《中国民航报》、中国民航网 记者田以丹 通讯员薛越、姜波 报道：9月19日，南航新疆驻村工作队与 新疆鼎信旭业律师事务所携手，于皮西那乡中心小学举办"光明相伴，助学圆梦"爱心捐赠活动。本次活 动共捐赠1110盏护眼灯及一批文体用品，总价值8万元，旨在切实改善学生的学习环境，以实际举措助 力乡村教育发展，为孩子们的求学之路与梦想前程注入温暖与力量。 捐赠仪式上，驻村工作队代表将护眼灯及文体用品逐一递到学生手中。孩子们手捧一盏盏崭新的护眼 灯，脸上绽放出灿烂的笑容。一盏盏护眼灯，点亮的是书桌，照亮的是未来。它们既优化了学生的视觉 环境，也激发了孩子们求知进取、勇敢追梦的信心与热情。 "光明相伴，助学圆梦"活动是南航新疆驻村工作队联合社会力量支持乡村教育的又一次暖心行动，体现 了企业对推进教育公平与践行社会责任的高度担当。下一步，驻村工作队将继续汇聚更多爱心资源，持 续关注皮西那乡的教育发展，与各方携手努力，共同为孩子们托起一片光明而广阔的蓝天。（编辑：张 薇，校对：张彤，审核：韩磊） 驻村工作队总领队高云在活动中表示，作为中央企业，南航始终牢记"国之大者"，积极履行社会责任。 此次捐赠不仅是企业公益理念的具体实践 ...

Core Viewpoint - The article highlights the transformation and growth of rural commercial enterprises in Chongqing, driven by digitalization and innovative business models, leading to enhanced rural consumption and economic development [1][2][8]. Group 1: Digital Transformation and Business Model Innovation - Chongqing's county-level commercial enterprises are crucial for rural trade and urban-rural circulation, with a focus on digitalization, chain operations, and standardization to upgrade their business models [1]. - The Chongqing Municipal Commerce Commission is guiding traditional businesses to integrate digital technologies, significantly improving the efficiency and service levels of county-level commerce [2][8]. - Companies like Huamei Commerce have successfully transitioned from traditional trade to intelligent supply chain services, implementing comprehensive management systems that enhance operational efficiency [2][4]. Group 2: Growth in Rural Consumption - Recent statistics indicate that rural consumption in Chongqing is outpacing urban consumption, with a projected growth rate of 6.8% for rural retail sales in 2024, exceeding urban growth by 3.7 percentage points [1][8]. - In the first quarter of 2023, rural retail sales reached 643.76 billion yuan, reflecting a year-on-year increase of 4.4% [8]. Group 3: Development of Local Brands and Supply Chains - The emergence of local brands such as Fengwu Supermarket and Blue Cat Supermarket demonstrates the successful implementation of modern information technology and innovative business models in rural areas [9][10]. - Fengwu Supermarket has established a cross-regional chain operation model, with over 110 stores across 24 districts and counties, enhancing the supply chain and logistics for rural residents [9][10]. Group 4: Agricultural Integration and Export Growth - The integration of agricultural production and commercial operations has led to significant improvements in the export of agricultural products, with Chongqing's agricultural exports reaching 1.63 billion yuan in 2024, a 39.8% increase [15]. - Initiatives like the establishment of large-scale agricultural processing facilities and order-based agricultural cooperation have strengthened the agricultural supply chain and increased farmers' incomes [11][15]. Group 5: Future Development Plans - The Chongqing Municipal Commerce Commission plans to support leading enterprises in addressing infrastructure gaps, enhancing logistics systems, and promoting new rural business models to foster a virtuous cycle of rural consumption and income growth [15].