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精准锁定爆款,跨境电商5大选品绝招!
Sou Hu Cai Jing· 2026-02-13 05:54
1、速卖通选品 跨境电商,三分靠打拼,七分靠选品,但很多品类热度就像龙卷风,来得快去得更快,才刚囤完货,就无人问津。今天就来介绍几种选品方法,帮你在海 量商品中精准锁定爆款! #tiktokmademebuyit(TikTok让我买它),TikTok上的短视频专题,人们会自发分享买到的好东西,包括家居百货、3C数码电子、美妆服饰等主流品类, 不仅可以寻找潜力爆款,还能模仿他们的拍摄配乐。 4、谷歌趋势 除了俄罗斯、韩国等国外,谷歌是海外的主流浏览器,它的热度、搜索趋势,在很大程度上反映了当前产品及话题的情况,建议多对比不同搜索词,找到 高需求产品。 5、Treendly 识别热门产品的工具,整合了谷歌趋势和多个海外社媒数据,支持按照品类和地域搜索。 还想了解哪些?在评论区留言吧。(图片来源:网络) 速卖通是阿里巴巴的电子商务零售平台,成立于2010年,被卖家称为"国际版淘宝",是美国、澳大利亚等多国前十电商市场。在速卖通商城的选品功能, 或者导航栏的品类选项,可以查看当日热销品。 2、亚马逊热销品排行榜 全球知名的老牌电商平台,不仅有零售商,还有众多批发商,你如果想做无货源,可在热销品排行榜上找供应商,让亚马 ...
适合兼职副业的互联网项目:每天2小时,赚够生活开销
Sou Hu Cai Jing· 2026-02-05 09:54
Group 1 - The article discusses various online part-time opportunities that lower the barriers to earning money, allowing individuals to generate income without quitting their jobs or investing large sums of money [1] - It emphasizes that dedicating just 2 hours a day can accumulate into significant earnings over time, making it feasible for anyone to start [1] Group 2 - The "Fufanxing" software platform is designed for beginners in online earning, offering both short-term tasks and long-term projects that can be completed using a computer and smartphone [2] - The platform provides access to popular online tasks, projects, and tutorials, catering to various demographics including stay-at-home parents and those seeking side income [2] Group 3 - Writing for public accounts has become a popular way to share information and engage with audiences, especially for those skilled in writing or identifying trending topics [4] - This method not only enhances writing skills but also helps in expanding social networks [4] Group 4 - E-commerce remains a viable option for generating income, with opportunities to open online stores on platforms like Taobao and JD, or to become an affiliate marketer [5] - Cross-border e-commerce platforms such as Amazon and eBay also present lucrative opportunities for those who can identify unique products and markets [5] Group 5 - Novel promotion through short video platforms allows newcomers to quickly monetize their efforts by creating engaging content based on popular novels [7] - The revenue model primarily relies on CPS and CPA, where earnings are generated through user actions driven by the content [7] Group 6 - The demand for emoji creation is significant, with opportunities to design various themed emojis and monetize them through platforms like WeChat [8] - Unique and creative emoji sets can provide ongoing income, especially for those who enjoy artistic expression [8] Group 7 - Design work, such as creating logos, posters, or website designs, is highlighted as a suitable part-time option for individuals with design skills [10] - Learning design software can enhance capabilities and open up additional income opportunities [10] Group 8 - The article concludes that part-time work not only provides extra income but also fosters personal growth and skill development, leading to a sense of achievement that can be more valuable than financial gain [10]
三态股份:出口跨境电商零售业务主要通过20多个海外第三方电商平台以B2C模式销售
Group 1 - The core viewpoint of the article is that the company, SanTai Co., is actively engaging in cross-border e-commerce retail business through various major overseas third-party platforms [1] - The company primarily utilizes a B2C sales model to reach international customers [1] - Key platforms mentioned for sales include Amazon, AliExpress, eBay, Shopee, and TikTok, among over 20 others [1]
TikTok Shop 2025年GMV接近千亿美元规模
Cai Jing Wang· 2026-01-07 05:05
Core Insights - By 2025, TikTok Shop is projected to have 400 million active consumers and its GMV is expected to approach $100 billion, ranking fifth among global e-commerce platforms, following Amazon, Walmart, Shopee, and eBay, with the highest growth rate [1] - According to EchoTik, TikTok Shop's GMV in Q3 2025 is estimated to be comparable to eBay's scale. The platform's GMV is expected to exceed $25 billion in Q4 2025, surpassing eBay, driven by the Black Friday-Cyber Monday shopping season [1] - In December, TikTok Shop's monthly GMV in overseas markets is anticipated to exceed that of Shopee [1] Market Expansion - TikTok Shop was launched in 2021 and has expanded into 17 global markets over nearly five years, including the US, several European countries, six Southeast Asian nations, as well as Mexico, Brazil, and Japan [1] Business Model - TikTok Shop differentiates itself from traditional e-commerce by promoting an "interest-based e-commerce" model, leveraging its recommendation capabilities to create a transaction loop centered around short videos and live streaming, facilitating a full process from interest discovery to trust-based purchasing [1]
跨境电商具体是怎么做的?
Sou Hu Cai Jing· 2025-12-12 10:28
Group 1 - Cross-border e-commerce is defined as international commercial activities where trading entities from different jurisdictions complete transactions through e-commerce platforms, payment settlements, and cross-border logistics [1] - The growth of cross-border e-commerce and payment transactions in China has been rapid, indicating a late start but significant acceleration [1] - Cross-border e-commerce and payment are expected to become new profit points for enterprises, with diverse payment settlement methods available [1] Group 2 - Many individuals are interested in starting export cross-border e-commerce but are unsure where to begin, particularly regarding independent sites [5] - The independent site model, often promoted to newcomers, is criticized as potentially misleading, with many experienced sellers facing significant losses [5] - Popular cross-border e-commerce platforms include Amazon, Wishi, AliExpress, Lazada, and Shopee, with Amazon resembling domestic platforms like Tmall and JD, while the others focus on low-priced products [5]
欧洲电商市场杀出黑马,黑五大促超越亚马逊
Sou Hu Cai Jing· 2025-11-27 07:50
易仓ERP目前已全面 支持亚马逊和速卖通的双平台协同管理,能够 自动抓取并同步来自亚马逊和速卖通的订单,无论是拉单发货还是订单标发,都能在统 一界面高效完成,确保了订单处理的流畅性,为卖家赢得了宝贵的时间。 更深入的挑战在于库存和供应链的协同。面对持续近一个月的超长促销期,如何避免在亚马逊或速卖通上出现超卖断货,同时又不能让库存资金沉淀过多, 考验着卖家的智慧。 欧洲电商市场的年度大戏"黑五大促"向来是巨头亚马逊的绝对主场,但2025年的战局却迎来了历史性转折。 据知名数据平台Sensor Tower披露, 在11月20日黑五开打首日,阿里巴巴旗下平台速卖通在欧洲的下载量实现了对亚马逊的超越。这一信号清晰地表明,欧 洲电商市场的竞争格局正在发生深刻裂变,老牌王者迎来了最具威胁的挑战者。 这场反超并非偶然。 2025年,速卖通全面升级其"超级品牌出海计划",并推出"Brand+"频道,成功吸引了大批实力卖家。 一个标志性事件是, 在双11前,包括洛克兄弟、COMHOMA在内的 多个亚马逊曾经的"类目王"品牌,纷纷将其在速卖通海外仓的备货量提升了一倍。这些 精明的商家不再将鸡蛋放在一个篮子里,而是积极布局多平台运 ...
速卖通攻入亚马逊主场:“黑五”首日欧洲下载量反超
Cai Jing Wang· 2025-11-25 05:46
Core Insights - The 2025 Black Friday marked a significant shift in the e-commerce landscape, with AliExpress surpassing Amazon in download volume in Europe, indicating a direct challenge to Amazon's dominance in its core market [1][3]. Group 1: Market Performance - On the opening day of Black Friday 2025, AliExpress achieved higher download volumes than Amazon in Europe, showcasing its competitive strength [1]. - AliExpress has upgraded its "Super Brand Going Global Plan" and launched the "Brand+" exclusive channel to attract top brands from Amazon, leading to increased inventory levels in AliExpress overseas warehouses [3]. Group 2: Sales Achievements - During the overseas Double 11 event, at least 200 brands on AliExpress achieved sales volumes that were twice the daily average of Amazon, highlighting the platform's growing appeal [3]. - The Black Friday promotion is ongoing, with AliExpress creating a continuous sales window from November 8 to December 3, effectively merging the overseas Double 11 and Black Friday events [3].
海外双11开卖,超200个品牌速卖通销售额双倍反超亚马逊
Ge Long Hui· 2025-11-13 12:21
Core Insights - AliExpress is aggressively competing with Amazon in the mid-to-high-end brand market, achieving significant sales growth during the overseas Double 11 event, with some brands exceeding Amazon's sales by 6-10 times [1][2] - The platform's "Super Brand Going Global Plan" aims to reduce operational costs for brands, making it more attractive compared to Amazon, which has led to a substantial increase in inventory for AliExpress [1] - The global e-commerce landscape is shifting, with AliExpress and Temu emerging as strong competitors to Amazon, focusing on brand and low-price strategies respectively [2] Group 1: Sales Performance - On the first day of the overseas Double 11, at least 200 brands achieved sales that were double Amazon's daily average, with leading brands like EDIFIER and 70mai seeing explosive growth [1] - ILIFE sold nearly 6,000 robotic vacuum cleaners on Double 11, with a year-on-year sales increase of 140% [1] Group 2: Competitive Strategy - AliExpress's operational costs are approximately half of Amazon's, with commission rates between 5%-10%, which is about 10 percentage points lower than Amazon [1] - The "Brand+" exclusive channel and mechanisms like price protection and free shipping are part of AliExpress's strategy to attract consumers and enhance brand visibility [2] Group 3: Market Expansion - AliExpress has increased its overseas marketing efforts, including pop-up stores in countries like South Korea and the UK, which have drawn significant consumer interest [4] - The overseas Double 11 event runs from November 11 to 19, followed by a seamless transition to Black Friday, providing a month-long sales opportunity for cross-border merchants [5]
想布局出海?投资人和创业者必看的中国跨境贸易五大风向标
Sou Hu Cai Jing· 2025-11-07 04:32
Industry Overview - Cross-border trade in China, particularly cross-border e-commerce, is defined as international commercial activities where trading entities from different jurisdictions complete transactions through e-commerce platforms, electronic payment settlements, and cross-border logistics [1] - The focus is on a modern cross-border trade ecosystem that integrates technology, logistics, finance, and data [1] Market Core Characteristics - The market is characterized by significant growth potential, with B2B, B2C, and C2C/M2C models playing crucial roles [5] - China has maintained its position as the world's largest goods trading nation, with cross-border e-commerce import and export volumes showing a compound annual growth rate in double digits over the past five years [5] - Continuous policy support from the government, including the establishment of cross-border e-commerce pilot zones and optimization of retail import lists, provides a solid institutional guarantee for industry development [5] - A mature ecosystem exists, supported by a comprehensive manufacturing supply chain and diverse platforms like Amazon, Alibaba International, and TikTok Shop [5] - The trend of "new brands" and "new markets" is emerging, with companies like Anker Innovations and SHEIN leading the way in brand globalization [5] - Technological advancements, including big data for product selection and AI for customer service, are fundamentally enhancing industry efficiency and user experience [5] Industry Status Analysis - The industry is transitioning from a "price war" to a "brand war" and "quality war," with Chinese companies focusing on R&D and brand building to enhance premium capabilities [6] - The rise of the "independent site + DTC" model allows brands to control user data and consumer experiences, reducing reliance on third-party platforms [6] - The proliferation of overseas warehouses is significantly shortening delivery times and reducing logistics costs, becoming a standard configuration for cross-border B2C [6] - Continuous investment interest in cross-border e-commerce SaaS providers, logistics service providers, and brand globalization projects is injecting vitality into the industry [7] Future Trends - Companies will pursue both globalization and regionalization, focusing on localized operations in specific markets [10] - Social commerce and content commerce are becoming mainstream, with platforms like TikTok integrating deeply with e-commerce [10] - The emphasis on green trade and ESG considerations is increasing, pushing companies to prioritize sustainability in product design and logistics [10] - The evolution from "supply chain globalization" to "brand globalization" will define successful companies that can merge Chinese supply chain advantages with localized brand operations [10] - AI will be comprehensively applied across all aspects of cross-border trade, enhancing efficiency and reducing costs [10] Challenges and Opportunities - The global macro environment remains uncertain, with inflation pressures and potential trade protectionism affecting export growth [10] - Compliance risks associated with platform rules and regulations are increasing, raising operational barriers [10] - Competition is intensifying, leading to rising costs in traffic, advertising, and logistics, which may erode profit margins [10] - Emerging markets in Southeast Asia, the Middle East, and Latin America present significant growth opportunities due to their robust digital infrastructure and young populations [10]
报告:2025年全球电商访问量前三,中国平台速卖通、TEMU占两席
Xin Lang Ke Ji· 2025-10-31 03:48
Core Insights - In 2025, the top three e-commerce platforms by global traffic will be Amazon, Temu, and AliExpress [1] Summary by Category - **Traffic Rankings**: Amazon leads with a monthly average traffic of 2.7 billion visits, followed by Temu and AliExpress [1]