图二：网红玩具"捏捏乐"。 来源：滚动播报 （来源：中国消费者报） 图一：执法人员对盲盒进行检查。 "消费者在选购儿童玩具和学生用品时要通过商超、品牌专卖店等正规途径购买，认准正规厂家生产的 产品，仔细查看产品标识、适用年龄和警示标志或警示说明，避免买到有锐利边缘、尖端或易碎部件的 产品，防止孩子在使用过程中发生割伤、划伤等意外。"执法人员现场提示道。 "捏捏乐"玩具凭借其软萌可爱的造型和随意揉捏的特性，在学生和儿童群体中迅速走红。随着市场热度 攀升，有家长担心这类玩具存在化学危害，暗藏安全隐患。海淀区市场监管局组织第三方专业检测机 构，现场对"捏捏乐"、修正带等儿童玩具和学生用品进行随机抽检，样品将送至北京市轻工产品质量监 督检验一站，重点检测增塑剂、苯、氯代烃含量是否符合标准等情况，检测结果将及时向社会公布。 （本文图片均由董芳忠摄） 本报讯（记者董芳忠）新学期伊始，校园周边文具店、文创店迎来消费热潮。9月2日，北京市海淀区市 场监管局对校园周边重点经营场所开展专项监督检查，将文具盲盒、网红玩具"捏捏乐"等热门品类作为 重点抽查对象，确保产品来源可溯、材质安全，为广大学生筑牢安全屏障。 在中关村领展购物广 ...

Core Viewpoint - The article highlights the surge in consumer demand for stationery and creative products around school campuses as the new semester begins, raising concerns about product quality and safety among parents [1][2]. Group 1: Market Oversight - The Haidian District Market Supervision Administration has initiated special inspections of key business locations around campuses, focusing on popular products like stationery blind boxes and trendy toys such as "Nian Nian Le" [1]. - Inspections include verifying product labeling completeness and ensuring traceability of product sources to prevent the sale of substandard or counterfeit student supplies [1][2]. Group 2: Product Safety Concerns - The "Nian Nian Le" toy has gained popularity among students and children, but parents express concerns regarding potential hidden chemical hazards and safety risks associated with the toy [1]. - Reports indicate that some "Nian Nian Le" toys have unpleasant odors, causing discomfort to users, which raises further safety questions [1]. Group 3: Testing and Recommendations - The Haidian District Market Supervision Administration has organized third-party testing for popular children's toys and student supplies, focusing on the compliance of plasticizers, benzene, and chlorinated hydrocarbons with safety standards [2]. - Parents and students are advised to purchase toys and school supplies from reputable retailers, ensuring they check product labels, age appropriateness, and warning signs to avoid hazardous items [2].

广博股份不仅擅长IP资源的获取与整合，更注重IP商业价值的深度挖掘，构建起从产品开发到营销转化 的全链路运营体系。 在产品开发环节，公司突破了传统文具的功能局限，将IP元素与潮玩概念、实用功能有机结合，打造出 高附加值的创新产品。2024年，公司创意产品收入达1.87亿元，同比增长15.95%，毛利率高达43.29%， 较上年提升8.92个百分点。今年上半年，公司创意产品实现销售收入6374.60万元，毛利率为40.10%， 仍保持很高的毛利率。 品类拓展是广博股份IP商业价值释放的重要途径。公司通过拓宽IP衍生品产品线，涵盖水杯、毛绒等生 活潮玩周边，结合时尚、轻奢、潮玩概念，提升产品的情感价值和社交属性。这种从文具到生活潮玩的 品类延伸，不仅扩大了IP的覆盖场景，更提升了用户的生命周期价值。 在营销环节，广博股份构建了线上线下融合的全渠道推广体系，实现IP热度到消费转化的高效衔接。线 上方面，公司充分利用社交媒体平台开展"短视频种草+直播带货"的营销模式，邀请IP领域的KOL进行 产品测评和推荐，快速提升产品知名度。 在这股热潮之下，多家A股上市公司持续IP运营，深耕潮玩市场。广博股份全力聚焦IP衍生品业 ...

Group 1: Back-to-School Economy - The "back-to-school economy" is experiencing a surge as various learning supplies and electronic products enter a peak sales season [1] Group 2: Sales of Stationery and Educational Materials - In Sanya, Hainan Province, stationery sales have increased by nearly 50% since August, with unique designs and blind boxes being particularly popular among students [2] - Educational materials, including tutoring books and practice workbooks, are in high demand, with parents and students favoring supplementary reading materials [2] Group 3: Hot Sales of 3C Products - The demand for digital products is high, with students eager to upgrade their devices due to various promotional measures [4] - Sales of laptops, tablets, and smartwatches have seen year-on-year growth of 184%, 129%, and 94% respectively during the back-to-school season [4] - Products integrating AI and AR technologies are gaining attention, with students showing interest in AR glasses for their functionalities [5] Group 4: Practical Consumption Trends - Parents are adopting a more pragmatic approach to spending, focusing on the practicality and cost-effectiveness of products [6] - There is a trend towards guiding children in making reasonable consumption choices, with parents comparing prices and seeking subsidies to make purchases more affordable [6]

Core Viewpoint - The popularity of blind box consumption among young people reflects a shift in consumer behavior towards emotional and experiential satisfaction, driven by the allure of surprise and novelty [4][12]. Group 1: Blind Box Consumption Trends - 68.25% of respondents have experienced blind box consumption, with 80.32% spending 300 yuan or less annually on blind boxes [2]. - The most purchased types of blind boxes include潮玩盲盒 (78.23%), 文创盲盒 (56.16%), and 食品盲盒 (19.78%) [6]. - Emotional value is a significant driver for blind box purchases, with 69.78% of respondents enjoying the surprise element [3]. Group 2: Consumer Experiences - Consumers report that blind boxes help alleviate decision fatigue, allowing for spontaneous experiences, such as travel through机票或火车票盲盒 [5][7]. - The appeal of blind boxes is enhanced by the integration of cultural themes and social responsibility, as seen in products that address environmental issues [5][12]. - Young consumers often face challenges with product quality and misleading marketing, leading to a demand for better transparency and consumer rights [10][11]. Group 3: Market Dynamics and Future Outlook - The blind box market is evolving, with various industries adopting this model, indicating a broader trend in consumer goods and services [2][6]. - There is a call for regulatory measures to protect consumer rights and ensure fair practices in the blind box market, including clearer disclosure of hidden item probabilities [10][11]. - The future of blind box consumption may hinge on balancing novelty with responsible marketing and consumer education [12].