Core Viewpoint - The Ministry of Commerce and nine other departments have issued the "2026 'Le Gou New Spring' Special Spring Festival Activity Plan" to stimulate consumer spending during the Spring Festival by promoting various activities and incentives [1] Group 1: Activity Timeline and Overview - The activities will take place from February 15 to February 23, 2026, during the nine-day Spring Festival holiday [1] - The plan encourages local governments to increase subsidies for trade-in programs for consumer goods during the Spring Festival [18] Group 2: Food and Dining Initiatives - The plan includes organizing events such as the Chinese Cuisine Fair and Old Brand Carnival, promoting special meal packages for family reunions and offering value-added services like live performances and lucky draws [3] - Local governments are encouraged to create food maps and set up food markets in public spaces to attract more consumers [3] Group 3: Housing and Accommodation Promotions - Collaboration with home furnishing stores, appliance brands, and hotels to launch promotions like "New Spring Home Renewal" and "New Spring Good Stay" with various discounts and packages [4] Group 4: Transportation Enhancements - Increased capacity in civil aviation and railways, with special measures to improve travel convenience, such as ticket discounts and enhanced services [6] Group 5: Cultural and Tourism Activities - A nationwide cultural and tourism consumption month will be held, featuring seasonal activities and consumer benefits [7] - Support for local events like temple fairs, lantern festivals, and exhibitions to enhance cultural engagement [8] Group 6: Shopping and Retail Promotions - Initiatives to organize large-scale shopping events and encourage local markets to stock quality goods for the Spring Festival [12] - Promotion of online and offline shopping integration, including special sales for traditional and international products [12][24] Group 7: Financial Support and Incentives - Financial institutions are encouraged to collaborate with key merchants to offer special promotions, such as consumption red envelopes and discounts [19] - The plan includes measures to facilitate cashless transactions and improve payment environments for consumers [25] Group 8: Cross-Industry Collaboration - Encouragement for businesses across various sectors to collaborate on promotional offers that link dining, accommodation, and entertainment [23] - The initiative aims to create a seamless consumer experience by integrating different service offerings [23]

商务部等9单位关于印发《2026"乐购新春"春节特别活动方案》的通知 中央宣传部、中央网信办、商务部、文化和旅游部、中国人民银行、金融监管总局、广电总局、体育总 局、中央广电总台、中国民航局、中国国家铁路集团有限公司，各省、自治区、直辖市及计划单列市、 新疆生产建设兵团党委宣传部门，网信、商务、文化和旅游、广播电视、体育主管部门，中国人民银行 上海总部，各省、自治区、直辖市及计划单列市分行，金融监管总局各监管局，民航各地区管理局，各 铁路局集团公司： 为贯彻落实党的二十届四中全会和中央经济工作会议精神，按照国务院部署，繁荣节日市场，激发消费 活力，更好满足人民美好生活需要，商务部会同有关部门研究制定了《2026"乐购新春"春节特别活动方 案》，现予以印发。请各地区各部门提高政治站位，加强组织领导，健全工作机制，强化协同联动，确 保活动取得实效；加强节日市场监测，综合利用大数据等各种手段，多维度分析评价活动成效，全方位 反映春节消费市场情况；统筹发展和安全，严格落实安全生产各项要求，确保各项活动安全有序开展。 商务部 中央宣传部 文化和旅游部 中国人民银行 金融监管总局 广电总局 体育总局 中国民航局 中国国家 ...

2月2日，商务部官网显示，商务部、中央宣传部、文化和旅游部、中国人民银行、金融监管总局、广电总局、体育总局、中国民航局、中国国家铁路 集团有限公司等9单位印发《2026"乐购新春"春节特别活动方案》（以下简称《活动方案》），意在繁荣节日市场，激发消费活力。 《活动方案》指出，2026年春节将迎来9天假期（2026年2月15日—23日），为繁荣节日市场、丰富群众文化生活、激发假期消费活力，打造全域联 动、全民乐享的春节消费盛宴，结合农历马年文化内涵与春节消费特点，制定本方案。 以下为《活动方案》全文： 2026"乐购新春"春节特别活动方案 2026年春节将迎来9天假期，为繁荣节日市场、丰富群众文化生活、激发假期消费活力，打造全域联动、全民乐享的春节消费盛宴，结合农历马年文 化内涵与春节消费特点，制定本方案。 一、工作思路 贯彻落实党中央、国务院关于扩大内需、提振消费系列决策部署，深入实施提振消费专项行动，打造"购在中国"品牌，坚持政府引导、市场主导、全 民参与，紧扣年俗文化、家庭团圆、购物出行等核心需求，聚焦首发经济、数字消费、绿色消费、智能消费、健康消费、入境消费等领域，通过商旅文体健 融合、线上线下联动，组 ...

Core Viewpoint - The 12th National Mass Ice and Snow Season in Sichuan, along with the 8th Sichuan Provincial Mass Fitness Ice and Snow Season, has commenced, expected to engage over 6 million participants and generate significant economic benefits [1][2] Group 1: Event Overview - The event will last for three months, from January to March, covering 19 snow venues and 12 ice venues across the province [1] - Direct participation is anticipated to be no less than 20,000, with over 600 million total engagements including skiing, ice skating, and online participation expected to reach at least 10 million [1] - The event aims to generate over 100 million in economic benefits [1] Group 2: Activities and Engagement - The opening ceremony featured various ice and snow activities, including the Sichuan-Chongqing cross-country skiing competition and a snow carnival, showcasing local ice and snow culture [2] - A series of inclusive policies and consumer subsidies will be introduced to make ice and snow sports more accessible, including free tickets, discount tickets, and family packages [2] - The event will promote ice and snow sports through various channels, including scenic areas, commercial districts, communities, and schools [2] Group 3: Integration and Promotion - The Sichuan Ice and Snow Season will adopt an "Ice and Snow + N" approach, integrating sports with cultural and tourism consumption [2] - Over 100 ice and snow events and activities will be held, including competitions in skiing, roller skating, and snowboarding, catering to various audiences from professional athletes to families [2]

Core Points - The winter snow season is approaching in Beijing, with various ski resorts preparing for operations by starting snowmaking activities [1][3] - The National Alpine Skiing Center "Xue Fei Yan" in the Yanqing Olympic Park has initiated snowmaking with nearly 100 snow machines, covering a total area of 125,000 square meters [3] - The ski center will extend the effective skiing distance of beginner slopes and expand the public experience area, with 13 professional slopes set to open [5] Industry Developments - Multiple ski resorts in Beijing, including Shijinglong, Nanshan, and Yuyang International, have begun snowmaking operations [7] - Early bird tickets are now available for sale at various ski resorts, attracting skiing enthusiasts to check details through the resorts' mini-programs [7] - This season, over 20 domestic and international skiing events are scheduled to take place at the ski center [5]