新华财经北京9月19日电（杨丽）9月19日，"倾听·助力·共富与亿万农民同心共行致敬2025年中国农民丰收节发布会"在北京举行。会上，中国农业银行农户 金融部总经理姜振水发布《中国农业银行服务乡村全面振兴助力农民共同富裕成果》（以下简称《成果》）。《成果》是对农行近年来持续深耕"三农"领 域、不断创新实践的系统梳理，集中展示了其在服务乡村振兴和助力农民共同富裕方面的做法成效与典型案例，彰显其为乡村振兴持续注入金融动能的不懈 努力。 作为服务国家战略、深耕乡村市场的国有大型商业银行，农行始终将服务乡村振兴作为全行"重中之重"，紧紧围绕落实中央部署要求，坚持"三农"定位，聚 焦农民需求，强化数智赋能，打通金融服务乡村振兴"最后一公里"。姜振水表示，农行经过多年探索实践，已在巩固拓展脱贫攻坚、服务国家粮食安全、壮 大县域富民产业等乡村振兴八大重点领域形成体系化服务能力，形成了"惠农e贷"等15个典型模式，形成了一批具有农行特色的模式做法。 在巩固拓展脱贫攻坚成果方面，农行衔接脱贫小额信贷，联合农业农村部创新"富民贷"模式，根据脱贫农户扩大生产资金需求，向脱贫地区、革命老区农户 发放额度较高、期限灵活、利率优惠的信用 ...

Core Viewpoint - Financial institutions are increasingly focusing on the consumer sector through diversified methods such as consumer credit, payment settlement, scenario finance, and digital services, providing crucial support for consumer upgrades, relief for small and micro enterprises, and rural revitalization [1][2]. Group 1: Collection Scope and Categories - The collection targets include banks, insurance institutions, consumer finance companies, and payment institutions [1]. - Categories for case collection include: 1. **Consumer Scenario Innovation**: Focus on online-offline integrated scenarios, credit card installment scenarios, and cultural tourism consumption ecosystems [1]. 2. **Payment Facilitation**: Emphasizes app payment optimization, cross-border payment services, and digital RMB applications [2]. 3. **Consumer Credit Innovation**: Involves personal consumer loan products, insurance-financial integration products, and credit card benefits activities [1][2]. 4. **Government-Bank-Enterprise Collaboration**: Joint efforts in issuing consumption vouchers and promotional activities [2]. 5. **Green Consumption Promotion**: Support for low-carbon consumption and circular economy projects through green finance [2]. 6. **Others**: Other typical cases that do not fall into the above categories [2]. Group 2: Evaluation Criteria - The evaluation criteria include: - **Innovation**: Assessment of whether the model breaks traditional boundaries and introduces new technologies or scenarios [2]. - **Comprehensive Effectiveness**: Evaluation of tangible consumer promotion effects, such as increased consumer satisfaction and industry reputation [2]. - **Sustainability**: Consideration of the replicability of the model and its long-term social benefits [2]. - **Risk Control**: Compliance of financial services and the completeness of risk control mechanisms [3]. Group 3: Activity Process - The case collection period is from now until May 30, 2025 [3]. - Submission requirements include a detailed case background, innovation points, implementation results, and social impact analysis, with a word count between 1,000 and 3,000 [3]. - Expert evaluation will weigh innovation (30%), comprehensive effectiveness (30%), replicability (20%), and social impact (20%) [3]. - Award-winning cases will be publicized across various media platforms, with early registrants receiving priority for showcase opportunities [3].

Core Viewpoint - Financial institutions are increasingly focusing on the consumer sector through diversified means such as consumer credit, payment settlement, scenario finance, and digital services, providing crucial support for consumer upgrades, relief for small and micro enterprises, and rural revitalization [1] Group 1: Collection Scope and Categories - Target participants include banks, insurance institutions, consumer finance companies, and payment institutions [2] - Categories for case collection include: 1. **Consumer Scenario Innovation**: Focus on online-offline integrated scenarios, credit card installment scenarios, and cultural tourism consumption ecosystems [2] 2. **Payment Facilitation**: Emphasizing app payment optimization, cross-border payment services, and digital RMB applications [2] 3. **Consumer Credit Innovation**: Covering personal consumer loan products and insurance-financial integration products [2] 4. **Government-Bank-Enterprise Collaboration**: Joint initiatives for issuing consumption vouchers and promotional activities [2] 5. **Green Consumption Promotion**: Financial support for low-carbon consumption and circular economy projects [2] 6. **Others**: Other typical cases that do not fall into the above categories [2] Group 2: Evaluation Criteria and Process - Evaluation criteria include: - **Innovation**: Whether the model breaks traditional boundaries and introduces new technologies or scenarios [3] - **Comprehensive Effectiveness**: Observable effects on consumer promotion, such as increased consumer satisfaction [3] - **Sustainability**: Replicability of the model and long-term social benefits [3] - The case collection period is from now until May 30, 2025, with submissions sent to a specified email [3] - The evaluation process includes expert reviews based on innovation, effectiveness, replicability, and social impact [3]

Core Viewpoint - The 2025 government work report prioritizes "vigorously boosting consumption, improving investment efficiency, and comprehensively expanding domestic demand," emphasizing the implementation of specific measures to stimulate consumption [1] Group 1: Financial Industry's Role - Financial institutions have been actively supporting consumption through diversified methods such as consumer credit, payment settlement, scenario finance, and digital services, contributing significantly to consumer upgrades, relief for small and micro enterprises, and rural revitalization [1] - The financial sector is continuously optimizing key aspects such as regional development balance, service scenario coverage, and risk prevention mechanisms [1] Group 2: Case Collection and Categories - The collection targets banks, insurance institutions, consumer finance companies, and payment institutions, with categories including: 1. Consumption scenario innovation (e.g., smart markets, credit card installment scenarios) [2] 2. Payment facilitation (e.g., app payment optimization, cross-border payment services) [2] 3. Consumer credit innovation (e.g., personal consumption loan products) [2] 4. Government-business collaboration (e.g., joint consumption coupon issuance) [2] 5. Green consumption promotion (e.g., green finance supporting low-carbon consumption) [2] 6. Other typical cases not covered above [2] Group 3: Evaluation Criteria - The evaluation criteria for the cases include: - Innovation: Whether the model breaks traditional norms and introduces new technologies or scenarios [3] - Comprehensive effectiveness: Whether it leads to perceivable consumption promotion effects [3] - Sustainability: The replicability of the model and its long-term social benefits [3] - Risk control: Compliance of financial services and the completeness of risk control mechanisms [3] Group 4: Activity Process - The case collection period is from now until May 30, 2025, with submissions sent to a specified email [3] - Cases must include background, innovation points, implementation results, and social impact analysis, with a word count between 1,000 and 3,000 [3] - The evaluation will consist of case collection and expert review, leading to the announcement of the "2025 Golden Ding Award for Excellent Cases of Financial Support for Consumption" [3]