Core Insights - The launch of the new model, X-Trail Honor, by Dongfeng Nissan is a strategic move to address declining sales and market competitiveness in China, with significant price reductions of up to 37% compared to previous models [2][3] - The new X-Trail Honor features upgrades in technology, space, and appearance, including a new intelligent vehicle system and enhanced interior design [2] - Despite these changes, the market response to Nissan's e-POWER technology has been lukewarm, and sales figures indicate a significant decline in demand for the X-Trail [3] Pricing and Model Details - The X-Trail Honor is available in two versions: the True Heart Edition priced at 119,800 yuan (official price 160,800 yuan) and the Leading Edition at 125,800 yuan (official price 166,800 yuan) [2] - The price drop from the previous classic model, which ranged from 189,300 yuan to 192,800 yuan, represents a substantial reduction [2] Market Performance - The X-Trail has historically been a strong performer in the compact SUV market, achieving annual sales of over 100,000 units until mid-2021, when a model change led to a decline in competitiveness [3] - Sales figures for 2023 show only 32,000 units sold, with a cumulative total of 13,000 units from January to May, reflecting a year-on-year decline of 63.4% [3] Competitive Landscape - To regain market share in the 200,000 yuan SUV segment, Dongfeng Nissan introduced the fuel version of the fifth-generation Terra, which is positioned as a larger SUV with a more favorable four-cylinder engine [4] - However, the Terra's monthly sales remain low, indicating challenges in the competitive landscape [4]

总经理关口勋表示："通过将每个环节都交由专业团队负责，让服务更专注、更高效。" 2025年一季度，东风日产累计销量约12.10万辆，同比下滑29.5%。相比之下，丰田在华两家合资公司一汽丰田和广汽 丰田一季度在华分别销售17.25万辆、12.15万辆，同比分别增长9.6%、3.55%；本田在华两家合资公司东风本田和广汽 本田一季度在华分别销售7.57万辆、9.27万辆，同比分别下滑44.4%、20.73%。在五家日系合资车企中，东风日产一季 度销量增速在华表现整体较差，仅高于东风本田。 东风日产面临的主要问题包括新能源车型推出速度慢、产品迭代滞后、品牌认知固化等。在N7上市之前，日产品牌旗 下在售的仅有艾睿雅一款新能源车型，但该车售价过高导致市场接受度降低。 为转变消费者对品牌的固有印象，今年3月，东风日产在广州举行了新能源技术首秀，集中展示品牌新能源转型的成 果，包括全新新能源天演架构、14合1智能电驱、AI零压云毯座椅、端到端大模型全场景智能辅助驾驶系统、智能防 晕车技术等。 N7即是东风日产天演架构下的首款车型。设计方面，N7是东风日产旗下首款由中国本土设计团队主导设计的车型； 空间方面，N7的长宽高分 ...