来源：新浪证券 出品：新浪财经上市公司研究院 作者：昊 9月17日，奇瑞汽车公开招股，拟全球发售2.97亿股股份，其中香港发售2973.97万股，另有4460.95万股 超额配股权，招股日期为9月17日至9月22日。 9月7日，奇瑞汽车通过港交所聆讯后，启动全球预路演，计划募集资金15亿-20亿美元，约合116亿港 元-155亿港元。 然而，按照此次公开招股的最高发售价30.75港元估算，预计发售募资总额约91亿港元，即便算上超额 配售股权，募资额也不超过105亿港元，相比10天前预估的155亿港元上限，大幅缩水。 事实上，除长期受到高负债困扰外，相较比亚迪、吉利等其它头部自主品牌车企，奇瑞汽车"低研发投 入、低盈利水平"特征显著，电动化和智能化转型滞后，"传统车企"烙印过重，或直接影响市场对公司 的估值。 更重要的是，奇瑞汽车销售规模大但含金量不足，单车售价和利润均位列头部自主车企最末，特别是在 公司引以为豪的境外市场，单车均价仅8.8万元，远低于可比公司，奇瑞海外业务的护城河令人担忧。 此外，奇瑞与华为合作的两款智界车型也先后成为市场"弃儿"，高端化之路遭遇重挫。IPO之后，奇瑞 如何尽快摆脱"廉价"标签 ...

Core Viewpoint - Chery has established a domestic business group to streamline its brand structure and enhance operational efficiency ahead of its IPO in Hong Kong, aiming to boost investor confidence in its management and profitability [3][10]. Group 1: Organizational Changes - Chery has formed a domestic business group that includes four divisions: Xingtu, Aihui, Fengyun, and QQ, with a focus on high-end, classic, new energy, and small car products respectively [1][3]. - The Xingtu brand, previously operating independently, has been integrated into the domestic business group, with its marketing center manager now serving as the executive vice president of the Xingtu division [4][5]. Group 2: Sales Performance - The Xingtu brand has struggled to meet sales expectations, with a target of 60,000 units annually, but only achieving 51,000 units in 2022 and 125,500 units in 2023, marking a year-on-year increase of over 130% [5][6]. - The new Xingji series, launched in 2023, has not yet reached a monthly sales target of 10,000 units since its introduction [5][6]. Group 3: Financial Overview - Chery's revenue for the first three quarters of 2024 reached 182.15 billion yuan, a 67.7% increase year-on-year, with significant growth in new energy vehicle sales, which rose by 231% [14][16]. - Despite the rapid growth in new energy vehicle sales, traditional fuel vehicle sales remain the primary revenue source, accounting for 74.8% of total sales in the first three quarters of 2024 [16]. Group 4: Market Position and IPO Strategy - Chery is positioned as the second-largest independent passenger car brand in China and the eleventh globally, as per sales data [15]. - The company aims to complete its IPO by 2025, focusing on brand enhancement, internationalization, and management improvements [10][20].