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20年来最惨财报:亏损332亿,中国市场成日产“救命稻草”?
3 6 Ke· 2025-05-16 11:21
Core Viewpoint - Nissan's financial performance for the fiscal year 2024 shows significant declines, with a net sales drop of 0.4% and a net loss of 670.9 billion yen, marking the worst profit performance in over 20 years [2][3] Financial Performance - For the fiscal year 2024, Nissan's consolidated net sales were 12.6 trillion yen (approximately 624.8 billion RMB), a decrease of 0.4% year-on-year [2] - Operating profit fell to 69.8 billion yen (approximately 3.46 billion RMB), down 87.7% year-on-year [2] - The company reported a net loss of 670.9 billion yen (approximately 33.27 billion RMB), compared to a profit of 326.6 billion yen (approximately 16.20 billion RMB) in the previous fiscal year [2] Cash Flow and Restructuring Plans - Nissan's automotive business free cash flow was -242.8 billion yen (approximately -12 billion RMB), with overall free cash flow at -217.5 billion yen, a stark contrast to 148.2 billion yen in the previous fiscal year [2] - The company announced a restructuring plan, "Re:Nissan," aiming to save 500 billion yen in fixed and variable costs by fiscal year 2026 [4] - Nissan plans to reduce its manufacturing bases from 17 to 10 by fiscal year 2027, optimizing efficiency and cutting costs [4] Workforce Reduction - Nissan plans to cut at least 20,000 jobs globally between fiscal years 2024 and 2027, affecting various functions including manufacturing, sales, and management [5] Market Performance - Global sales for Nissan in fiscal year 2024 were 3.2981 million units, a decrease of 4.3% year-on-year [7] - In the Chinese market, sales dropped significantly to 650,700 units, down 18.6% year-on-year, marking the steepest decline in a single market [7][8] Investment in Electric Vehicles - Nissan plans to invest 10 billion RMB in China by the end of 2026, focusing on electric vehicle R&D and infrastructure [9] - The company aims to launch 10 new energy vehicles in the Chinese market by summer 2027, with a focus on enhancing domestic performance and electric vehicle offerings [9][10] Local R&D and Partnerships - Nissan is increasing local R&D capabilities in China, allowing local teams to lead vehicle development while adhering to Nissan's safety standards [10] - The company has partnered with Huawei for smart cockpit development and is collaborating with other tech firms for intelligent driving solutions [10]
武汉工厂停产敲响警钟,日产“断臂求生”能否起效?
Hua Xia Shi Bao· 2025-04-29 09:12
Core Insights - Nissan is undergoing a significant strategic contraction in the Chinese market, with plans to fully shut down its Wuhan manufacturing plant by FY2025, marking it as the shortest-lived facility in Nissan's global production network [1] - The company's electric vehicle (EV) strategy in China has failed, with its flagship electric SUV, Ariya, and its fuel vehicle, X-Trail, both struggling to achieve production volumes, resulting in a capacity utilization rate of less than 10% [1] Sales Decline - Nissan's sales in China fell to 697,000 units in 2024, a 12.2% year-on-year decline, and down from a peak of 1.564 million units in 2018, leading to a market share drop from 7.8% to 4.1% [2] - In Q1 2025, sales further plummeted by 27.47% to 121,000 units, with EVs accounting for less than 15% of total sales, contrasting sharply with local brands that hold a 65% market share [2] Strategic Missteps - Nissan's hesitance in strategic direction has been detrimental, as it has only launched two pure electric models in China by 2025, lagging behind local brands that introduce an average of 10 new models annually [3] - The company's e-POWER hybrid technology has been excluded from green license plate policies due to its incompatibility with China's charging infrastructure, leading to a significant drop in sales [3] Product and Market Imbalance - Nissan's product lineup is heavily skewed towards the 100,000 to 150,000 yuan price range, lacking high-end offerings, which has resulted in a loss of market share to competitors like BYD [3] - The X-Trail's sales dropped dramatically after the introduction of a three-cylinder engine, and the Sylphy's average selling price has decreased significantly, indicating a loss of brand premium [3] Production Capacity Issues - Nissan's production capacity in China reached 1.6 million units by 2023, but the actual utilization rate was only 42.1%, with the Wuhan plant producing just 11,200 units in 2023 [5] Industry Trends - Japanese automakers are collectively facing challenges in the Chinese market, with their market share dropping from 18% in 2020 to 10.3% in 2024, while domestic brands have surged to 69.9% [6] - Honda's sales fell by 30.9% in 2024, while Toyota's sales also declined, prompting layoffs and factory closures among Japanese automakers [6] Technological Challenges - The traditional model of "global vehicles with local adaptations" has failed in the era of smart vehicles, as Japanese brands struggle to keep up with rapid technological advancements and consumer demands for smart features [7] - Japanese automakers are attempting to adapt by forming partnerships and investing in new technologies, but these efforts may not be sufficient to reverse their declining fortunes [8]
中高级纯电轿车12万起售,东风日产放下身段鏖战新能源市场
Jing Ji Guan Cha Wang· 2025-04-29 08:40
Group 1 - Dongfeng Nissan's first new energy strategic model, the N7, was launched on April 27, with a price range of 119,900 to 149,900 yuan, significantly lower than its first electric model, the ARIYA, by 80,000 yuan [2] - The N7 is positioned as a mid-to-high-end electric sedan, while the ARIYA is a compact SUV, indicating a shift in pricing strategy to attract more consumers [2] - Dongfeng Nissan's overall sales in 2024 were 631,200 units, a year-on-year decline of 12.7%, continuing a downward trend since 2021, with a market share drop from approximately 10% in 2021 to 6.5% in 2024 [3] Group 2 - The N7 is designed by a local Chinese team and features dimensions of 4930mm in length, 1895mm in width, and 1487mm in height, with a wheelbase of 2915mm, classifying it as a standard mid-to-large sedan [4] - The N7 includes advanced features such as a 15.6-inch 2.5K central control screen, AI zero-pressure cloud seat technology, and an intelligent driving assistance system, showcasing its competitive edge in technology and configuration [4][5] - Dongfeng Nissan is optimizing its sales and service channels by implementing a separation of ordering, delivery, and service processes, with over 100 delivery centers and 500 retail centers established nationwide [5][6] Group 3 - Dongfeng Nissan is reportedly planning to close its Wuhan factory, which has been operational since 2022, due to urgent transformation needs and declining sales [6][7] - The Wuhan factory, with an annual production capacity of 300,000 vehicles, has faced significant underutilization issues and is expected to start producing vehicles for Lantu Automotive [7]
8点1氪:美媒曝马斯克孩子数量远超14个;多地延长房贷年限最高至68岁;雷军回应小米重回手机出货量第一
36氪· 2025-04-28 23:58
特斯拉CEO埃隆·马斯克实际拥有的孩子数量可能已经超过100个,远远高于目前公众所知道的14个。 整理 |丁丁炒面 点击上方【36氪随声听】,一键收听大公司热门新闻。听完音频记得添加进入 【我的小程序】 中哟! 石头科技 彭博援引知情人士称,扫地机器人制造商石头科技考虑今年在香港发行股票以筹集至多5亿美元。知情人士表示,相关考虑还处于初期阶段,尚未安排银 行。(新浪财经) 伯希和 36氪获 悉,据港 交所,据港交所披露,伯希和户外运动集团股份有限公司向港交所提交了上市申请书,中金公司、中信证券为联席保荐人。 鸣鸣很忙 36氪获悉,据港交所文件,湖南鸣鸣很忙商业连锁股份有限公司向港交所递交上市申请。 招股书显示,鸣鸣很忙2024年门店零售额(GMV)达555亿元人民币,全年交易单数超过16亿,持续引领"量贩模式"。截至2024年12月31日,鸣鸣很忙共 有14394家门店,覆盖全国28个省份和所有线级城市,其中约58%位于县城与乡镇,深入渗透下沉市场。其旗下"零食很忙"、"赵一鸣零食"成为消费者首 选的国民平价零食品牌。 紫光股份 紫光股份公告,公司拟发行境外上市外资股(H股)股票并申请于香港联交所主板挂牌上市 ...
日产汽车,先崩了
商业洞察· 2024-11-13 09:54
以下文章来源于正解局 ,作者正解局 正解局 . 来源: 正解局 (ID:zhengjieclub) 最近,日本三大车企先后发布了财报。 丰田,销售收入为23.28万亿日元,同比增长5.9%;经营利润为2.46万亿日元,同比减少3.7%;净利 润为1.9万亿日元,同比减少26.4%。 本田,销售净额5.39万亿日元,经营利润2579亿日元,净利润1000亿日元,均低于市场预期。 日产,销售净额2.99万亿日元,同比下滑5.08%;经营利润319.1亿日元,同比下滑84.67%;净亏损 93.4亿日元,远低于预估的收益490.7亿日元。 日本三大车企的业绩都不尽如人意。 解读产业,发现价值。产业/城市/企业。 作者:正解局 扭转业绩,首先要扭转销量。 数据显示,今年4月至9月,日产汽车的全球销量同比下降了4%。 其中,在中国市场的销量下降速度最快。 日产汽车净亏损,先崩了。 为了迅速扭转业绩,日产汽车采取紧急行动,宣布了一系列"降本增效"措施: 削减 20% 的全球产能 全球范围内裁员9000人 包括首席执行官在内的高管自愿放弃50%的月薪 与此同时,日产汽车宣布已下调其2024财年全年经营利润预期至1500亿日 ...