作者 | 王小娟 这一次，尹同跃再一次强调了星途的定位。他表示，星途定位为奇瑞品牌金字塔的"塔尖"，要从基础性 能、价值体验、情绪表达三个层面打造星途3.0。 舞台上的尹同跃显得信心十足，这背后是奇瑞过去一年在全球市场取得的突破。 2025年，奇瑞集团以596.939亿美元的营收业绩，在《财富》世界500强榜单中排名第233位，较去年大 跃升152位。7月，奇瑞累计出口突破500万辆大关，成为中国首个达成这一里程碑的汽车品牌。 在其他方面取得成绩之后，奇瑞还是要补齐高端化这一关键拼图。此时，距离星途品牌诞生已过去七 年。2018年，星途作为奇瑞品牌向上的重要棋子亮相，承载着中国品牌重塑价值的使命。 七年时间里，中国汽车品牌集体完成了从"规模制造"到"价值创造"的突围。在此期间，星途在全球市场 取得了一定的认可，但整体销量还有待提高。 奇瑞集团最新销量数据显示，2025年1-11月，星途品牌累计销量为109466台，在集团超过256万台的总 销量中占比约4.3%。这一数字虽较2024年有所增长，但与集团内部"塔尖"的定位仍有距离。 编辑 | 柴旭晨 承载着奇瑞集团董事长尹同跃的高端梦的星途品牌，再一次开启了自己 ...

"星途品牌，从不模仿和跟随别人的豪华车定义，而是创造一个'我就是我'、拥有独立灵魂与价值主张 的豪华品牌。"12月22日，以「新进阶 新星途」为主题的星途品牌之夜上，奇瑞汽车董事长尹同跃如此 表示。 在上述活动上，ES7 GT、ES8、ET8和ET9四款车初次亮相。按照星途的定义，ES系列以性能为基础， ET系列则以豪华为先。奇瑞汽车执行副总裁李学用称，未来10~20个月，将有3款以上新车陆续上市。 但值得注意的是，ET5、ES8、ET9，星途品牌的这三款新车命名都与蔚来汽车目前在售的几款产品出 现了"撞名"的情况。市场期待，星途要如何打造一个"拥有独立灵魂与价值主张的豪华品牌"。 尹同跃也在上述讲话中反思了星途发展的历程，他说，回顾历史，全球豪华品牌的塑造从来都不会是一 蹴而就，奇瑞也在探索中走过了一些弯路，但正是这些磨砺，让奇瑞慢慢找到了打造豪华高端品牌的感 觉和方法，来自全球用户的反馈也增强了奇瑞的底气和信心。 按照奇瑞的计划，海外市场是星途的重要战场之一。奇瑞方面称，星途在全球30多个主流市场销售，海 外平均售价突破40万元。尹同跃说，在地球最南端的乌斯怀亚，一个远离全球汽车工业中心的城市，只 有两家 ...

Core Insights - Chery Group has reported a significant increase in overseas sales, exporting approximately 1.1996 million vehicles in the first 11 months of 2025, marking a year-on-year growth of 14.7% [1][2] - The company has established a strong presence in the global market, covering over 120 countries and regions, and has been recognized as the leading exporter of automobiles in China [1][2] - Chery Group is committed to sustainable development, implementing a multi-level governance structure and actively pursuing carbon neutrality goals [1] Sales Performance - In November 2025, Chery Group sold 272,500 vehicles, with exports accounting for 136,700 units, reflecting a year-on-year increase of 30.3% [2] - Cumulatively, from January to November 2025, the company sold 2.5615 million vehicles, achieving an 11.1% year-on-year growth [2] - The total number of global users has surpassed 18.28 million, with over 5.7 million users located overseas [2] Product Development - Chery Group has launched several new models, including the fifth-generation Tiggo 8 and various electric and hybrid vehicles, enhancing its product lineup to cater to diverse market needs [3] - The company showcased 34 key models across five brands at the 2025 Guangzhou Auto Show, covering mainstream segments such as sedans, SUVs, and off-road vehicles [3] Brand Strategy - Chery Group's globalization strategy has evolved from merely exporting products to a more integrated approach involving brand collaboration and ecosystem development [4] - The company has established a diverse brand matrix, including OMODA, JAECOO, EXEED, CHERY, JETOUR, iCAUR, and LEPAS, to cover various market segments from mass to premium [4] - The launch of the luxury hybrid off-road vehicle, Zongheng G700, in Dubai has received high praise from international media, enhancing the brand's image and value [4] Research and Development - Chery Group has implemented a global R&D system, ensuring products meet stringent local standards and diverse market demands [5] - The company has achieved significant milestones in vehicle reliability, with the Jietu T1 successfully completing the Pan-American Highway challenge [5] - Chery's EXEED brand has received a five-star safety rating from Euro NCAP, with a total of 56 models achieving various five-star safety certifications, leading among Chinese automakers [5] Robotics Development - Chery Group has made notable advancements in the field of intelligent robotics, with its Chery Mocha robots entering over 30 countries [6][7] - The first humanoid robot, Mornine, has received multiple EU certifications, marking a significant achievement in the robotics sector [6] - The company plans to expand its robotics sales strategy from automotive 4S stores to broader public service sectors, aiming for substantial sales growth by 2030 [7]

11月21日，星途汽车携多款重磅车型亮相广州车展。星途ET5成为展台焦点，ES HERO与ES7 GT也正式迎来首秀，ES、ET、揽月C-DM、瑶光C-DM等 全系新能源产品悉数亮相，全面诠释星途品牌的前沿科技与创新实力。 星途ET5搭载的猎鹰700智能辅助驾驶，以强大的软硬件架构、全场景覆盖能力、无忧的应用门槛，让新手也能轻松使用。其中，首发征程®6P芯片， 拥有560TOPS强悍算力，并基于一段式端到端架构打造，配合包含1颗激光雷达在内的27个高精传感器，让驾驶更轻松。以高通骁龙8255车规级芯片为算力 基石，并搭载21扬声器音响系统，采用7.1.4声道布局。驾控方面，星途ET5搭载1.5T黄金增程与高性能后驱电机的组合，构成了强劲而高效的动力核心。星 途ET5还配备满足2026版国标的电池，历经41项安全碰撞测试，配合85%高强度钢占比和7个安全气囊。据了解，该车将于11月28日上市发布。 ES HERO在外形方面，极具流线形的溜背轮廓，车身线条从头至尾一气贯通。HERO主题UI界面、游戏化应用深度融合，由座舱功能拓展至生活边界。 ES7 GT定位探索未来，应用"永恒流动"设计语言，让静止的车身展现出动 ...