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中高级纯电轿车12万起售,东风日产放下身段鏖战新能源市场
Jing Ji Guan Cha Wang· 2025-04-29 08:40
Group 1 - Dongfeng Nissan's first new energy strategic model, the N7, was launched on April 27, with a price range of 119,900 to 149,900 yuan, significantly lower than its first electric model, the ARIYA, by 80,000 yuan [2] - The N7 is positioned as a mid-to-high-end electric sedan, while the ARIYA is a compact SUV, indicating a shift in pricing strategy to attract more consumers [2] - Dongfeng Nissan's overall sales in 2024 were 631,200 units, a year-on-year decline of 12.7%, continuing a downward trend since 2021, with a market share drop from approximately 10% in 2021 to 6.5% in 2024 [3] Group 2 - The N7 is designed by a local Chinese team and features dimensions of 4930mm in length, 1895mm in width, and 1487mm in height, with a wheelbase of 2915mm, classifying it as a standard mid-to-large sedan [4] - The N7 includes advanced features such as a 15.6-inch 2.5K central control screen, AI zero-pressure cloud seat technology, and an intelligent driving assistance system, showcasing its competitive edge in technology and configuration [4][5] - Dongfeng Nissan is optimizing its sales and service channels by implementing a separation of ordering, delivery, and service processes, with over 100 delivery centers and 500 retail centers established nationwide [5][6] Group 3 - Dongfeng Nissan is reportedly planning to close its Wuhan factory, which has been operational since 2022, due to urgent transformation needs and declining sales [6][7] - The Wuhan factory, with an annual production capacity of 300,000 vehicles, has faced significant underutilization issues and is expected to start producing vehicles for Lantu Automotive [7]