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2025年中国融媒体行业相关政策、产业链、投资规模、竞争格局及发展趋势研判:加快传统媒体和新兴媒体的融合,实现信息的多元化传播[图]
Chan Ye Xin Xi Wang· 2025-05-12 01:29
Core Viewpoint - The media convergence industry in China is experiencing explosive growth, with the investment scale increasing from 3.82 billion yuan in 2016 to 28.89 billion yuan in 2024, reflecting a compound annual growth rate of 28.78% [1][15]. Group 1: Industry Overview - Media convergence refers to the integration of traditional and emerging media through various channels and technologies, transforming information dissemination methods [1][3]. - As of December 2024, China's internet user base reached 1.108 billion, with an internet penetration rate of 78.6% and mobile internet users accounting for 99.7% of the total [1][15]. - The rise of news apps and social media as primary information sources, especially among younger demographics, has significantly altered the media landscape and public opinion ecology [1][15]. Group 2: Industry Investment - The investment scale of the media convergence industry in China has shown remarkable growth, from 3.82 billion yuan in 2016 to 28.89 billion yuan in 2024, indicating a strong potential for development in the digital economy era [1][15]. - Globally, the media convergence industry investment increased from 5.606 billion USD in 2016 to 16.755 billion USD in 2024, with a compound annual growth rate of 14.67% [14]. Group 3: Industry Structure - The media convergence industry is characterized by a diverse and competitive landscape, with traditional media companies actively transforming and new media companies rapidly gaining market share [18]. - Major players like Tencent leverage their platforms to expand into the media convergence market, while numerous startups emerge with innovative business models [18]. Group 4: Policy Support - The Chinese government has introduced various policies to support the development of the media convergence industry, emphasizing the use of internet technology and new media to enhance public engagement and service quality [7][9]. Group 5: Industry Trends - The further proliferation of 5G technology is expected to create broader development opportunities for the media convergence industry, enhancing user experiences through immersive technologies like VR/AR [24]. - There is a growing emphasis on diversified content production to meet the increasingly specialized demands of users across various sectors, including education, healthcare, and technology [25]. - Innovations in advertising models, driven by advancements in big data and AI, will enhance the effectiveness of advertising in the media convergence sector [27].
钢铁荣耀铸就工业丰碑
Bei Jing Ri Bao Ke Hu Duan· 2025-05-03 22:06
本报记者 潘福达 工业遗存是工业文明的历史见证,也承载着城市的文化底蕴。在北京,一处处工业遗存镌刻着劳动者打拼奋斗的时代印记,又在城市更新中成为记忆、情感 与产业升级、消费焕新融合共生的新地标。从厂房到园区,从"锈带"到"秀带",工业遗存在今日首都产业发展中焕发新光彩。 昔日的包豪斯风格老厂房已改造成798文化艺术新地标。798艺术区供图 改造前的798老厂房。 电子"摇篮" 798艺术区:"工业风"注入"艺术魂" 漫步798艺术区,锯齿形屋顶的老厂房建筑在阳光下投下几何光影,斑驳砖石墙面上的劳动标语传递着昔日的工业气息。这座由万千劳动者双手铸就的钢铁 丛林,生长出艺术的根茎,变身驰名中外的北京城市文化地标之一。 这座鼎鼎有名的文化创意园区,从名字到气质,都脱胎于昔日的神秘工厂。新中国成立之初,我国无线电工业基础极其薄弱,为改变当时现状,在"一五"计 划时期,北京市东北近郊的大山子地区崛起了一座新的工厂——北京华北无线电联合器材厂,也就是人们熟知的718联合厂。 "7"字打头的工厂代号,意味着这里曾是中国保密等级最高的工厂之一。新中国的第一只真空管、第一个集成电路、第一台计算机、第一台电话交换机等, 都诞生于 ...