齐鲁晚报.齐鲁壹点连宁燕 《威海市文登西洋参保护和发展条例》将于3月1日起施行，文登作为"中国西洋参之都"，西洋参产业已 成为区域特色经济核心和乡村振兴的重要支柱。目前，文登西洋参种植面积达5.5万亩左右，规模占全 国60%以上，年产鲜参7500-8000吨，覆盖200多个村庄、4.5万从业人员，凭借北纬37°独特气候条件， 其皂苷含量显著高于进口及国标水平，18种必需氨基酸含量优于国外产区，品质广受认可，已获得国家 地理标志产品、地理标志证明商标等多项认证。 此外，《条例》还建立了种植档案管理制度和全过程质量可追溯体系，要求种植企业和农民专业合作社 如实记录种苗来源、农业投入品使用、病虫害防治等信息，档案保存期限不少于二年；同时推动建立种 植、采收、加工、仓储、流通全链条可追溯体系，确保产品质量全程可控。这些制度设计形成了"产地 —种植—加工—流通"的全流程品质管控闭环，为文登西洋参的优质特性提供了坚实保障。 在种植环节，《条例》强化种质资源保护，规定农业农村、科技等部门要加强特色品种保护和良种选 育，规范种子种苗的繁育、示范和推广，指导建设良种繁育基地。同时制定标准化种植技术规程，指导 种植者开展绿色生态 ...

在推动产业升级方面，《条例》聚焦产业链延伸和附加值提升，支持药食同源产品的科技研发、功效评 价和产业化应用，鼓励研发以西洋参为原料的药品、食品、化妆品等产品，支持对根、茎、叶、花、果 实、种子等部位的有效成分进行提取和综合利用。同时推动产业融合发展，促进西洋参产业与食品餐 饮、医疗保健、美容养生、文化旅游等产业深度融合，开发特色旅游商品、线路和体验项目。此外， 《条例》还强调科技创新和人才支撑，鼓励建立产学研合作机制，开展全产业链技术攻关，加强专业技 术人才的培养、引进和储备，为产业高质量发展注入持续动力。 这些举措既立足当前破解现实难题，又着眼长远构建产业发展长效机制，将有效推动文登西洋参产业从 规模优势向质量优势、效益优势转变，实现产业持续健康发展。 《威海市文登西洋参保护和发展条例》经市十八届人大常委会第二十七次会议审议通过，并经山东省十 四届人大常委会第二十次会议批准，已由市人大常委会发布公告予以公布，将于今年3月1日起施行。针 对文登西洋参产业存在的突出瓶颈，《条例》立足"产业促进+服务保障"双轮驱动，制定了一系列精准 有效的制度措施。 在破解土地制约方面，《条例》结合自然资源部相关政策调整，明确文 ...

Core Viewpoint - The development of the Western Ginseng industry in Zhangjiacang Town, Weihai City, Shandong Province, is significantly contributing to rural revitalization and economic growth through modernized production, processing, and sales channels [1][2]. Group 1: Industry Development - The Western Ginseng has been officially included in the food and drug homologous directory, leading to a continuous increase in market demand for deep-processed products [1]. - The local government has set a "one town, one product" development goal, leveraging characteristic agricultural resources to promote rural revitalization [1]. - The area has established standardized planting bases and promoted ecological planting techniques, resulting in a planting area of 55,000 acres and an annual production of 7,500 tons of fresh ginseng [1]. Group 2: Processing and Product Diversification - The region has developed a range of processing enterprises, producing various products such as ginseng slices, tablets, and meal replacement powders, creating a product matrix that meets diverse market demands [1]. - The presence of advanced processing companies like Weiden Pharmaceutical enhances the quality and variety of ginseng products available in the market [1]. Group 3: Sales and Marketing Strategies - The sales strategy employs a dual-channel approach, utilizing both online and offline methods to expand market reach, including agricultural product exhibitions and e-commerce platforms [2]. - The integration of live streaming and e-commerce has significantly increased brand awareness and consumer access to Western Ginseng products [2]. Group 4: Infrastructure and Support - The State Grid Shandong Weihai Power Supply Company has optimized the power distribution network to support the ginseng industry, enhancing electricity access to production and processing areas [2]. - The development of the Western Ginseng industry has also stimulated the growth of related sectors such as rural tourism and logistics, creating numerous job opportunities for local residents [2].

Core Insights - The demand for deep-processed products of American ginseng has been continuously growing since it was officially included in the food and drug homologous directory [1][2] - The local government in Wengden District aims to promote rural revitalization through the development of characteristic industries, with the American ginseng industry serving as a successful model [1] Industry Development - Wengden District has established standardized planting bases and promoted ecological planting techniques, resulting in an expansion of American ginseng planting area to 55,000 acres, with an annual production of 7,500 tons of fresh ginseng [1] - A variety of processing enterprises have emerged, producing different categories of products such as ginseng slices, tablets, and meal replacement powders, creating a product matrix that meets diverse market demands [1] Sales and Marketing - The sales strategy employs a dual-channel approach, utilizing both online and offline methods to enhance brand visibility and market reach [2] - The local power supply company has optimized the distribution network to support the American ginseng industry, ensuring reliable electricity supply for agricultural production and processing [2] Economic Impact - The growth of the American ginseng industry has stimulated the development of related sectors such as rural tourism and logistics, creating numerous job opportunities and increasing local income [2]

Core Insights - The "Good Shandong" weekly report for 2025 highlights the province's vibrant culture, innovation, and community spirit through various stories of individuals and industries [3][4][5][6][8][9]. Group 1: People and Community - The essence of "Good Shandong" is rooted in its people, showcasing ordinary individuals who embody kindness, dedication, and innovation, contributing to the warm spirit of the Qilu culture [4]. - Notable stories include Zhang Maolu, who has dedicated 62 years to preserving Lei Feng's spirit through extensive documentation and public exhibitions, and Cheng Jie, a teacher who has helped 200,000 adults learn to read [4][5]. - The narrative emphasizes the cycle of kindness and community responsibility, illustrated by a rescue incident that connected several altruistic individuals, and the efforts of local farmers and entrepreneurs to uplift their communities [5]. Group 2: Quality and Innovation - "Good Shandong" represents a blend of quality, innovation, and cultural richness, with agricultural advancements such as the "Snow Apple" and new cherry varieties showcasing technological integration in farming [6]. - The report highlights various industries, including the second-hand car market in Liangshan, which has seen export growth due to quality and trust, and the fitness equipment manufacturing in Ningjin, which has become a global leader [7]. - Cultural heritage is preserved and innovated upon, with traditional crafts like kite-making and embroidery being adapted for modern markets, ensuring their relevance and appeal to younger generations [7]. Group 3: Tourism and Experience - The concept of "Good Guest" has evolved to encompass immersive experiences and community engagement, with successful projects like the "National Color" drama boosting local tourism and cultural sales [8]. - Villages are leveraging their unique characteristics to attract tourists, such as the design of the "Moon Bridge" in Yishui, which connects to a scenic area, and the establishment of a "Cultural Street" in Qufu that integrates local heritage with hospitality [9]. - The report underscores the importance of shared development, where local communities benefit from tourism initiatives, enhancing both visitor experience and local economies [9].

Core Viewpoint - Weihai City Health and Family Planning Commission is focusing on the integration of health and elderly care, aiming to create an international health tourism experimental zone, enhancing elderly services and cultivating a distinctive health and wellness industry [1] Group 1: Enhancing Elderly Services - The city is innovating service models to establish a new path for health and elderly care, integrating public and private sectors, and creating a tiered elderly care service system to meet diverse needs [2] - A total of 42 medical and elderly care institutions have been established, expanding service supply, and ensuring food safety and nutrition for the elderly through new management guidelines [2] - The establishment of a public elderly hospital and four rehabilitation hospitals has improved the elderly medical service network, with 100% of secondary and above public hospitals having geriatric departments [2] Group 2: Strengthening Distinctive Health and Wellness Industry - The city is cultivating a health tourism industry centered on traditional Chinese medicine, launching several themed routes to provide immersive experiences [3] - The promotion of local specialties like Western ginseng has led to the recognition of two enterprises as provincial-level ecological planting bases, enhancing the standardization and scale of the traditional medicine industry [3] - The integration of traditional Chinese medicine with health and elderly care has resulted in the establishment of demonstration projects, with the health industry’s added value accounting for the highest GDP proportion in the province [3]

Core Insights - The "Good Shandong" weekly has produced 75 in-depth reports and 27 cover stories in 2025, showcasing a vibrant and dynamic Shandong through various narratives and images [7][25] - The essence of "Good Shandong" is rooted in the spirit of the people, highlighting their kindness, dedication, and innovation [8][9] Group 1: People and Community - Numerous ordinary yet remarkable individuals in Shandong have been highlighted, such as Zhang Maolu, who has dedicated 62 years to preserving and promoting the spirit of Lei Feng, and Cheng Jie, a teacher who has helped 200,000 adults learn to read [8] - The concept of "goodness" is illustrated through acts of kindness and community support, such as a rescue operation involving multiple good Samaritans and a local farmer using social media to uplift his village [9] Group 2: Quality and Innovation - "Good products" in Shandong are characterized by a blend of technology and tradition, with examples like the "Snow Apple" and new cherry varieties showcasing agricultural innovation [15] - The region has seen the emergence of "invisible champions" in manufacturing, such as a second-hand car industry that exports to 56 countries and a fitness equipment production base that serves over 170 countries [16] Group 3: Cultural and Tourism Integration - The integration of culture and tourism has enriched the "Good Guest" experience, with initiatives like the "National Color and Fragrance" drama boosting local tourism and creating immersive experiences for visitors [21] - Villages are leveraging their unique cultural heritage to attract tourists, as seen in the transformation of ancient villages into film locations and the establishment of a "homestay alliance" that enhances visitor engagement [22]

Core Viewpoint - Since the "14th Five-Year Plan," Weihai's market regulatory authorities have focused on the "Quality Strong City" strategy, implementing the "Four Strong Projects" to systematically promote quality improvement and brand building, earning recognition from the State Council for quality construction efforts [1] Group 1: Quality Infrastructure - Weihai has established a "high-energy platform + full-chain service" support system tailored to the needs of eight industrial clusters and ten advantageous industrial chains, including the only national medical device technical standard innovation base and a national carbon fiber industry measurement testing center [2] - The city has set up 13 one-stop quality infrastructure service platforms, providing over 20,000 testing and certification services to more than 2,000 enterprises [2] - The Weihai Food and Drug Inspection Institute has become the first authorized food laboratory at the municipal level in China, with 30 products receiving "正" certification, facilitating the export of local specialties like Wengdong Western Ginseng [2] Group 2: Brand Development - Through a combination of policy support, award recognition, and regional empowerment, Weihai has distributed over 10 million yuan in rewards for brand ecosystem development [3] - The city has achieved notable success in quality awards, with two enterprises nominated for the China Quality Award and seven winning the Provincial Governor's Quality Award, ranking second in the province [3] - Local geographical indication products such as Yantai Oysters and Wengdong Western Ginseng have gained national recognition, with three districts included in the national quality strong county cultivation database [3] Group 3: Innovation and Intellectual Property - Weihai has adopted a path of "technology patenting, patent standardization, and standard industrialization," resulting in the formulation or revision of 10 international standards, 379 national standards, and 126 industry standards over the past five years, with increases of 91.7%, 73.2%, and 20.1% respectively compared to the end of the "13th Five-Year Plan" [4] - The city has implemented a high-value patent cultivation project, leading to 1,026 patent transfer licenses and 1,450 intellectual property pledge financing cases totaling 16.86 billion yuan [4] - As of now, there are 9,118 valid invention patents, with a per capita high-value invention patent ownership of 14.71, and 58 enterprises recognized as national intellectual property demonstration and advantageous enterprises [4] Group 4: Quality Supervision - Weihai is transforming its regulatory model to encompass a full-chain approach of "prevention, control, and traceability," establishing a medical device risk warning system and a full-chain traceability platform for gas cylinders [5] - The city maintains a stable industrial product quality pass rate of over 95% through rigorous quality inspections and has intensified efforts to address illegal activities, fostering a collaborative quality governance framework [5] - During the "15th Five-Year Plan," Weihai will focus on enhancing manufacturing quality, deepening quality infrastructure and industry chain collaboration, and promoting brand cultivation mechanisms to elevate local products and brands to national and international recognition [5]

Core Viewpoint - The article highlights the remarkable development of the Wending American ginseng industry, showcasing its transformation from a small-scale trial in the 1980s to a leading global producer, with significant contributions to local economy and agricultural innovation [1][10]. Group 1: Historical Development - The journey began in the late 1970s when a veteran, Wang Wenshui, sought to improve the living conditions of his impoverished village by cultivating American ginseng, starting with just 11 seeds [2]. - The first successful cultivation occurred in 1981, making the village the only successful trial site in Shandong province at that time [2]. - By the late 1980s, the region had developed comprehensive techniques for ginseng cultivation, leading to large-scale farming and breaking the monopoly held by Western countries [3]. Group 2: Quality and Environmental Factors - Wending ginseng benefits from its unique geographical and climatic conditions, including a long frost-free period and significant temperature variations, which enhance its nutritional content [4]. - The ginseng's saponin content is reported at 8.8%, surpassing imported varieties, while its selenium content is eight times higher than that of imported ginseng [4]. Group 3: Agricultural Practices - To maintain soil fertility, a scientific crop rotation system is implemented, requiring a rest period of 3 to 5 years after ginseng cultivation, which improves quality despite reducing land utilization [5]. - The current cultivation area exceeds 50,000 acres, producing 8,000 tons of fresh ginseng and 2,200 tons of dried ginseng annually, establishing Wending as a key global production area [5]. Group 4: Technological Advancements - The integration of IoT technology in ginseng farming allows for real-time monitoring of environmental conditions, enhancing pest control and decision-making processes for farmers [7]. - Advanced processing techniques, including freeze-drying, have significantly improved the quality and marketability of Wending ginseng products [8]. Group 5: Market Position and Branding - The establishment of the "Wending American Ginseng" brand has strengthened its market position, allowing for higher prices compared to ordinary ginseng, with a premium of 2-3 yuan per pound [9]. - The brand has gained international recognition, successfully entering markets in South Korea, Japan, and Southeast Asia, and has been included in influential agricultural product directories [9].

Core Viewpoint - The event "Shandong Agricultural Products Fragrance" aims to enhance cooperation between Shandong and Hong Kong in the agricultural sector, promoting the "Good Products Shandong" brand internationally [3][5]. Group 1: Agricultural Development in Shandong - Shandong is a major agricultural province in China, benefiting from both the Yellow River and the ocean, producing a wealth of agricultural products [2]. - The province has implemented a rural revitalization strategy, creating a brand matrix for "Good Products Shandong" and focusing on the high-quality development of characteristic agriculture [7][18]. - A total of 171 agricultural brands have been established under the "Good Products Shandong" initiative, with 24 new brands added this year [9][10]. Group 2: Brand Building and Market Expansion - Shandong has cultivated 108 provincial-level public brands, with 21 brands included in the national agricultural brand cultivation plan, ranking first in the country [8]. - The province is promoting a three-tiered brand system that includes regional public brands and enterprise product brands, enhancing local specialties and county-level brand development [10][11]. - The integration of agriculture and tourism in cities like Qingdao has led to increased income for farmers, with 100,000 farmers benefiting from this model [31]. Group 3: Specific Agricultural Products and Innovations - Notable products include the "tall onion" from Zhangqiao, which has an annual output value exceeding 1 billion yuan, and the Laiwu black pig, valued over 5 billion yuan [22][23]. - The province's apple production in Qixia exceeds 10 billion yuan, while the high-quality black beef from Gaoqing is valued over 10 billion yuan [39][40]. - The establishment of agricultural product alliances in cities like Zibo has led to the integration of various regional brands, enhancing market competitiveness [41]. Group 4: E-commerce and Digital Agriculture - Shandong is leveraging e-commerce platforms to expand the reach of its agricultural products, with cross-border e-commerce transactions reaching 6.7 billion yuan in 2023, a 45% increase year-on-year [68]. - The province is also developing digital agriculture initiatives, such as the "Shouguang Agricultural Products" cross-border e-commerce platform, facilitating rapid delivery of vegetables to international markets [67][69]. Group 5: Future Prospects - The "2025 Hong Kong and Macau Shandong Week" event is set to further promote Shandong's agricultural products and enhance cooperation with Hong Kong [19]. - The ongoing efforts in brand building, market expansion, and digital agriculture are expected to position Shandong as a key player in the international agricultural market [5][68].