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东风日产襄阳工厂启动改造,生产华为赋能的猛士越野车
Guan Cha Zhe Wang· 2025-09-19 02:55
Group 1 - Dongfeng Motor Group Co., Ltd. announced the establishment of a joint venture focused on manufacturing and selling smart off-road vehicles under the Hummer brand, with a registered capital of RMB 8.47 billion [1] - The joint venture will involve contributions from Dongfeng Group, Dongfeng Motor Co., and other partners, with Dongfeng Group contributing intangible asset usage rights and physical assets [1] - The new joint venture aims to leverage Huawei's technology to enhance the Hummer brand's offerings in the high-end off-road vehicle market [2][4] Group 2 - Dongfeng's high-end new energy brand, Lantu, has seen significant growth, with sales exceeding 80,000 units from January to August, a year-on-year increase of 94.3% [4] - Lantu's financial performance has improved, with a projected tax-adjusted net loss of RMB 180 million in 2024, a significant reduction from RMB 1.472 billion in 2023 [4][6] - The partnership with Huawei has been pivotal for Lantu, with new models featuring advanced Huawei technologies [4][6] Group 3 - Dongfeng is replicating Lantu's success by creating another high-end new energy brand, Hummer, which has already launched two models and achieved sales of 2,451 units from January to August, an increase of 88.8% [7] - The Hummer brand is focusing on the niche off-road market and aims to strengthen its brand recognition through innovation and collaboration with Huawei [7] - The Hummer M817 model, developed in collaboration with Huawei, features advanced technology and is expected to enhance the brand's market presence [7] Group 4 - Dongfeng Nissan's production facility in Xiangyang has faced declining sales, with a 10.6% year-on-year drop in total sales for the first eight months of the year [10][12] - The Xiangyang plant, which has a maximum annual production capacity of over 200,000 vehicles, is undergoing transformation to address overcapacity issues [10][12] - Dongfeng is actively working to optimize production capacity across its facilities, with plans to expand the Xiangyang plant's capacity to 300,000 vehicles in the long term [12]
中高级纯电轿车12万起售,东风日产放下身段鏖战新能源市场
Jing Ji Guan Cha Wang· 2025-04-29 08:40
Group 1 - Dongfeng Nissan's first new energy strategic model, the N7, was launched on April 27, with a price range of 119,900 to 149,900 yuan, significantly lower than its first electric model, the ARIYA, by 80,000 yuan [2] - The N7 is positioned as a mid-to-high-end electric sedan, while the ARIYA is a compact SUV, indicating a shift in pricing strategy to attract more consumers [2] - Dongfeng Nissan's overall sales in 2024 were 631,200 units, a year-on-year decline of 12.7%, continuing a downward trend since 2021, with a market share drop from approximately 10% in 2021 to 6.5% in 2024 [3] Group 2 - The N7 is designed by a local Chinese team and features dimensions of 4930mm in length, 1895mm in width, and 1487mm in height, with a wheelbase of 2915mm, classifying it as a standard mid-to-large sedan [4] - The N7 includes advanced features such as a 15.6-inch 2.5K central control screen, AI zero-pressure cloud seat technology, and an intelligent driving assistance system, showcasing its competitive edge in technology and configuration [4][5] - Dongfeng Nissan is optimizing its sales and service channels by implementing a separation of ordering, delivery, and service processes, with over 100 delivery centers and 500 retail centers established nationwide [5][6] Group 3 - Dongfeng Nissan is reportedly planning to close its Wuhan factory, which has been operational since 2022, due to urgent transformation needs and declining sales [6][7] - The Wuhan factory, with an annual production capacity of 300,000 vehicles, has faced significant underutilization issues and is expected to start producing vehicles for Lantu Automotive [7]