Core Insights - Dongming Rural Commercial Bank has successfully innovated and collaborated deeply with various industries, achieving resource sharing and complementary advantages, resulting in positive outcomes [1][2] - The bank has been selected for the Dongming City Alliance due to its good reputation, large customer base, and quality service, which includes merchants from diverse fields such as home furnishings, home appliances, and wedding services [1] - The bank encourages all employees to participate in marketing efforts, fostering an internal consumption system among alliance members to increase business volume and provide benefits to members [1] Collaboration and Marketing Strategies - Dongming Rural Commercial Bank actively analyzes and selects well-known, reputable, and stable merchants whose target customers align with the bank's clientele [1] - The bank has established an online and offline communication platform, facilitating monthly real-time exchanges and offline summary meetings [1] - Customized financial support is provided to merchants, including business loans and payment codes, while employees are encouraged to promote merchants' influence through social media [1] Customer and Marketing Synergy - The collaboration model includes diverse cooperation where alliance merchants recommend customers to each other, and the bank promotes merchant products while merchants introduce the bank's financial products [1] - Joint marketing activities are planned collaboratively between the bank and merchants, and customers enjoy exclusive benefits when consuming at alliance merchants or conducting banking business [1] Financial Performance and Future Outlook - Over two years of collaboration, Dongming Rural Commercial Bank has issued loans exceeding 20 million and attracted deposits of approximately 7 million [2] - This successful practice not only brings new business growth to the bank but also provides valuable experience for future cross-industry cooperation and market expansion [2] - The bank plans to continue leveraging the City Alliance platform to innovate cooperation models and inject new momentum into local financial development while providing quality financial services to more customers [2]

Core Viewpoint - The Industrial and Commercial Bank of China (ICBC) Beihai Branch is actively enhancing payment services to create a safe, efficient, and inclusive financial ecosystem, focusing on financial education, community service, and technological empowerment since 2025 [1][2]. Group 1: Financial Education and Security - ICBC Beihai Branch has established a comprehensive financial education network, combining online and offline methods to promote financial knowledge directly to the public [1]. - The branch has set up regular education points in various locations, including communities and rural areas, to disseminate practical knowledge on deposit insurance, fraud prevention, and counterfeit currency identification [1]. - A themed publicity event was organized in collaboration with law enforcement on May 15, 2025, reaching over 2,000 individuals to enhance public awareness of fraud prevention [1]. Group 2: Community Service and Accessibility - The branch has formed mobile service teams to bring banking services directly to communities, particularly targeting new citizens, the elderly, and rural residents [2]. - In May 2025, the bank conducted 18 on-site service events, facilitating nearly 2,000 transactions, including debit card openings and pension account setups, while addressing community concerns [2]. - This "zero-distance" service model has received positive feedback from the public, highlighting the convenience of banking services being brought closer to home [2]. Group 3: Digital Service Integration - ICBC Beihai Branch is promoting the "Happiness Life Version" of its mobile banking app, which includes features tailored for elderly users, such as smart customer service and voice assistance [2]. - The bank is also recommending quick payment services like "payment codes" to small businesses, expanding the reach of its convenience measures [2]. - Future plans include further innovation in payment services, focusing on public needs and regional development to enhance the quality and efficiency of payment services [2].

在惠及消费者的同时，该行聚焦商户经营痛点，打出"减费让利"组合拳。该行于活动筹备期主动对接活 动主办方崇明街道，仅2天时间就为74家参展商户免费办理该行收款码及配套服务，基本做到固定参展 商户收款渠道全覆盖，并且全额减免活动期间商户收款手续费，切实降低商户运营成本。截至5月4日， 参展商户通过该行收款码交易近3万笔，消费金额超80万元，商户沉淀资金达50万元。 为扩大活动影响力，该行创新"线上+线下"立体宣传模式，通过微信公众号等渠道预热，精准触达目标 人群，同时同步设立金融服务咨询点，通过宣传折页、易拉宝等方式介绍金融产品和服务，预约存款42 户、累计金额约700万元，预约理财20户、累计金额约400万元，现场办理、预约信用卡32张。 本报记者李美丽通讯员曹兰翔 江苏句容农商银行通过发放惠民消费券、推出专用收款码、金融知识宣传等多举措激发消费潜力，助力 句容市"人文葛仙湖越夜越精彩"活动开展及当地文旅打造消费新场景，为句容夜经济注入强劲动能。 针对句容市"人文葛仙湖越夜越精彩"活动，该行投放近5万元消费补贴，专门用于市民消费满减优惠。 该行基于其社保卡基本实现全覆盖的情况，精准补贴信用卡及社保卡两类客群，市 ...