在销售端，"线上+线下"双渠道并行，线下依托农产品展销会、品牌专卖店拓宽市场，线上借力电商平 台、直播带货打响品牌知名度，让文登西洋参从田间地头走向千家万户。 新华社济南1月9日电（记者李志浩）寒冬时节，在位于山东威海市文登区张家产镇"西洋参小镇"的山东 威登医药科技有限公司生产车间内，现代化智能化生产线高速运转，洗切、萃取、灌装、包装等工序一 气呵成，一瓶瓶西洋参口服液源源不断走下生产线，即将发往全国各地市场。 近年来，国网山东威海供电公司主动对接文登西洋参产业发展需求，优化配电网络结构，打造"百米接 电圈"，将电力线路延伸至田间地头与产业园区核心区域，同时推动"全电"模式在农业生产、加工环节 的应用，以精准化电力保障为产业发展提速。 "自从西洋参被正式纳入食药同源目录，市场对精深加工产品的需求持续增长。"生产车间负责人说。 文登区地处山东半岛东部，特色农业资源禀赋优越，当地政府锚定"一镇一品"发展目标，以特色产业升 级撬动乡村振兴全域发展。张家产镇的西洋参产业是这场发展实践中的亮眼标杆。 作为国家地理标志产品，文登西洋参以有效成分含量高、品质优良著称。张家产镇紧抓这一优势，全力 构建集种植、加工、销售、文 ...

从田间到车间,从舌尖到指尖,"好品山东"在2025年绽放出更加多元、硬核且富有文化韵味的光彩。这不 仅是质量的代名词,更是创新、智慧与文化的集中体现。 在希望的田野上,"好品"是科技与自然的和谐乐章。开年之初,我们报道的烟台"雪苹果"便是典型。它并 非简单的"靠天吃饭",而是从品种选育、物联网精准管理到智能分选的全流程科技赋能。同样,烟台大樱 桃新品种"烟樱15、17"历经15年育种,兼具抗冻、抗裂、脆甜等多重优点,展现了农业"芯片"的力量。冠 县酥梨在沙土地中孕育175天,依托"减产增收"的生态种植理念,成就了"冰糖梨"的极致风味。微山湖小龙 虾凭借"藕虾共生"生态模式,打造出单只超50克、每斤百元的"清水大虾"。文登西洋参从8粒种子起步,到 占据全国产量近60%,其皂苷、硒含量显著优于进口参,背后是数十年的土壤改良与冻干技术突破。这些 故事共同勾勒出一幅现代高效农业的壮丽图景。 封面导读27次,75篇深度报道——这是2025年齐鲁晚报"好山东"周刊交出的成绩单。 我们循着"好人、好品、好客"的清晰主线,深入城市乡村、工厂田野,用文字和影像,为读者全景式呈现了 一个真实、立体、充满活力的山东。这份年终答卷, ...

一方面，聚焦老年服务提质，筑牢医养结合根基。一是以创新服务模式为突破，打造健康养老新路径。 借鉴分级诊疗理念，打破公立与民营、医疗与养老界限，由三甲综合医院牵头，打造分级分类养老服务 体系，更好满足老年人多元化养老需求。指导文登区整合医疗与养老资源，创新构建"1+3+X"医养联合 体服务模式，实现医养机构一体化联动、资源高效配置；打造"养中有医""医中有养""医养联动"等多元 服务形态，威海市中心医院作为全省首家在院内创办医养结合机构的三甲医院，其创新实践经验被国家 卫健委专刊推广，形成可复制可借鉴的"威海样本"。二是以提升服务能力为支撑，积极鼓励医疗机构增 设养老服务功能，推动全市两证齐全的医养结合机构增至42家，服务供给持续扩容；与民政、市场监管 等部门联合印发《威海市养老机构食堂管理工作指引》，建立大宗食材采购"放心品牌库"，规范公立医 养结合机构食堂管理，切实保障老年人饮食既安全放心又营养健康。三是以提高保障水平为目标，挂牌 成立1家公办老年病医院、4家康复医院，实现县（市、区）康复医院或护理院全覆盖，老年医疗服务网 络不断完善。截至目前，全市已成功创建8个全国示范性老年友好型社区、1个全国医养结合示 ...

主笔：于海霞 封面导读27次，75篇深度报道——这是2025年齐鲁晚报"好山东"周刊交出的成绩单。 我们循着"好人、好品、好客"的清晰主线，深入城市乡村、工厂田野，用文字和影像，为读者全景式呈现了一个真实、立体、充满活力的山东。这份年终 答卷，写满了创新的智慧、实干的汗水与真诚的热情。 微光成炬，照亮齐鲁精神底色 山东之"好"，根基在于人。这一年，我们遇见了无数平凡却闪耀的山东人，他们用善良、坚守、创新与担当，共同绘就了新时代齐鲁精神最温暖的底色。 我们看到了"一生择一事"的执着坚守。汶上老人张茂路，用62年光阴收藏1.3万余件雷锋史料，开展千场宣讲，拓建9处公益展馆，只为让雷锋精神代代相 传。曲阜八旬老人沈庆龙，与龙虎书画社的老伙计们延续21年的"春联马拉松"，累计为700多户邻居手写万套春联，红纸墨香串起了最暖的邻里情。他们 的坚守，让宝贵的文化与精神血脉在岁月长河中生生不息。 我们看到了"推己及人"的大爱奉献。禹城教师程杰，从三尺讲台转向云端，开设免费成人识字班，帮助20万"超龄学生"破除识字难关，重拾生活尊严与自 信。菏泽巨野"芝麻姐"申春芝，身高仅1.2米，却用一双巧手编织希望，免费教授300多名残 ...

Core Viewpoint - Since the "14th Five-Year Plan," Weihai's market regulatory authorities have focused on the "Quality Strong City" strategy, implementing the "Four Strong Projects" to systematically promote quality improvement and brand building, earning recognition from the State Council for quality construction efforts [1] Group 1: Quality Infrastructure - Weihai has established a "high-energy platform + full-chain service" support system tailored to the needs of eight industrial clusters and ten advantageous industrial chains, including the only national medical device technical standard innovation base and a national carbon fiber industry measurement testing center [2] - The city has set up 13 one-stop quality infrastructure service platforms, providing over 20,000 testing and certification services to more than 2,000 enterprises [2] - The Weihai Food and Drug Inspection Institute has become the first authorized food laboratory at the municipal level in China, with 30 products receiving "正" certification, facilitating the export of local specialties like Wengdong Western Ginseng [2] Group 2: Brand Development - Through a combination of policy support, award recognition, and regional empowerment, Weihai has distributed over 10 million yuan in rewards for brand ecosystem development [3] - The city has achieved notable success in quality awards, with two enterprises nominated for the China Quality Award and seven winning the Provincial Governor's Quality Award, ranking second in the province [3] - Local geographical indication products such as Yantai Oysters and Wengdong Western Ginseng have gained national recognition, with three districts included in the national quality strong county cultivation database [3] Group 3: Innovation and Intellectual Property - Weihai has adopted a path of "technology patenting, patent standardization, and standard industrialization," resulting in the formulation or revision of 10 international standards, 379 national standards, and 126 industry standards over the past five years, with increases of 91.7%, 73.2%, and 20.1% respectively compared to the end of the "13th Five-Year Plan" [4] - The city has implemented a high-value patent cultivation project, leading to 1,026 patent transfer licenses and 1,450 intellectual property pledge financing cases totaling 16.86 billion yuan [4] - As of now, there are 9,118 valid invention patents, with a per capita high-value invention patent ownership of 14.71, and 58 enterprises recognized as national intellectual property demonstration and advantageous enterprises [4] Group 4: Quality Supervision - Weihai is transforming its regulatory model to encompass a full-chain approach of "prevention, control, and traceability," establishing a medical device risk warning system and a full-chain traceability platform for gas cylinders [5] - The city maintains a stable industrial product quality pass rate of over 95% through rigorous quality inspections and has intensified efforts to address illegal activities, fostering a collaborative quality governance framework [5] - During the "15th Five-Year Plan," Weihai will focus on enhancing manufacturing quality, deepening quality infrastructure and industry chain collaboration, and promoting brand cultivation mechanisms to elevate local products and brands to national and international recognition [5]

齐鲁晚报·齐鲁壹点记者 田佳玉 苗润鹏 清晨，在威海文登泽库镇的参田里，几台农用收割机正轰鸣着穿梭作业。随着机器的不停转动，大片黑 褐色的西洋参破土而出，被翻至地表，在晨光里泛着光泽。近50位工人紧随其后弯腰忙碌，徒手将这些 带着湿润泥土气息的西洋参逐一捡拾，饱满的参体、密集的芦头尽显优质品相。从1981年试种的8棵参 苗艰难起步，到如今文登西洋参占据国内总产量近60%、世界总产量30%，"文登西洋参"品牌价值突破 百亿元，这片北纬37°的沃土，孕育出了"中国西洋参之都"的辉煌传奇。 8粒种子点燃希望 时光回溯到上世纪70年代末，文登口子李村还是一个靠300多亩薄地谋生的贫困村，46户村民人均年收 入仅20多元。22岁的退伍军人王文水看着乡亲们的贫困处境，决心寻找一条致富出路。在跟随村里老药 农王继振学习中草药种植后，他将希望寄托在了西洋参这一原产于北美洲的珍贵药材上。 1981年4月，山东省药材公司送来的11粒西洋参种子，成为了改变村庄命运的"希望火种"。王文水和王 继振当天便将种子小心翼翼地种在双顶山上，在旁边搭起草棚日夜看守，每两小时记录一次气温、光 照、湿度，生怕错过种子生长的任何细节。5月20日，当 ...

Core Viewpoint - The event "Shandong Agricultural Products Fragrance" aims to enhance cooperation between Shandong and Hong Kong in the agricultural sector, promoting the "Good Products Shandong" brand internationally [3][5]. Group 1: Agricultural Development in Shandong - Shandong is a major agricultural province in China, benefiting from both the Yellow River and the ocean, producing a wealth of agricultural products [2]. - The province has implemented a rural revitalization strategy, creating a brand matrix for "Good Products Shandong" and focusing on the high-quality development of characteristic agriculture [7][18]. - A total of 171 agricultural brands have been established under the "Good Products Shandong" initiative, with 24 new brands added this year [9][10]. Group 2: Brand Building and Market Expansion - Shandong has cultivated 108 provincial-level public brands, with 21 brands included in the national agricultural brand cultivation plan, ranking first in the country [8]. - The province is promoting a three-tiered brand system that includes regional public brands and enterprise product brands, enhancing local specialties and county-level brand development [10][11]. - The integration of agriculture and tourism in cities like Qingdao has led to increased income for farmers, with 100,000 farmers benefiting from this model [31]. Group 3: Specific Agricultural Products and Innovations - Notable products include the "tall onion" from Zhangqiao, which has an annual output value exceeding 1 billion yuan, and the Laiwu black pig, valued over 5 billion yuan [22][23]. - The province's apple production in Qixia exceeds 10 billion yuan, while the high-quality black beef from Gaoqing is valued over 10 billion yuan [39][40]. - The establishment of agricultural product alliances in cities like Zibo has led to the integration of various regional brands, enhancing market competitiveness [41]. Group 4: E-commerce and Digital Agriculture - Shandong is leveraging e-commerce platforms to expand the reach of its agricultural products, with cross-border e-commerce transactions reaching 6.7 billion yuan in 2023, a 45% increase year-on-year [68]. - The province is also developing digital agriculture initiatives, such as the "Shouguang Agricultural Products" cross-border e-commerce platform, facilitating rapid delivery of vegetables to international markets [67][69]. Group 5: Future Prospects - The "2025 Hong Kong and Macau Shandong Week" event is set to further promote Shandong's agricultural products and enhance cooperation with Hong Kong [19]. - The ongoing efforts in brand building, market expansion, and digital agriculture are expected to position Shandong as a key player in the international agricultural market [5][68].