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重拾燃油时代荣耀,奇骏·荣誉、逍客·荣誉携手再攀性价比高峰
Zhong Guo Jing Ji Wang· 2025-07-03 13:49
中国经济网北京7月3日讯(记者 郭跃)昨日,东风日产奇骏·荣誉焕新上市,新车共推出两款车型, 限时诚意价分别为11.98万元和12.58万元。与此同时,逍客·荣誉也正式推出8.98万元起国补价。双车联 手,再探价格下线,旨在助力东风日产重拾荣耀。 近年来,在电动化、智能化大潮中,东风日产始终加紧转型步伐,接连推出艾睿雅、N7等重磅智 电新品,N7的热销更开启了东风日产转型的新征程。但东风日产也绝不会忽视曾带其走向巅峰的传统 经典燃油产品。 在传统燃油时代,东风日产多款产品常年位居各自细分市场销量前列。在轿车领域,天籁名声在 外,轩逸更是A级市场的领军者;在SUV领域,奇骏与逍客则是当仁不让的扛旗者。自2008年国产化以 来,奇骏历经多次升级换代,在国内累计销量已突破150万辆。 这些经典产品取得出色市场表现,优异的性价比、质价比无疑是核心竞争力,而本次全面焕新而来 的奇骏·荣誉,与重塑价格区间的逍客·荣誉两款经典产品,则将这一优势再次放大。 其中,AVM全景式智能监控影像功能,当车辆静止、倒车或以0-20KM/H的速度前进时,通过车身 前、后、左、右四个广角摄像头,为车辆提供360度零盲区全景监控影像,实时掌 ...
十大赛区全面开启,粤美乡村活力绽放丨2025广东乡村歌手大赛
Nan Fang Nong Cun Bao· 2025-07-03 02:33
Core Points - The 2025 Guangdong Rural Singer Competition has officially launched across ten regions, integrating music with local culture and tourism to create unique regional characteristics [2][14][20] - The competition has seen a surge in popularity since its initiation in May, with over 3,000 participants from various backgrounds, including farmers, teachers, and entrepreneurs [48][60] - Innovative initiatives such as rural singer concerts, original music albums, and landmark performances are being implemented to enhance cultural engagement and promote rural revitalization [62][86] Group 1 - The competition covers ten regions including Guangzhou-Foshan, Bay Area East Coast (Luhua), Shaoguan, and others, aiming to resonate with local cultural identities [15][19][22] - Each region is tailoring its events to local culture, with activities like the "Music Bus" in the Guangzhou-Foshan area and cultural experience zones in the Bay Area East Coast [28][33][39] - The competition is designed to foster a vibrant atmosphere, encouraging community participation and showcasing local talent [10][24][60] Group 2 - The Bay Area East Coast region is focusing on Hakka culture and intangible heritage, with plans to incorporate local traditions into the competition [34][35] - The Shaoguan region is combining red culture with green industry, using the competition as a platform for cultural innovation and tourism integration [42][44] - The competition has attracted a diverse range of participants, with 32% being returnees, 18% teachers, and 15% agricultural entrepreneurs, highlighting its broad appeal [58][60] Group 3 - The competition's theme "Heavenly Sound, Rural Voice, Era's Guangdong Chapter" emphasizes the role of music in rural revitalization and cultural celebration [62][63] - The first rural singer concert held in February achieved a record viewership of 51.2 million, showcasing the potential of rural music to attract large audiences [65][66] - The launch of the original rural music album "Heavenly Sound of the Countryside" features 16 songs that reflect local culture and contemporary aesthetics [73][78] Group 4 - The competition has successfully integrated music with urban landmarks, enhancing cultural visibility and driving economic benefits for local tourism [82][83] - The event is positioned as a cultural engine for rural revitalization, promoting cultural confidence and community engagement [86][87] - As the competition progresses, it is expected to reach a peak of public participation, further amplifying its impact on local communities [90][92]
【汽车人】减持雷诺,日产套现50亿推进转型
Sou Hu Cai Jing· 2025-06-21 01:36
日产计划减持雷诺套现,加速"单飞"步伐,资金将全力投入转型。双方24年联盟进入"松散合作"新阶 段。 文 / 张恒 日产与雷诺之间长达二十余年的合作关系,近期又松绑了。 继2025年3月双方同意将彼此要求的最低持股比例从15%降至10%后,日产汽车近日确认,将出售雷诺 5%的股份,减持后持股比例将保持在10%。 此次股份出售预计将带来1000亿日元(约合人民币49.58亿元)的现金流,用于加快新车型的研发进 程。 从高度绑定到逐步松绑 为什么要这么急着筹钱?看看日产的财报就不难理解了。 2024财年(2024年4月至2025年3月),日产营业利润暴跌87.7%,仅剩698亿日元(约合人民币34.77亿 元);净利润更是从上一年的4266亿日元(约合人民币214.38亿元),变成亏损6709亿日元(约合人民 币334.23亿元)。如此处境,让日产不得不重新审视自己的问题。 双方的联盟始于1999年,曾一度是全球汽车产业最具代表性的跨国合作之一。但过去十多年中,雷诺一 直持有日产高达43.4%的股份,拥有投票权,而日产持有雷诺的股份比例较低且无投票权。 这种长期不对称的结构,在市场蒸蒸日上的时候或许还能够维持,但 ...
新车“变身术”:拼销量卷出“零公里二手车”
Bei Ke Cai Jing· 2025-06-19 10:18
Core Viewpoint - The emergence of "zero-kilometer used cars" in the Chinese automotive market is a response to inventory pressure and sales targets faced by manufacturers and dealers, leading to significant price reductions in the second-hand car market [2][3][24]. Group 1: Definition and Characteristics - "Zero-kilometer used cars" refer to vehicles that have completed registration but have extremely low mileage, often less than 100 kilometers, making them almost new [2][21]. - These vehicles are typically sold by manufacturers directly to used car dealerships, which then resell them to consumers [6][12]. Group 2: Market Dynamics - The current market for "zero-kilometer used cars" is driven by a price war and an imbalance in supply and demand, with these cars serving as a "release valve" for manufacturers and dealers to manage excess inventory [3][24]. - The sales volume of "zero-kilometer used cars" is estimated to account for 5%-10% of the total used car market, translating to approximately 1-2 million units based on projected total used car transactions in 2024 [21][24]. Group 3: Sources and Distribution - The sources of "zero-kilometer used cars" include excess inventory from 4S dealerships, vehicles from rental companies, and those produced to exploit subsidy loopholes [14][15]. - Many used car dealers find it challenging to access these vehicles directly from manufacturers, often relying on established relationships or group purchases to acquire them [15][16]. Group 4: Market Impact - The rise of "zero-kilometer used cars" is expected to intensify competition in the used car market, particularly affecting the sales of "quasi-new cars" [27][28]. - The phenomenon may lead to a decline in the perceived value of traditional used cars, as consumers may prefer the nearly new condition of "zero-kilometer used cars" at similar price points [28][29]. Group 5: Regulatory Considerations - Experts suggest that the lack of regulatory measures for "zero-kilometer used cars" could lead to potential market manipulation, and there are calls for improved oversight from government bodies [32][33]. - Recent discussions among industry stakeholders, including the Ministry of Commerce, aim to address the implications of "zero-kilometer used cars" on the market [33].
山海有约,奔赴一场以音乐为名的热爱丨2025广东乡村歌手大赛
Nan Fang Nong Cun Bao· 2025-05-30 12:05
Core Viewpoint - The 2025 Guangdong Rural Singer Competition is set to officially launch in Guangzhou, aiming to promote rural culture and music while providing a platform for aspiring singers to showcase their talents and connect with their roots [3][4][11]. Group 1: Event Overview - The competition will take place across ten regions, including Donghai, Guangzhou-Foshan, Yangjiang, and others, integrating local cultural characteristics and promoting rural tourism through music [78][81]. - The event emphasizes the importance of original rural music, encouraging participants to create songs that reflect their hometown experiences and cultural heritage [75][82]. Group 2: Cultural Impact - The competition serves as a platform for grassroots singers to pursue their dreams and share their stories, fostering a sense of community and cultural exchange [13][32]. - The launch of the original rural music album "Tianlai Xiangyin" features 16 songs from renowned musicians and past winners, highlighting the rich cultural tapestry of Guangdong [43][44]. Group 3: Participant Experience - Participants, such as the Deyongning group, have transitioned from contestants to performers, showcasing their original songs that explore themes of love, friendship, and local customs [20][22][24]. - The competition is seen as a valuable opportunity for new singers to gain exposure and develop their musical skills while promoting positive cultural narratives [34][76]. Group 4: Future Aspirations - The event aims to inspire more original music that resonates with the audience, contributing to the revitalization of rural areas and enhancing the cultural landscape [82][85]. - The competition is expected to generate significant interest and participation, reflecting a growing appreciation for rural music and its role in community development [77][79].
创建助力百千万!2025广东乡村歌手大赛启动
Nan Fang Nong Cun Bao· 2025-05-28 14:31
创建助力百千 万!2025广东乡 村歌手大赛启动 _南方+_南方 plus 5月28日晚, 2025广东乡村歌 手大赛在广州荔 湾白鹅潭启幕, 线上线下超3000 万观众共同见证 启动仪式。现场 为十大分赛区及 半决赛承办方授 牌,首发广东原 创乡村音乐专辑 《天 籁"乡"音》,并 创新推出沉浸式 乡村音乐展演, 通过音乐纽带探 索城乡融合新路 径。 本届大赛以"天 籁'乡'音 时 代'粤'章"为主 题,旨在以音乐 为媒创建助 力"百千万",聚 力唱响新乡村。 赛事设网络报 名、镇街初赛、 地市复赛、网络 投票、半决赛及 总决赛六大环 节,持续开展至 10月底,现网络 报名正火热进行 中。 5月28日晚,2025广东乡村歌手大赛在广州荔湾白鹅潭启幕。 十大赛区共振, 奏响时代"粤"章 "三、二、一, 启动!"随着与 会领导和嘉宾共 同按下启动柱, 2025广东乡村歌 手大赛正式启 动。 南方报业传媒集 团(南方日报 社)党委委员、 副社长侯小军在 致辞中表示,期 待新一届大赛有 更多天籁"乡"音 在舞台绽放,涌 现更多记录乡 愁、深入人心的 原创音乐作品, 助推乡村新业态 发展和多元价值 提升,为"百千 万工 ...
5月28日相约广州白鹅潭,悦享天籁“乡”音视听盛宴
Nan Fang Nong Cun Bao· 2025-05-22 13:02
5月28日相约广 州白鹅潭,悦享 天籁"乡"音视听 盛宴_南方+_南 方plus 当夏日热情在岭 南大地洋溢,一 场满载希望与梦 想的乡村音乐盛 宴即将拉开帷 幕。5月28日 晚,2025广东乡 村歌手大赛启动 仪式将在广州文 化地标白鹅潭举 办。知名音乐 人、南粤新声 代、乡村歌手等 齐聚珠江畔率先 开唱,开启新赛 季的燃情时刻。 2025广东乡村歌 手大赛以"天 籁'乡'音 时 代'粤'章"为主 题,将延续百姓 舞台的文化形 式,广泛发掘选 拔优秀乡村音乐 人才,通过原创 音乐、特色文化 和城乡交融的创 意表达,展现新 时代乡村音乐的 独特魅力,为乡 村文化振兴注入 全新活力。 2024广东乡村歌手大赛启动仪式现场。 乡村音乐的质朴 与繁华都市的霓 虹相遇,将会产 生怎样的"化学 反应"?让我们 先睹为快吧! ♪亮点一♪ 歌王返场、名家 献唱 天籁"乡"音视听 享受 启动仪式现场, 首届大赛冠军大 永宁组合、十强 选手温尚辉, 2024大赛亚军陈 嘉毅、季军囍地 组合等实力唱将 悉数返场,带来 多首经典曲目与 原创佳作,嗨翻 全场。 大永宁组合。 著名歌唱家唐 彪、崔峥嵘也将 受邀来到现场, 压轴献唱《春 ...
日系合资品牌再“入华”:依靠本土团队 恢复市场份额
3 6 Ke· 2025-05-07 12:17
从跟随到学习,再到融入 在自主品牌新能源化和智能化的持续攻势下,中国市场的合资品牌利用渠道补贴和降价等方式依然难以保持市场份额。 乘联会数据显示,今年第一季度,自主品牌在中国乘用车市场的份额上升至62.9%,为历史新高,合资和独资(包括特斯拉)品牌的市场份额下降至 37.1%。而在2022年底,这一比例还有52.7%。 法系品牌几乎已经退出中国市场,韩系品牌份额也可以忽略不计。相比起拥有BBA的德系,日系合资品牌则更显挣扎。以日产为例,2024年在中国市场 的销量就减少了12.2%,约为历史最高水平的55%;今年第一季度,日产在中国的销量继续减少27.5%。 另外一方面,曾经在中国市场的代表性日系合资品牌车型,比如B级轿车本田雅阁、丰田凯美瑞和日产天籁起售价大幅下降至12万元出头,入门级车型的 起售价也降至8万元左右,但降价以及以"一口价"为核心的价格透明措施并没有挽回消费者。2024年,日系合资品牌在中国市场的份额减少至11.2%。 2025年初,陆续上市的丰田铂智3X和东风日产N7代表了日系合资品牌思路的又一次转变,从拼价格转向本土化的产品定义、智能化供应链以及传统车企 的工艺的整合。 2019年初,特斯 ...
假期车展仍水泄不通,试驾量明显提升
第一财经· 2025-05-05 09:20
Core Viewpoint - The article highlights the resurgence of automobile consumption in Shanghai and other cities during the May Day holiday, driven by promotional activities and government subsidies, indicating a potential recovery in the automotive market [1][2][4]. Group 1: Shanghai Auto Show and Consumer Trends - The Shanghai Auto Show attracted over a million visitors, becoming a significant driver of automotive consumption during the holiday [1][3]. - Various car manufacturers implemented substantial discounts and promotional offers, with some models seeing price reductions exceeding 10,000 yuan [4]. - The combination of the auto show and the "Five-Five Shopping Festival" led to new subsidy policies in several districts, further stimulating consumer interest [4]. Group 2: Sales Data and Market Performance - In March, Shanghai's automotive market showed a notable recovery, with new car sales increasing by 9.8% month-on-month and 64.8% year-on-year, outperforming national averages [5]. - The penetration rate of new energy vehicles in Shanghai reached approximately 58.7%, with sales growth of 59.5% month-on-month [5]. - The expansion of the trade-in subsidy policy to include out-of-province vehicles is expected to enhance market confidence and stimulate further sales [5]. Group 3: Regional Insights - In Xuancheng, the popularity of domestic brands among young consumers is evident, with a focus on aesthetics and technology in vehicle selection [6][7]. - Xuancheng's automotive parts industry has become a crucial pillar of its economy, with over 700 automotive parts companies generating an annual output value exceeding 85 billion yuan [10]. - In Guangzhou, the automotive manufacturing sector saw a 17.7% increase in investment, indicating a positive trend in the automotive market despite a decline in value added [13]. Group 4: Promotional Activities and Consumer Engagement - Various cities, including Guangzhou and Baoding, hosted local auto shows during the holiday, with significant participation from major automotive brands offering combined subsidies [12][15]. - In Baoding, the number of test drives increased by 30% to 40% during the holiday, reflecting heightened consumer interest and engagement [15]. - Traditional sales models adapted by setting up temporary showrooms in shopping centers, showcasing popular models and offering discounts [17].
中高级纯电轿车12万起售,东风日产放下身段鏖战新能源市场
Jing Ji Guan Cha Wang· 2025-04-29 08:40
总经理关口勋表示:"通过将每个环节都交由专业团队负责,让服务更专注、更高效。" 2025年一季度,东风日产累计销量约12.10万辆,同比下滑29.5%。相比之下,丰田在华两家合资公司一汽丰田和广汽 丰田一季度在华分别销售17.25万辆、12.15万辆,同比分别增长9.6%、3.55%;本田在华两家合资公司东风本田和广汽 本田一季度在华分别销售7.57万辆、9.27万辆,同比分别下滑44.4%、20.73%。在五家日系合资车企中,东风日产一季 度销量增速在华表现整体较差,仅高于东风本田。 东风日产面临的主要问题包括新能源车型推出速度慢、产品迭代滞后、品牌认知固化等。在N7上市之前,日产品牌旗 下在售的仅有艾睿雅一款新能源车型,但该车售价过高导致市场接受度降低。 为转变消费者对品牌的固有印象,今年3月,东风日产在广州举行了新能源技术首秀,集中展示品牌新能源转型的成 果,包括全新新能源天演架构、14合1智能电驱、AI零压云毯座椅、端到端大模型全场景智能辅助驾驶系统、智能防 晕车技术等。 N7即是东风日产天演架构下的首款车型。设计方面,N7是东风日产旗下首款由中国本土设计团队主导设计的车型; 空间方面,N7的长宽高分 ...