of the Shitang residents [2]. - The event ran from 9 AM to 9 PM, with activities designed to enhance community spirit and celebrate local culture, creating a vibrant atmosphere [2].

Core Perspective - The integration of traditional Chinese intangible cultural heritage (ICH) with the World University Games showcases the beauty of Eastern aesthetics and cultural exchange with the world [1][2]. Group 1: Cultural Exchange at the Event - The opening ceremony featured a guiding sign made from Daoming bamboo weaving, incorporating various traditional crafts, highlighting the essence of Eastern aesthetics [1]. - Athletes engaged in immersive experiences with ICH, such as paper-cutting and dough modeling, with over 600 participants daily in these activities [1]. - International participants expressed admiration for traditional performances like Sichuan opera, emphasizing the vibrant presentation of Chinese culture [2]. Group 2: Unique Cultural Artifacts - Athletes received bamboo-crafted medal boxes, symbolizing traditional craftsmanship and cultural significance, with intricate designs reflecting the artisans' skills [5]. - A Swedish athlete purchased a folding fan inscribed with "厚德载物," interpreting its symbolism related to Chinese character and spirit [4]. - The bamboo medal box's transformation from hard bamboo to a smooth, delicate artifact illustrates the profound craftsmanship of Chinese artisans [7]. Group 3: Lasting Impressions - The cultural experiences and artifacts collected by athletes serve as tangible reminders of their encounters with Chinese heritage, fostering a deeper understanding of Eastern aesthetics [7]. - The event has allowed Chinese ICH to take root in the hearts of international participants, extending the narrative of Eastern beauty globally [7].