银发经济板块围绕暖心守护银发群体美好生活，整合养老金账户、养老理财、保险、信托等多元化服 务，提供"账户、产品、服务"一站式资源对接；零售信贷及信用卡板块，聚焦小微经营、个人消费、个 人购车等场景，着重推介惠民贷、交银车贷、"最红星期五"等惠民产品及活动，以金融力量助力消费市 场蓬勃发展。 为提高观众参与度及对数字人民币的认知程度，交通银行策划了多场特色互动活动。例如，硬件钱包专 区展示"有朋""玉佩"等高颜值卡面设计，将传统文化与现代科技完美融合；往届火爆的数字人民币IP周 边盲盒满减活动作为"保留"体验项目，今年继续开展，观众可参与活动赢取带有交行数字人民币特色形 象的托特包、纸扇、手机架等周边产品。 据介绍，展会期间，交行还将举办"资金管理大讲堂""助企出海宣讲""反诈是门必修课"等多场推介交流 活动。 9月10日，中国国际服务贸易交易会金融服务专题展(下称"服贸会金融展")在北京启幕。已连续第六年 受邀参展的交通银行，围绕"交融共进、通向未来"主题，向广大观众多维度、系统性展示百年交行在金 融服务实体经济、融入区域经济发展、服务百姓民生等方面的创新实践。 在交行北京市分行展示的多款特色金融产品中，"交 ...

Core Viewpoint - The Industrial and Commercial Bank of China (ICBC) Beihai Branch is actively enhancing payment services to create a safe, efficient, and inclusive financial ecosystem, focusing on financial education, community service, and technological empowerment since 2025 [1][2]. Group 1: Financial Education and Security - ICBC Beihai Branch has established a comprehensive financial education network, combining online and offline methods to promote financial knowledge directly to the public [1]. - The branch has set up regular education points in various locations, including communities and rural areas, to disseminate practical knowledge on deposit insurance, fraud prevention, and counterfeit currency identification [1]. - A themed publicity event was organized in collaboration with law enforcement on May 15, 2025, reaching over 2,000 individuals to enhance public awareness of fraud prevention [1]. Group 2: Community Service and Accessibility - The branch has formed mobile service teams to bring banking services directly to communities, particularly targeting new citizens, the elderly, and rural residents [2]. - In May 2025, the bank conducted 18 on-site service events, facilitating nearly 2,000 transactions, including debit card openings and pension account setups, while addressing community concerns [2]. - This "zero-distance" service model has received positive feedback from the public, highlighting the convenience of banking services being brought closer to home [2]. Group 3: Digital Service Integration - ICBC Beihai Branch is promoting the "Happiness Life Version" of its mobile banking app, which includes features tailored for elderly users, such as smart customer service and voice assistance [2]. - The bank is also recommending quick payment services like "payment codes" to small businesses, expanding the reach of its convenience measures [2]. - Future plans include further innovation in payment services, focusing on public needs and regional development to enhance the quality and efficiency of payment services [2].